Pet care in the Philippines is expected to see strong growth in both retail volume and current value terms in 2025. This is likely to be largely fuelled by the dominant category of dog food and cat food which accounts for most sales and which is set to see double-digit growth in value and volume terms. Pet ownership continues to rise, with 41% of Filipino households now owning a dog and 8% owning a cat, up from 37% and 7% at the start of the review period. This is expanding the potential consume...
Euromonitor International's Pet Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Pet Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2020-2025
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2020-2025
Table 3 Sales of Pet Care by Category: Value 2020-2025
Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025
Table 6 NBO Company Shares of Pet Food: % Value 2020-2024
Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
Table 11 Distribution of Pet Care by Format: % Value 2020-2025
Table 12 Distribution of Pet Care by Format and Category: % Value 2025
Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025
Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030
Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
DOG FOOD IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Polarisation seen in dog food as premium and economy options see dynamic growth
Pedigree remains on top but loses share due to polarisation of demand
Pet shops and superstores remains the key distribution channel for dog food
PROSPECTS AND OPPORTUNITIES
More owners expected to shift to the convenience of prepared dog food
Online sales of dog food set to continue rising as trust issues are addressed
Urbanisation and pet humanisation trends should support demand for dog food
Summary 2 Dog Food by Price Band 2025
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2020-2025
Table 20 Dog Population 2020-2025
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
Table 22 Sales of Dog Food by Category: Volume 2020-2025
Table 23 Sales of Dog Food by Category: Value 2020-2025
Table 24 Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 25 Sales of Dog Food by Category: % Value Growth 2020-2025
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
Table 28 NBO Company Shares of Dog Food: % Value 2020-2024
Table 29 LBN Brand Shares of Dog Food: % Value 2021-2024
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
Table 31 Distribution of Dog Food by Format: % Value 2020-2025
Table 32 Forecast Sales of Dog Food by Category: Volume 2025-2030
Table 33 Forecast Sales of Dog Food by Category: Value 2025-2030
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
CAT FOOD IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Increase in cat ownership fuelling growth in 2025
Whiskas leads cat food with mid-priced offerings and backed by innovation
Pet shops and superstores remain the go-to option for cat food
PROSPECTS AND OPPORTUNITIES
Bright outlook for cat food thanks to rising cat population and the pet humanisation trend
E-commerce is expected to gain ground as consumers look for convenience and value
Evolving attitudes to pet ownership set to drive the premiumisation of cat food