2024년 세계 eHealth 시장 규모는 1,410억 달러에 달했습니다. IMARC Group은 이 시장이 2033년까지 5,389억 달러에 달하고, 2025-2033년 16.1%의 연평균 복합 성장률(CAGR)을 보일 것으로 전망하고 있습니다. 현재 북미가 시장을 독점하고 있으며, 2024년에는 38.7% 이상의 큰 시장 점유율을 차지할 것으로 예측됩니다. 기술 발전, 만성질환 유병률 증가, 정부의 디지털 헬스 추진 노력, 원격 환자 모니터링 및 원격 의료 서비스 수요 증가, 모바일 헬스 용도를 통한 환자 참여 강화 등이 이 시장을 주도하고 있습니다.
eHealth 시장은 디지털 헬스 솔루션의 가속적 확장이 원동력이 되고 있습니다. 특히 원격의료와 모바일 헬스 기술이 가속화되면서 재택의료와 온라인 헬스케어 서비스에 대한 수요가 증가하고 있습니다. 지역 전체, 특히 농촌 및 소외된 지역의 의료 접근성 향상을 위해 전 세계적으로 eHealth 플랫폼의 도입이 빠르게 진행되고 있습니다. 만성질환 증가와 고령화로 인해 기술을 활용한 효율적인 헬스케어 관리 솔루션이 필수적으로 요구되고 있습니다. EHR이나 환자 참여 플랫폼과 같은 eHealth 용도는 질병을 보다 효과적으로 모니터링하고 개인 맞춤형 치료를 제공할 수 있습니다. 또한, AI와 빅데이터 분석은 의사결정과 예측 진단을 개선하는 데 도움이 됩니다. 헬스케어 디지털화에 대한 정부의 지원과 투자가 시장 성장을 견인하고 있습니다. 상호운용성과 데이터 보안을 촉진하는 규제 정책은 eHealth 도입을 더욱 촉진하고 있습니다. 또한, 웨어러블 건강 기기 및 스마트폰 용도의 사용 증가, 자가 모니터링 및 예방 의료에 대한 소비자의 지속적인 참여는 eHealth 솔루션에 대한 수요를 더욱 뒷받침하고 있습니다.
미국은 eHealth의 주요 지역 시장으로 부상하고 있습니다. 원격의료 및 원격 헬스케어 서비스 도입이 확대되고 있으며, 디지털 인프라의 개선과 편리한 의료 서비스를 원하는 소비자 수요로 인해 더욱 탄력을 받고 있습니다. 만성질환 증가와 고령화로 인해 전자의무기록(EHR), 원격 환자 모니터링 시스템 등 케어 관리를 강화하기 위한 디지털 헬스 툴에 대한 니즈가 증가하고 있습니다. 상호운용성을 촉진하고 eHealth 도입에 대한 인센티브를 제공하는 HITECH Act와 같은 정부 이니셔티브는 이러한 노력에 더욱 박차를 가하고 있습니다. 이 트렌드의 특징은 더 나은 진단과 의사결정을 개발하기 위해 AI와 빅데이터 분석이 침투하고 있다는 점입니다. 웨어러블 가젯과 모바일 건강 용도 또한 건강한 신체 관리에 대한 소비자의 의지가 높아지고 있음을 보여줍니다. 이러한 원동력과 동향을 종합하면, 미국은 세계 eHealth의 최전선에 위치하게 될 것입니다.
원격의료 이용 증가
eHealth 시장에서는 코로나19 사태가 큰 원동력이 되어 원격의료의 부상이 두드러진 추세로 자리 잡고 있습니다. 미국 질병예방통제센터(CDC)의 데이터에 따르면, 팬데믹 기간 동안 원격의료 서비스를 이용했다고 보고한 보건소는 95%에 육박하며, 2019년 43%에서 크게 증가했습니다. 이러한 변화를 통해 의료 서비스 제공업체들은 신체적 접촉과 노출의 위험을 최소화하면서 필수적인 서비스를 계속 제공할 수 있게 되었습니다. 원격 의료는 만성 질환 관리, 정신 건강 지원, 특히 의료 서비스가 부족한 지역과 농촌 지역에서 일상적인 의료 서비스 제공에 도움이 되는 것으로 입증되었습니다. 원격의료 서비스의 장기적인 지속가능성은 원격의료 인프라를 강화하기 위한 정부의 지속적인 정책 및 재정적 지원으로 뒷받침되고 있으며, 이는 eHealth 시장의 성장에 기여하고 있습니다.
전자의무기록(EHR) 도입 증가
전자건강기록(EHR)의 도입은 환자 정보 기록 및 접근 방식을 변화시키고 있는 중요한 추세입니다. HealthIT에 따르면, 2021년 현재 비연방계 급성기 병원의 약 96%, 사무직 의사의 78%가 인증된 EHR 시스템을 채택하고 있습니다. 이는 병원의 28%, 의사의 34%만이 EHR 시스템을 도입한 2011년에 비해 비약적으로 증가한 수치입니다. EHR의 보급은 더 나은 정보 공유를 촉진하고, 의료 실수를 줄이며, 의료 전반의 연계를 강화하여 환자 치료를 개선합니다. 정부의 인센티브와 규제 요건은 EHR 시스템 도입을 가속화하고, eHealth 수요를 확대하며, 데이터 보안과 상호운용성을 보장하는 데 중요한 역할을 하고 있습니다.
모바일 헬스(m헬스) 용도의 성장
모바일 헬스(mHealth) 용도는 빠르게 의료 서비스 제공에 필수적인 요소로 자리 잡고 있습니다. 이러한 용도를 통해 환자는 자신의 건강을 모니터링하고, 만성 질환을 관리하고, 의료진과 소통할 수 있습니다. Office of the National Coordinator for Health Information Technology가 발표한 데이터 개요에 따르면, 스마트폰의 건강 앱 사용이 눈에 띄게 증가하고 있습니다. 이러한 용도는 예방 의료를 촉진하고 환자 참여를 높이는 데 도움을 주고 있습니다. 이러한 용도는 개인화된 건강에 대한 통찰력을 제공하고, 특히 당뇨병이나 고혈압과 같은 질환을 관리하는 데 도움이 되는 원격 모니터링을 용이하게 해줍니다. 스마트폰과 모바일 인터넷의 보급 증가에 힘입어 m헬스로의 전환은 건강관리를 더욱 친숙하고 효율적으로 만들어주고 있습니다.
The global eHealth market size was valued at USD 141.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 538.9 Billion by 2033, exhibiting a CAGR of 16.1% during 2025-2033. North America currently dominates the market, holding a significant market share of over 38.7% in 2024. The market is driven by technological advancements, the increasing prevalence of chronic diseases, government initiatives promoting digital health, the growing demand for remote patient monitoring and telehealth services, and enhanced patient engagement through mobile health applications.
The eHealth market is fueled by the expansion of digital health solutions at accelerating speeds. Rising demand for home and online healthcare services is driven especially because the technologies for telemedicine, as well as mobile health, are accelerating. Emphasis on upgrading access to healthcare across regions, particularly rural and neglected ones, has led the world to deploy eHealth platforms at a rapid speed. The increasing incidence of chronic diseases and the aging population have made efficient, technology-based healthcare management solutions imperative. eHealth applications such as EHRs and patient engagement platforms can monitor diseases more effectively and provide personalized care. Also, AI and big data analytics help improve decision-making and predictive diagnostics. Supportive government initiatives and investments in healthcare digitization are fueling market growth. Regulatory policies, which promote interoperability and data security, are further propelling the adoption of eHealth. Moreover, increasing usage of wearable health devices and smartphone applications is sustaining consumer engagement in self-monitoring and preventive care, which is further sustaining the demand for eHealth solutions.
The United States has emerged as a key regional market for eHealth. It is being driven by the growing adoption of telemedicine and remote healthcare services, with further momentum by the improvement in digital infrastructure and consumer demand for convenient care. The rising prevalence of chronic conditions and an aging population have therefore created a strong need for digital health tools like electronic health records (EHRs) and remote patient monitoring systems to enhance care management. Government initiatives, such as the HITECH Act which promotes interoperability and offers incentives toward the adoption of eHealth, further spur the cause. Trends feature growing inroads of AI and analytics of big data to develop better diagnosis and decision-making. Wearing gadgets and mobile health applications are also on the ascendency representing increased consumer appetite for the management of a healthy body. Putting together these drivers and trends places the United States at the forefront of the global eHealth landscape.
Rising utilization of telehealth
The rise of telehealth is a prominent trend in the eHealth market, driven significantly by the COVID-19 pandemic. According to data from the Centers for Disease Control and Prevention (CDC), nearly 95% of health centers reported using telehealth services during the pandemic, a substantial increase from 43% in 2019. This shift allowed healthcare providers to continue offering essential services while minimizing physical contact and exposure risks. Telehealth has proven beneficial in managing chronic diseases, offering mental health support, and providing routine care, particularly in underserved and rural areas. The long-term sustainability of telehealth services is supported by ongoing government policies and financial assistance to enhance telehealth infrastructure, contributing to eHealth market growth.
Increased adoption of electronic health records (EHR)
The adoption of Electronic Health Records (EHR) has been a significant trend, transforming how patient information is recorded and accessed. As of 2021, about 96% of non-federal acute care hospitals and 78% of office-based physicians have adopted certified EHR systems as per HealthIT. This marks a dramatic increase from 2011, when only 28% of hospitals and 34% of physicians had implemented EHR systems. The widespread use of EHRs improves patient care by facilitating better information sharing, reducing medical errors, and enhancing overall healthcare coordination. Government incentives and regulatory requirements have played a crucial role in accelerating the adoption of EHR systems, thus escalating eHealth demand and ensuring data security and interoperability.
Growth of mobile health (mHealth) applications
Mobile health (mHealth) applications are rapidly becoming integral to healthcare delivery. These apps enable patients to monitor their health, manage chronic conditions, and communicate with healthcare providers. A data brief from the Office of the National Coordinator for Health Information Technology highlights that the use of smartphone health apps has increased significantly. These applications are instrumental in promoting preventive care and enhancing patient engagement. They offer personalized health insights and facilitate remote monitoring, which is particularly beneficial for managing conditions like diabetes and hypertension. The trend toward mHealth is supported by the increasing penetration of smartphones and mobile internet, making healthcare more accessible and efficient.
mHealth accounts for the major market share in the eHealth market with 27.9% in 2024. The significant growth of this segment is driven by increasing smartphone penetration and widespread internet accessibility, enabling users to access mobile health applications easily. mHealth solutions are popular because they can offer personalized health tracking, reminders for medication, and teleconsultation services, which have become increasingly in demand for convenient, on-the-go healthcare. The rising consumer awareness about fitness and preventive care further fuels this segment's expansion. Additionally, improvements in wearable health devices, integration with AI, and IoT technologies make the solutions for mHealth attractive, rendering them a necessity to manage remote monitoring and chronic diseases.
Monitoring service holds 62.0% representing the largest portion of eHealth as there is a growing presence of chronic diseases, and their increasing demand to always monitor them. Remote patient monitoring technologies, through real-time tracking of patients' vital signs and health conditions, have been gaining popularity among healthcare providers and patients. This decreases hospital readmissions and decreases healthcare costs, which aligns with the industry's shift toward value-based care. Advances in sensor technology, combined with the integration of data analytics into monitoring devices, further enhance the accuracy and utility of these services, making them an essential part of modern health systems.
Healthcare providers dominates the market with 51.7%, due to increased adoption of EHRs and telemedicine platforms. Providers are utilizing eHealth solutions to simplify processes, engage patients better, and provide enhanced care delivery results. CDSS and diagnostic tools, also integrated, ensure even better treatment accuracy to address the demand for efficient and quality health services. Moreover, government incentives and policies pushing for digitization in the health sector have pushed providers to expand their eHealth offerings, which cements the dominance of this segment in the market.
In 2024, North America accounted for 38.7%, representing the largest market share. North America represents the leading position in the market driven by its advanced healthcare infrastructure, substantial investments in health IT, and high digital literacy. Significant government initiatives and policies supporting the promotion of eHealth can support the region's strong adoption of digital health technologies. According to the Office of the National Coordinator for Health Information Technology, nearly 96% of non-federal acute care hospitals in the United States have implemented certified Electronic Health Record (EHR) systems as of 2021. Additionally, the high rate of smartphone and internet penetration facilitates the widespread use of telehealth and mobile health applications. The region's proactive approach toward integrating AI, big data analytics, and IoT in healthcare further enhances its leadership in the eHealth market. The technological advancement combined with regulatory support and a strong focus on improving healthcare outcomes places North America at the top of the list for the global eHealth market.
United States eHealth Market Analysis
In 2024, the United States accounts for over 89.70% of the eHealth market in North America. The use of digital healthcare solutions is transforming health outcomes across the country with diverse populations and environmental conditions. For example, in areas prone to extreme weather events, remote monitoring tools enable timely medical intervention despite geographical challenges. These innovations enhance access to specialists, particularly for rural communities with limited healthcare infrastructure. They also improve health literacy, as personalized apps guide individuals in managing chronic conditions effectively. Additionally, advanced data analytics facilitate early detection of diseases like diabetes by identifying trends across demographics. According to the McKinsey & Company, overall telehealth utilization for office visits and outpatient care is 78 times greater than it was in February of 2020. This rapid adoption highlights a transformative shift in healthcare delivery, enabling scalable, efficient, and patient-centric solutions. Another advantage is the reduction in overall healthcare costs through efficient resource allocation and minimized hospital admissions. These technologies cater to a wide array of users, offering equitable care regardless of local variables, ensuring that diverse needs are met with precision. By bridging gaps and promoting proactive care, the system demonstrates a profound capacity to address challenges presented by demographic and environmental diversity.
Asia Pacific eHealth Market Analysis
New digital health solutions change healthcare for denser population groups and extreme climatic conditions in regions. Mobile health platforms bridge gaps in areas that are unable to provide adequate medicinal infrastructure. Telemedicine, for example, ensures reduced travel risk for people affected by rain in remote locations, as specialists can be consulted from home. Improved health data management offers better tracking of diseases, especially with the risk of outbreaks due to tropical climates in these regions. Connecting wearable devices encourages proactive health monitoring, as with the elderly population. Also, automation in diagnostics accelerates faster detection and treatment planning due to a lack of healthcare personnel in many areas. For example, a survey by Arthur D. Little, pointing to 65% acceptance of digital health solutions among e-commerce services users in India, shows that the adoption of digital in one sector such as e-commerce, is well correlated with similar acceptance in healthcare. This transformation sets the stage for the exponential growth of the eHealth market, fueled by telemedicine, IoT, and digital health platforms, enabling personalized and patient-centric care. These advancements optimize resource allocation and improve health outcomes. With increasing internet connectivity and smartphone usage, personalized care is becoming accessible to remote regions, addressing regional disparities and boosting health resilience across diverse environments.
Europe eHealth Market Analysis
Digital technologies such as 5G mobile communication, artificial intelligence, and supercomputing will change the way healthcare services are delivered, opening up new possibilities for independent living and integrated health and social care. The adoption of digital health platforms is expected to increase multifold with the rising demand for remote patient monitoring and the penetration of smartphones. According to The Mobile Economy Europe, there are 496 Million unique mobile subscribers in Europe, as of 2022, which will increase to 507 Million by 2030 and hold a penetration rate of 92%. It is further projected that by 2030, 87% of the mobile connections in Europe will be 5G. This connectivity surge is a direct result of increasing usage of the internet and mass adoption of smartphones in this region, leading to a general increase in the usage of health, medical, and fitness applications. Expanding into the digital sphere, which is becoming ever more imperative in terms of meeting rising healthcare needs, is highly crucial to the growth of the digital health market. For example, according to the European Cancer Information System (ECIS), new cases of cancer increased by 2.3% from 2020 through 2022, that is, to 2.74 Million, and deaths from cancer increased by 2.4% in that period. This growth, compounded by a shortage of physicians and the increasing tendency of remote monitoring, is fueling the demand for telehealth, which in turn propels the growth of the market further.
Latin America eHealth Market Analysis
The eHealth market in Latin America is a fast-growing segment of the overall healthcare industry, reflecting the growing adoption of digital technologies in health services. According to the NIH, health sector expenditures in Latin America and the Caribbean account for 6% to 17% of the service sector, which in turn represents 50% to 65% of the GDP across most countries in the region. In this context, the health goods and services market in Latin America would equal about 9% of the global health market and this is equal to half the health market share of the European Union. This growth is contributed to by various factors. Most of them are driven by high internet and mobile connectivity, which opens ways for the people in the region toward telemedicine, remote patient monitoring, and other eHealth services. Furthermore, the growing smartphone penetration and internet usage are increasing the demand for mobile health applications, teleconsultations, and digital health platforms that can connect patients with healthcare providers remotely. The rising adoption of Electronic Health Records (EHRs), AI-driven diagnostics, and health data analytics further supports the expansion of the eHealth market, providing innovative solutions for healthcare providers and patients alike in managing health and improving outcomes. The growing population in the region, varied health needs, and immense investment in digital infrastructure indicate an escalating market of eHealth in Latin America, offering optimal opportunities for both regional and international healthcare technology companies.
Middle East and Africa eHealth Market Analysis
eHealth transforms healthcare in the Middle East and Africa by enhancing access to services in remote regions. Mobile health apps, like those aiding diabetes management, empower individuals with real-time monitoring and support. Telemedicine platforms address physician shortages, enabling consultations for chronic illnesses. For instance, Arab Health 2025, the Middle East's leading medical trade show in Dubai, will host over 5,000 exhibitors and attract healthcare professionals from 120+ countries, leveraging the region's USD 35 Billion healthcare market growing at 7% annually, to drive advancements in the eHealth sector. Two key benefits include improved maternal care, with mobile alerts for prenatal check-ups reducing complications, and streamlined record-keeping through digital systems, ensuring faster diagnosis and treatment. These advancements bridge gaps in infrastructure, improve efficiency, and foster equitable care, demonstrating technology's potential to overcome regional challenges in delivering quality health services.
Key players in the eHealth market are driving growth through technological innovation, strategic partnerships, and market expansion. They develop advanced solutions, including AI-driven diagnostics, telemedicine platforms, and wearable devices, while integrating blockchain for secure data sharing. Tech firms and healthcare providers collaborate to create unified platforms for seamless patient management. Companies also target underserved regions with cost-effective mobile health tools to bridge healthcare gaps. The eHealth market is further supported by strict adherence to global regulations, such as GDPR and HIPAA, along with robust cybersecurity measures, to ensure the safe handling of data. Continuous research facilitates the launch of predictive analytics tools and personalized care solutions. Many players are focused on acquisitions to inculcate emerging technologies and introduce educational initiatives to increase adoption.