세계의 휘핑크림 시장 규모는 2024년에 35억 달러에 달했습니다. 향후 IMARC Group은 시장이 2033년까지 43억 달러에 달하며, 2025-2033년에 2.32%의 성장률(CAGR)을 보일 것으로 예측하고 있습니다. 이 시장은 주로 유제품 수요 증가, 소매 및 E-Commerce 채널 확대, 전 세계 베이커리 및 제과점의 성장에 의해 주도되고 있습니다.
베이커리 소매 부문의 성장
베이커리 소매 부문은 눈에 띄게 성장하고 있으며, 이는 휘핑크림 시장에 긍정적인 영향을 미치고 있습니다. 소비자들이 갓 구운 제품이나 특제 디저트에 관심을 보이면서 휘핑크림과 같은 고급 식재료에 대한 수요가 시장 성장에 영향을 미치고 있습니다. 캐나다 농식품부에 따르면 미국내 구운 과자류 소매 매출은 2018-2022년 연평균 5.9% 성장하여 2022년에는 총 829억 달러에 달할 것으로 예측됩니다. 또한 2023-2027년까지 연평균 복합 성장률(CAGR) 3.1%로 성장하여 2027년에는 977억 달러로 증가할 것으로 예측됩니다. 또한 소매 베이커리는 보다 다양하고 세련된 제품을 제공하기 위해 제품군을 확장하고 있으며, 많은 제품이 풍부한 질감과 풍미를 향상시키는 특성을 가진 휘핑 크림을 통합하고 있습니다. 이러한 미식가 및 장인정신이 깃든 베이커리 제품의 동향은 베이커리에 고품질의 휘핑크림을 안정적으로 공급할 수 있도록 유도하고 있습니다. 또한 이 부문의 성장을 지원하는 것은 소비자의 고급스러운 음식 경험에 대한 욕구이며, 휘핑크림은 고급스럽고 고품질의 과자를 만드는 데 중요한 요소로 작용하고 있습니다. 그 결과, 급성장하는 베이커리 소매 부문은 휘핑크림 시장의 성장에 직접적으로 기여하고 있습니다.
유제품 생산량 증가
유엔식량농업기구(FAO)는 인도의 원유 생산량이 2022-2.5% 증가한 2억 3,200만 톤에 달할 것으로 전망하고 있습니다. 또한 젖소 수 증가와 낙농 협동조합의 집유 효율성이 향상되면서 휘핑크림 등 유제품 시장의 성장에 영향을 미치고 있습니다. 또한 중미 및 카리브해 지역의 원유 생산량은 2023년 1.3% 증가하여 2,000만 톤에 달할 것으로 예측됩니다. 이 증가는 주로 멕시코가 이 지역에서 생산되는 우유의 70%를 공급하고 있기 때문입니다. 멕시코는 좋은 날씨와 생산 인프라 개선으로 원유 생산량이 1.8% 증가한 1,400만 톤을 기록할 것으로 예측됩니다. 이는 요리에 많이 쓰이는 휘핑크림에 큰 도움을 주고 있습니다. 이 외에도 식생활 동향 변화에 따른 유제품 소비 증가와 유제품의 영양학적 이점, 특히 고단백 및 칼슘 함량에 대한 관심이 높아지면서 시장 성장에 영향을 미치고 있습니다. 따라서 이러한 변화는 가처분 소득이 증가하고 도시화가 진행되는 지역에서 특히 두드러지며, 유제품이 식생활에 필수적인 식품으로 자리 잡으면서 전체 휘핑크림 시장의 매출이 증가하고 있습니다.
E-Commerce 채널 확대
E-Commerce 채널의 대폭적인 확대도 휘핑크림의 접근성과 매출 증가에 매우 중요한 역할을 하고 있습니다. 미국 상무부 인구조사국은 2024년 1분기 미국 소매 E-Commerce 매출이 2,892억 달러에 달할 것으로 추정하고 있습니다. 이는 2023년 4분기 대비 2.1% 증가한 수치입니다. 상대적으로 2024년 1분기 E-Commerce 매출은 8.6% 증가했고, 전체 소매 매출은 같은 기간 1.5% 증가했습니다. 2024년 1분기 소매 총매출에서 E-Commerce 거래가 차지하는 비중은 15.9%였습니다. 이러한 온라인 쇼핑으로의 전환으로 소비자는 휘핑크림 및 기타 유제품을 보다 쉽고 편리하게 구매할 수 있게 되었습니다. 휘핑크림 시장 예측에 따르면 물리적 및 온라인 소매 인프라의 확장은 휘핑크림의 광범위한 유통을 지속적으로 촉진하여 더 많은 사람들이 쉽게 이용할 수 있도록할 것입니다.
The global whipping cream market size reached USD 3.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.3 Billion by 2033, exhibiting a growth rate (CAGR) of 2.32% during 2025-2033. The market is primarily driven by the rising demand for dairy products, the expansion of retail and e-commerce channels, and the growth of the bakery and confectionery industries across the globe.
Growth in the Bakery Retail Sector
The bakery retail sector is experiencing significant growth, which is positively impacting the whipping cream market. As consumers show an increased interest in freshly baked goods and specialty desserts, the demand for premium ingredients like whipping cream is influencing the market growth. According to Agriculture and Agri-Food Canada, retail sales of baked goods in the United States saw a compound annual growth rate (CAGR) of 5.9% from 2018 to 2022, culminating in a total of US$ 82.9 Billion in 2022. Additionally, the projections suggest continued growth at a CAGR of 3.1% from 2023 to 2027, with an anticipated increase to US$ 97.7 Billion by 2027. Moreover, retail bakeries are expanding their offerings to include more diverse and sophisticated products, which often incorporate whipping cream for its rich texture and flavor-enhancing properties. This trend toward gourmet and artisanal baked items encourages bakeries to maintain a steady supply of high-quality whipping cream. Furthermore, the growth of this sector is supported by the consumer's willingness to indulge in luxury eating experiences, which positions whipping cream as a key component in creating indulgent, high-quality treats. As a result, the burgeoning bakery retail sector is directly contributing to the whipping cream market growth.
Increasing Dairy Output
Food and Agriculture Organization (FAO), estimates that milk output in India would reach 232 Million Tonnes, marking a 2.5% from 2022. In addition, the increasing number of dairy cows and improved milk-collecting efficiency by dairy cooperatives are influencing the market growth for dairy products, such as whipped cream. Moreover, it is anticipated that milk output in Central America and the Caribbean will increase by 1.3% in 2023 to reach 20 million tons. This increase is primarily attributed to Mexico, as it supplies 70% of the milk produced in the area. Also, Mexico is anticipated to increase its milk production by 1.8% to 14 million tons due to favorable weather and improvements in production infrastructure. This is benefiting whipped cream, which is often used in culinary applications. Besides, the increase in dairy consumption due to the shifting dietary trends and a growing emphasis on the nutritional benefits of dairy products, particularly its high protein and calcium content are influencing the market growth. Thus, this change is especially noticeable in areas experiencing rising disposable incomes and growing urbanization as dairy products become more essential to diets, thereby increasing the overall whipping cream market revenue.
Expansion of E-commerce Channels
The significant expansion of e-commerce channels has also played a pivotal role in the accessibility and increased sales of whipping cream. The Census Bureau of the Department of Commerce reported that the estimated U.S. retail e-commerce sales for the first quarter of 2024, reached $289.2 Billion. This represents a 2.1% increase from the fourth quarter of 2023. Comparatively, e-commerce sales in the first quarter of 2024 increased by 8.6%, while total retail sales saw a 1.5% increase over the same period. E-commerce transactions constituted 15.9% of the total retail sales in the first quarter of 2024. This shift toward online shopping makes it easier and more convenient for consumers to purchase whipping cream and other dairy products. According to the whipping cream market forecast, the expansion of retail infrastructures, physical and online will continue to facilitate the widespread distribution of whipping cream, ensuring that it is easily available to a larger audience.
Dairy accounts for the majority of the market share
Dairy whipping cream is derived from the high-fat content of cow's milk and is a staple in culinary and commercial baking for its rich flavor and superior texture. Additionally, the popularity of dairy whipping cream is due to its historical usage in sauces, coffees, and desserts owing to its unmatched ability to whip into soft peaks while maintaining their form. Furthermore, the market for dairy whipped cream is driven by customer preference for natural, highly flavorful products. Besides, dairy whipped cream is also widely accessible in a range of fat contents to suit diverse culinary requirements and dietary choices, thus creating a positive whipping cream market outlook. For instance, in July 2023, Lactalis American Group launched President Whipped Creme, a new premium line of whipped creme under the widely recognized global dairy label which is crafted from a traditional Chantilly recipe. This French-style whipped creme is designed to elevate any basic dish into a luxurious, artisan creation, offering a genuine fine dining experience straight from the can.
B2B holds the largest share of the industry
According to the whipping cream market overview, the business-to-business (B2B) sector is gaining popularity due to its consistent need for bulk quantities of whipping cream, ensuring steady sales volumes for manufacturers. Additionally, the business-to-business (B2B) sector includes uses in various industries such as bakeries, restaurants, coffee shops, and other food service establishments that rely on high-quality whipping cream for cooking and finishing dishes. Additionally, whipping cream is essential for creating desserts, specialty coffees, sauces, and soups, providing a rich texture and flavor that enhances the overall culinary experience. Moreover, the versatility of whipping cream in professional kitchens continues to underpin its substantial share in the market.
Supermarkets and hypermarkets offer extensive product assortments and the convenience of finding multiple brands and types under one roof. They offer a wide range of whipping creams, from generic store brands to premium labels, providing consumers with numerous choices based on fat content, price, and flavor. Additionally, the presence of physical stores allows consumers to assess product freshness directly, an important consideration for dairy products. These outlets also frequently run promotions and discounts, which attract bulk buyers and regular customers seeking value for their money.
Convenience stores cater to immediate or impulsive buying needs, making them a vital distribution channel for whipping cream. These stores are typically located in urban areas, gas stations, or near residential complexes, providing easy access for quick purchases. While the range of whipping cream might be more limited, the convenience of these stores makes them a popular choice for consumers needing to quickly pick up a carton alongside other essentials. Additionally, the convenience stores offer the advantages of their extended hours and proximity across the region.
Specialist retailers in the whipping cream market include gourmet shops and dedicated dairy stores that focus on high-quality or niche products. These outlets often stock organic, artisan, or locally sourced whipping creams, catering to a more discerning clientele. Additionally, shoppers at specialist retailers are typically looking for superior taste, specific production methods, or specialty ingredients. These stores also offer expert advice and a more personalized shopping experience, which can be crucial for consumers making more informed or ethical purchasing decisions. For instance, President Whipped Creme launched in July 2023, was available for purchase at select U.S. retailers such as Harris Teeter, Stop & Shop, and Raley's, and through Lactalis' online platform, Cheese2U.com.
Online stores are gaining traction with the rise of e-commerce which has significantly impacted the distribution of whipping cream, with online stores providing a convenient platform for consumers to explore and purchase a wide array of products from the comfort of their homes. Additionally, online retailers offer detailed product descriptions, customer reviews, and competitive pricing, which can be appealing to tech-savvy shoppers. Moreover, the growing trend of online grocery shopping and the availability of rapid delivery services have made it easier for consumers to obtain perishable items like whipping cream with assurance of quality and freshness.
Europe leads the market, accounting for the largest whipping cream market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe was the largest regional market for whipping cream.
The market in Europe is primarily driven by the high consumption rates of dairy products and a robust culinary tradition that emphasizes cream-based dishes. Additionally, European consumers show a strong preference for whipped cream in both cooking and desserts, reflecting the region's rich gastronomic heritage. Moreover, Europe boasts a well-established dairy industry, characterized by stringent quality standards and innovative product offerings, such as organic and reduced-fat whipping creams. Besides, the presence of numerous local and international dairy brands fosters a competitive market environment, encouraging continuous product improvement and marketing. Hence, this region's dominance is also supported by its advanced distribution networks, which efficiently cater to the extensive demand across both urban and rural areas.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)