[시장보고서]세계의 전통의학 시장 : 제품별, 형태별, 적응 질환별, 유통 채널별, 지역별

세계의 전통의학 시장 : 제품별, 형태별, 적응 질환별, 유통 채널별, 지역별

Global Traditional Medicine Market, By Product, By Form, By Disease Indication, By Distribution Channel, By Geography

상품코드 : 1699442

리서치사 : Coherent Market Insights

발행일 : 2025년 03월

페이지 정보 : 영문

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한글목차

샘플 요청 목록에 추가

세계의 전통의학 시장은 2025년에는 2,138억 1,000만 달러로 추정되며, 2032년까지는 3,593억 7,000만 달러에 달할 것으로 예측되며, 2025-2032년 연평균 성장률(CAGR)은 7.7%로 성장할 전망입니다.

리포트 범위		리포트 상세
기준연도	2024년	2025년 시장 규모	2,138억 1,000만 달러
실적 데이터	2020-2024년	예측 기간	2025-2032년
예측 기간 : 2025-2032년 CAGR :	7.70%	2032년 금액 예측	3,593억 7,000만 달러

도표. 세계의 전통의학 시장 점유율(%), 지역별(2025년)

전통의학이란 식물, 동물, 광물성 의약품, 정신요법, 수기, 운동 등을 포함하는 건강법, 접근법, 지식, 신념을 말하며, 질병의 치료, 진단, 예방, 건강 유지를 위해 단독으로 또는 조합하여 적용됩니다. 전통의학은 각기 다른 문화에 고유한 이론, 신념, 경험에 기반한 지식, 기술, 관행의 총체로서, 설명할 수 있든 없든 간에 건강 유지와 신체적, 정신적 질환의 예방, 진단, 개선, 치료에 사용됩니다. 전통의학은 오랜 역사를 가지고 있으며, 아시아와 아프리카 국가에서는 여전히 전통의학에 크게 의존하고 있습니다. 세계보건기구(WHO) 2021에 따르면 가나, 말리, 나이지리아, 잠비아에서는 고열에 걸린 어린이의 60% 이상이 한약을 1차 치료제로 사용하고 있습니다. 세계 전통의학 시장은 현대 의약품을 대체할 수 있는 천연 허브 치료 옵션에 대한 수요 증가로 인해 큰 성장이 예상됩니다.

시장 역학:

세계 전통의학 시장의 성장은 약초와 동종요법 의약품에 대한 인식이 높아지고 잠재적인 건강 효과에 대한 인식이 높아짐에 따라 성장하고 있습니다. 부작용이 적은 동종요법 의약품보다 전통적 치료법을 선호하는 경향이 높아지면서 시장 성장을 가속하고 있습니다. 전통 요법을 장려하고 각국의 주류 의료 시스템에 통합하기 위한 정부의 다양한 노력은 새로운 기회를 창출하고 있습니다. 그러나 전통의학의 효과와 안전성을 검증할 수 있는 과학적 증거의 부족, 제품 표준화의 어려움, 엄격한 규제 프레임워크 등은 전통의학이 널리 수용되는 것을 방해하는 요인으로 작용하고 있습니다. 개업의가 디지털 기술을 채택하면 품질관리와 모니터링이 가능해져 이러한 문제를 해결할 수 있습니다. 이를 통해 전통의학 산업의 확장이 더욱 가속화될 것으로 보입니다.

본 조사의 주요 특징

세계의 전통의학 시장을 상세하게 분석하여 2024년을 기준 연도로 하여 예측 기간(2025-2032년) 시장 규모와 연평균 성장률(CAGR%)을 조사 분석하여 전해드립니다.
또한 다양한 부문에 걸친 잠재적 매출 창출 기회를 파악하고, 이 시장의 매력적인 투자 제안 매트릭스를 설명합니다.
또한 시장 성장 촉진요인, 억제요인, 기회, 신제품 출시 및 승인, 시장 동향, 지역별 전망, 주요 기업의 경쟁 전략 등에 대한 중요한 인사이트을 제공합니다.
기업 하이라이트, 제품 포트폴리오, 주요 하이라이트, 재무 성과, 전략 등의 매개 변수를 기반으로 세계 전통의학 시장의 주요 기업을 프로파일링합니다.
이 보고서의 인사이트를 통해 마케팅 담당자와 기업 경영진은 향후 제품 출시, 유형 업그레이드, 시장 확대, 마케팅 전술에 대한 정보에 입각한 의사결정을 내릴 수 있습니다.
세계 전통의학 시장 보고서는 투자자, 공급업체, 제품 제조업체, 유통업체, 신규 시장 진출기업, 재무 분석가 등 다양한 이해관계자를 대상으로 합니다.
이해관계자들은 세계 전통의학 시장 분석에 사용되는 다양한 전략 매트릭스를 통해 의사결정을 쉽게 내릴 수 있습니다.

기업 개요
- Guizhou Yifang Pharmaceutical Co., Ltd.
- Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd
- Tasly Holding Group Co., Ltd.
- Kotobuki Seiyaku Co., Ltd.
- Herbalife Nutrition
- Imperial Ginseng Products Ltd.
- Hammurapi Pharma GmbH
- Zydus Nutriva
- Hawaii Pharma, LLC
- VitaHealth Australia
- Amrita Ayurvedic Pharmaceutical
- The Himalaya Drug Company
- Dabur
- Kotaro Pharmaceuticals Company
- Charak Pharma
- Fortis Healthcare
- Baidyanath Ayurved

제11장 섹션

참고 문헌
조사 방법
출판사 소개

KSA

영문 목차

영문목차

Global Traditional Medicine Market is estimated to be valued at USD 213.81 Bn in 2025 and is expected to reach USD 359.37 Bn by 2032, growing at a compound annual growth rate (CAGR) of 7.7% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 213.81 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	7.70%	2032 Value Projection:	USD 359.37 Bn

Figure. Global Traditional Medicine Market Share (%), By Region 2025

Traditional medicine refers to health practices, approaches, knowledge and beliefs incorporating plant, animal and mineral based medicines, spiritual therapies, manual techniques and exercises, applied singularly or in combination to treat, diagnose and prevent illnesses or maintain well-being. It is the sum total of the knowledge, skills, and practices based on the theories, beliefs, and experiences indigenous to different cultures, whether explicable or not, used in the maintenance of health as well as in the prevention, diagnosis, improvement or treatment of physical and mental illness. Traditional medicine has a long history and people still heavily rely on it in some Asian and African countries. According to the World Health Organization (WHO), 2021, In Ghana, Mali, Nigeria and Zambia, herbal medicines are the first line treatment for more than 60% of children with high fever. The global traditional medicine market is expected to witness significant growth, owing to rising demand for natural, herbal alternative treatment options to modern medicines.

Market Dynamics:

Global traditional medicine market growth is driven by rising awareness about herbal and homeopathic medicines along with their potential health benefits. Growing preference for traditional treatments over allopathic medicines due to lesser side effects is boosting the market growth. Various government initiatives aimed at promoting traditional therapies and integrating them into mainstream healthcare systems in different countries are creating new opportunities. However, lack of scientific evidence validating efficacy and safety of traditional medicines, difficulty in standardization of products, and tight regulatory frameworks are some challenges restraining wider acceptance. Adoption of digital technologies by practitioners can help to address these issues by enabling quality control and monitoring. This will further fuel the traditional medicine industry expansion.

Key features of the study:

This report provides in-depth analysis of the global traditional medicine market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global traditional medicine market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Guizhou Yifang Pharmaceutical Co., Ltd., Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd, Tasly Holding Group Co., Ltd., Kotobuki Seiyaku Co., Ltd., Herbalife Nutrition, Imperial Ginseng Products Ltd., Hammurapi Pharma GmbH, Zydus Nutriva, Hawaii Pharma, LLC, VitaHealth Australia, Amrita Ayurvedic Pharmaceutical, The Himalaya Drug Company, Dabur, Kotaro Pharmaceuticals Company, Charak Pharma, Fortis Healthcare, and Baidyanath Ayurved
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
Global traditional medicine market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global traditional medicine market

Global Traditional Medicine Market Detailed Segmentation:

By Product
- Herbal Medicine
- Ayurvedic Medicine
- Unani Medicine
- Alternative Medicine
- Homeopathy Medicine
- Others (Siddha Medicine, Massage Therapy and Others)
By Form
- Capsules and Tablets
- Powders and Granules
- Liquid Extracts
- Syrups
- Creams and Ointment
- Others (Patents & Proprietary Medicines and Others)
By Disease Indication
- Cardiac Disorders
- Bone and Joint Disorders
- Gynecological Disorders
- Neurological and Mental Disorders
- Digestive Disorders
- Others (Respiratory, Skin, Vision, Dental, etc.)
By Distribution Channel
- Hospital and Retail Pharmacies
- Online Pharmacies
- Specialty Stores
- Direct Sales
By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Company Profiles
- Guizhou Yifang Pharmaceutical Co., Ltd.
- Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd
- Tasly Holding Group Co., Ltd.
- Kotobuki Seiyaku Co., Ltd.
- Herbalife Nutrition
- Imperial Ginseng Products Ltd.
- Hammurapi Pharma GmbH
- Zydus Nutriva
- Hawaii Pharma, LLC
- VitaHealth Australia
- Amrita Ayurvedic Pharmaceutical
- The Himalaya Drug Company
- Dabur
- Kotaro Pharmaceuticals Company
- Charak Pharma
- Fortis Healthcare
- Baidyanath Ayurved

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Traditional Medicine Market, By Product
- Global Traditional Medicine Market, By Form
- Global Traditional Medicine Market, By Disease Indication
- Global Traditional Medicine Market, By Distribution Channel
- Global Traditional Medicine Market, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Increasing preference for herbal medicines
- Lack of scientific evidence and clinical trials
- Emerging markets in developing countries
Key Highlights
Regulatory Scenario
Recent Trends
PEST Analysis
PORTER's Analysis
Mergers, Acquisitions, and Collaborations

4. Global Traditional Medicine Market- Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Global Traditional Medicine Market, By Product, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Herbal Medicine
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Ayurvedic Medicine
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Unani Medicine
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Alternative Medicine
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Homeopathy Medicine
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Others (Siddha Medicine, Massage Therapy and Others)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

6. Global Traditional Medicine Market, By Form, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Capsules and Tablets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Powders and Granules
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Liquid Extracts
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Syrups
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Creams and Ointment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Others (Patents & Proprietary Medicines and Others)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

7. Global Traditional Medicine Market, By Disease Indication, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Cardiac Disorders
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Bone and Joint Disorders
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Gynecological Disorders
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Neurological and Mental Disorders
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Digestive Disorders
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Others (Respiratory, Skin, Vision, Dental, etc.)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

8. Global Traditional Medicine Market, By Distribution Channel, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Hospital and Retail Pharmacies
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Online Pharmacies
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Specialty Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Direct Sales
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

9. Global Traditional Medicine Market, By Region, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 -2032
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - U.S.
  - Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2020-2032, (US$ Bn)
  - North Africa
  - Central Africa
  - South Africa

10. Competitive Landscape

Company Profile
- Guizhou Yifang Pharmaceutical Co., Ltd.
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
- Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd
- Tasly Holding Group Co., Ltd.
- Kotobuki Seiyaku Co., Ltd.
- Herbalife Nutrition
- Imperial Ginseng Products Ltd.
- Hammurapi Pharma GmbH
- Zydus Nutriva
- Hawaii Pharma, LLC
- VitaHealth Australia
- Amrita Ayurvedic Pharmaceutical
- The Himalaya Drug Company
- Dabur
- Kotaro Pharmaceuticals Company
- Charak Pharma
- Fortis Healthcare
- Baidyanath Ayurved
- Analyst Views

11. Section

References
Research Methodology
About us

한글목차

시장 역학:

본 조사의 주요 특징

목차

제1장 조사 목적과 전제조건

제2장 시장의 전망

제3장 시장 역학, 규제, 동향 분석

제4장 세계의 전통의학 시장 - 코로나바이러스(COVID-19)의 영향

제5장 세계의 전통의학 시장, 제품별, 2020-2032년

제6장 세계의 전통의학 시장, 형태별, 2020-2032년

제7장 세계의 전통의학 시장, 적응 질환별, 2020-2032년

제8장 세계의 전통의학 시장, 유통 채널별, 2020-2032년

제9장 세계의 전통의학 시장, 지역별, 2020-2032년

제10장 경쟁 구도