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Contextual Advertising Market Size, Share & Trends Analysis Report By Type, By Deployment, By Industry Vertical, By Approach, By Region, And Segment Forecasts, 2024 - 2030
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Contextual Advertising Market Growth & Trends:

The global contextual advertising market size is anticipated to reach USD 468.17 billion by 2030, according to a new report by Grand View Research, Inc., registering a CAGR of 13.3% from 2024 to 2030. The expansion of digital ecosystems and the widespread adoption of online platforms worldwide have opened up extensive possibilities for contextual advertising, presenting advertisers with immense growth opportunities. This expansion across diverse regions and industries has facilitated the targeting of varied audience demographics and the exploration of untapped market segments, thereby fueling market growth. Advertisers can utilize the potential of these digital ecosystems to precisely reach their desired audiences, deliver tailored messages, and achieve marketing objectives effectively, contributing significantly to the continuous evolution and advancement of contextual advertising on a global scale.

Moreover, an increasing number of initiatives, such as partnerships, collaborations, and research & development, undertaken by key players is further expected to drive market growth. For instance, in January 2022, IAS acquired Context, a contextual advertising company based in Paris. It is known for its expertise in digital content classification, particularly in image and video categorization across social media platforms and connected TV (CTV). This strategic partnership by IAS aims to strengthen its existing media classification and contextual targeting capabilities. By integrating Context's contextual advertising-driven technology, IAS intends to enhance its services in identifying and classifying digital content.

Contextual Advertising Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Global Contextual Advertising Market Variables, Trends, & Scope

Chapter 4. Global Contextual Advertising Market: Approach Estimates & Trend Analysis

Chapter 5. Global Contextual Advertising Market: Type Estimates & Trend Analysis

Chapter 6. Global Contextual Advertising Market: Deployment Estimates & Trend Analysis

Chapter 7. Global Contextual Advertising Market: Industry Vertical Estimates & Trend Analysis

Chapter 8. Contextual Advertising Market: Regional Estimates & Trend Analysis

Chapter 9. Global Contextual Advertising Market: Industry Vertical Estimates & Trend Analysis

Chapter 10. Competitive Landscape

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