세계 스마트 스타디움 시장 규모는 2024년 105억 달러에 달했습니다. 향후 IMARC Group은 2033년까지 이 시장이 490억 달러에 달하고 2025-2033년 연평균 성장률(CAGR)이 17.75%에 달할 것으로 예상하고 있습니다. 팬 경험 향상에 대한 관심 증가, (5G) 기술 등 첨단 네트워크 기술 도입, 각종 스포츠 이벤트의 인기, 에너지 효율에 대한 관심 증가 등 다양한 요인이 시장을 주도하고 있습니다.
팬 경험 향상에 대한 관심 증가
증강현실(AR), 가상현실(VR), 고화질 디스플레이 등의 기술은 팬들에게 몰입감 있고 인터랙티브한 시청 경험을 제공합니다. 고급 데이터 분석과 AI는 팬 맞춤형 알림, 좌석 업그레이드, 맞춤형 음식 제공 등 개인화된 서비스를 가능하게 합니다. 2023년 3월 23일, Evolv Technology는 NFL의 Pittsburgh Steelers의 본거지인 Acrisure Stadium의 공식 팬 스크린 제공업체로 선정되었다고 발표했습니다. Evolv의 최첨단 선별 솔루션인 Evolv Express(R)는 Acrisure Stadium에서 가장 붐비는 게이트에 설치되어 행사장에 입장하는 많은 팬들을 선별하고 있습니다. Acrisure Stadium에서는 콘서트 및 기타 이벤트도 개최됩니다. Evolv Express는 AI가 탑재된 강력한 센서 기술을 사용하여 전례 없는 양과 속도로 보다 안전하고 정확한 위협 탐지를 제공합니다. 팬들은 항상 멈춰서거나 가방을 열지 않고도 지나갈 수 있습니다. Evolv의 기술은 보안 담당자가 위협과 사람들이 주머니나 가방에 넣는 일상 용품을 구별할 수 있게 하여 긴 줄을 줄이고, 손님이 침습적인 보안 경험 없이 경기장에 직접 입장할 수 있게 해줍니다.
첨단 네트워크 기술 도입
사물인터넷(IoT) 기기의 통합과 연결성 강화로 실시간 데이터 수집 및 분석이 가능해지면서 업무 효율성과 팬 경험의 향상으로 스마트 스타디움 시장의 성장이 가속화되고 있습니다. 또한, 경기장에 5G 네트워크를 도입하면 보다 빠르고 안정적인 연결이 가능해져 AR, VR과 같은 첨단 기술 솔루션의 활용을 촉진할 수 있습니다. 2024년 5월 10일, Midea, AIS, 차이나유니콤, 화웨이는 공동으로 동남아시아 최초의 5G 완전 연결 공장을 도입하여 이 지역 스마트 제조업의 새로운 표준을 세웠습니다. 이번 협력은 5G 시대의 새로운 이정표가 될 것이며, 복잡한 생산 공정의 효율성, 안전성, 자동화를 강화할 것입니다. 촌부리에 위치한 Midea Industrial Park의 종합적인 5G 네트워크 커버리지와 5G+ 산업용 인터넷 플랫폼을 활용하여 각 생산 단계는 5G 단말기를 통해 원활하게 연결되며, 보다 빠른 기계 작동이 가능해집니다.
에너지 효율에 대한 관심 증가
에너지 효율에 대한 관심이 높아지면서 스마트 스타디움에 대한 수요를 불러일으키고 있습니다. 에너지 효율적인 조명 및 난방, 환기, 공조(HVAC) 시스템은 운영 비용을 절감하고 지속가능성을 촉진합니다. 또한, 태양광 패널과 같은 재생에너지원의 통합은 경기장의 지속가능성 목표에 기여합니다. 또한, 주요 기업들은 경기장의 지속가능성을 향상시키기 위해 다른 기업들과 협력하고 있습니다. 예를 들어,2024년 2월 23일,Orange Business는 Cisco와 공동으로 솔루션을 개발했습니다. 프랑스 남부 마르세유에 위치한 수용인원 6만 7,000명 규모의 Orange Velodrome 경기장은 Orange의 중요한 기술 테스트베드입니다. 공공 와이파이 네트워크를 제공하는 것 외에도 경기장은 5G 서비스 및 애플리케이션의 라이브 실험 플랫폼으로도 사용되고 있습니다. 현재는 에너지 효율을 검증하는 중요한 장으로도 기능하고 있습니다. 이 회사는 경기장의 지속가능성을 강화하고 이산화탄소 배출량을 줄이기 위해 노력하고 있습니다.
The global smart stadium market size reached USD 10.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 49.0 Billion by 2033, exhibiting a growth rate (CAGR) of 17.75% during 2025-2033. There are various factors that are driving the market, which include rising focus on fan experience enhancement, introduction of advanced network technologies such as (5G) technology, popularity of various sports events, and increasing energy-efficiency concerns.
Rising Focus on Fan Experience Enhancement
Technologies like augmented reality (AR), virtual reality (VR), and high-definition displays provide fans with immersive and interactive viewing experiences. Advanced data analytics and AI enable personalized services for fans such as tailored notifications, seat upgrades, and customized food product offerings. On 23 March 2023 , Evolv Technology announced that it has been named the Official Fan Screening Provider of Acrisure Stadium, home of the NFL's Pittsburgh Steelers. Evolv's state-of-the-art Evolv Express(R) screening solution is located at Acrisure Stadium's busiest gates, screening many fans as they enter the venue. Acrisure Stadium hosts concerts and other events as well. Evolv Express uses powerful sensor technology with AI to provide safer and more accurate threat detection at unprecedented volume and speed. Fans walk through without always stopping or having to open bags. Evolv's technology allows security officials to differentiate between threats and the everyday items people carry in their pockets and bags, which reduces long lines and allows guests to make their way directly into the stadium without invasive security experiences.
Introduction of Advanced Network Technologies
The integration of the Internet of Things (IoT) devices and enhanced connectivity allows for real time data collection and analysis, improving operational efficiency and fan experience, which is impelling the smart stadium market growth. Moreover, the deployment of 5G networks in stadiums enables faster and more reliable connectivity, enhancing the use of high-tech solutions like AR and VR. On 10 May 2024 , Midea, AIS, China Unicom, and Huawei jointly implemented the first 5G fully connected factory in Southeast Asia, setting a new standard for smart manufacturing in the region. This collaboration marks a new milestone in the 5G era, enhancing efficiency, safety, and automation in complex production processes. Harnessing the comprehensive 5G network coverage of the Midea Industrial Park in Chonburi and a 5G+ industrial Internet platform, each production phase is seamlessly connected through 5G terminals to enable faster machine operation.
Increasing Energy-Efficiency Concerns
The rising focus on energy-efficiency is catalyzing the demand for smart stadiums. Energy-efficient lighting and heating, ventilation, and air conditioning (HVAC) systems reduce operational costs and promote sustainability. In addition, the integration of renewable energy sources such as solar panels, contributes to the sustainability goals of stadiums. Furthermore, key companies are partnering with other players to improve the sustainability of their stadiums. For example, on 23 February 2024 , Orange Business co-innovated a solution in partnership with Cisco. The 67,000 capacity Orange Velodrome stadium, located in Marseille, in the south of France, is an important technology testbed for Orange. As well as providing a public Wi-Fi network, the stadium is also used as a live experimentation platform for 5G services and applications. It is now serving as a key venue to examine energy efficiency. The company is looking to enhance sustainability in the stadium and reduce its carbon footprint.
Software accounts for the majority of the market share
Software solutions analyze fan behavior and help in personalizing services and marketing strategies, thereby increasing fan satisfaction and revenue. Moreover, software solutions that integrate social media platforms enable fans to share their experiences and engage with teams and events. Besides this, data analytics software helps stadium operators monitor and optimize operations, ranging from crowd management to concession sales, ensuring efficient management. Furthermore, software-driven AI surveillance systems enhance security by monitoring crowd behavior, detecting anomalies, and preventing potential threats.
On-premises hold the largest share of the industry
On-premises solutions provide stadium operators with full control over their data, ensuring higher levels of security and privacy. They allow for extensive customization to meet the specific needs and requirements of individual stadiums, enabling tailored solutions. With on-premises deployment, data remains within the stadium's infrastructure, reducing the risk of breaches and ensuring compliance with data protection regulations. Furthermore, on-premises solutions help stadium operators comply with local and international regulations, as they have greater control over data storage and processing.
Building automation management represents the leading market segment
Building automation management systems provide a centralized platform to control various stadium operations such as lighting, HVAC, and energy management, leading to streamlined and efficient operations. Automating routine tasks like lighting adjustments, temperature control, and energy distribution reduces manual intervention and operational costs. Smart building management systems optimize energy usage by adjusting lighting, heating, and cooling based on real time occupancy and weather conditions, leading to significant energy savings. These systems help stadiums achieve sustainability goals by reducing their carbon footprint and ensuring compliance with environmental regulations.
Europe leads the market, accounting for the largest smart stadium market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe represents the largest regional market for smart stadium.
Europe has a well-established technological infrastructure, which facilitates the implementation of advanced smart stadium solutions. High levels of innovation and investment in research and development (R&D) efforts in the region contribute to the adoption of cutting-edge technologies in stadiums. Moreover, collaborations between sports clubs, technology companies, and governing authorities foster the development of innovative smart stadium solutions. On 15 August 2023, the new Aviva Stadium at Lansdowne Road, Dublin, was developed by engineers Kentz Ireland Ltd on behalf of the Irish Rugby Football Union and the Football Association of Ireland. It has a capacity for 50,000 spectators who can enjoy a safe and secure experience with minimum intrusion and inconvenience. Johnson Controls was selected to provide a solution for the venue that integrates fire and life systems with CCTV, access control, and intruder alarms, linked by the stadium's information technology (IT) infrastructure.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)