세계 AR/VR 칩 시장 규모는 2024년 52억 달러에 달했습니다. 향후 IMARC Group은 2033년에는 247억 달러에 달해 2025-2033년까지 17.87%의 연평균 성장률(CAGR)을 기록할 것으로 예상하고 있습니다. 전 세계 게임 및 엔터테인먼트 산업에서의 제품 사용 증가, 스마트폰 및 기타 기기의 게임 기능 증가, 교육 산업에서의 칩 수요 증가 등이 AR/VR 칩 시장을 견인하는 요인 중 일부입니다.
다양한 산업 분야의 제품 수요 증가
증강현실 및 가상현실 솔루션은 민간 항공, 국방 보안, 헬스케어, 디지털 제조, 교육, 엔터테인먼트 등 다양한 산업에서 높은 활용도를 보이고 있습니다. 그러나 증강현실/가상현실 시장에서 사업을 전개하는 주요 기업들은 광업, 석유/가스, 운송 등 다양한 산업에서 입지를 확대하기 위해 산업별 솔루션 도입에 집중할 것으로 예상되며, 산업, 교육, 헬스케어, 엔터테인먼트 등 여러 부문에서 AR/VR 기술 채택이 확대될 것으로 예상됩니다. 산업, 교육, 헬스케어, 엔터테인먼트 등 여러 부문에서 확대되고 있습니다. 여러 산업 분야에서 AR과 VR의 적용이 확대됨에 따라 전용 칩에 대한 수요가 증가하여 AR/VR 칩 시장의 성장이 예상됩니다.
게임 분야에서 AR/VR 칩에 대한 수요 증가
예측 기간 동안 증강현실(AR) 및 가상현실(VR) 기반 게임에 대한 수요가 증가하여 AR/VR 칩의 시장 규모에 기여할 것입니다. 게임 인구는 지난 몇 년 동안 크게 증가했습니다. 증강현실과 가상현실 기술의 가장 일반적인 용도 중 하나는 비디오 게임입니다. 실용적인 증강현실 및 가상현실 기반 솔루션을 사용하여 스마트폰 제조 기업들은 전반적인 사용자 인터페이스 경험을 향상시키고 시장에서 경쟁업체를 선도하기 위해 휴대폰에 추가 게임 기능을 내장하고 있습니다. 또한, 증강현실과 가상현실은 기술 지원 플랫폼을 사용하여 실제 환경을 모방하기 때문에 교육 및 기술 개발을 위한 유익하고 비용 효율적인 대안을 제시합니다.
AR/VR 기술 혁신
AR/VR 칩 시장 보고서에 따르면, 증강현실과 가상현실 기술은 공동 세미나, 회의, 공개 강좌, 군사 훈련, 항공 훈련, 간호 및 의료 전문가 훈련, 자가 학습 절차 등에 사용할 수 있습니다. 또한, 대기업들은 더 나은 제품과 서비스를 제공하기 위해 제품 개발에 지속적으로 지출함으로써 제품 혁신을 우선시하고 있음을 알 수 있습니다. 또한 디지털 제조, 의료, 교육, 엔터테인먼트, 군사 보안, 민간 항공 등 다양한 산업이 AR/VR 기술에 크게 의존하고 있습니다. 업계를 선도하는 경쟁사들은 산업 특화 솔루션 출시와 첨단 기술 개발에 주력하고 있으며, AR/VR 칩의 수요를 견인하고 있습니다.
The global AR/VR chip market size reached USD 5.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 24.7 Billion by 2033 exhibiting a growth rate (CAGR) of 17.87% during 2025-2033. The rising product use in the gaming and entertainment industries across the globe, the rising number of gaming features in smartphones and other devices, and the growing chip demand in the education industry are some of the factors propelling the AR/VR chip market.
Increasing product demand in various industries
Augmented and virtual reality solutions find high usage in various industries such as civil aviation, defense & security, healthcare, digital manufacturing, education, and entertainment. However, prominent players operating in the augmented and virtual reality market are projected to concentrate on the introduction of industry-specific solutions to expand their presence across various industries such as mining, oil & gas, and transportation. The adoption of AR/VR technology is growing in several sectors, such as industry, education, healthcare, and entertainment. With the growing application of AR and VR across multiple industries, specialized chips are expected to see a rise in demand and AR/VR chip market growth.
Rising demand for AR/VR chips in the gaming sector
Throughout the projected period, there will be a rise in demand for augmented and virtual reality-based games, which will contribute to the AR/VR chip market value. The population of gamers has grown significantly in the last several years. One of the most popular uses of augmented and virtual reality technologies is in video games. Using workable augmented and virtual reality-based solutions, smartphone manufacturing companies are also incorporating extra gaming capabilities into their handsets to improve the overall user interface experience and stay ahead of their competitors in the market. Furthermore, as augmented and virtual reality use technology-enabled platforms to imitate real-world settings, they offer a helpful, cost-effective substitute for training and skill development.
Technological Innovations in AR/VR
According to the AR/VR market report, augmented and virtual reality technology can be used for collaborative seminars, meetings, public lectures, military training, aviation training, nursing and medical professional training, and self-learning procedures. Additionally, it is seen that major companies are prioritizing product innovation by continuing to spend on product development to provide better products or services. Additionally, a wide range of industries, including digital manufacturing, healthcare, education, entertainment, military and security, and civil aviation, rely significantly on AR/VR technologies. Leading industry rivals are concentrating on launching industry-specific solutions and developing cutting-edge technologies, thus driving AR/VR chip demand.
Processor ICs dominate the market
Processor ICs are dominating the AR/VR chip market revenue. The features offered by these chips have made them extremely efficient in comparison to other embedded systems, which has fueled the segment's expansion. Integrated circuits for power management (ICs) are found in automatic-operating goods and gadgets, including embedded systems, medical devices implanted in the body, smart appliances, remote controls, and automotive engine control systems. Smaller microcontrollers consist of the same and result in lower system costs as a single chip consists of all the vital components, including memory, a central processing unit (CPU), and input/output peripherals. This results in reduced manufacturing costs and improved efficiency which proves beneficial for the AR/VR chip market overview.
Head mounted display holds the largest share in the market
According to AR/VR chip market research, head mounted display is dominating the market. A transparent display that shows information or data to the user without requiring them to change their normal viewing angles is called a head mounted display, or heads-up display, or HUD. The military and police use head-mounted displays extensively, which fuels the market's expansion. On the other side, throughout the course of the forecast period, the head-up display segment would see the fastest CAGR growth. This is explained by its characteristics, which let consumers view data without being interrupted.
Gaming holds the maximum share in the market
The AR/VR chip market research report shows that the market is dominated by the gaming sector. Among millennials, electronic games that work with virtual and augmented reality technologies are popular. Through a digital platform, consumers can experience the gaming world in real life thanks to AR/VR technology. Consequently, producers have placed a high priority on the AR/VR compatibility of their goods. The gaming industry's increasing need for AR/VR chips, the affordability of augmented and virtual reality-based solutions, and the technology's quick adoption across a range of applications are driving factors in the AR/VR chip market.
Asia Pacific leads the market, accounting for the largest AR/VR chip market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The market is being dominated by Asia Pacific. The dominance of this region stems from its emphasis on using virtual reality technology for consumer online learning, medical care, and training. Moreover, it is significant that nations like India are about to introduce new technologies into a range of industries, suggesting that the Asia Pacific area would probably witness a quicker rate of growth in the AR/VR chip market throughout the forecast period. The region has grown as a result of modern technology being adopted by many sectors, including government, logistics, residential and commercial, and transportation. The increased adoption of fiber optic cables and digital services has expanded the AR/VR chip market outlook further.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include: