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In January 2024, Snowflake announced that its cloud services will become available on the Google Cloud Platform in Saudi Arabia in the second half of the year. This market note provides a perspective on the positive implications of Snowflake's cloud-native data platform in the region. Additionally, it discusses how the Snowflake platform and AI/generative AI (GenAI) capabilities - which will be delivered through sovereign hyperscaler datacenters - will accelerate the digital innovation and data architecture modernization initiatives of enterprises of various sizes across different vertical markets.