소비자가 가공 식품이나 다양한 음료가 건강 및 웰빙에 미치는 악영향을 보다 강하게 인식하게 되었습니다. 이 바이러스는 비만과 당뇨병과 같은 기초 질환을 가진 사람들에게 불균형한 영향을 미쳤기 때문에 사람들은 건강에 신경을 쓰고 종합적인 면역력을 향상시킬 필요성을 더 강하게 의식하게되었습니다. 그 결과 사람들의 건강 의식이 높아지고 있습니다.
싱가포르의 건강 및 웰빙(Health and Wellness) 시장에 대해 조사했으며, 건강 및 웰빙을위한 핫 드링크, 소프트 드링크, 스낵, 유제품 및 대체품, 조리 재료와 식사, 주식 시장 규모 및 구조를 분석 및 예측합니다. 또, 시장의 주요 진출기업 동향 등 전략적 분석을 실시했습니다.
목차
주요 요약
- 건강 및 웰빙에 초점
- 소비자의 체중 동향
- 소비자의 식생활 동향
- 건강 관련 사망
- 혈압과 콜레스테롤 수치
- 당뇨병의 유병률
면책 조항
싱가포르 HW 핫 드링크
주요 데이터 결과
2023년 발전
- 싱가포르의 건강 및 윤리적 문제로 소비자들이 비 유제품 핫 드링크를 선택
- 비타민의 좋은 공급원은 2023년 건강 및 웰니스 핫 드링크의 주요 수요
- 싱가포르 인스턴트커피 개발에 영향을 미치는 Nutri-Grade 시스템
전망 및 기회
- Nutri-Grade 제도는 수요와 신제품 개발에 점점 큰 영향을 미칠 것으로 예상
- 식습관을 바꾸는 것은 채식주의자의 핫 드링크에 도움
- 기업들이 건강을 증진하고 웰빙을 향상시키는 제품을 제공하고자 함에 따라 차에서 더 많은 혁신이 기대
시장 데이터
싱가포르 HW 소프트 드링크
주요 데이터 결과
2023년 발전
- 기업들은 새로운 뉴트리 등급 시스템에 대응하여 더 작은 팩 크기와 새로운 제품 개발에 초점
- 건강한 이미지와 신제품 개발에 의해 싱가포르에서는 내츄럴 소프트 드링크의 매출이 호조
- 특정 식사에 대한 관심이 유당 프리 성장을 견인
전망 및 기회
- Nutri-Grade 시스템은 푸드서비스 채널로 확대되어, 참가 기업은 평가의 향상을 목표
- 새로운 규제와 건강에 대한 우려의 고조는 스포츠 음료에 과제와 기회가 대두
- 주스는 건강한 소프트 드링크의 선택지로서 재확립하는 것에 중점이 있을 것으로 예상
시장 데이터
싱가포르의 HW 스낵
주요 데이터 결과
2023년 발전
- 경제적 압력은 건강 및 웰빙 스낵의 생산자에게 과제 유발
- 건강한 이미지를 살린 내츄럴 스낵
- 저 알레르기성은 식사에 관심이 있는 보다 많은 소비자에게 어필
전망 및 기회
- 예측 기간 중, 보다 건강한 스낵에 대한 강한 수요가 전망
- 라이프 스타일 변화나 환경이나 동물 복지에 대한 우려에 의해 비건이나 식물 유래의 스낵의 성장이 예측
- 특정 건강 강조 표시는 보다 현저해질 수 있고, 약용 과자류는 성장의 가능성이 있는 것으로 예상
시장 데이터
싱가포르 HW 유제품 및 대체품
주요 데이터 결과
2023년 발전
- 새로운 영양 등급 표시 요건은 처방 변경과 브랜드 확장을 촉진
- 소비자는 영양 섭취를 개선하기 위해 강화 유제품이나 기능성 유제품에 초점
- 2023년 건강 및 웰빙 유제품과 대체품에서 피부 건강의 중요성이 확대
전망 및 기회
- 식물 유래의 유제품과 대체품은 성장과 발전에 큰 가능성이 존재
- 프로바이오틱스는 장의 건강을 개선하고 싶은 사람에게 여전히 중요한 주장
- 소비자가 특정 건강효과가 있는 유제품을 요구함에 따라 심장혈관 건강 트렌드 확대
시장 데이터
싱가포르 HW 요리 재료 및 식사
주요 데이터 결과
2023년 발전
- 현지인들은 보다 건강한 식생활을 받아들이고 있지만, 수요를 획득하려면 맛이 여전히 중요
- 건강 지향의 소비자 사이에서는 천연이나 유기농 관련 의견이 주류
- 제품의 염분 함유량을 줄이도록 압력을 받는 제조업체
전망 및 기회
- 정부의 대처는 제품 혁신을 추진하게 되지만, 맛의 제공이 열쇠로 대두
- 환경에 대한 우려가 높아지는 가운데, 비건, 채식, 식물 유래의 조리 재료나 식사는 큰 가능성이 존재
- 소비자가 장기적인 건강 성과의 향상을 목표로 하는 가운데 주목해야 할 주요 동향은 뇌의 건강과 기억, 고단백 제품
시장 데이터
싱가포르의 HW 주식
주요 데이터 결과
2023년 발전
- 경제 불확실성에도 불구하고, 보다 건강한 빵의 선택지가 톱에 부상
- 건강 및 웰빙의 트렌드에 의해 채식주의 주식의 인기 증가
- 인스턴트 라면은 보다 건강한 선택의 등장으로 메리트 대두
전망 및 기회
- 정부의 개입에 의해 건강과 웰니스의 주식 수요가 높아질 것으로 예상
- 채식주의자, 채식, 식물 유래의 주식은 추가 성장의 가능성이 존재
- 특정식이요건에 대한 주목이 높아짐에 따라 신제품 개발에 영향을 미칠 가능성이 증가
시장 데이터
LYJ
The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...
Euromonitor International's Health and Wellness in Singapore report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Health and wellness in focus
- Consumer weight trends
- Consumer diet trends
- Health-related deaths
- Blood pressure and cholesterol levels
- Diabetes prevalence
DISCLAIMER
HW HOT DRINKS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Health and ethical concerns pushing consumers towards non-dairy hot drinks in Singapore
- Good source of vitamins is leading claim within health and wellness hot drinks in 2023
- Nutri-Grade system influencing the development of instant coffee in Singapore
PROSPECTS AND OPPORTUNITIES
- Nutri-Grade scheme expected to have a growing influence on demand and new product development
- Changing dietary habits could benefit vegetarian hot drinks
- Further innovation expected in tea as players look to offer products that boost health and improve wellbeing
MARKET DATA
- Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
- Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
- Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
- Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SOFT DRINKS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Players turn to smaller pack sizes and new product development in response to the new Nutri-Grade system
- Sales of natural soft drinks thriving in Singapore thanks to healthier image and new product development
- Lactose free growth driven by interest in particular diets
PROSPECTS AND OPPORTUNITIES
- Nutri-Grade system expanded to the foodservice channel with players working to achieve an improved rating
- New regulations and rising health concerns present challenges and opportunities for sports drinks
- Juice expected to see an increased focus on re-establishing it as a healthy soft drinks option
MARKET DATA
- Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
- Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
- Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
- Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SNACKS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Economic pressures present challenges for producers of health and wellness snacks
- Natural snacks benefiting from a healthy image
- Hypoallergenic appeals to more consumers with dietary concerns
PROSPECTS AND OPPORTUNITIES
- Strong demand for healthier snacks expected over the forecast period
- Growth predicted for vegan and plant-based snacks, driven by changing lifestyles and concerns over environment and animal welfare
- Specific health claims likely to become more prominent while medicated confectionery is seen to have growth potential
MARKET DATA
- Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
- Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
- Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
- Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028
HW DAIRY PRODUCTS AND ALTERNATIVES IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
- New Nutri-Grade labelling requirement promotes reformulation and brand extensions
- Consumers turn to fortified/functional dairy products to improve their nutritional intake
- Skin health rises in significance within health and wellness dairy products and alternatives in 2023
PROSPECTS AND OPPORTUNITIES
- Plant-based dairy products and alternatives showing strong potential for growth and development
- Probiotic remains an important claim among those looking to improve their gut health
- Cardiovascular health set to gain momentum as consumers seek dairy products with specific health benefits
MARKET DATA
- Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
- Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
- Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
- Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
- Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
- Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
- Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
- Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
- Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028
HW COOKING INGREDIENTS AND MEALS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Locals embrace healthier diets but taste remains important in capturing demand
- Natural and organic claims proving popular among health conscious consumers
- Manufacturers under pressure to reduce the salt content of their products
PROSPECTS AND OPPORTUNITIES
- Government initiatives set to drive product innovation, but delivering on taste will remain key
- Vegan, vegetarian and plant-based cooking ingredients and meals showing huge potential as environmental concerns grow
- Brain health and memory and high protein products key trends to look out for as consumers look to improve long-term health outcomes
MARKET DATA
- Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
- Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
- Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
- Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028
HW STAPLE FOODS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Healthier bread options rise to the top despite economic uncertainty
- Popularity of vegetarian staple foods driven by health and wellness trend
- Instant noodles benefiting from the arrival of healthier options
PROSPECTS AND OPPORTUNITIES
- Government intervention expected to fuel demand for health and wellness staple foods
- Vegan, vegetarian and plant-based staple foods offer further growth potential
- Growing focus on specific dietary requirements likely to inform new product development
MARKET DATA
- Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
- Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
- Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
- Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028
