세계 미용 음료 시장 규모는 2024년 20억 달러에 달했습니다. 향후 IMARC Group은 이 시장이 2033년까지 45억 달러에 달할 것으로 예상하며, 2025년부터 2033년까지 9.4%의 CAGR을 보일 것으로 전망하고 있습니다. 현재 유럽이 시장을 독점하고 있으며, 2024년에는 35.0%의 큰 시장 점유율을 차지했습니다. 이 시장이 성장하고 있는 이유는 미용 음료의 피부 건강 효과에 대한 소비자들의 인식이 높아졌기 때문입니다. 또한, 이 지역에서는 천연 성분과 클린 라벨 제품을 선호한다는 점도 시장 우위에 기여하고 있습니다. 이 외에도 유럽의 미용 음료 시장 점유율은 이미 확립된 웰빙 문화의 영향을 받고 있으며, 가처분 소득이 높기 때문에 소비자는 고급 미용 음료에 투자할 수 있습니다.
미용 음료는 노화 방지를 촉진하는 영양 보충 음료로 정의 할 수 있으며, 피부를 더 밝게 만들고 색소 침착, 여드름, 흉터의 전반적인 외관을 줄일 수 있습니다. 이 음료는 과일과 채소의 식물 추출물을 사용하고 필수 아미노산, 비타민, 미네랄, 항산화 물질이 함유되어 있어 피부 해독에 도움을 줍니다. 또한, 건강한 모발과 손톱을 유지하고 피부 처짐을 최소화하는 효과도 있습니다. 미용 음료에는 보통 콜라겐 펩타이드가 함유되어 있어 조기 주름을 줄이고 천연 콜라겐 생산 세포를 자극하는 데 도움이 됩니다. 또한, 바쁜 스케줄, 대기오염의 심각성, 건강에 해로운 식습관, 알코올 섭취의 증가 등의 요인으로 인해 상당수의 인구가 조기 노화 문제를 겪고 있습니다. 또한, 나이가 들면서 체내 천연 콜라겐의 양이 감소하면 피부 처짐이나 기타 피부 트러블을 유발할 수 있습니다. 이는 건강하고 젊은 피부를 얻고자 하는 개인의 의욕이 높아지면서 시장 성장에 더욱 박차를 가하고 있습니다.
미국 미용 음료 시장의 수요는 건강 지향의 증가가 주도하고 있습니다. 사람들은 피부 관리, 수분 보충, 종합적인 웰빙을 포함한 건강 지향적인 라이프스타일을 널리 받아들이고 있습니다. 사람들이 영양이 피부 건강에 미치는 영향에 대한 인식이 높아짐에 따라 미용 음료는 간편한 솔루션으로 인기를 얻고 있습니다. 비타민, 항산화제, 콜라겐이 풍부하게 함유된 이 음료는 미용과 건강을 동시에 추구하는 사람들에게 어필하고 있습니다. 천연 성분에 대한 선호도가 높아지면서 홍차와 같은 클린 라벨 미용 음료에 대한 수요가 더욱 높아졌고, 제품 포뮬러의 순도와 투명성을 강조하고 있습니다. 또한, 편리하고 이동 중에도 사용할 수 있는(OTG) 뷰티 솔루션에 대한 수요는 많은 미국인들의 활동적이고 빠르게 변화하는 라이프스타일에 부합합니다. 이러한 수요에 부응하기 위해 2024년 1월, 뉴욕에 본사를 둔 브랜드 Pretty Tasty Tea는 콜라겐 펩타이드를 함유한 RTD(Ready To Drink) 콜라겐 티를 출시하였습니다. 노화 방지와 피부 회춘에 대한 관심이 높아지면서 미용 음료는 매일의 건강 습관에 추가할 수 있는 매력적인 아이템으로 자리 잡고 있습니다.
기능성 음료에 대한 소비자 수요 증가
미용 음료 시장 확대의 가장 큰 원동력은 건강과 웰빙에 대한 소비자의 관심 증가입니다. 소비자들은 콜라겐, 항산화제, 비타민, 미네랄 등 미용과 건강에 도움이 되는 기능성 음료를 찾고 있습니다. 이러한 웰빙에 대한 관심이 높아지면서 소비자들은 편리하고 쉽게 섭취할 수 있는 형태로 미용과 건강을 동시에 챙길 수 있는 음료를 선택하게 되었습니다. 편의점의 수가 늘어나면서 이러한 제품을 쉽게 구할 수 있는 곳이 늘어나고 있습니다. 2022년 미국 편의점 협회(National Association of Convenience Stores)는 미국 전역에 148,026개 이상의 편의점이 있다고 보고하고 있으며, 이는 미용 음료와 같은 기능성 음료를 위한 실질적인 소매 플랫폼을 제시하고 있습니다. 이러한 소매점의 보급은 소비자들이 미용 음료를 즐기는 것을 더욱 친숙하게 만들고, 시장에서의 인기를 높이고 있습니다.
피부 건강과 노화에 대한 인식이 높아짐
미용 음료 산업을 이끄는 가장 큰 요인은 노화와 피부 건강에 대한 인식의 증가입니다. 미용 음료에는 콜라겐, 히알루론산, 비오틴 등 피부의 탄력, 보습, 윤기를 높여주는 성분이 사용됩니다. 노화 방지 트렌드는 미용 음료를 젊은 피부를 유지하기 위한 손쉬운 솔루션으로 만들고 있습니다. 또한, NHS에 따르면, 여드름과 같은 피부 트러블의 유병률이 높고, 11세에서 30세 사이의 인구 중 약 95%가 영향을 받고 있으며, 이는 미용 음료의 수요에 기여하고 있습니다. 실제로 여드름은 14세에서 17세 사이의 여자아이들 사이에서 만연하고 있으며, 따라서 많은 사람들이 이러한 피부 문제를 해결하기 위해 효과적인 스킨케어 솔루션을 선택합니다. 이러한 복합적인 요인으로 인해 미용 음료는 노화 고민과 여드름에 대한 대중적인 선택으로 채택되어 미용 음료 시장 점유율을 높이고 있습니다.
E-Commerce 시장 확대
E-Commerce 플랫폼과 온라인 판매의 증가는 전 세계적으로 미용 음료 시장을 주도하고 있습니다. 다양한 온라인 소매업체와 소비자 직접 판매(D2C) 브랜드를 통해 미용 음료를 구매할 수 있는 편의성으로 인해 소비자들이 쉽게 접근할 수 있어 시장 규모가 확대되고 있습니다. 또한, 미용 음료 브랜드의 온라인 존재감과 소비자의 다양한 속성을 기반으로 한 개인화된 마케팅 전략은 시장의 성장을 더욱 촉진하고 있습니다. ITA는 2027년까지 B2C E-Commerce가 5조 5,000억 달러에 달할 것으로 추정하며, CAGR은 14.4%에 달할 것으로 예상하고 있습니다. 요컨대, E-Commerce는 미용 음료에 대한 접근성을 높이고, 브랜드 인지도를 높이고, 더 많은 소비자가 원하는 미용 음료를 선택할 수 있도록 합니다. 따라서 E-Commerce의 활황은 미용 음료 시장의 성장 강화에 필수적인 역할을 하고 있습니다.
또한 당류, 방부제, 향료 무첨가 알리안트가 시장을 확대하고 있습니다. 제조업체에 유리한 기회를 제공할 것으로 예상되는 다른 요인으로는 노동 인구의 증가와 영양 화장품의 증가 추세가 있습니다.
The global beauty drinks market size was valued at USD 2.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 4.5 Billion by 2033, exhibiting a CAGR of 9.4% during 2025-2033. Europe currently dominates the market, holding a significant market share of 35.0% in 2024. The market is experiencing growth because of the rising awareness among consumers about the skin health benefits of beauty drinks. The preference in the region for natural ingredients and clean-label products also contributes to its market dominance. Besides this, Europe's beauty drinks market share is influenced by its established wellness culture and high disposable incomes enable consumers to invest in premium beauty drinks.
Beauty drinks can be defined as nutraceutical beverages that facilitate anti-aging, thereby making the skin more glowing and reducing the overall appearance of pigmentation, acne, and scars. These beverages help in the detoxification of the skin since they are made using botanical extracts of fruits and vegetables and include essential amino acids, vitamins, minerals, and antioxidants. They can also aid in maintaining healthy hair and nails and minimizing sagging of the skin. Beauty drinks usually comprise collagen peptides, which help in reducing premature wrinkles and stimulating natural collagen-producing cells. Additionally, other factors like hectic schedules, heightening air pollution, unhealthy diet and the increasing alcohol consumption is resulting in the rising premature aging issues among a considerable population. Furthermore, as the level of natural collagen in the body declines with age, it leads to saggy skin and other skin issues. This, in confluence with the growing willingness among individuals to attain healthy and youthful skin, is further bolstering the market growth.
The United States beauty drinks market demand is driven by rising health and wellness trend. People are widely adopting health-conscious lifestyles, which include skincare, hydration, and overall wellness. As people become more aware of the impact of nutrition on skin health, beauty drinks are gaining popularity as an easy solution. These beverages, enriched with vitamins, antioxidants, and collagen, appeal to those seeking both beauty and health benefits. The growing preference for natural ingredients further fuels the demand for clean-label beauty drinks like tea, emphasize purity and transparency in product formulations. The demand for convenient, on-the-go (OTG) beauty solutions also aligns with the active, fast-paced lifestyles of many Americans. To cater this demand, in January 2024, Pretty Tasty Tea, a New York based brand, introduced their ready-to-drink (RTD) collagen tea, formulated with collagen peptides, supporting skin health, among other robust nails, hair, and joint health. As the population becomes more focused on aging prevention and skin rejuvenation, beauty drinks are becoming an attractive addition to daily wellness routines.
Increasing consumer demand for functional beverages
A significant force driving the expansion of the market for beauty drinks is increased consumer concern over health and wellness. Consumers are demanding more functional beverages that can also provide benefits towards beauty and well-being, like collagen, antioxidants, vitamins, and minerals, which are understood to promote healthier skin, eliminate wrinkles, and enhance general look. This increasing wellness interest is compelling consumers to choose drinks that bring both beauty and health benefits in a convenient and consumable form. The number of convenience stores expands the accessibility of these products. In 2022, the National Association of Convenience Stores reported over 148,026 convenience stores across the United States, which presents a substantial retail platform for functional drinks, such as beauty beverages. This retail penetration also makes it more accessible for the consumer to enjoy beauty drinks and hence increases its popularity in the market.
Rising awareness about skin health and aging
The most significant factor driving the beauty drinks industry is the increasing consciousness about the effects of aging and skin health. Ingredients believed to enhance skin elasticity, hydration, and radiance - such as collagen, hyaluronic acid, and biotin - are being used in beauty drinks. The increasing trend of preventive measures against aging is making beauty drinks an easy solution to preserve youthful skin. Moreover, the high prevalence of skin problems like acne, affect around 95% of the population aged 11 to 30, according to NHS, which contributes to the demand for beauty drinks. Acne, in fact, is widespread among girls aged 14 to 17 years, hence many opt for effective skincare solutions, to tackle these skin issues. These combined factors increase the adoption of beauty drinks as a popular choice to address both aging concerns and acne, propelling the beauty drinks market share.
Growing number of the e-commerce market
Increasing number of e-commerce platforms and online sales are driving the market for beauty drinks across the globe. With the convenience of buying beauty drinks through different online retailers and direct-to-consumer (D2C) brands, consumers can easily access these products, thus expanding the market reach. Furthermore, the online presence of beauty drink brands and personalized marketing strategies based on the different demographics of consumers is further propelling the growth of the market. ITA estimated that by 2027, B2C e-commerce will amount to a staggering USD 5.5 Trillion and increase with a compound annual growth rate of 14.4%. In essence, e-commerce increases accessibility of beauty drinks, thus raising brand visibility to compel even more consumers towards choosing their desired beauty drinks. Hence, the booming of e-commerce plays an essential role in strengthening the beauty drinks market growth.
ariants with no added sugars, preservatives and flavorings to expand their market reach. Other factors anticipated to provide lucrative opportunities to manufacturers include the rising working population and the growing trend of nutricosmetics.
Natural drinks dominate the market due to increasing consumer preference for clean-label, chemical-free products. They are made from organic ingredients like fruits, herbs, and plant extracts. Consumers perceive these drinks as safer and more compatible with health and wellness trends. The global shift toward sustainable and eco-friendly products influences the appeal of natural drinks. Ingredients like collagen from marine sources and antioxidants from berries are in high demand, thus impelling market growth.
Artificial beauty drinks appeal to consumers looking for cost-effective options with consistent formulations. These drinks incorporate synthetic ingredients, often engineered to mimic natural compounds like vitamins and collagen. Their affordability and longer shelf life make them accessible to a wider demographic. Scientific advancements enable precise formulations tailored to specific skin or hair care needs. Some consumers prioritize efficacy over natural sourcing, driving demand for artificial beauty solutions.
Collagen proteins lead the market with 60% of market share in 2024. Collagen proteins provide vital protein that helps reduce wrinkles, improve skin texture, and maintain youthful appearance. It has gained immense popularity as a major ingredient in beauty products, particularly for anti-aging purposes. Collagen proteins stimulate the production of collagen in the skin, thereby facilitating enhanced skin hydration and strength. As consumers increasingly seek solutions for aging skin, collagen-based beauty drinks are emerging as highly sought-after options. Moreover, collagen proteins are known for their ability to strengthen hair, nails, and joints, expanding their appeal beyond just skincare. The development of various collagen-enriched products with innovative formulations to cater to different consumer preferences. This ingredient's efficacy, supported by extensive research and development (R&D), continues to fuel its dominance in the market. Consumers are opting for collagen-infused drinks as part of their daily wellness routines, further bolstering the market growth.
The anti-aging function remains the dominant segment within the beauty drinks market, driven by consumer demand for youthful skin. Anti-aging products are formulated to combat the visible signs of aging like wrinkles, sagging skin, and fine lines. Beauty drinks that target anti-Aging typically contain ingredients like collagen, antioxidants, vitamins, and minerals, which contribute to skin rejuvenation, elasticity, and overall health. As people are living longer and focusing on preserving their youthfulness, the anti-Aging segment is experiencing strong growth. The increasing awareness about the harmful effects of free radicals, pollution, and sun exposure on the skin has prompted consumers to seek preventive and restorative solutions. Anti-Aging beauty drinks offer an easy and effective way to promote a youthful appearance, appealing to a wide age range of consumers. The growing popularity of preventative wellness routines is also contributing to the rise of anti-Aging beauty drinks as a staple in daily skincare regimens.
As per the beauty drinks market forecast, beauty specialty stores dominate the distribution channels, offering targeted products for skincare and wellness. These stores focus specifically on beauty and health-related items, attracting consumers who seek personalized, high-quality solutions. Beauty specialty stores typically provide an extensive range of products, including those formulated for anti-aging, hydration, and overall skin health. The stores also often feature in-depth product knowledge, with staff able to guide customers toward the best beauty drinks based on their individual needs. Furthermore, beauty specialty stores offer an exclusive shopping experience that appeals to consumers who prioritize premium or niche brands. As the market for beauty drinks grows, these stores are becoming a key distribution point for innovative and high-end beauty drink products. People trust these specialty stores for their curated selections of beauty-enhancing products, which further strengthens the growth of the market. The trend of personalized beauty solutions, where consumers are increasingly looking for products tailored to specific skin concerns, also plays a role in the expanding popularity of beauty specialty stores.
In 2024, Europe accounted for the largest market share of 35.0%. The European region holds the largest market share in beauty drinks due to the developed culture of the region pertaining to beauty and wellness. Consumers of Europe have been long concerned with health-conscious living and skincare, creating a significant demand for goods that enhance the beauty of consumers. The region is focusing on complete well-being, as well as its high standard of living, and encourages the acceptance of daily wellness patterns through the usage of beauty drinks. Additionally, Europe's strong regulatory framework ensures the quality and safety of beauty products, building consumer trust in these products. The availability of numerous beauty drink options across various price points also supports Europe's dominance, catering to different consumer preferences. Many global beauty brands are headquartered in Europe, and these companies are continuously innovating to introduce new beauty drink formulations, reinforcing the region's leadership in the market. For instance, in April 2024, D'Amazonia, a UK-based tea manufacturer, introduced a collagen-infused hot tea beverage. Named "Beauty Tea," it blends Chinese green tea, collagen peptides, hibiscus, and other botanicals. The inclusion of collagen aims to address joint stiffness and enhance skin health. Moreover, rising disposable incomes and an increasing focus on aging prevention further supports to the region's market growth.
United States Beauty Drinks Market Analysis
As per the beauty drinks market trends, the United States hold 80.00% of the market share in North America. The increasing rate of skin disorders in the US is largely contributing to the demand for beauty drinks. American Academy of Dermatologists Association statistics reveal that one in four people, that is, 84.5 million Americans suffer from skin diseases. This would entail a whopping amount of USD 75 Billion a year as costs to the healthcare system in the US. With hectic work-life schedules and health being relegated to a secondary position, consumers are seeking beauty drinks as a convenient skin care solution. Beauty drinks formulated with ingredients like collagen, vitamins, and antioxidants give consumers a proactive approach to preventing skin health disorders rather than an expensive medical cure. The market is growing because of the rising trend of wellness and skin health awareness among consumers, along with increasing consciousness about the benefits of beauty drinks. As consumers continue to look for easy and efficient ways to handle skin problems, beauty drinks are gaining popularity in the US market.
South Korea Beauty Drinks Market Analysis
In South Korea, demand for beauty beverages is growing as consumers seek natural ingredients, less sugar, and plant-based options. Plant-based ready-to-drink (RTD) beverages, such as milk, juices, and smoothies, are particularly favored by individuals focusing on health or following vegetarian or vegan diets. Additionally, sparkling water and seltzer drinks infused with natural fruit and botanical flavors are experiencing a surge in sales. Functional beverages targeting hydration, relaxation, focus, and sports performance remain in demand, with brands introducing new flavors and packaging to meet consumer preferences.
Germany Beauty Drinks Market Analysis
In Germany, beauty drinks in single-serve and on-the-go packaging are gaining popularity due to their convenience and rising disposable incomes. The expansion of eCommerce platforms and direct-to-consumer (DTC) channels has made these products more easily accessible to consumers. Brands are using targeted marketing, subscription services, and personalized recommendations to meet individual beauty and wellness needs, driving sales further.
Asia Pacific Beauty Drinks Market Analysis
As per the beauty drinks market outlook, the Asia Pacific market is witnessing rapid growth due to the high expansion of e-commerce channels in the region. According to IBEF, Indian e-commerce is expected to grow at a compound annual growth rate (CAGR) of 27% by 2026, reaching USD 163 Billion. This increase in online sales platforms is making beauty drinks more accessible to consumers as they can easily purchase products from various brands through e-commerce websites and direct-to-consumer (D2C) channels. With the increasing popularity of beauty drinks, especially those that contain ingredients like collagen, antioxidants, and vitamins, demand for these products continues to rise. The growth in e-commerce and the rising awareness about skin health and wellness are among the key drivers that are expanding the market in the region. Convenience through e-shopping and tailored strategies in promoting to target are driving more populous appeal to beauty drinks, which consequently supports the market growth.
Latin America Beauty Drinks Market Analysis
Latin America is poised to experience significant growth in the market, due to the growth of Brazil's population and increasing demand for wellness-oriented products. The population of Brazil as of 2023 is estimated to be about 211.14 million. According to WHO, this is expected to increase by 3% to reach 217.49 million by 2050. This growing population is a major driver of the demand for beauty drinks, especially those with health and skin benefits. Growing awareness about skin health, aging, and overall well-being is leading a number of consumers within Brazil and other Latin American countries to look for beauty drinks that support skin hydration, elasticity, and overall wellness. Moreover, an increasing quest for convenient and effective beauty solutions influences the sales of collagen-based drinks. Rising interest in skincare and a more considerable consumer base, propels growth for the beauty drinks market in the region.
Middle East and Africa Beauty Drinks Market Analysis
Due to the increasing awareness about the skin care and growing numbers of dermatitis cases, market for beauty drinks is expanding swiftly in the Middle East and Africa region. For instance, an article in the BMC Public Health accounted for more than 16.6 million prevalent cases of dermatitis in 2019 in the MENA region. The increase in skin problems among consumers in this region leads to a quest for beauty drinks that promise hydration, skin nourishment, and anti-aging benefits. With the rising interest in wellness products, functional beverages supporting skin health are becoming widely popular in the region. Moreover, the growing health-conscious among masses in the region and preventive care is driving the demand for beauty drinks.
Key players invest heavily in research and development (R&D) to create effective, science-backed formulations. Strategic collaborations with dermatologists and nutritionists enhance product credibility and consumer trust. Companies leverage marketing strategies that highlight visible results, targeting beauty-conscious consumers worldwide. Influencer partnerships and social media campaigns expand brand reach, especially among younger demographics. Key players focus on product diversification, offering collagen, antioxidant, and vitamin-based drinks for varied needs. For example, in April 2024, Shiseido launched new ampoule drinks under the INRYU brand. They target anti-aging and skin brightening, offering higher dosages than previous tablets. Utilizing Shiseido's proprietary nutri-vessel network technology, made in 2 decades, they improve nutrient absorption and encourage collagen production. Moreover, premium brands emphasize natural, sustainable, and ethically sourced ingredients to appeal to eco-conscious buyers. Large-scale production capabilities enable cost efficiency, making beauty drinks accessible to wider audiences. Geographic expansion into emerging markets taps into growing demand for wellness-focused products. Continuous innovation, such as plant-based formulations, keeps key players ahead of market trends, thereby bolstering the market growth across the globe.