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Artificial Intelligence (AI) in Mobile Apps Global Market Report 2025
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Artificial intelligence (AI) in mobile apps involves integrating AI technologies into mobile applications to provide more intelligent, personalized, and interactive user experiences. The primary goal is to enhance app functionality by automating processes, analyzing user behavior, enabling advanced features, and supporting smarter decision-making. This integration allows developers to create adaptive apps that are tailored to user needs, ultimately boosting engagement, performance, and user satisfaction.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The main types of AI technologies used in mobile apps are machine learning, natural language processing (NLP), and computer vision. Machine learning is a branch of AI that allows systems to learn and improve autonomously by analyzing large datasets, recognizing patterns, and refining accuracy over time. These technologies operate on various operating systems, such as Android and iOS, and are used in a wide range of applications, including chat automation, digital assistance, security, object detection, and personalization. AI is utilized in several types of mobile apps, including social media, communication and connectivity, information and utility, entertainment, productivity, photo and video capturing and editing, mobile wallets, e-commerce, travel and tourism, and health and wellness apps.

The artificial intelligence (AI) in mobile apps market research report is one of a series of new reports from The Business Research Company that provides artificial intelligence (AI) in mobile apps market statistics, including the artificial intelligence (AI) in mobile apps industry global market size, regional shares, competitors with the artificial intelligence (AI) in mobile apps market share, detailed artificial intelligence (AI) in mobile apps market segments, market trends, and opportunities, and any further data you may need to thrive in the artificial intelligence (AI) in mobile apps industry. This artificial intelligence (AI) in mobile apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The artificial intelligence (AI) in mobile apps market size has grown exponentially in recent years. It will grow from$22.68 billion in 2024 to $30.76 billion in 2025 at a compound annual growth rate (CAGR) of 35.6%. The growth during the historic period can be attributed to the increasing penetration of smartphones, the rising demand for personalized user experiences, the rise of mobile cloud computing, the growing availability of big data, and the expanding integration of AI-powered virtual assistants.

The artificial intelligence (AI) in mobile apps market size is expected to see exponential growth in the next few years. It will grow to$103.29 billion in 2029 at a compound annual growth rate (CAGR) of 35.4%. The projected growth in the forecast period can be attributed to the growing adoption of 5G technology, increasing investments in AI startups, rising demand for real-time data processing, expanding use of AI for app security, and a heightened focus on user behavior analytics. Key trends expected during this period include advanced natural language processing capabilities, advancements in edge AI processing, innovations in AI-driven personalization, the integration of AI with augmented reality, and advanced predictive analytics for enhanced user engagement.

The increasing demand for personalized user experiences is expected to propel the growth of the artificial intelligence (AI) in mobile apps market in the coming years. Personalized user experiences refer to tailoring content, services, or interactions to individual user preferences, behaviors, or demographics. The rise of personalized experiences is driven by abundant user data, enabling customized content that enhances engagement and satisfaction. AI in mobile apps boosts personalization by analyzing user patterns to deliver tailored content, suggestions, and notifications. It adapts app features based on individual behavior, enhancing relevance, user engagement, and retention. For example, in November 2024, Idomoo, an Israel-based software company, reported a rise in interest for user-customizable videos from 72% in 2023 to 77% in 2024. As such, the growing demand for personalized user experiences is accelerating the growth of the AI in mobile apps market.

Key players in the AI in mobile apps market are focusing on developing advanced products such as AI-based healthcare apps to improve patient engagement and provide personalized health monitoring solutions. AI-based healthcare apps are mobile platforms that leverage artificial intelligence to offer a range of healthcare services. By processing user data and medical information, these apps aim to enhance diagnostic accuracy and streamline the healthcare experience. For instance, in December 2024, Cipla Limited, an India-based pharmaceutical company, launched the CipAir app, designed for early asthma screening. The app offers a convenient way for individuals to assess the likelihood of asthma and is supported by a clinically validated, multi-center study conducted across India. CipAir empowers users to recognize early symptoms and seek timely medical advice, promoting proactive disease management and better asthma awareness.

In August 2023, Google LLC, a US-based IT corporation, acquired Photomath for $550 million. This acquisition strengthens Google's position in the education technology (EdTech) space and enhances its suite of AI-powered tools. By integrating Photomath's advanced problem-solving and educational capabilities into its ecosystem, Google aims to provide more personalized and interactive learning experiences for users and students worldwide. Photomath, a US-based startup, offers an AI-based mobile app that assists users in solving math problems, further advancing the potential of AI in educational solutions.

Major players in the artificial intelligence (ai) in mobile apps market are Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Microsoft Corporation, Meta Platforms Inc., Huawei Technologies Co. Ltd., Intel Corporation, International Business Machines Corporation (IBM), Qualcomm Incorporated, NVIDIA Corporation, Adobe Inc., MediaTek Inc., Snap Inc., OpenAI Inc., Grammarly Inc., BrainCo Inc., BigML Inc., Photoroom SAS, and Luka Inc.

Asia-Pacific was the largest region in the artificial intelligence (AI) in mobile apps market in 2024. The regions covered in artificial intelligence (AI) in mobile apps report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the artificial intelligence (AI) in mobile apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The artificial intelligence (AI) in mobile apps market consists of revenues earned by entities by providing services such as speech recognition, predictive analytics, and recommendation systems. The market value includes the value of related goods sold by the service provider or included within the service offering. The artificial intelligence (AI) in mobile apps market also includes sales of AI-optimized processors, graphics processing units (GPUs), and sensors. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Artificial Intelligence (AI) in Mobile Apps Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on artificial intelligence (ai) in mobile apps market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for artificial intelligence (ai) in mobile apps ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The artificial intelligence (ai) in mobile apps market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Artificial Intelligence (AI) in Mobile Apps Market Characteristics

3. Artificial Intelligence (AI) in Mobile Apps Market Trends And Strategies

4. Artificial Intelligence (AI) in Mobile Apps Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Artificial Intelligence (AI) in Mobile Apps Growth Analysis And Strategic Analysis Framework

6. Artificial Intelligence (AI) in Mobile Apps Market Segmentation

7. Artificial Intelligence (AI) in Mobile Apps Market Regional And Country Analysis

8. Asia-Pacific Artificial Intelligence (AI) in Mobile Apps Market

9. China Artificial Intelligence (AI) in Mobile Apps Market

10. India Artificial Intelligence (AI) in Mobile Apps Market

11. Japan Artificial Intelligence (AI) in Mobile Apps Market

12. Australia Artificial Intelligence (AI) in Mobile Apps Market

13. Indonesia Artificial Intelligence (AI) in Mobile Apps Market

14. South Korea Artificial Intelligence (AI) in Mobile Apps Market

15. Western Europe Artificial Intelligence (AI) in Mobile Apps Market

16. UK Artificial Intelligence (AI) in Mobile Apps Market

17. Germany Artificial Intelligence (AI) in Mobile Apps Market

18. France Artificial Intelligence (AI) in Mobile Apps Market

19. Italy Artificial Intelligence (AI) in Mobile Apps Market

20. Spain Artificial Intelligence (AI) in Mobile Apps Market

21. Eastern Europe Artificial Intelligence (AI) in Mobile Apps Market

22. Russia Artificial Intelligence (AI) in Mobile Apps Market

23. North America Artificial Intelligence (AI) in Mobile Apps Market

24. USA Artificial Intelligence (AI) in Mobile Apps Market

25. Canada Artificial Intelligence (AI) in Mobile Apps Market

26. South America Artificial Intelligence (AI) in Mobile Apps Market

27. Brazil Artificial Intelligence (AI) in Mobile Apps Market

28. Middle East Artificial Intelligence (AI) in Mobile Apps Market

29. Africa Artificial Intelligence (AI) in Mobile Apps Market

30. Artificial Intelligence (AI) in Mobile Apps Market Competitive Landscape And Company Profiles

31. Artificial Intelligence (AI) in Mobile Apps Market Other Major And Innovative Companies

32. Global Artificial Intelligence (AI) in Mobile Apps Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Artificial Intelligence (AI) in Mobile Apps Market

34. Recent Developments In The Artificial Intelligence (AI) in Mobile Apps Market

35. Artificial Intelligence (AI) in Mobile Apps Market High Potential Countries, Segments and Strategies

36. Appendix

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