세계 무알콜 음료 시장 규모는 2023년 9,282억 달러에 달했습니다. IMARC Group은 2024년부터 2032년까지 4.5%의 연평균 성장률(CAGR)을 보이며 2032년까지 1조 4,009억 달러에 달할 것으로 예상하고 있습니다. 더 건강한 음료 옵션에 대한 수요 증가, 일회용, 휴대용, 즉석에서 마실 수 있는 무알콜 음료에 대한 수요 증가, 소비자 1인당 소득 증가가 시장을 이끄는 주요 요인 중 일부입니다.
무알콜 음료는 칵테일이나 무알콜 음료로도 알려져 있으며, 최근 알코올 음료를 대체할 수 있는 건강하고 상큼한 음료로 인기를 끌고 있습니다. 무알콜 음료는 주스, 시럽, 소다 및 기타 무알콜 원료를 혼합하고 과일, 허브, 향신료 등을 첨가하여 아름답고 맛있는 음료로 만드는 등 다양한 방법으로 제조됩니다. 무알콜 음료의 가장 큰 장점 중 하나는 영양가가 높다는 것입니다. 보통 신선한 과일 및 야채 주스를 사용하기 때문에 비타민, 미네랄, 항산화 물질이 풍부하게 함유되어 있습니다. 알코올 음료에 비해 무알콜 음료는 알코올을 포함하지 않기 때문에 건강, 종교적 또는 개인적인 이유로 알코올을 섭취하지 않는 사람들에게 더 적합합니다. 또한 무알콜 음료는 알코올의 잠재적인 부작용, 예를 들어 취기, 판단력 저하, 과도한 알코올 섭취로 인한 건강 위험 증가 등의 부작용이 없습니다. 또한 알코올 음료보다 칼로리가 낮기 때문에 더 건강한 선택이 될 수 있습니다. 현재 과일 펀치, 아이스티, 스무디, 칵테일, 수제 레모네이드 등 다양한 제품이 판매되고 있습니다.
세계 무알콜 음료 시장은 소비자의 건강 인식이 높아짐에 따라 성장세를 보이고 있습니다. 이는 천연 과일 주스, 콤부차, 비타민과 미네랄이 강화된 기능성 음료와 같은 건강한 음료에 대한 수요 증가로 인해 더욱 강화되고 있습니다. 또한, 디지털 미디어와 소셜 미디어 인플루언서의 등장은 크래프트 소다, 특수 차, 장인 정신이 깃든 커피 음료 등 독특하고 이색적인 무알콜 음료에 대한 소비자 선호를 촉진하는 데 중요한 역할을 하고 있습니다. 시장 성장을 견인하고 있습니다. 또한, 지속가능성과 환경 인식 증가, 개인화된 영양 및 맞춤화에 대한 관심이 높아지면서 시장 성장을 가속하고 있습니다. 이와는 별도로, 전자상거래 및 소비자 직접 판매와 같은 유통 채널의 확대와 설탕 및 인공 성분이 건강에 미치는 영향에 대한 인식이 높아짐에 따라 시장 성장을 가속하고 있습니다. 이에 따라 시장의 주요 제조업체들은 스테비아가 함유된 소다, 유기농 과일 주스, 천연 에너지 음료 등 저당, 천연, 유기농 무알콜 음료를 출시하여 소비자층을 확대하기 위해 노력하고 있으며, 이는 시장 전망을 밝게 하고 있습니다. 콜드브루 커피, 캔 커피, 캔 차, 병에 든 스무디 등 1회용, 휴대용, RTD(Ready To Drink) 무알콜 음료에 대한 수요 증가와 소비자의 소비 여력 증가가 시장 성장을 가속하고 있습니다.
The global non-alcoholic beverage market size reached US$ 928.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,400.9 Billion by 2032, exhibiting a growth rate (CAGR) of 4.5% during 2024-2032. The growing demand for healthier beverage options, the increasing demand for single-serve, portable, and ready-to-drink non-alcoholic beverages, and inflating consumer per capita income represent some of the key factors driving the market.
Non-alcoholic beverages, also known as mocktails or alcohol-free drinks, have gained popularity in recent years as healthy and refreshing alternatives to alcoholic beverages. They are made using various methods, including mixing juices, syrups, sodas, and other non-alcoholic ingredients, which are then garnished with fruits, herbs, and spices to create a visually appealing and delicious drink. One of the main benefits of non-alcoholic beverages is their nutritional value. These drinks are rich in vitamins, minerals, and antioxidants, as they are typically made using fresh fruit and vegetable juices. When compared to alcoholic beverages, non-alcoholic beverages do not contain alcohol, meaning they are suitable for individuals that do not consume alcohol due to health, religious, or personal reasons. In addition to this, non-alcoholic beverages do not have the potential negative effects of alcohol, such as intoxication, impaired judgment, and increased health risks associated with excessive alcohol consumption. They are also lower in calories than alcoholic beverages, making them a healthier choice. Currently, there are various product variants available, including fruit punches, iced teas, smoothies, mocktails, and homemade lemonades.
The global non-alcoholic beverage market is driven by the increasing consumer health awareness. This is further bolstered by the growing demand for healthier beverage options, such as natural fruit juices, kombucha, and functional drinks enriched with vitamins and minerals. Furthermore, the rise of digital media and social media influencers has played a significant role in creating trends and driving consumer preferences towards unique and exotic non-alcoholic beverages, such as craft sodas, specialty teas, and artisanal coffee drinks, which, in turn, is boosting the market growth. Moreover, the growing trend of sustainability and eco-consciousness and the escalating focus on personalized nutrition and customization are bolstering the market growth. Apart from this, the expansion of distribution channels, such as e-commerce and direct-to-consumer sales, and the growing awareness of the impact of sugar and artificial ingredients on health are driving the market growth. In line with this, key market manufacturers are introducing low-sugar, natural, and organic non-alcoholic beverages, such as stevia-sweetened sodas, organic fruit juices, and natural energy drinks, to increase their consumer base, which is creating a positive outlook for the market. The increasing demand for single-serve, portable, and ready-to-drink (RTD) non-alcoholic beverages, such as cold-brew coffees, canned teas, and bottled smoothies, and inflating consumer expenditure power are fueling the market growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the global non-alcoholic beverage market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product type, packaging type and distribution channel.
Carbonated Soft Drinks
Juices
Bottled Water
Sports and Energy Drinks
RTD Tea and Coffee
Others
The report has provided a detailed breakup and analysis of the non-alcoholic beverage market based on the product type. This includes carbonated soft drinks, juices, bottled water, sports and energy drinks, RTD tea and coffee, and others.
Bottles
Cans
Cartons
Others
A detailed breakup and analysis of the non-alcoholic beverage market based on the packaging type has also been provided in the report. This includes bottles, cans, cartons, and others.
Retail
Food Service
Supermarkets and Hypermarkets
Online Stores
Others
A detailed breakup and analysis of the non-alcoholic beverage market based on the distribution channel has also been provided in the report. This includes retail, food service, supermarkets and hypermarkets, online stores, and others.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
The report has also provided a comprehensive analysis of the competitive landscape in the global non-alcoholic beverage market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Arizona Beverage Company, Asahi Group Holdings Ltd., Danone S.A., Keurig Dr Pepper Inc., Nestle S.A., Parle Agro Pvt. Ltd., PepsiCo Inc., Primo Water Corporation, Red Bull GmbH, Suja Life LLC, Suntory Beverage & Food Limited and The Coca-Cola Company. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.