세계의 영업 성과 관리(SPM) 시장 : 산업 규모, 점유율, 동향, 기회, 예측 - 경쟁별, 전개별, 기업 규모별, 지역별, 경쟁별(2020-2030년)
Sales Performance Management Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, By Component, By Deployment, By Enterprise Size, By Region & Competition, 2020-2030F
세계의 영업 성과 관리 시장 규모는 2024년에 24억 3,000만 달러로 평가되었고, 2030년에는 56억 3,000만 달러에 이를 전망이며, 예측 기간 중 CAGR 15.03%로 성장할 것으로 예측됩니다.
영업 성과 관리(SPM)에는 영업 계획, 할당량 설정, 인센티브 보상, 예측 및 코칭을 포함한 기업 영업 업무의 모든 측면을 최적화하기 위한 통합 도구 및 프로세스 세트가 포함되어 있습니다. 수작업을 통한 스프레드시트 기반 접근 방식에서 자동화된 디지털 솔루션으로의 이행은 영업팀의 효율성을 개선하고 목표를 조정하며 전체적인 수익 성능을 향상시키는 데 매우 중요합니다. 클라우드 채택, AI 통합, 실시간 분석의 필요성은 특히 기술, 금융, 헬스케어 등 복잡한 판매 생태계를 가진 섹터에서 시장의 급속한 확대에 박차를 가하고 있습니다. 기업이 데이터 주도의 전략과 리모트 세일즈 이너블먼트를 우선시하는 가운데, 최신의 SPM 플랫폼은, 운용의 확장성, 법규제에 대한 준거, 경쟁상의 민첩성에 있어서 불가결한 것이 되고 있습니다.
| 시장 개요 |
| 예측 기간 |
2026-2030년 |
| 시장 규모(2024년) |
24억 3,000만 달러 |
| 시장 규모(2030년) |
56억 3,000만 달러 |
| CAGR(2025-2030년) |
15.03% |
| 급성장 부문 |
중소기업 |
| 최대 시장 |
북미 |
시장 성장 촉진요인
정확하고 투명한 인센티브 보상 관리에 대한 수요 증가
주요 시장 과제
레거시 시스템 및 기업 아키텍처와의 복잡한 통합
주요 시장 동향
판매 예측에 도움이 되는 인공지능 통합
목차
제1장 솔루션 개요
제2장 조사 방법
제3장 주요 요약
제4장 고객의 목소리
제5장 세계의 영업 성과 관리 시장 전망
- 시장 규모 및 예측
- 시장 점유율 및 예측
- 컴포넌트별(솔루션, 서비스)
- 전개별(온프레미스, 클라우드)
- 기업 규모별(대기업, 중소기업)
- 지역별(북미, 유럽, 남미, 중동 및 아프리카, 아시아태평양)
- 기업별(2024년)
- 시장 맵
제6장 북미의 영업 성과 관리 시장 전망
- 시장 규모 및 예측
- 시장 점유율 및 예측
- 북미 : 국가별 분석
제7장 유럽의 영업 성과 관리 시장 전망
- 시장 규모 및 예측
- 시장 점유율 및 예측
- 유럽 : 국가별 분석
제8장 아시아태평양의 영업 성과 관리 시장 전망
- 시장 규모 및 예측
- 시장 점유율 및 예측
- 아시아태평양 : 국가별 분석
제9장 중동 및 아프리카의 영업 성과 관리 시장 전망
- 시장 규모 및 예측
- 시장 점유율 및 예측
- 중동 및 아프리카 : 국가별 분석
- 사우디아라비아
- 아랍에미리트(UAE)
- 남아프리카
제10장 남미의 영업 성과 관리 시장 전망
- 시장 규모 및 예측
- 시장 점유율 및 예측
- 남미 : 국가별 분석
제11장 시장 역학
제12장 시장 동향 및 발전
제13장 기업 프로파일
- Salesforce, Inc.
- SAP SE
- Oracle Corporation
- IBM Corporation
- Xactly Corporation
- Anaplan, Inc.
- Varicent Software, Inc.
- Spiff, Inc.
제14장 전략적 제안
제15장 기업 소개 및 면책사항
AJY
The Global Sales Performance Management Market was valued at USD 2.43 billion in 2024 and is projected to reach USD 5.63 billion by 2030, growing at a CAGR of 15.03% during the forecast period. Sales Performance Management (SPM) encompasses a suite of integrated tools and processes aimed at optimizing all facets of a company's sales operations-such as territory planning, quota setting, incentive compensation, forecasting, and coaching. The transition from manual, spreadsheet-based approaches to automated, digital solutions has been pivotal in improving sales team efficiency, aligning goals, and enhancing overall revenue performance. Cloud adoption, AI integration, and the need for real-time analytics are fueling rapid market expansion, especially among sectors with complex sales ecosystems like technology, finance, and healthcare. With organizations prioritizing data-driven strategies and remote sales enablement, modern SPM platforms are becoming essential for operational scalability, regulatory compliance, and competitive agility.
| Market Overview |
|---|
| Forecast Period | 2026-2030 |
| Market Size 2024 | USD 2.43 Billion |
| Market Size 2030 | USD 5.63 Billion |
| CAGR 2025-2030 | 15.03% |
| Fastest Growing Segment | Small & Medium Enterprises |
| Largest Market | North America |
Key Market Drivers
Increasing Demand for Accurate and Transparent Incentive Compensation Management
The rising need for precise and transparent incentive compensation frameworks is a central driver in the Global Sales Performance Management Market. Traditional compensation tools, often based on spreadsheets or static systems, are insufficient for modern, complex sales structures involving multiple products, teams, and territories. To address this, companies are adopting advanced SPM platforms that align incentive plans with business goals, automate payout calculations, and reduce errors and disputes. These systems not only enhance visibility and fairness but also motivate sales teams through clarity and trust in the compensation process. The shift toward digital transformation, coupled with remote work models, has further accelerated the demand for cloud-based compensation tools that enable real-time tracking, scenario modeling, and strategic plan adjustments. As companies increasingly focus on metrics like customer retention and recurring revenue, dynamic and configurable compensation systems are becoming essential. Businesses leveraging automated platforms report significant reductions in errors and disputes, reinforcing their role in improving productivity and sales effectiveness.
Key Market Challenges
Complex Integration with Legacy Systems and Enterprise Architecture
Integrating modern SPM platforms with legacy enterprise systems poses a significant challenge for widespread adoption. Many organizations continue to rely on outdated infrastructure for payroll, CRM, ERP, and HR functions-systems that often lack modern APIs and standardized data formats. This mismatch complicates data synchronization, delays reporting, and increases the risk of calculation errors and compliance issues. Integration complexities can also prolong implementation timelines and increase costs, particularly for firms operating across multiple regions or verticals. Customization needs driven by local regulations or varied sales strategies further complicate deployments. Without seamless integration, the real-time insights and automation promised by SPM solutions remain underutilized. As companies strive to create cohesive digital environments, overcoming the limitations of fragmented legacy systems remains a pressing obstacle in scaling sales performance initiatives effectively.
Key Market Trends
Integration of Artificial Intelligence for Predictive Sales Insights
The integration of Artificial Intelligence into Sales Performance Management platforms is transforming how organizations approach sales strategy and execution. AI-driven analytics are enabling predictive insights by analyzing historical data, sales behaviors, and market conditions to forecast outcomes more accurately. This allows sales leaders to proactively optimize resource allocation, adjust incentive plans, and refine territory strategies before performance gaps impact results. Predictive models also support equity in compensation by factoring in deal complexity, market conditions, and customer segmentation. AI-powered coaching features are emerging as well, offering personalized training and engagement strategies based on individual performance data. As businesses seek to move beyond traditional dashboards, AI-enhanced platforms are becoming vital for enabling agile, real-time decision-making and driving measurable improvements in sales productivity. With cloud infrastructure increasingly capable of supporting these innovations, AI is set to play a central role in shaping the future of SPM systems.
Key Market Players
- Salesforce, Inc.
- SAP SE
- Oracle Corporation
- IBM Corporation
- Xactly Corporation
- Anaplan, Inc.
- Varicent Software, Inc.
- Spiff, Inc.
Report Scope:
In this report, the Global Sales Performance Management Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Sales Performance Management Market, By Component:
Sales Performance Management Market, By Deployment:
Sales Performance Management Market, By Enterprise Size:
- Large Enterprises
- Small & Medium Enterprises
Sales Performance Management Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Asia Pacific
- China
- India
- Japan
- South Korea
- Australia
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- South America
- Brazil
- Colombia
- Argentina
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Sales Performance Management Market.
Available Customizations:
Global Sales Performance Management Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Solution Overview
- 1.1. Market Definition
- 1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations
2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
3. Executive Summary
- 3.1. Overview of the Market
- 3.2. Overview of Key Market Segmentations
- 3.3. Overview of Key Market Players
- 3.4. Overview of Key Regions/Countries
- 3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
5. Global Sales Performance Management Market Outlook
- 5.1. Market Size & Forecast
- 5.2. Market Share & Forecast
- 5.2.1. By Component (Solution, Services)
- 5.2.2. By Deployment (On-premises, Cloud)
- 5.2.3. By Enterprise Size (Large Enterprises, Small & Medium Enterprises)
- 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
- 5.3. By Company (2024)
- 5.4. Market Map
6. North America Sales Performance Management Market Outlook
- 6.1. Market Size & Forecast
- 6.2. Market Share & Forecast
- 6.2.1. By Component
- 6.2.2. By Deployment
- 6.2.3. By Enterprise Size
- 6.2.4. By Country
- 6.3. North America: Country Analysis
- 6.3.1. United States Sales Performance Management Market Outlook
- 6.3.1.1. Market Size & Forecast
- 6.3.1.2. Market Share & Forecast
- 6.3.1.2.1. By Component
- 6.3.1.2.2. By Deployment
- 6.3.1.2.3. By Enterprise Size
- 6.3.2. Canada Sales Performance Management Market Outlook
- 6.3.2.1. Market Size & Forecast
- 6.3.2.2. Market Share & Forecast
- 6.3.2.2.1. By Component
- 6.3.2.2.2. By Deployment
- 6.3.2.2.3. By Enterprise Size
- 6.3.3. Mexico Sales Performance Management Market Outlook
- 6.3.3.1. Market Size & Forecast
- 6.3.3.2. Market Share & Forecast
- 6.3.3.2.1. By Component
- 6.3.3.2.2. By Deployment
- 6.3.3.2.3. By Enterprise Size
7. Europe Sales Performance Management Market Outlook
- 7.1. Market Size & Forecast
- 7.2. Market Share & Forecast
- 7.2.1. By Component
- 7.2.2. By Deployment
- 7.2.3. By Enterprise Size
- 7.2.4. By Country
- 7.3. Europe: Country Analysis
- 7.3.1. Germany Sales Performance Management Market Outlook
- 7.3.1.1. Market Size & Forecast
- 7.3.1.2. Market Share & Forecast
- 7.3.1.2.1. By Component
- 7.3.1.2.2. By Deployment
- 7.3.1.2.3. By Enterprise Size
- 7.3.2. France Sales Performance Management Market Outlook
- 7.3.2.1. Market Size & Forecast
- 7.3.2.2. Market Share & Forecast
- 7.3.2.2.1. By Component
- 7.3.2.2.2. By Deployment
- 7.3.2.2.3. By Enterprise Size
- 7.3.3. United Kingdom Sales Performance Management Market Outlook
- 7.3.3.1. Market Size & Forecast
- 7.3.3.2. Market Share & Forecast
- 7.3.3.2.1. By Component
- 7.3.3.2.2. By Deployment
- 7.3.3.2.3. By Enterprise Size
- 7.3.4. Italy Sales Performance Management Market Outlook
- 7.3.4.1. Market Size & Forecast
- 7.3.4.2. Market Share & Forecast
- 7.3.4.2.1. By Component
- 7.3.4.2.2. By Deployment
- 7.3.4.2.3. By Enterprise Size
- 7.3.5. Spain Sales Performance Management Market Outlook
- 7.3.5.1. Market Size & Forecast
- 7.3.5.2. Market Share & Forecast
- 7.3.5.2.1. By Component
- 7.3.5.2.2. By Deployment
- 7.3.5.2.3. By Enterprise Size
8. Asia Pacific Sales Performance Management Market Outlook
- 8.1. Market Size & Forecast
- 8.2. Market Share & Forecast
- 8.2.1. By Component
- 8.2.2. By Deployment
- 8.2.3. By Enterprise Size
- 8.2.4. By Country
- 8.3. Asia Pacific: Country Analysis
- 8.3.1. China Sales Performance Management Market Outlook
- 8.3.1.1. Market Size & Forecast
- 8.3.1.2. Market Share & Forecast
- 8.3.1.2.1. By Component
- 8.3.1.2.2. By Deployment
- 8.3.1.2.3. By Enterprise Size
- 8.3.2. India Sales Performance Management Market Outlook
- 8.3.2.1. Market Size & Forecast
- 8.3.2.2. Market Share & Forecast
- 8.3.2.2.1. By Component
- 8.3.2.2.2. By Deployment
- 8.3.2.2.3. By Enterprise Size
- 8.3.3. Japan Sales Performance Management Market Outlook
- 8.3.3.1. Market Size & Forecast
- 8.3.3.2. Market Share & Forecast
- 8.3.3.2.1. By Component
- 8.3.3.2.2. By Deployment
- 8.3.3.2.3. By Enterprise Size
- 8.3.4. South Korea Sales Performance Management Market Outlook
- 8.3.4.1. Market Size & Forecast
- 8.3.4.2. Market Share & Forecast
- 8.3.4.2.1. By Component
- 8.3.4.2.2. By Deployment
- 8.3.4.2.3. By Enterprise Size
- 8.3.5. Australia Sales Performance Management Market Outlook
- 8.3.5.1. Market Size & Forecast
- 8.3.5.2. Market Share & Forecast
- 8.3.5.2.1. By Component
- 8.3.5.2.2. By Deployment
- 8.3.5.2.3. By Enterprise Size
9. Middle East & Africa Sales Performance Management Market Outlook
- 9.1. Market Size & Forecast
- 9.2. Market Share & Forecast
- 9.2.1. By Component
- 9.2.2. By Deployment
- 9.2.3. By Enterprise Size
- 9.2.4. By Country
- 9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Sales Performance Management Market Outlook
- 9.3.1.1. Market Size & Forecast
- 9.3.1.2. Market Share & Forecast
- 9.3.1.2.1. By Component
- 9.3.1.2.2. By Deployment
- 9.3.1.2.3. By Enterprise Size
- 9.3.2. UAE Sales Performance Management Market Outlook
- 9.3.2.1. Market Size & Forecast
- 9.3.2.2. Market Share & Forecast
- 9.3.2.2.1. By Component
- 9.3.2.2.2. By Deployment
- 9.3.2.2.3. By Enterprise Size
- 9.3.3. South Africa Sales Performance Management Market Outlook
- 9.3.3.1. Market Size & Forecast
- 9.3.3.2. Market Share & Forecast
- 9.3.3.2.1. By Component
- 9.3.3.2.2. By Deployment
- 9.3.3.2.3. By Enterprise Size
10. South America Sales Performance Management Market Outlook
- 10.1. Market Size & Forecast
- 10.2. Market Share & Forecast
- 10.2.1. By Component
- 10.2.2. By Deployment
- 10.2.3. By Enterprise Size
- 10.2.4. By Country
- 10.3. South America: Country Analysis
- 10.3.1. Brazil Sales Performance Management Market Outlook
- 10.3.1.1. Market Size & Forecast
- 10.3.1.2. Market Share & Forecast
- 10.3.1.2.1. By Component
- 10.3.1.2.2. By Deployment
- 10.3.1.2.3. By Enterprise Size
- 10.3.2. Colombia Sales Performance Management Market Outlook
- 10.3.2.1. Market Size & Forecast
- 10.3.2.2. Market Share & Forecast
- 10.3.2.2.1. By Component
- 10.3.2.2.2. By Deployment
- 10.3.2.2.3. By Enterprise Size
- 10.3.3. Argentina Sales Performance Management Market Outlook
- 10.3.3.1. Market Size & Forecast
- 10.3.3.2. Market Share & Forecast
- 10.3.3.2.1. By Component
- 10.3.3.2.2. By Deployment
- 10.3.3.2.3. By Enterprise Size
11. Market Dynamics
- 11.1. Drivers
- 11.2. Challenges
12. Market Trends and Developments
- 12.1. Merger & Acquisition (If Any)
- 12.2. Product Launches (If Any)
- 12.3. Recent Developments
13. Company Profiles
- 13.1. Salesforce, Inc.
- 13.1.1. Business Overview
- 13.1.2. Key Revenue and Financials
- 13.1.3. Recent Developments
- 13.1.4. Key Personnel
- 13.1.5. Key Product/Services Offered
- 13.2. SAP SE
- 13.3. Oracle Corporation
- 13.4. IBM Corporation
- 13.5. Xactly Corporation
- 13.6. Anaplan, Inc.
- 13.7. Varicent Software, Inc.
- 13.8. Spiff, Inc.
14. Strategic Recommendations
15. About Us & Disclaimer
