세계 판매 촉진 기술 시장 규모는 2023년 1,080억 달러에 달했습니다. IMARC 그룹은 2024-2032년까지 14.8%의 연평균 성장률(CAGR)을 보이며 2032년까지 3,863억 달러에 달할 것으로 예상하고 있습니다. 클라우드 기반 솔루션의 채택 확대, 각 산업 분야의 급속한 자동화, 효율적인 영업 관리 도구에 대한 수요 증가 등이 시장을 주도하는 주요 요인으로 꼽힙니다.
판매 촉진 기술은 영업 프로세스를 강화하고 가속화하기 위해 설계된 도구, 소프트웨어 및 전략을 말합니다. 이러한 기술은 영업 생산성을 향상시키고, 수익을 증가시키며, 다양한 영업 관련 활동을 간소화합니다. 이러한 기술은 리드 생성 및 잠재 고객 발굴부터 거래 성사 및 고객 유지에 이르기까지 영업 주기의 다양한 단계에 초점을 맞춘 광범위한 솔루션을 포괄합니다. 이러한 도구는 데이터 마이닝, 소셜 미디어 모니터링, 예측 분석 등 다양한 기법을 활용하여 잠재 고객을 식별하고 적격 리드의 일관된 흐름을 생성합니다. 또한 소셜 미디어, 기업 웹사이트, 공개 데이터베이스 등 다양한 소스에서 정보를 수집하여 종합적인 프로파일로 통합합니다. 또한, 일부 판매 촉진 기술은 영업팀에 동기를 부여하고 인센티브를 제공하기 위해 게임화 요소를 도입하여 통화량, 리드 전환율, 수익 목표와 같은 주요 성과 지표를 추적 및 측정하고, 실시간 피드백 및 평가를 제공합니다. 실시간으로 피드백 및 평가를 할 수 있습니다. 이러한 장점으로 인해 판매 촉진 기술은 전 세계적으로 많은 사랑을 받고 있습니다.
시장 성장의 주요 원동력은 다양한 산업 분야의 급속한 자동화가 주도하고 있습니다. 또한, 다양한 영업 프로세스를 자동화 및 간소화하고 리드 생성, 리드 발굴, 커뮤니케이션, 데이터 분석을 위한 도구를 제공하는 효율적인 영업 관리 도구에 대한 수요가 증가하고 있는 것도 성장의 주요 요인으로 작용하고 있습니다. 여기에 인공지능(AI)과 머신러닝(ML) 기술의 통합으로 영업 촉진 도구의 기능이 크게 강화되고 있으며, AI 기반 영업 도구는 대량의 고객 데이터를 분석하여 고객 행동을 예측하고 영업 담당자에게 개인화된 제안을 제공할 수 있습니다. 클라우드 기반 솔루션은 도입이 쉽고, 어디서나 접속이 가능하며, 다른 영업 및 마케팅 도구와 원활하게 통합되고, 실시간으로 데이터를 동기화 및 업데이트하여 영업팀이 고객 정보와 영업 활동을 항상 최신 상태로 유지할 수 있도록 지원합니다. 또한, 고객관계관리(CRM) 시스템과의 통합이 활발하게 이루어지고 있는 것도 시장을 견인하고 있습니다. 영업 가속 기술은 CRM 시스템과 원활하게 통합되어 영업 담당자가 고객 데이터에 액세스하고, 커뮤니케이션 기록을 추적하고, 데이터 입력을 자동화할 수 있습니다. 이러한 요인들로 인해 향후 몇 년동안 시장은 긍정적인 성장을 보일 것으로 예상됩니다.
The global sales acceleration technology market size reached US$ 108.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 386.3 Billion by 2032, exhibiting a growth rate (CAGR) of 14.8% during 2024-2032. The growing adoption of cloud-based solutions, rapid automation across industries, and the increasing demand for efficient sales management tools represent some of the key factors driving the market.
Sales acceleration technology refers to tools, software, and strategies designed to enhance and expedite the sales process. These technologies improve sales productivity, increase revenue, and streamline various sales-related activities. They encompass a wide range of solutions that focus on different sales cycle stages, from lead generation and prospecting to closing deals and customer retention. These tools utilize various methods, such as data mining, social media monitoring, and predictive analytics, to identify potential prospects and generate a consistent flow of qualified leads. They also gather information from various sources, including social media, company websites, and public databases, and consolidate it into a comprehensive profile. In addition, some sales acceleration technologies incorporate gamification elements to motivate and incentivize sales teams, track and measure key performance metrics, such as call volume, lead conversion rates, and revenue targets, and provide real-time feedback and recognition. Owing to these benefits, sales acceleration technology is gaining traction across the globe.
The market is primarily driven by rapid automation across various industries. In addition, the increasing demand for efficient sales management tools to automate and streamline various sales processes and provide tools for lead generation, prospecting, communication, and data analysis represents another major growth-inducing factor. Besides this, the integration of artificial intelligence (AI) and machine learning (ML) technologies has significantly enhanced the capabilities of sales acceleration tools. AI-powered sales tools can analyze large volumes of customer data, predict customer behavior, and provide personalized recommendations to sales representatives. This, coupled with the rising adoption of cloud-based solutions as they offer easy deployment, accessibility from any location, seamless integration with other sales and marketing tools, and real-time data synchronization and updates, enables sales teams to stay up to-date with customer information and sales activities, is positively influencing the market growth. Moreover, the market is also propelled by the growing integration of customer relationship management (CRM) systems. Sales acceleration technologies can integrate seamlessly with CRM systems that enable sales representatives to access customer data, track communication history, and automate data entry, thereby reducing administrative tasks and improving overall efficiency. On account of these factors, the market is expected to witness positive growth in the coming years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global sales acceleration technology market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type and end use industry.
Configure Price Quote (CPQ) Tools
Sales Proposal Automation Tools
Customer Relationship Management Tools
Sales Email Tools
Sales Intelligence Tools
Others
The report has provided a detailed breakup and analysis of the sales acceleration technology market based on the type. This includes configure price quote (CPQ) tools, sales proposal automation tools, customer relationship management tools, sales email tools, sales intelligence tools, and others. According to the report, configure price quote (CPQ) tools represented the largest segment.
BFSI
Healthcare
Retail
Automotive
Telecom
Manufacturing
Others
A detailed breakup and analysis of the sales acceleration technology market based on the end use industry has also been provided in the report. This includes BFSI, healthcare, retail, automotive, telecom, manufacturing, and others. According to the report, BFSI accounted for the largest market share.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for deep hole drilling machines. Some of the factors driving the North America sales acceleration technology market included the rising automation across industries, various technological advancements, and the surging need for improved customer experience.
The report has also provided a comprehensive analysis of the competitive landscape in the global Sales acceleration technology market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Apttus Corporation, ConnectLeader LLC, Lucid Creative Group, LLC, Outreach Corporation, Salesforce.com Inc., SalesLoft Inc., Sofon B.V., Tenfold Corporation, Upland Software Inc. and Yesware Inc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.