[시장보고서]셀프 서비스 BI 시장 보고서 : 컴포넌트별, 배포 모델별, 용도별, 업계별, 지역별(2025-2033년)

셀프 서비스 BI 시장 보고서 : 컴포넌트별, 배포 모델별, 용도별, 업계별, 지역별(2025-2033년)

Self-Service BI Market Report by Component, Deployment Model, Application, Industry Vertical, and Region 2025-2033

상품코드 : 1831825

리서치사 : IMARC

발행일 : 2025년 10월

페이지 정보 : 영문 139 Pages

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한글목차

샘플 요청 목록에 추가

세계의 셀프 서비스 BI 시장 규모는 2024년에 101억 달러에 달했습니다. 향후 IMARC Group은 이 시장이 2033년까지 294억 달러에 달하며, 2025-2033년에 12.6%의 성장률(CAGR)을 보일 것으로 예측하고 있습니다. 인터넷의 보급과 함께 구조화된 데이터와 비정형 데이터의 수가 증가하고 있는 것이 시장을 강화하는 주요 요인 중 하나입니다.

셀프서비스 BI 시장 동향 :

확장된 애널리틱스 활용 확대

인사이트 생성, 데이터 준비, 시각화 자동화를 위한 머신러닝과 AI의 채택이 증가하고 있는 것이 큰 성장 동력으로 작용하고 있습니다. 또한 이러한 기술을 통해 사용자는 깊은 기술적 기술 없이도 실용적인 인사이트와 패턴을 쉽게 발견할 수 있습니다. 예를 들어 2024년 1월 비즈니스 인텔리전스를 혁신하는 스타트업 TextQL은 기존 비즈니스 인텔리전스 및 문서 작성 툴와 통합하는 AI 솔루션을 개발하기 위해 미국에서 약 410만 달러의 투자를 유치했습니다. 셀프서비스 BI 시장 분석 보고서에 따르면 확장된 분석 툴은 자동화된 추천과 스토리텔링 설명을 제공하여 복잡한 분석을 단순화합니다.

데이터 민주화에 대한 요구 증가

조직내 다양한 사용자가 데이터에 접근할 수 있도록 하는 '데이터 민주화'가 강조되면서 시장이 확대되고 있습니다. 또한 모든 계층의 직원들이 데이터에 접근하여 독자적으로 분석할 수 있습니다. 예를 들어 코포지는 2024년 3월 원활한 고객 경험을 제공하는 AI 기반 자율형 셀프 서비스 솔루션 '코포지 오리온(Coforge Orion)'을 발표했습니다. 또한 아웃바운드와 인바운드 콜을 모두 자동화하여 문의에 대한 지능적인 답변을 제공하고, 고객에게 능동적으로 접근하여 필요한 조치를 자율적으로 취할 수 있도록 합니다. 이것이 셀프서비스 BI 시장 예측 보고서를 강화합니다.

임베디드 BI에 대한 관심 증가

사용자가 일상적으로 사용하는 툴 내에서 분석에 접근할 수 있으므로 임베디드 BI의 통합이 확산되고 있으며, 이는 전체 시장을 활성화시키고 있습니다. 이를 통해 사용자의 일상적인 활동의 맥락에서 인사이트를 쉽게 활용할 수 있으며, 생산성을 향상시킬 수 있습니다. 예를 들어 2024년 6월 MicroStrategy는 AI 기반 인사이트를 직원들의 워크플로우에 통합할 수 있는 새로운 생성형 AI 기능을 발표했습니다. 이를 통해 데이터에 기반한 의사결정이 직원들의 일상 업무의 일부로 자연스럽게 이루어질 수 있습니다.

시장 구조
주요 기업
주요 기업의 개요
- Cisco Systems Inc.
- HCL Technologies Limited
- Hewlett Packard Enterprise Company
- International Business Machines Corporation
- Microsoft Corporation
- MicroStrategy Incorporated
- Oracle Corporation
- QlikTech International AB
- SAP SE
- SAS Institute Inc.
- Tableau Software LLC(Salesforce.com Inc.)
- TIBCO Software Inc.
- UiPath Inc.
- Zoho Corporation Pvt. Ltd.

KSA

영문 목차

영문목차

The global self-service BI market size reached USD 10.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 29.4 Billion by 2033, exhibiting a growth rate (CAGR) of 12.6% during 2025-2033. The rising number of structured and unstructured data, owing to the increasing penetration of the internet, is one of the key factors bolstering the market.

Self-Service BI Market Trends:

Rising Use of Augmented Analytics

The increasing adoption of machine learning and AI to automate insight generation, data preparation, and visualization is acting as a significant growth-inducing factor. Additionally, these technologies make it easier for users to discover actionable insights and patterns without deep technical skills. For example, in January 2024, TextQL, a startup set to transform business intelligence, garnered approximately US $4.1 Million in funding to develop AI solutions that integrate with existing business intelligence and documentation tools. As per the self-service BI market analysis report, augmented analytics tools simplify complex analysis by providing automated recommendations and narrative explanations.

Increasing Need for Data Democratization

The rising emphasis on data democratization, which involves making data accessible to a broader range of users within an organization, is augmenting the market. Additionally, it helps employees at all levels access and analyze data independently. For example, in March 2024, Coforge launched a Gen AI-based autonomous self-service solution called Coforge Orion that orchestrates a seamless customer experience. In addition, it automates both outbound and inbound calls, thereby allowing it to provide intelligent responses to inquiries, proactively engage customers, and autonomously take necessary actions. This is bolstering the self-service BI market forecast report.

Growing Focus on Embedded BI

The widespread integration of embedded BI, as it allows users to access analytics within the tools they use daily, is catalyzing the overall market. This ensures that insights are readily available in the context of users' regular activities and enhances productivity. For instance, in June 2024, MicroStrategy introduced new generative AI capabilities that enable customers to embed AI-powered insights within employee workflows. It makes data-driven decision-making a natural part of their routine.

Global Self-Service BI Industry Segmentation:

Breakup by Component:

Software
Services

Software currently exhibits a clear dominance in the market

Self-service BI software has revolutionized how businesses approach data analysis by making powerful analytics tools accessible to users without deep technical expertise. Power BI by Microsoft integrates seamlessly with other Microsoft products and offers robust data visualization capabilities, making it a popular choice for organizations looking to leverage their existing software ecosystem.

Breakup by Deployment Model:

On-premises
Cloud-based

Currently, on-premises holds the largest self-service BI market demand

Self-service BI on-premises solutions offer organizations the flexibility and control to manage their data analytics infrastructure within their environment. QlikView is a powerful on-premises BI tool that enables users to create guided analytics applications and dashboards, giving them the ability to explore their data deeply within the confines of their secure network.

Breakup by Application:

Sales and Marketing
Customer Engagement and Analysis
Fraud and Security Management
Risk and Compliance Management
Predictive Asset Maintenance
Supply Chain Management and Procurement
Others

Fraud and security management accounted for the majority of the self-service BI market share

Self-service BI on-premises solutions offer organizations the flexibility and control to manage their data analytics infrastructure within their environment. For instance, IBM Cognos Analytics provides comprehensive data analysis and reports features that help security teams uncover anomalies and suspicious patterns in large datasets.

Breakup by Industry Vertical:

BFSI
Retail and E-Commerce
Telecom and IT
Government and Defense
Healthcare
Manufacturing
Media and Entertainment
Transportation and Logistics
Energy and Utilities
Others

BFSI accounted for the majority of the self-service BI market outlook

Self-service BI tools are transforming the BFSI industry by providing comprehensive data analysis capabilities that drive better decision-making and enhance customer experiences. Tableau is widely used in the BFSI sector for its ability to create detailed, interactive dashboards that help financial analysts and bankers visualize complex data trends and improve portfolio management. As per the self-service BI market outlook report, the rising requirement for tracking financial performance is stimulating the segment's growth.

Breakup by Region:

North America
- United States
- Canada
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

North America currently dominates the market

The self-service BI market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The rising demand for data-driven decision-making across industries is catalyzing the regional market. Furthermore, the U.S. and Canada are mainly responsible for this growth and development in North America. The U.S. economy boasts of a highly developed and technologically or scientifically advanced services area, which accounts for nearly 80% of its output.

Competitive Landscape:

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include:

Cisco Systems Inc.
HCL Technologies Limited
Hewlett Packard Enterprise Company
International Business Machines Corporation
Microsoft Corporation
MicroStrategy Incorporated
Oracle Corporation
QlikTech International AB
SAP SE
SAS Institute Inc.
Tableau Software LLC (Salesforce.com Inc.)
TIBCO Software Inc.
UiPath Inc.
Zoho Corporation Pvt. Ltd.

Key Questions Answered in This Report

1.How big is the global self-service BI market?
2.What is the expected growth rate of the global self-service BI market during 2025-2033?
3.What are the key factors driving the global self-service BI market?
4.What has been the impact of COVID-19 on the global self-service BI market?
5.What is the breakup of the global self-service BI market based on the component?
6.What is the breakup of the global self-service BI market based on the deployment model?
7.What is the breakup of the global self-service BI market based on the application?
8.What is the breakup of the global self-service BI market based on the industry vertical?
9.What are the key regions in the global self-service BI market?
10.Who are the key players/companies in the global self-service BI market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Self-Service BI Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Component

6.1 Software
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Services
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Deployment Model

7.1 On-premises
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Cloud-based
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by Application

8.1 Sales and Marketing
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Customer Engagement and Analysis
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Fraud and Security Management
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
8.4 Risk and Compliance Management
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
8.5 Predictive Asset Maintenance
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
8.6 Supply Chain Management and Procurement
- 8.6.1 Market Trends
- 8.6.2 Market Forecast
8.7 Others
- 8.7.1 Market Trends
- 8.7.2 Market Forecast

9 Market Breakup by Industry Vertical

9.1 BFSI
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Retail and E-Commerce
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
9.3 Telecom and IT
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
9.4 Government and Defense
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
9.5 Healthcare
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
9.6 Manufacturing
- 9.6.1 Market Trends
- 9.6.2 Market Forecast
9.7 Media and Entertainment
- 9.7.1 Market Trends
- 9.7.2 Market Forecast
9.8 Transportation and Logistics
- 9.8.1 Market Trends
- 9.8.2 Market Forecast
9.9 Energy and Utilities
- 9.9.1 Market Trends
- 9.9.2 Market Forecast
9.10 Others
- 9.10.1 Market Trends
- 9.10.2 Market Forecast

10 Market Breakup by Region

10.1 North America
- 10.1.1 United States
  - 10.1.1.1 Market Trends
  - 10.1.1.2 Market Forecast
- 10.1.2 Canada
  - 10.1.2.1 Market Trends
  - 10.1.2.2 Market Forecast
10.2 Asia-Pacific
- 10.2.1 China
  - 10.2.1.1 Market Trends
  - 10.2.1.2 Market Forecast
- 10.2.2 Japan
  - 10.2.2.1 Market Trends
  - 10.2.2.2 Market Forecast
- 10.2.3 India
  - 10.2.3.1 Market Trends
  - 10.2.3.2 Market Forecast
- 10.2.4 South Korea
  - 10.2.4.1 Market Trends
  - 10.2.4.2 Market Forecast
- 10.2.5 Australia
  - 10.2.5.1 Market Trends
  - 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
  - 10.2.6.1 Market Trends
  - 10.2.6.2 Market Forecast
- 10.2.7 Others
  - 10.2.7.1 Market Trends
  - 10.2.7.2 Market Forecast
10.3 Europe
- 10.3.1 Germany
  - 10.3.1.1 Market Trends
  - 10.3.1.2 Market Forecast
- 10.3.2 France
  - 10.3.2.1 Market Trends
  - 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
  - 10.3.3.1 Market Trends
  - 10.3.3.2 Market Forecast
- 10.3.4 Italy
  - 10.3.4.1 Market Trends
  - 10.3.4.2 Market Forecast
- 10.3.5 Spain
  - 10.3.5.1 Market Trends
  - 10.3.5.2 Market Forecast
- 10.3.6 Russia
  - 10.3.6.1 Market Trends
  - 10.3.6.2 Market Forecast
- 10.3.7 Others
  - 10.3.7.1 Market Trends
  - 10.3.7.2 Market Forecast
10.4 Latin America
- 10.4.1 Brazil
  - 10.4.1.1 Market Trends
  - 10.4.1.2 Market Forecast
- 10.4.2 Mexico
  - 10.4.2.1 Market Trends
  - 10.4.2.2 Market Forecast
- 10.4.3 Others
  - 10.4.3.1 Market Trends
  - 10.4.3.2 Market Forecast
10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast

11 SWOT Analysis

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
- 15.3.1 Cisco Systems Inc.
  - 15.3.1.1 Company Overview
  - 15.3.1.2 Product Portfolio
  - 15.3.1.3 Financials
  - 15.3.1.4 SWOT Analysis
- 15.3.2 HCL Technologies Limited
  - 15.3.2.1 Company Overview
  - 15.3.2.2 Product Portfolio
  - 15.3.2.3 Financials
  - 15.3.2.4 SWOT Analysis
- 15.3.3 Hewlett Packard Enterprise Company
  - 15.3.3.1 Company Overview
  - 15.3.3.2 Product Portfolio
  - 15.3.3.3 Financials
  - 15.3.3.4 SWOT Analysis
- 15.3.4 International Business Machines Corporation
  - 15.3.4.1 Company Overview
  - 15.3.4.2 Product Portfolio
  - 15.3.4.3 Financials
  - 15.3.4.4 SWOT Analysis
- 15.3.5 Microsoft Corporation
  - 15.3.5.1 Company Overview
  - 15.3.5.2 Product Portfolio
  - 15.3.5.3 Financials
  - 15.3.5.4 SWOT Analysis
- 15.3.6 MicroStrategy Incorporated
  - 15.3.6.1 Company Overview
  - 15.3.6.2 Product Portfolio
  - 15.3.6.3 Financials
  - 15.3.6.4 SWOT Analysis
- 15.3.7 Oracle Corporation
  - 15.3.7.1 Company Overview
  - 15.3.7.2 Product Portfolio
  - 15.3.7.3 Financials
  - 15.3.7.4 SWOT Analysis
- 15.3.8 QlikTech International AB
  - 15.3.8.1 Company Overview
  - 15.3.8.2 Product Portfolio
- 15.3.9 SAP SE
  - 15.3.9.1 Company Overview
  - 15.3.9.2 Product Portfolio
  - 15.3.9.3 Financials
  - 15.3.9.4 SWOT Analysis
- 15.3.10 SAS Institute Inc.
  - 15.3.10.1 Company Overview
  - 15.3.10.2 Product Portfolio
  - 15.3.10.3 SWOT Analysis
- 15.3.11 Tableau Software LLC (Salesforce.com Inc.)
  - 15.3.11.1 Company Overview
  - 15.3.11.2 Product Portfolio
- 15.3.12 TIBCO Software Inc.
  - 15.3.12.1 Company Overview
  - 15.3.12.2 Product Portfolio
  - 15.3.12.3 SWOT Analysis
- 15.3.13 UiPath Inc.
  - 15.3.13.1 Company Overview
  - 15.3.13.2 Product Portfolio
  - 15.3.13.3 Financials
- 15.3.14 Zoho Corporation Pvt. Ltd.
  - 15.3.14.1 Company Overview
  - 15.3.14.2 Product Portfolio

한글목차

셀프서비스 BI 시장 동향 :

목차

제1장 서문

제2장 조사 범위와 조사 방법

제3장 개요

제4장 서론

제5장 세계의 셀프 서비스 BI 시장

제6장 시장 내역 : 컴포넌트별

제7장 시장 내역 : 배포 모델별

제8장 시장 내역 : 용도별

제9장 시장 내역 : 업계별

제10장 시장 내역 : 지역별

제11장 SWOT 분석

제12장 밸류체인 분석

제13장 Porter's Five Forces 분석

제14장 가격 분석

제15장 경쟁 구도