Çʸ®ÇÉÀÇ ¹Ì¿ë ¹× ÆÛ½º³ÎÄÉ¾î ½ÃÀå
Beauty and Personal Care in the Philippines
»óǰÄÚµå
:
1735499
¸®¼Ä¡»ç
:
Euromonitor International
¹ßÇàÀÏ
:
2025³â 05¿ù
ÆäÀÌÁö Á¤º¸
:
¿µ¹® 127 Pages
¶óÀ̼±½º & °¡°Ý (ºÎ°¡¼¼ º°µµ)
»ùÇà ¿äû ¸ñ·Ï¿¡ Ãß°¡
Çʸ®ÇÉÀÇ ¹Ì¿ë ¹× ÆÛ½º³ÎÄÉ¾î ½ÃÀå ±Ô¸ð´Â 2024³âµµ ¼Ò¸Å¼ö·®¡¤±Ý¾× ¸ðµÎ °ÇÀüÇÑ ¼ºÀåÀ» ±â·ÏÇß½À´Ï´Ù. Áö¹æ¿¡¼´Â ±Ù´ëÀûÀÎ ½Ä·áǰ ¼Ò¸ÅÁ¡ÀÇ °³¹ß¿¡ ÀÇÇØ »õ·Î¿î ¼ÒºñÀÚ°¡ ´Ã¾î³ª°í ÀÖ½À´Ï´Ù. ¶Ç, Çʸ®ÇÉ¿¡¼´Â ½Å¿ë ½Ã¼³¿¡ÀÇ ¾×¼¼½º°¡ ¿ëÀÌÇÏ°Ô µÇ¾ú±â ¶§¹®¿¡ ¼ÒºñÀÚÀÇ ±¸¸Å·Âµµ ³ô¾ÆÁö°í ÀÖ½À´Ï´Ù.
ÀÌ º¸°í¼´Â Çʸ®ÇÉÀÇ ¹Ì¿ë°ú °³ÀÎ °ü¸®¸¦ ºÐ¼®ÇÏ°í ¿¹ÃøÇÑ ½ÃÀå Á¶»ç º¸°í¼ÀÔ´Ï´Ù.
´ë»ó Á¦Ç° : º£À̺ñ ¹× ¾î¸°ÀÌ¿ë Á¦Ç°, ¸ñ¿å ¹× »þ¿ö, Ä÷¯ ÈÀåǰ, µ¥¿Àµå¶õÆ®, Å»¸ðÁ¦, ÇǺΠÈÀåǰ ¹Ì¿ë ¹× ÆÛ½º³ÎÄɾî, Çâ¼ö, Çì¾î Äɾî, ¸Å½º ¹Ì¿ë ¹× ÆÛ½º³ÎÄɾî A, ³²¼º¿ë ¹Ì¿ë, ¿À¶ö Äɾî, ¿À¶ö Äɾî(Àüµ¿ Ä©¼Ö Á¦¿Ü), ÇÁ¸®¹Ì¾ö ¹Ì¿ë ¹× ÆÛ½º³ÎÄɾî, ÇÁ·¹½ºÆ¼Áö ¹Ì¿ë ¹× ÆÛ½º³ÎÄɾî, ½ºÅ² Äɾî, ¼± Äɾî
µ¥ÀÌÅÍ ¹üÀ§ : ½ÃÀå ±Ô¸ð(ºÐ¼® ¹× ¿¹Ãø), ±â¾÷ Á¡À¯À², ºê·£µå Á¡À¯À², À¯Åë µ¥ÀÌÅÍ
ÀÌ º¸°í¼¸¦ ±¸ÀÔÇÏ´Â ÀÌÀ¯
¹Ì¿ë ¹× ÆÛ½º³ÎÄÉ¾î ½ÃÀåÀÇ »ó¼¼ÇÑ ÆÄ¾Ç
¼ºÀåºÐ¾ß¸¦ ƯÁ¤ÇÏ°í º¯È¸¦ ÃËÁøÇÏ´Â ¿äÀÎÀ» ƯÁ¤
°æÀï ȯ°æ, ½ÃÀåÀÇ ÁÖ¿ä ±â¾÷, ÁÖ¿ä ºê·£µå¸¦ ÀÌÇØ
5³â°£ÀÇ ¿¹ÃøÀ» ÀÌ¿ëÇÏ¿© ½ÃÀåÀÌ ¾î¶»°Ô ¹ßÀüÇÒ °ÍÀ¸·Î ¿¹ÃøµÇ´ÂÁö¸¦ Æò°¡
Euromonitor InternationalÀº ½ÃÀå Á¶»ç º¸°í¼, ºñÁî´Ï½º Âü°í¼, ¿Â¶óÀÎ Á¤º¸ ½Ã½ºÅÛ ÃâÆÇ¿¡¼ 50³â ÀÌ»óÀÇ ½ÇÀûÀ» º¸À¯Çϰí ÀÖ½À´Ï´Ù. ·±´ø, ½ÃÄ«°í, ½Ì°¡Æ÷¸£, »óÇÏÀÌ, ºô´º½º, µÎ¹ÙÀÌ, ÄÉÀÌÇÁŸ¿î, »êƼ¾Æ°í, ½Ãµå´Ï, µµÄì, º¬°¥·ç·ç, »óÆÄ¿ï·ç, ¼¿ï, È«Äá, µÚ¼¿µµ¸£ÇÁ, ¸ß½ÃÄÚ½ÃÆ¼¿¡ Áö»ç¸¦ µÎ°í 100°³±¹¿¡ ¾Ö³Î¸®½ºÆ® ³×Æ®¿öÅ©¸¦ º¸À¯ÇÑ À¯·Î¸ð´ÏÅÍ ÀÎÅͳ»¼Å³ÎÀº ´Ù¾çÇÑ ½ÃÀå¿¡ ´ëÇÑ ÀÌÇØ¿Í µ¶º¸ÀûÀÎ ¿ª·®À» ¹ÙÅÁÀ¸·Î Á¤º¸¿¡ ±â¹ÝÇÑ Àü·« °èȹÀ» ¼ö¸³ÇÒ ¼ö ÀÖ´Â ½Å·ÚÇÒ ¼ö ÀÖ´Â Á¤º¸ ÀڷḦ °³¹ßÇÒ ¼ö ÀÖ½À´Ï´Ù.
¸ñÂ÷
¸ñÂ÷ ¹× Ç¥ ¸ñ·Ï
ÁÖ¿ä ¿ä¾à
½ÃÀå µ¥ÀÌÅÍ
¸éÃ¥»çÇ×
Ãâó
Çʸ®ÇÉÀÇ ¸Å½º ºäƼ¿Í °³ÀÎ °ü¸®
ÁÖ¿ä µ¥ÀÌÅÍ °á°ú
¹ßÀü(2024³â)
µµ½ÃȰ¡ ¸Å½º ºÎ¹®ÀÇ °³¹ßÀ» ÃËÁø
¸Å½º ºÎ¹®Àº Àú·ÅÇÑ °¡°ÝÀ¸·Î ´Ù±â´É Á¦Ç°À» Á¦°ø
´Ù±¹Àû ±â¾÷ÀÌ ¸Å½º ºÎ¹®À» Áö¹è
Àü¸Á°ú ±âȸ
¸Å½º ¹Ì¿ë ¹× ÆÛ½º³ÎÄɾî Á¦Ç°ÀÇ Àü¸ÁÀº ¾çÈ£
ÀÎÇ÷ç¾ð¼ ¸¶ÄÉÆÃÀº ¸Å½ººê·£µå¿¡ ÀÖ¾î¼ Áß¿äÇÑ Àü·«ÀÎ °è¼Ó
º¹¼öÀÇ Ä«Å×°í¸®¿¡ °ÉÃÄ Çõ½ÅÀûÀÎ Æ÷¸ËÀÌ µîÀå
Ä«Å×°í¸® µ¥ÀÌÅÍ
Çʸ®ÇÉÀÇ ÇÁ¸®¹Ì¾ö ºäƼ¿Í ÆÛ½º³ÎÄɾî
ÁÖ¿ä µ¥ÀÌÅÍ °á°ú
¹ßÀü(2024³â)
µµ½ÃȰ¡ ÇÁ¸®¹Ì¾ö ºÎ¹®ÀÇ ¼ºÀåÀ» ÁöÁö
ÀüÅëÀûÀÎ °í±Þ ºê·£µå´Â ÇÁ¸®¹Ì¾ö ºÎ¹®ÀÇ ¸®´õ·Î °è¼Ó
¼ÒºñÀÚ´Â »õ·Î¿î ÇÁ¸®¹Ì¾ö ºê·£µå¸¦ ޱ¸ÇÏ´Â °Í¿¡ ¿½É
Àü¸Á°ú ±âȸ
¿©Çà ±âȸ Áõ°¡¿¡ ÀÇÇØ °í±Þǰ ¼ö¿ä°¡ Áõ°¡
ÇÁ¸®¹Ì¾ö ä³Î¿¡¼ ¼Ò¸Å ÀüÀÚ»ó°Å·¡ÀÇ ¹ßÀü
ÇÁ¸®¹Ì¾ö ºÎ¹®¿¡¼ Àα⸦ À¯ÁöÇÏ´Â »óÇ¥ µî·ÏµÈ µ¶Á¡Àû ¼ººÐ
Ä«Å×°í¸® µ¥ÀÌÅÍ
Çʸ®ÇÉÀÇ ¾Æ±â ¹× ¾î¸°ÀÌ¿ë Á¦Ç°
ÁÖ¿ä µ¥ÀÌÅÍ °á°ú
¹ßÀü(2024³â)
°¡Á·¿¡ ÃÊÁ¡À» ¸ÂÃß°í ¾Æ±â¿Í ¾î¸°À̸¦ À§ÇÑ Á¦Ç°À» Áö¿ø
°æÀï ±¸µµ´Â ºñ±³Àû ÅëÇÕ
ÇÒÀÎÀÌ °ÝÈÇÏ´Â °¡¿îµ¥, ½´ÆÛ¸¶ÄÏÀÌ À¯ÅëÀ» ¸®µå
Àü¸Á°ú ±âȸ
´Ù±â´É Á¦Ç°Àº ¼ÒºñÀÚ¿¡°Ô ÁöÁö
¾Æ±â¡¤¾ÆÀÌ¿ëǰ Àü¹® ¼Ò¸Å¾÷ÀÌ ÁöÀ§¸¦ È®´ë
À¯±â³ó°ú õ¿¬ ¼ººÐÀº Á¦Ç° °³¹ß¿¡ Áß¿äÇÑ ÀǹÌ
Ä«Å×°í¸® µ¥ÀÌÅÍ
Çʸ®ÇÉÀÇ ¸ñ¿å ¹× »þ¿ö
ÁÖ¿ä µ¥ÀÌÅÍ °á°ú
¹ßÀü(2024³â)
À§»ý°ú ¹Ì°üÀ» Áß½ÃÇϰí Àֱ⠶§¹®¿¡ ¸ñ¿å ¹× »þ¿ö´Â Àαâ
´Ù±¹Àû ±â¾÷Àº ¹ö½º¿Í »þ¿ö·Î °ÇÑ ÁöÀ§¸¦ ±¸Ãà
¹ö½º ¿ëǰÀ̳ª »þ¿ö ¿ëǰÀÇ ±¸ÀÔÀº ½Ä·áǰ ä³Î¿¡ ÁýÁß
Àü¸Á°ú ±âȸ
º¸´Ù °Ç°Çϰí Ȱµ¿ÀûÀÎ ¶óÀÌÇÁ ½ºÅ¸ÀÏÀÌ ÀÔ¿å°ú »þ¿öÀÇ º¸±ÞÀ» ÃËÁø
¹Ì¹é È¿°ú¿Í º¸½À È¿°ú´Â ¿©¼º »çÀÌ¿¡¼ Àαâ Áö¼Ó
º¸´Ù Áö¼Ó °¡´ÉÇÑ Æ÷¸Ë¿¡ ´ëÇÑ °ü½É Áõ°¡
Ä«Å×°í¸® µ¥ÀÌÅÍ
Çʸ®ÇÉ Ä÷¯ ÈÀåǰ
ÁÖ¿ä µ¥ÀÌÅÍ °á°ú
¹ßÀü(2024³â)
»ç±³ÀûÀÎ ¶óÀÌÇÁ ½ºÅ¸Àϰú ÀÚ±â Ç¥ÇöÀ¸·ÎÀÇ ÀÌÇà¿¡ ÀÇÇØ Ä÷¯ ÈÀåǰ ¼ö¿ä°¡ Áõ°¡
ÇöÁö ºê·£µå´Â °æÀï ±¸µµ¿¡ ÀÖ¾î¼ Å« ¿ìÀ§¼º ±¸Ãà
¹Ì¿ë Àü¹®Á¡ÀÌ Ä÷¯ ÈÀåǰÀÇ À¯ÅëÀ» ¸®µå
Àü¸Á°ú ±âȸ
¿ªµ¿ÀûÀÎ ¼ºÀåÀº ¿Â¶óÀÎ ÄÁÅÙÃ÷ Å©¸®¿¡ÀÌÅÍ¿Í ÀÎÇ÷ç¾ð¼ÀÇ ¿ªÇÒº° Áö¿ø
À̵¿¼º°ú Á¢±Ù¼ºÀÌ À̵¿ Áß¿¡ ¶óÀÌÇÁ ½ºÅ¸ÀÏÀ» ÃßÁø
Ä÷¯ ÈÀåǰ¿¡¼´Â ´Ù±â´É Æ®·»µå°¡ ¾ÕÀ¸·Îµµ ÁÖ·ù ¿ªÇÒ
Ä«Å×°í¸® µ¥ÀÌÅÍ
Çʸ®ÇÉÀÇ µ¥¿Àµå¶õÆ®
ÁÖ¿ä µ¥ÀÌÅÍ °á°ú
¹ßÀü(2024³â)
±â¿Â »ó½Â°ú Çö´ëÀÇ ¶óÀÌÇÁ ½ºÅ¸ÀÏÀÌ °ßÁ¶ÇÑ ¼ö¿ä¸¦ ÁöÁö
ÇÁ·Î¸ð¼Ç Ȱµ¿Àº ½ÃÀå ¸®´õÀÇ °¡Ä¡ Á¦¾ÈÀ» °È
Á¾·¡ÀÇ Á¡Æ÷Çü ¼Ò¸Å¾÷ü´Â ¼Ò¸Å E-Commerce¿ÍÀÇ °æÀï¿¡ Á÷¸é
Àü¸Á°ú ±âȸ
Áö¼Ó¼º°ú Çâ±â°¡ ¶Ù¾î³ µ¥¿Àµå¶õÆ®´Â ¼ºÀåÀÇ ±âȸ
À¯±â³ó µ¥¿Àµå¶õÆ®´Â Çʸ®ÇÉ ¹®ÈÀÇ Áß¿äÇÑ ÀϺÎÀÎ °è¼Ó
¹Ì¿ë °ü·Ã ¼ººÐÀÇ ÅëÇÕ°ú ÀÎü °øÇп¡ ±Ù°ÅÇÑ Æ÷¸ËÀÇ È®´ë
Ä«Å×°í¸® µ¥ÀÌÅÍ
Çʸ®ÇÉÀÇ Á¦¸ðÁ¦
ÁÖ¿ä µ¥ÀÌÅÍ °á°ú
¹ßÀü(2024³â)
Å»¸ðÁ¦°¡ °úÁ¦¿¡ Á÷¸éÇØ, ¼º°ú´Â Áï°¢Àû
±â¾÷À̰¡ ÁÖ¸ñÀ» ¹Þ°í ÀÖ´Â °¡¿îµ¥, ´Ù±¹Àû ±â¾÷ÀÌ ¸®µå
Å»¸ðÁ¦ÀÇ Àú·ÅÇÑ °¡°ÝÀº ¿Â¶óÀÎ ¼Ò¸Å¾÷ü¿¡°Ô ±âȸ âÃâ
Àü¸Á°ú ±âȸ
Å»¸ðÁ¦/ºí¸®Ä¡Á¦ÀÇ ÀαⰡ ´õ¿í ÀúÇϵǾî, Å»¸ðÁ¦ÀÇ Àü¸ÁÀº ¾àÇØÁý´Ï´Ù.
À¯±â³ó Æ®·»µå°¡ ÇǺΠģÈÀûÀÎ »õ·Î¿î ó¹æÀ» Á¦°ø
±â¼ú Áøº¸ Áß Å»¸ðÁ¦ÀÇ °úÁ¦
Ä«Å×°í¸® µ¥ÀÌÅÍ
Çʸ®ÇÉ Çâ¼ö
ÁÖ¿ä µ¥ÀÌÅÍ °á°ú
¹ßÀü(2024³â)
»ç±³ÀûÀÎ ¶óÀÌÇÁ ½ºÅ¸Àϰú Àú·ÅÇÑ ¿É¼ÇÀÌ Çâ¼ö¿¡ ´ëÇÑ °ü½É Áõ´ë
ÁßÀú¼ÒµæÃþÀÇ ¼ÒºñÀÚ°¡ ¸Å½ºÇÁ·¹±×¶û½º ¼ö¿ä¸¦ °ßÀÎ
¿ÀÇÁ¶óÀÎ ¸ÅÀåÇü ¼Ò¸Å¾÷ü´Â Çâ¼ö ºê·£µå¿¡ ÀÖ¾î¼ ºÒ°¡°á
Àü¸Á°ú ±âȸ
Çâ¼ö¿¡´Â ´õ¿í ¿ªµ¿ÀûÀÎ ÆÛÆ÷¸Õ½º°¡ ±â´ëµË´Ï´Ù.
¸Å½º ÇÁ·¡±×·±½ºÀÇ À¯Åë È®´ëº° Ä«Å×°í¸® °³¹ßÀÇ Áö¿ø
¿Àµå ÆÈÆÊÀº ½À±â¿¡ ´ëÇÑ ³»¼ºÀÌ ³ô´Ù°í »ý°¢µÇ°í Àֱ⠶§¹®¿¡ ¾ÕÀ¸·Îµµ ÀαâÀÖ´Â ¼±ÅÃÁö·Î °è¼Ó µÉ °ÍÀ¸·Î ¿¹ÃøµË´Ï´Ù.
Ä«Å×°í¸® µ¥ÀÌÅÍ
Çʸ®ÇÉÀÇ Çì¾î Äɾî
ÁÖ¿ä µ¥ÀÌÅÍ °á°ú
¹ßÀü(2024³â)
±â¿Â »ó½Â°ú ¾×ƼºêÇÑ ¶óÀÌÇÁ ½ºÅ¸ÀÏ¿¡ ÀÇÇØ Çì¾î ÄɾîÀÇ »ç¿ë Áõ°¡
´Ù±¹Àû ±â¾÷ÀÌ Çì¾îÄÉ¾î ºÐ¾ß¿¡¼ ¼±µÎ¸¦ À¯Áö
Á¾·¡ÀÇ Ã¤³ÎÀº ÀüÀÚ»ó°Å·¡ ¼Ò¸Å¾÷ü¿¡°Ô µÚÃÄÁ³½À´Ï´Ù.
Àü¸Á°ú ±âȸ
Çì¾î Äɾî Ä«Å×°í¸®ÀÇ ¹àÀº Àü¸Á
Çì¾î ÄɾîÀÇ Æ®·»µåÀÇ Åé ¼Ö·ç¼Ç, º¼·ý°ú µÎ²²
µå¶óÀÌ Çì¾î ½ºÇÁ·¹ÀÌ¿Í ¼ÒÇü ¸®ÇÊ¿ë Á¦Ç°ÀÌ Àα⸦ ¸ðÀ» °ÍÀ¸·Î ¿¹»ó
Ä«Å×°í¸® µ¥ÀÌÅÍ
Çʸ®ÇÉÀÇ ³²¼º ±×·ç¹Ö
ÁÖ¿ä µ¥ÀÌÅÍ °á°ú
¹ßÀü(2024³â)
ÀüÅëÀûÀÎ ±Ô¹üÀ̳ª ½À°üÀÇ ÁøÈ¿¡ ¼ö¹ÝÇØ, ³²¼ºÀÇ ±×·ç¹ÖÀº °ÇÀüÇÏ°Ô ¼ºÀå
°æÀïÀÌ °ÝÈÇÏ´Â Áß¿¡¼µµ ½ÃÀå ¸®´õ´Â ȸº¹·ÂÀ» À¯Áö
Çʸ®ÇÉÀÇ µðÁöÅÐÈ´Â ¼Ò¸Å E-CommerceÀÇ ¼ºÀåÀ» ÁöÁö
Àü¸Á°ú ±âȸ
¸ÇÁî ±×·ç¹ÖÀÇ ´ÙÀ̳ª¹ÍÇÑ Àü¸Á
³²¼ºÀÇ ½ºÅ² Äɾ¼´Â ¹à±â¿Í ¹Ì¹éÀÇ ±â´ÉÀÌ °è¼Ó Áß¿ä
Ãß°¡ Ä«Å×°í¸® Ⱦ´ÜÀûÀÎ °³¹ßÀÌ ±â´ë
Ä«Å×°í¸® µ¥ÀÌÅÍ
Çʸ®ÇÉÀÇ ±¸° °ü¸®
ÁÖ¿ä µ¥ÀÌÅÍ °á°ú
¹ßÀü(2024³â)
±¸° À§»ý°ú ¹Ì¿ë ¿ä±¸°¡ °·ÂÇÑ °¡Ä¡ ¼ºÀåÀ» ÁöÁö
Colgate-Palmolive Philippines´Â ¿À¶ö Äɾ¼ °·ÂÇÑ ¸®´õ½ÊÀ» °È
½Ä·áǰ ¼Ò¸Å¾÷ü´Â ±¸° Äɾî Á¦Ç°ÀÇ À¯Åë¿¡ ÀÖ¾î¼ °ÇÑ ÁöÀ§¸¦ Â÷Áö
Àü¸Á°ú ±âȸ
±¸° ÄÉ¾î ¼ö¿ä Áõ°¡¿¡ ¼ö¹ÝÇÏ´Â ´ÙÀ̳ª¹ÍÇÑ ¼ºÀå
±¹³» ¿©ÇàÀº ±¸° Äɾ ´õ¿í ÃËÁø
õ¿¬À¸·Î Áö¼Ó °¡´ÉÇÑ ¿ø·á¿Í Á¦Ç°¿¡ ÁßÁ¡À» µÐ ±¸° °ü¸®
Ä«Å×°í¸® µ¥ÀÌÅÍ
Çʸ®ÇÉÀÇ ½ºÅ²Äɾî
ÁÖ¿ä µ¥ÀÌÅÍ °á°ú
¹ßÀü(2024³â)
»ç±³ÀûÀÌ°í ¾×Æ¼ºêÇÑ ¶óÀÌÇÁ ½ºÅ¸ÀÏÀÌ ½ºÅ² ÄÉ¾î ¼ö¿ä¸¦ °ßÀÎ
´Ù±¹Àû ±â¾÷ÀÌ ÁÖµµÇÏ´Â ¼¼ºÐÈµÈ °æÀï ±¸µµ
°Ç°°ú ¹Ì¿ë Àü¹®°¡´Â ½ºÅ²ÄɾîÀÇ Áß¿äÇÑ Ã¤³Î
Àü¸Á°ú ±âȸ
Çʸ®ÇÉ ½ºÅ²ÄɾîÀÇ ¹àÀº Àü¸Á
½ºÅ²Äɾî Á¦Ç°ÀÇ ¸ÅÃâÀ» ´Ã¸®´Â Æ®·»µå ÀçÅ·°ú ¼Ò¼È ¹Ìµð¾î Àü·«
Áö¼Ó°¡´É¼º¿¡ ´ëÇÑ ³ë·ÂÀº »õ·Î¿î Çõ½Å âÃâ
Ä«Å×°í¸® µ¥ÀÌÅÍ
Çʸ®ÇÉÀÇ ¼± Äɾî
ÁÖ¿ä µ¥ÀÌÅÍ °á°ú
¹ßÀü(2024³â)
ÇǺθ¦ ÁöŰ°í ½Í´Ù´Â °ÇÑ »ý°¢À¸·ÎºÎÅÍ, ¼±½ºÅ©¸° Äɾî´Â ²ÙÁØÈ÷ Áõ°¡
ÇöÁö¿Í ÇØ¿Ü ¼±¼ö°¡ Á¤¸é¿¡¼ ¼·Î °æÀï
¿ÀÇÁ¶óÀΰú ¿Â¶óÀΠä³Î °£ÀÇ Ä¡¿ÇÑ °æÀï
Àü¸Á°ú ±âȸ
¾×ƼºêÇÑ ¶óÀÌÇÁ ½ºÅ¸Àϰú ¿©ÇàÀÌ ¼±½ºÅ©¸°ÀÇ ¸ÅÃâ Áõ´ë
½ºÆ½°ú ÈÀÌÆ®´× È¿°ú¿¡ ÁßÁ¡À» µÐ »õ·Î¿î Çõ½Å
¼ÒºñÀÚ´Â Àڿܼ± Â÷´ÜÁ¦ Á¦Ç°¿¡ ÇÑÃþ ´õ È¿°ú¸¦ ±â´ë
Ä«Å×°í¸® µ¥ÀÌÅÍ
KTH
¿µ¹® ¸ñÂ÷
Beauty and personal in the Philippines continued to register healthy retail volume and value growth in 2024. Consumption picked up on the previous year due to lifestyle changes and easing inflationary pressures. Middle income groups are growing in the Philippine's alongside urbanisation, with provincial areas attracting new consumers through the development of modern grocery retailers. Consumer purchasing power has also increased in the Philippines due to easier access to credit facilities. As u...
Euromonitor International's Beauty and Personal Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Urbanisation drives development of mass segment
Mass segment delivers affordable and multifunctional products
Multinational players dominate the mass segment
PROSPECTS AND OPPORTUNITIES
Strong outlook for mass beauty and personal care products
Influencer marketing to remain a key strategy for mass brands
Innovative formats will emerge across multiple categories
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Urbanisation supports growth of premium segment
Traditional luxury brands remain leaders in premium segment
Consumers are keen to explore new premium brands
PROSPECTS AND OPPORTUNITIES
Growing demand for premium goods accentuated by more travel occasions
Retail e-commerce develops in the premium channel
Trademarked and exclusive ingredients to remain popular in the premium segment
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Family focus supports baby and child-specific products
Competitive landscape remains relatively consolidated
Supermarkets lead distribution as discounting intensifies
PROSPECTS AND OPPORTUNITIES
Multi-functional products are endorsed by consumers
Baby and child-specific retail specialists to expand their position
Organic and natural ingredients will hold strong significance in product development
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Bath and shower thrives due to strong importance placed on hygiene and aesthetics
Multinationals enjoy strong position in bath and shower
Bath and shower purchases are concentrated in grocery channels
PROSPECTS AND OPPORTUNITIES
Healthier and more active lifestyles to drive uptake of bath and shower
Whitening and moisturising effects remain popular among women
Growing interest in more sustainable formats
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2019-2024
Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Shift to social lifestyles and self-expression lifts demand for colour cosmetics
Local brands have a strong advantage in the competitive landscape
Beauty specialist stores lead the distribution of colour cosmetics
PROSPECTS AND OPPORTUNITIES
Dynamic growth will be supported by the role of online content creators and influencers
Mobility and accessibility drives on-the-go lifestyles
Multi-functional trend to remain commonplace in colour cosmetics
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
DEODORANTS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hotter weather and modern lifestyles support strong demand
Promotional initiatives strengthen the value proposition of market leaders
Traditional store-based retailers face competition from retail e-commerce
PROSPECTS AND OPPORTUNITIES
Long-lasting and fragrant deodorants have opportunity to thrive
Organic deodorants to remain a key part of Filipino culture
Integration of beauty related ingredients and expansion of ergonomic formats
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2019-2024
Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mixed performance as depilatories face challenges
Multinationals hold the lead as entrepreneurs make a splash
Affordability of depilatories provides opportunity for online retailers
PROSPECTS AND OPPORTUNITIES
Weak outlook for depilatories as hair removers/bleaches lose further appeal
Organic trend will offer new skin-friendly formulas
Challenges for depilatories amid technological advancements
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2019-2024
Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Social lifestyles and affordable choices drive interest in fragrances
Middle and low-income consumers drive demand for mass fragrances
Store-based retailers are vital to fragrance brands
PROSPECTS AND OPPORTUNITIES
Further dynamic performance is anticipated for fragrances
Wider distribution of mass fragrances to support category development
Eau de parfum will remain a popular option due to its perceived ability to withstand humidity
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2019-2024
Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hair care usage rises amid hotter weather and active lifestyles
Multinational players sustain their lead in hair care
Traditional channels lose out to e-commerce retailers
PROSPECTS AND OPPORTUNITIES
Bright outlook for the hair care category
Volume and thickness amongst top solutions trending in hair care
Dry hair spray and smaller refill formats expected to gain popularity
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2019-2024
Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 81 NBO Company Shares of Hair Care: % Value 2020-2024
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 84 LBN Brand Shares of Colourants: % Value 2021-2024
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy growth in men's grooming as traditional norms and practices evolve
Market leaders remain resilient amidst growing competition
Digitilisation in the Philippines supports retail e-commerce growth
PROSPECTS AND OPPORTUNITIES
Dynamic outlook for men's grooming
Brightening and whitening features will remain important in men's skin care
Further cross-category developments are anticipated
CATEGORY DATA
Table 91 Sales of Men's Grooming by Category: Value 2019-2024
Table 92 Sales of Men's Grooming by Category: % Value Growth 2019-2024
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 95 NBO Company Shares of Men's Grooming: % Value 2020-2024
Table 96 LBN Brand Shares of Men's Grooming: % Value 2021-2024
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 98 Forecast Sales of Men's Grooming by Category: Value 2024-2029
Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Oral hygiene and aesthetic needs underpin strong value growth
Colgate-Palmolive Philippines consolidates its strong lead in oral care
Grocery retailers hold a strong position in oral care distribution
PROSPECTS AND OPPORTUNITIES
Dynamic growth as demand for oral care expands
Domestic travel will provide further boost to oral care
Oral care to focus on natural and sustainable ingredients and products
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2019-2024
Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 102 Sales of Toothbrushes by Category: Value 2019-2024
Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
Table 105 NBO Company Shares of Oral Care: % Value 2020-2024
Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024
Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Social and active lifestyles drive demand for skin care
Fragmented competitive landscape is led by multinationals
Health and beauty specialists are pivotal channel in skin care
PROSPECTS AND OPPORTUNITIES
Bright prospects for skin care in the Philippines
Trend jacking and social media strategies to boost skin care sales
Sustainability efforts will bring new innovations
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2019-2024
Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 115 NBO Company Shares of Skin Care: % Value 2020-2024
Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024
Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sun care is steadily rising amid strong desire to protect skin
Local and international players compete head on
Strong competition between offline and online channels
PROSPECTS AND OPPORTUNITIES
Active lifestyles and travel to boost sun care sales
New innovations to focus on sticks and whitening claims
Consumers will expect more benefits from their sun care products
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2019-2024
Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 126 NBO Company Shares of Sun Care: % Value 2020-2024
Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
°ü·ÃÀÚ·á