Mobile Application Development Platform Market Report by Deployment Type, Application, Organization Size, End Use Industry, and Region 2024-2032
세계 모바일 애플리케이션 개발 플랫폼 시장 규모는 2023년 123억 달러에 달했습니다. 향후 IMARC Group은 2024-2032년간 20.9%의 연평균 성장률(CAGR)을 보이며 2032년까지 709억 달러에 달할 것으로 예상하고 있습니다.
모바일 애플리케이션 개발 플랫폼(MADP)은 모바일 기기에서 실행되는 소프트웨어 용도의 설계, 제작, 유지보수를 지원합니다. 코드, 바이너리, 에셋 등 설치 가능한 소프트웨어 번들을 개발하고, 백엔드 서비스를 구현하고, 대상 기기에서 용도를 테스트합니다. 이러한 용도는 휴대폰 제조 시 사전 설치되거나 용도 스토어에 배포됩니다. 최근에는 모바일 애플리케이션 프로그래머들이 백엔드 인프라를 클라우드 서비스 제공업체에 아웃소싱하여 개발자들이 확장성, 보안, 안정성에 대한 걱정 없이 혁신적인 기능과 특징을 구축할 수 있도록 하고 있습니다.
은행 서비스에서 스마트폰에 대한 의존도가 높아지면서 은행, 금융 서비스 및 보험(BFSI) 부문에서 MADP에 대한 수요가 증가하고 있는 주요 요인 중 하나입니다. 이와는 별도로 MADP는 의료 분야에도 적용되어 만성 질환을 앓고 있는 개인의 효율적인 치료에 도움이 되는 모바일 헬스(mHealth) 용도를 만드는 데 도움을 주고 있습니다. 또한, 급속한 디지털화와 신흥 전자상거래 산업은 중소기업들이 온라인 쇼핑 용도를 개발하고 소비자 기반을 확대하는 데 힘을 실어주고 있습니다. 이는 혁신적인 소셜 네트워킹 및 게임 용도에 대한 수요 증가와 함께 시장 성장에 기여하고 있습니다. 또한, 시장 업체들은 개발자들이 인공지능(AI) 기능을 갖춘 멀티채널 용도를 구축할 수 있는 첨단 MADP를 도입하고 있습니다. 또한, 모바일 애플리케이션을 통해 기능에 액세스하는 웨어러블 및 스피커와 같은 스마트 기기 증가 추세는 향후 주요 제조업체들에게 유리한 기회를 제공할 것으로 예상됩니다.
본 보고서에서 다룬 주요 질문들
- 세계 모바일 애플리케이션 개발 플랫폼 시장은 지금까지 어떻게 성장해왔고, 앞으로 어떻게 변화할 것인가?
- 코로나19는 전 세계 모바일 애플리케이션 개발 플랫폼 시장에 어떤 영향을 미치고 있는가?
- 주요 지역 시장은?
- 전개 유형별 시장 현황은?
- 용도별 시장 분석은?
- 조직 규모별 시장 현황은?
- 최종 사용 산업별 시장 분석은?
- 산업 가치사슬의 다양한 단계는?
- 업계의 주요 촉진요인과 과제는?
- 세계 모바일 애플리케이션 개발 플랫폼 시장 구조와 주요 진출 기업은?
- 업계의 경쟁은 어느 정도인가?
목차
제1장 서문
제2장 조사 범위와 조사 방법
- 조사 목적
- 이해관계자
- 데이터 소스
- 시장 추정
- 조사 방법
제3장 주요 요약
제4장 서론
제5장 세계의 모바일 애플리케이션 개발 플랫폼 시장
- 시장 개요
- 시장 분석
- COVID-19의 영향
- 시장 예측
제6장 시장 분석 : 전개 유형별
제7장 시장 분석 : 용도별
- 네트워크 보안
- 웹 보안
- 메일 보안
- 데이터베이스 및 클라우드 보안
- 기타
제8장 시장 분석 : 조직 규모별
제9장 시장 분석 : 최종 이용 산업별
- 은행/금융서비스/보험(BFSI)
- 항공우주 및 방위
- 의료
- IT 및 통신
- 소매
- 여행 및 호스피탈리티
- 미디어 및 엔터테인먼트
- 기타
제10장 시장 분석 : 지역별
- 북미
- 아시아태평양
- 유럽
- 독일
- 프랑스
- 영국
- 이탈리아
- 스페인
- 러시아
- 기타
- 라틴아메리카
- 중동 및 아프리카
제11장 SWOT 분석
제12장 밸류체인 분석
제13장 Porter의 Five Forces 분석
- 개요
- 바이어의 교섭력
- 공급 기업의 교섭력
- 경쟁 정도
- 신규 진출업체의 위협
- 대체품의 위협
제14장 가격 분석
제15장 경쟁 구도
- 시장 구조
- 주요 기업
- 주요 기업 개요
- Appcelerator Inc.(Axway Inc.)
- Hewlett Packard Enterprise Company
- International Business Machines Corporation
- Microsoft Corporation
- MicroStrategy Incorporated
- Oracle Corporation
- Salesforce.com Inc.
- SAP SE
- Temenos AG
- ViaSat Inc.
LSH
The global mobile application development platform market size reached US$ 12.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 70.9 Billion by 2032, exhibiting a growth rate (CAGR) of 20.9% during 2024-2032.
Mobile application development platform (MADP) assists in designing, creating and maintaining software applications that run on mobile devices. It develops installable software bundles, such as codes, binaries and assets, implements backend services, and tests applications on targeted devices. These applications are either pre-installed during the manufacturing of mobile phones or delivered to application stores. Nowadays, mobile application programmers are outsourcing backend infrastructure to cloud service providers for helping developers build innovative features and functionality without worrying about scalability, security, and reliability.
The rising dependence on smartphones for banking services represents one of the key factors escalating the demand for MADPs in the banking, financial services and insurance (BFSI) sector. Apart from this, they find application in the healthcare sector to create mobile health (mHealth) applications that help treat individuals with chronic illnesses efficiently. Furthermore, rapid digitization and the emerging e-commerce industry are encouraging small and medium-sized enterprises (SMEs) to develop online shopping applications and expand their consumer base. This, in confluence with the escalating demand for innovative social networking and gaming applications, is also contributing to the market growth. Besides this, market players are introducing advanced MADPs that allow developers to build multi-channel applications with artificial intelligence (AI) capabilities. Moreover, the rising trend of smart devices, such as wearables and speakers, that use mobile applications to access features, is anticipated to provide lucrative opportunities to leading manufacturers in the future.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global mobile application development platform market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on deployment type, application, organization size and end use industry.
Breakup by Deployment Type:
Cloud-Based
On-Premises
Breakup by Application:
Network Security
Web Security
Email Security
Database and Cloud Security
Others
Breakup by Organization Size:
Small and Medium Enterprises
Large Enterprises
Breakup by End Use Industry:
BFSI
Aerospace and Defense
Healthcare
IT and Telecom
Retail
Travel and Hospitality
Media and Entertainment
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Appcelerator Inc. (Axway Inc.), Hewlett Packard Enterprise Company, International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Salesforce.com Inc., SAP SE, Temenos AG and ViaSat Inc.
Key Questions Answered in This Report:
- How has the global mobile application development platform market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global mobile application development platform market?
- What are the key regional markets?
- What is the breakup of the market based on the deployment type?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the organization size?
- What is the breakup of the market based on the end use industry?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global mobile application development platform market and who are the key players?
- What is the degree of competition in the industry?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Mobile Application Development Platform Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Deployment Type
- 6.1 Cloud-Based
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 On-Premises
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market Breakup by Application
- 7.1 Network Security
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Web Security
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Email Security
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Database and Cloud Security
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 7.5 Others
- 7.5.1 Market Trends
- 7.5.2 Market Forecast
8 Market Breakup by Organization Size
- 8.1 Small and Medium Enterprises
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Large Enterprises
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by End Use Industry
- 9.1 BFSI
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Aerospace and Defense
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Healthcare
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 IT and Telecom
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Retail
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
- 9.6 Travel and Hospitality
- 9.6.1 Market Trends
- 9.6.2 Market Forecast
- 9.7 Media and Entertainment
- 9.7.1 Market Trends
- 9.7.2 Market Forecast
- 9.8 Others
- 9.8.1 Market Trends
- 9.8.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.2 Asia-Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Appcelerator Inc. (Axway Inc.)
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.2 Hewlett Packard Enterprise Company
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.2.3 Financials
- 15.3.2.4 SWOT Analysis
- 15.3.3 International Business Machines Corporation
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.3.3 Financials
- 15.3.3.4 SWOT Analysis
- 15.3.4 Microsoft Corporation
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.4.3 Financials
- 15.3.4.4 SWOT Analysis
- 15.3.5 MicroStrategy Incorporated
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.5.3 Financials
- 15.3.5.4 SWOT Analysis
- 15.3.6 Oracle Corporation
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.6.3 Financials
- 15.3.6.4 SWOT Analysis
- 15.3.7 Salesforce.com Inc.
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.7.3 Financials
- 15.3.7.4 SWOT Analysis
- 15.3.8 SAP SE
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.8.3 Financials
- 15.3.8.4 SWOT Analysis
- 15.3.9 Temenos AG
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.9.3 Financials
- 15.3.9.4 SWOT Analysis
- 15.3.10 ViaSat Inc.
- 15.3.10.1 Company Overview
- 15.3.10.2 Product Portfolio
- 15.3.10.3 SWOT Analysis
