통합 커뮤니케이션(UC) 시장 보고서 : 구성요소, 제품, 조직 규모, 최종사용자, 지역별(2025-2033년)
Unified Communications Market Report by Component, Product, Organization Size, End User, and Region 2025-2033
상품코드:1754067
리서치사:IMARC Group
발행일:2025년 06월
페이지 정보:영문 150 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
세계 통합 커뮤니케이션(UC) 시장 규모는 2024년 1,462억 달러에 달했습니다. 향후 IMARC Group은 2033년에는 5,305억 달러에 달할 것으로 예상하며, 2025년부터 2033년까지 14.63%의 연평균 성장률(CAGR)을 기록할 것으로 전망하고 있습니다. 이 시장은 원격 근무 및 하이브리드 근무의 증가, 빠른 기술 발전, 고객 경험에 대한 관심 증가, 강화된 보안 기능 도입, 협업 도구의 중요성 증가, 통합 모빌리티 솔루션에 대한 수요 증가 등을 배경으로 강력한 성장을 보이고 있습니다.
통합 커뮤니케이션(UC) 시장 분석:
주요 시장 촉진요인 : 원격 근무 및 하이브리드 근무 모델로 전환이 진행되면서 통합 커뮤니케이션(UC) 시장 성장에 긍정적인 영향을 미치고 있습니다. 또한, 통합 커뮤니케이션(UC) 솔루션의 기능을 강화하는 인공지능(AI), 머신러닝(ML), 클라우드 컴퓨팅의 급속한 기술 혁신과 이들 솔루션과 관련된 비용 절감은 시장 확대의 성장 촉진요인으로 작용하고 있습니다.
주요 시장 동향 : 통합 커뮤니케이션(UC) 플랫폼을 고객관계관리(CRM) 및 전사적 자원관리(ERP) 시스템과 같은 다른 비즈니스 애플리케이션과 연결하는 추세가 지속되고 있으며, 이는 시장 확대의 원동력이 되고 있습니다. 또한, 보다 진보되고 사용자 친화적인 비디오 기능의 개발과 AI 및 ML 기술의 도입은 통합 커뮤니케이션(UC) 시장 점유율에 긍정적인 영향을 미치고 있습니다.
지리적 동향 : 북미는 첨단 정보기술(IT) 인프라, 신기술의 빠른 수용, 클라우드 기반 및 AI 기반 커뮤니케이션 솔루션에 대한 막대한 지출로 인해 이 시장을 주도하고 있습니다. 다른 지역도 디지털 전환 활동의 활성화, 원격 근무 인력의 증가, 통신 인프라에 대한 막대한 지출로 인해 성장세를 보이고 있습니다.
경쟁 상황 : 통합 커뮤니케이션 업계의 주요 시장 기업으로는 8x8 Inc., Avaya Holdings Corp., Cisco Systems Inc., GoTo (Citrix Systems Inc.), Huawei Technologies Co. Ltd., Microsoft Corporation, Mitel Networks Corporation, NEC Corporation (AT&T Inc.), Ringcentral Inc., Verizon Communications Inc., Vonage Holdings Corp. (Telefonaktiebolaget LM Ericsson) 등이 있습니다.
도전과 기회 : 통합 커뮤니케이션(UC) 제공업체는 데이터 보안과 산업별 요구사항 준수 등 몇 가지 지속적인 과제에 직면해 있습니다. 그러나 강력한 컴플라이언스 솔루션을 제공할 수 있는 공급자에게는 기회이기도 합니다. 또한, 시장에서의 입지를 강화하기 위한 상위 업체들 간의 전략적 제휴와 인수합병이 성장 기회를 창출하고 있습니다.
통합 커뮤니케이션(UC) 시장 동향:
원격근무 도입 확대
조직은 원격 근무 및 하이브리드 근무 모델을 채택하고 있으며, 통합 커뮤니케이션(UC) 솔루션과 같은 효율적인 커뮤니케이션 도구에 대한 필요성이 증가하고 있습니다. 한 업계 조사에 따르면, 인도 기업의 95% 이상이 재택근무(WFH) 모델을 도입할 의향이 있으며, 향후에도 도입할 의향이 있는 것으로 나타났습니다. 또한, 2022년 6월에 실시된 갤럽의 조사에 따르면, 직원 10명 중 8명이 하이브리드 근무 또는 원격 근무를 하고 있으며, 10명 중 2명만이 현장 근무를 하고 있는 것으로 나타났습니다. 이 데이터는 직원들 간의 실시간 커뮤니케이션과 협업을 가능하게 하는 UC 시스템의 필요성을 강조하고 있습니다. 이러한 솔루션은 음성, 영상, 메시징, 협업 도구를 단일 플랫폼에 통합하여 지리적으로 분산된 팀 간의 생산성과 연결성을 유지하는 데 도움이 됩니다.
기술의 급속한 발전
VoIP(Voice over Internet Protocol), 클라우드 컴퓨팅, 인공지능(AI) 등 통신 기술의 지속적인 발전과 개선은 통합 커뮤니케이션(UC) 시장 점유율 확대에 중요한 역할을 하고 있으며, 이러한 기술 혁신은 통합 커뮤니케이션(UC) 솔루션에 대한 수요를 증가시키고 있습니다. 통합 커뮤니케이션(UC) 솔루션에 대한 수요가 증가하고 있습니다. 예를 들어, Verizon은 Zoom과 협력하여 새로운 통합 커뮤니케이션 솔루션을 제공했습니다. 이 협업을 통해 사용자는 추가 비용 없이 Verizon Wireless 전화나 Verizon VoIP(Voice-over-IP)를 통해 Zoom 회의에 참여하거나, Verizon VoIP를 통해 Zoom 회의의 음성 부분에만 참여할 수 있게 되었습니다. 또한, Acronym Solutions Inc.는 직원과 고객의 협업을 지원하고 전 세계 고객에게 가치 있는 인사이트를 제공하여 비즈니스 성장을 촉진하는 것을 목표로 하는 클라우드 호스팅형 UCaaS(Unified Communication as a Service) 솔루션을 발표했습니다. 솔루션을 발표했습니다.
고객 경험에 대한 관심 증가
기업들은 고객 경험 향상에 초점을 맞추고 있으며, 이는 이 플랫폼의 채택을 촉진하고 있습니다. 고객 서비스는 브랜드 충성도를 높이고 신뢰를 구축하는 데 도움이 되기 때문에 기업에게 필수적입니다. 업계 조사에 따르면, 소비자의 68%는 우수한 고객 서비스를 제공하는 기업의 제품 및 서비스에 대해 더 많은 비용을 지불할 의향이 있다고 합니다. 또한, 개인의 93%는 우수한 고객 서비스를 제공하는 기업에서 재구매할 가능성이 높습니다. 이에 따라 UC 플랫폼은 기업에게 다양한 커뮤니케이션 채널에서 원활하고 효율적인 고객 응대를 위한 도구를 제공하는 것으로 알려져 있습니다. 이러한 채널을 단일 인터페이스로 통합함으로써 UC 솔루션은 고객 서비스 담당자가 보다 효과적으로 문의를 처리하고, 응답 시간을 단축하며, 일관된 서비스를 제공할 수 있게 해줍니다.
The global unified communications market size reached USD 146.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 530.5 Billion by 2033, exhibiting a growth rate (CAGR) of 14.63% during 2025-2033. The market is experiencing robust growth, driven by the increasing adoption of remote and hybrid work, rapid technological advancements, growing focus on customer experience, introduction of enhanced security features, rising importance of collaboration tools, and the heightened demand for unified mobility solutions.
Unified Communications Market Analysis:
Major Market Drivers: The ongoing shift toward remote and hybrid work models has positively impacted the unified communications market growth. Additionally, rapid innovations in artificial intelligence (AI), machine learning (ML), and cloud computing that enhance the capabilities of unified communication (UC) solutions, as well as the cost savings associated with these solutions, are acting as growth-inducing factors for the market expansion.
Key Market Trends: The ongoing trend of connecting unified communication platforms with other business applications, like customer relationship management (CRM) and enterprise resource planning (ERP) systems, is driving the expansion of this market. Furthermore, the development of more advanced and user-friendly video features, as well as the incorporation of AI and ML technologies, are positively affecting the unified communication market share.
Geographical Trends: North America is dominating this market owing to its advanced information technology (IT) infrastructure, rapid acceptance of new technologies, and large expenditures in cloud-based and AI-driven communication solutions. Other regions are also expanding due to increased digital transformation activities, a growing remote workforce, and significant expenditures in communication infrastructure.
Competitive Landscape: Some of the major market players in the unified communications industry include 8x8 Inc., Avaya Holdings Corp., Cisco Systems Inc., GoTo (Citrix Systems Inc.), Huawei Technologies Co. Ltd., Microsoft Corporation, Mitel Networks Corporation, NEC Corporation (AT&T Inc.), Ringcentral Inc., Verizon Communications Inc., Vonage Holdings Corp. (Telefonaktiebolaget LM Ericsson), among many others.
Challenges and Opportunities: Unified communication providers face several ongoing challenges in ensuring data security and compliance with industry-specific requirements. However, it is also creating an opportunity for those who can provide strong, compliance solutions. Furthermore, prospects for strategic collaborations and acquisitions among top organizations to improve market presence are creating growth opportunities.
Unified Communications Market Trends:
Increasing Adoption of Remote Work
Organizations are embracing remote and hybrid work models, which are creating the need for efficient communication tools, like unified communication (UC) solutions. According to an industry survey, more than 95% of Indian businesses are willing and will continue to implement the work-from-home (WFH) model. Moreover, as per a Gallup survey conducted in June 2022, 8 out of 10 employees are working hybrid or remote, with only 2 out of 10 working exclusively on-site. This data highlights the need for UC systems that enable real-time communication and collaboration among employees. These solutions combine voice, video, messaging, and collaboration tools into a single platform and help businesses maintain productivity and connectivity among geographically dispersed teams.
Rapid Advancements in Technology
Technological innovations are playing an important role in expanding the unified communications market share. The continuous advancements, leading to the development and refinement of communication technologies, such as Voice over Internet Protocol (VoIP), cloud computing, and artificial intelligence (AI) are some developments that have increased the demand for unified communication solutions. For instance, Verizon collaborated with Zoom to provide a new solution for unified communications. This collaboration gives users the access to join Zoom meetings from a Verizon Wireless phone or Verizon Voice-over-IP (VoIP), or just the audio portion of a Zoom meeting via Verizon VoIP, for no additional charge. Also, Acronym Solutions Inc. introduced a cloud-hosted unified communications as a service (UCaaS) solution that helps employees and customers to work together and aims to enhance business growth by delivering valuable insights to the customers present across the globe.
Growing Focus on Customer Experience
Organizations are majorly focusing on improving the customer experience, which is driving the adoption of this platform. Customer service is vital for companies as it increases brand loyalty and helps to build trust. As per industry research, 68% of consumers are willing to pay more for products and services from companies that provide excellent customer service. Furthermore, 93% of individuals are likely to make repeat purchases from businesses that provide exceptional customer service. In line with this, UC platforms are known for offering enterprises with the tools to conduct smooth and efficient customer interactions across numerous communication channels. By unifying these channels into a single interface, UC solutions enable customer service representatives to handle inquiries more effectively, reduce response times, and provide consistent service.
Unified Communications Market Segmentation:
Breakup by Component:
Solution
Instant and Unified Messaging
Audio and Video Conferencing
IP Telephony
Others
Services
Professional Services
Managed Services
Solution (instant and unified messaging) accounts for the majority of the market share
As per the unified communication market research report, instant and unified messaging solutions represented the largest segment due to their crucial role in facilitating real-time communication and collaboration across diverse business environments. Moreover, instant messaging provides quick, efficient, and direct communication, reducing the need for lengthy email exchanges and enabling swift decision-making processes. Additionally, unified messaging integrates various communication forms, such as voicemail, email, and short message service (SMS), into a single accessible platform, streamlining communication and improving accessibility. Along with this, the rising ability to access and manage multiple communication channels from a single interface, thereby making it an indispensable tool for modern enterprises, is catalyzing the market growth.
Breakup by Product:
On-premises
Hosted
On-premises hold the largest share of the industry
According to the unified communication market analysis, on-premises solutions accounted for the largest market share. They are preferred by many organizations due to their robust control over data security, customization, and integration capabilities. These solutions involve deploying and maintaining UC infrastructure within the organization's data centers, providing greater control over sensitive communication data, and compliance with stringent industry-specific regulations. On-premises solutions offer extensive customization options, allowing businesses to tailor the system to their specific needs and integrate it seamlessly with existing on-site applications and systems.
Breakup by Organization Size:
Small and Medium-sized Enterprises
Large Enterprises
Large enterprises represent the leading market segment
Large enterprises are dominating this segment due to their complex communication needs, extensive workforce, and significant resources to invest in comprehensive UC solutions. These organizations require robust, scalable, and integrated communication platforms to facilitate seamless collaboration across multiple departments, locations, and time zones. In addition to this, they enable large enterprises to streamline their communication processes, improve operational efficiency, and enhance productivity by integrating voice, video, messaging, and collaboration tools into a single cohesive system, thereby boosting the unified communication market share.
Breakup by End User:
Enterprises
Education
Government
Healthcare
Others
Based on the unified communication market analysis, enterprises across various industries seek to enhance their communication and collaboration capabilities. They require robust and scalable UC solutions to manage internal and external communication effectively, streamline workflows, and boost productivity. Moreover, the integration of voice, video, messaging, and collaboration tools into a single platform allows enterprises to facilitate seamless communication among employees, regardless of their location, and improve customer engagement.
In the education sector, unified communications solutions play a crucial role in supporting remote learning, enhancing collaboration among students and faculty, and streamlining administrative processes. Educational institutions leverage UC platforms to facilitate virtual classrooms, conduct online lectures, and enable real-time communication and collaboration. These solutions offer features such as video conferencing, instant messaging, and document sharing that are essential for creating interactive and engaging learning environments.
The government segment requires reliable and secure communication solutions to support various functions, including public administration, emergency response, and inter-agency collaboration. Unified communications platforms provide government agencies with the tools needed to facilitate real-time communication, enhance coordination, and improve service delivery to citizens. Moreover, they offer features such as secure video conferencing, encrypted messaging, and integrated communication channels that are essential for ensuring data security and compliance with regulatory requirements.
In the healthcare sector, unified communications solutions are vital for improving patient care, enhancing collaboration among healthcare professionals, and streamlining administrative processes. They enable healthcare providers to conduct virtual consultations, facilitate real-time communication between doctors and patients, and support telehealth services. Moreover, these solutions offer Features such as secure messaging, video conferencing, and integration with electronic health records (EHR) systems that are important for maintaining patient confidentiality and ensuring compliance with healthcare regulations.
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest unified communications market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for unified communications.
According to the unified communications market research report, North America is dominating the market for unified communications due to the high adoption rate of advanced technologies, a well-established information technology (IT) infrastructure, and the presence of major UC solution providers. Moreover, the rapid adoption of innovative communication tools by businesses to enhance productivity, support remote work, and improve customer engagement is fueling the market growth. Additionally, the growing focus on digital transformation, coupled with significant investments in cloud-based solutions and artificial intelligence (AI), is boosting the market growth.
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the unified communications industry include 8x8 Inc., Avaya Holdings Corp., Cisco Systems Inc., GoTo (Citrix Systems Inc.), Huawei Technologies Co. Ltd., Microsoft Corporation, Mitel Networks Corporation, NEC Corporation (AT&T Inc.), Ringcentral Inc., Verizon Communications Inc., Vonage Holdings Corp. (Telefonaktiebolaget LM Ericsson), etc.
The major market players are enhancing their platforms to stay competitive and meet evolving customer demands. They are focusing on integrating advanced technologies like artificial intelligence (AI), machine learning (ML), and cloud computing to offer more sophisticated and flexible UC solutions. Moreover, some leading companies are investing in research and development (R&D) to improve user experiences, enhance security features, and provide robust customer support to strengthen their market positions and address the diverse needs of businesses across various sectors. Additionally, they are focusing on sustainability initiatives and leveraging their platforms to support remote work and digital transformation trends.
Key Questions Answered in This Report
1.How big is the unified communications market?
2.What is the future outlook of unified communications market?
3.What are the key factors driving the unified communications market?
4.Which region accounts for the largest unified communications market share?
5.Which are the leading companies in the global unified communications market?
