건강 및 웰빙 업계는 특히 팬데믹을 계기로 크게 확대하고 있습니다. 이는 소비자가 가공 식품 및 다양한 음료가 건강과 웰빙에 미치는 부정적인 영향을 더 강하게 인식하기 때문입니다. 이 바이러스는 비만과 당뇨병과 같은 기초 질환을 가진 사람들에게 불균형한 영향을 미쳤기 때문에 사람들은 건강에 신경을 쓰고 종합적인 면역력을 향상시킬 필요성을 더 강하게 의식하게 되었습니다. 그 결과 사람들의 건강 의식이 높아지고 있습니다.
이 보고서는 인도의 건강 및 웰빙 시장에 대해 조사했으며, 건강과 웰빙을 위한 핫 음료, 청량 음료, 스낵, 유제품 및 대체품, 조리 재료 및 식사, 주식 시장 규모 및 구조를 분석 및 예측 시장의 주요 진출기업 동향 등 전략적 분석을 실시했습니다.
목차
주요 요약
면책 사항
인도의 뜨거운 음료
주요 데이터 결과
2023년 발전
- 부모가 아이의 면역력 체계를 강화하기 위해 면역 서포트가 2023년에는 건강 및 웰빙의 핫 드링크를 선도합니다.
- 소비자가 과도하게 가공된 음료를 피하는 가운데, 내추럴 음료는 건강 및 웰빙의 핫 드링크에서는 계속 성장합니다.
- 소비자가 영양 강화를 요구함에 따라, 비타민의 뛰어난 공급원이 증가합니다.
전망 및 기회
- 설탕의 삭감조차도, 나쁜 보도 때문에 저당, 무당 및 무첨가의 다른 핫 음료의 성장을 가속하기에 충분하지 않을 수 있습니다.
- 소비자가 특정식이요건을 충족하는 제품을 요구함에 따라 유당 프리는 증가가 예상됩니다.
- 수면의 질을 개선하고 싶다고 생각하는 소비자가 늘어남에 따라, 카페인리스는 성장해 갑니다.
카테고리 데이터
인도 HW 청량 음료
주요 데이터 결과
2023년 발전
- 설탕 삭감을 요구하는 소비자의 요구에 응하는 기업
- 소비자가 바쁜 생활에 도움이 되는 청량 음료를 찾고 있는 가운데, 에너지 증강이 2023년의 건강 및 웰빙의 청량 음료를 리드
- 소비자는 건강에 좋은 것으로 간주되기 때문에 천연 제품에 계속 눈을 돌립니다.
전망 및 기회
- 청량음료에 있어서의 천연 감미료의 채용은 나한과의 현지 생산에 지지되어 증가할 것으로 예상됩니다.
- 소비자는 건강 유지를 위해 강화 음료나 기능성 음료를 요구하고 있어 비타민이나 미네랄이 풍부한 공급원에 대한 수요가 높아질 것으로 예상됩니다.
- 건강음료에 있어서의 뇌 건강 및 기억에 대한 수요가 높아져, 소비자층이 확대됩니다.
카테고리 데이터
인도의 HW 스낵
주요 데이터 결과
2023년 발전
- 건강과 동물 복지에 대한 우려로부터, 2023년에는 채식용이 건강 및 웰빙 스낵 중에서 가장 높은 매출을 차지합니다.
- 식사를 통해 다양한 건강 문제에 대처하려고 하는 시도에 의해 2023년에는 고섬유의 건강 및 웰빙 스낵의 매출이 성장합니다.
- 소비자가 유익한 성분을 추가하여 건강을 유지하는 데 열심이기 때문에 강화 및 기능성 표시 식품은 성장을 기록합니다.
전망 및 기회
- 글루텐 프리는 제품의 가용성이 확대됨에 따라 건강과 웰빙 스낵 중에서 유망성을 보입니다.
- 소비자의 의식이 높아짐에 따라, 설탕의 삭감은 점점 중요해집니다.
- 소비자가 건강에 좋은 제품을 요구하면서, 저지방 제품은 성장이 예상됩니다.
카테고리 데이터
인도의 HW 유제품 및 대체품
주요 데이터 결과
2023년 발전
- 소비자의 건강에 대한 우려로부터, 2023년에는 저지방 유제품이 건강 및 웰빙의 유제품과 대체품 중에서 가장 큰 점유율을 차지합니다.
- 아물은 고단백질 분야에서 적극적으로 활동하고 있으며, 성장을 가속합니다.
- 강력한 대사에 대한 욕구별 강화된 비타민과 미네랄이 우수한 공급원입니다.
전망 및 기회
- 장의 건강과 전반적인 건강을 유지하고 싶다는 소비자의 소망에 의해 프로바이오틱스는 건강 강조표시로서 증가할 전망입니다.
- 유제품의 성분과 영양소에 관한 우려로부터의 식물 유래의 이점
- 예측 기간 중, 무당 및 무첨가 설탕이 증가할 전망
카테고리 데이터
인도 HW 요리 재료 및 식사
주요 데이터 결과
2023년 발전
- 건강과 동물 복지에 대한 우려로부터, 2023년에는 채식 요리가 건강 및 웰빙의 조리 재료 및 식사 중에서 가장 높은 매출을 차지합니다.
- 소비자가 과도하게 가공된 식품을 우려하는 가운데, 자연 식품은 건강이나 웰니스의 주장으로서 인기를 유지합니다.
- 소비자가 식생활에 세심한 주의를 기울이면, 건강 지향의 조리 재료 및 식사에 알레르겐이 포함되지 않게 됩니다.
전망 및 기회
- 소비자의 관심의 고조 및 건강 식품에 대한 주목과 함께, 강화 및 기능성 건강 강조 표시가 기세를 늘립니다.
- 소비자 기반의 확대에 수반해, 채식, 비건, 식물 유래의 재료나 식사가 건강 및 웰빙의 조리 재료 및 식사 중에서 성장해 갈 전망입니다.
- 소비자가 건강에 좋은 제품을 요구하는 중, 저당질, 무당, 무첨가의 조리 재료 및 식사는 주목의 대상이 됩니다.
카테고리 데이터
인도의 HW 주식
주요 데이터 결과
2023년 발전
- 영양 강화 식품이나 기능성 식품은 소비자의 영양에 대한 관심의 고조에 따라 점점 인기가 높아집니다.
- 소화기계의 건강에의 욕구에 의해 고섬유 식품은 2023년에 건강 및 웰빙의 주식의 톱에 뛰어나옵니다.
- 바스마티 라이스의 새로운 규제 기준에 따라 품질이 보장되고 소비자 구매에 대한 신뢰가 높아집니다.
전망 및 기회
- 채식 케이크의 호조에 의해 2023년에는 건강 및 웰빙의 주식 중에서 채식이 성장할 전망입니다.
- FSSAI의 재정에 의해 트랜스 지방산의 섭취가 제한되었기 때문에 2023년에는 건강 및 웰빙의 주식 중에서 심장혈관의 건강이 호조에 추이합니다.
- 라벨의 변경과 소비자가 건강에 좋은 제품을 요구하면서, 저당질은 주목의 대상이 됩니다.
카테고리 데이터
AJY
The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...
Euromonitor International's Health and Wellness in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Health and wellness in focus
- Consumer weight trends
- Consumer diet trends
- Health-related deaths
- Blood pressure and cholesterol levels
- Diabetes prevalence
DISCLAIMER
HW HOT DRINKS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Immune support leads health and wellness hot drinks in 2023 as parents look to reinforce their children's immune system
- Natural continues to grow in health and wellness hot drinks, as consumers avoid overprocessed beverages
- Good source of vitamins claim grows as consumers look for fortification
PROSPECTS AND OPPORTUNITIES
- Even sugar reduction may not be enough to drive growth in low/no/no added sugar other hot drinks, due to bad press
- Lactose free expected to rise as consumers look for products for specific dietary requirements
- No caffeine set to grow as more consumers look to improve their sleep quality
CATEGORY DATA
- Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
- Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
- Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
- Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SOFT DRINKS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Players respond to consumer demand for sugar reduction
- As consumers look for soft drinks to help them in their busy lives, energy boosting leads health and wellness soft drinks in 2023
- Consumers continue to turn to natural products as they are regarded as better for their health
PROSPECTS AND OPPORTUNITIES
- Adoption of natural sweeteners across soft drinks expected to increase, buoyed by local production of monk fruit
- With consumers looking to fortified/functional drinks to maintain their health, rising demand for good source of vitamins and minerals is expected
- Rising demand for brain health and memory in health and wellness soft drinks, with a widening consumer group
CATEGORY DATA
- Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
- Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
- Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
- Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SNACKS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Vegetarian accounts for the highest sales within health and wellness snacks in 2023 due to health and animal welfare concerns
- High fibre has high sales in health and wellness snacks in 2023, due to attempts to address various health problems through diet
- Fortified/functional claims record growth as consumers are keen to maintain their health through the addition of beneficial ingredients
PROSPECTS AND OPPORTUNITIES
- Gluten free shows promise within health and wellness snacks, as product availability is expanding
- Sugar reduction will become increasingly important as consumer awareness rises
- Low fat set to see growth as consumers look for better for you products
CATEGORY DATA
- Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
- Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
- Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
- Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028
HW DAIRY PRODUCTS AND ALTERNATIVES IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Low fat holds the highest share in health and wellness dairy products and alternatives 2023, due to consumers' health concerns
- Amul is active in the high protein space, which helps drive growth
- Good source of vitamins and minerals boosted by the desire for a strong metabolism
PROSPECTS AND OPPORTUNITIES
- Probiotic set to increase as a health claim due to consumers' desire to maintain gut health and general wellness
- Plant-based benefits from concerns over ingredients and nutrients in dairy products
- No sugar and no added sugar set to see a boost over the forecast period
CATEGORY DATA
- Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
- Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
- Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
- Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
- Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
- Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
- Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
- Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
- Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028
HW COOKING INGREDIENTS AND MEALS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Health and animal welfare concerns ensure vegetarian accounts for the highest sales within health and wellness cooking ingredients and meals in 2023
- Natural remains a popular health and wellness claim as consumers are concerned about overprocessed foods
- No allergens within health and wellness cooking ingredients and meals boosted by consumers paying closer attention to their diet
PROSPECTS AND OPPORTUNITIES
- Fortified/functional health claims set to gain traction, along with increasing consumer interest and the focus on healthy foods
- Vegetarian, vegan and plant-based set to grow within health and wellness cooking ingredients and meals as the consumer base rises
- Low, no, and no added sugar cooking ingredients and meals will be ones to watch as consumers look for better for you products
CATEGORY DATA
- Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
- Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
- Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
- Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028
HW STAPLE FOODS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Fortified/functional products are increasingly popular due to consumers' increased focus on and interest in nutrition
- High fibre leads health and wellness staple foods in 2023, thanks to the desire for good digestive health
- With new regulatory standards for basmati rice, quality is guaranteed, boosting consumer confidence in purchasing
PROSPECTS AND OPPORTUNITIES
- Vegetarian set to see growth within health and wellness staple foods in 2023, thanks to the strength of vegetarian cakes
- Cardiovascular health performs well within health and wellness staple foods in 2023, as an FSSAI ruling limits trans-fat consumption
- With labelling changes and consumers seeking better for you products, low sugar will be one to watch
CATEOGORY DATA
- Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
- Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
- Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
- Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028
