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Science in the Digital Age: Exploring Online Behaviors of Researchers
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"Science in the Digital Age: Exploring Online Behaviors of Researchers" is a new report from BioInformatics that investigates where scientists are naturally gravitating online using both quantitative and qualitative methods. Surveying over 545 science researchers, this report describes their personal and professional online habits. You'll discover which websites, social media platforms, and influencers are popular among researchers and the level of trust scientists have in these resources. This report offers data-backed insights to inform channel and messaging strategies.

This NEW report outlines current online habits of researchers and will focus on the following objectives:

BioInformatics designed an online quantitative survey with accompanying qualitative interviews to address the objectives.

The survey this report was based on was fielded to n=545 respondents and n=7 one-on-one interviews, members of the Science Advisory Board (SAB) - a segment of the scientific community with a demonstrated willingness to participate in market research activities.

Table of Contents

1. Study Overview

2. Executive Summary

3. Demographics

4. Overall Usage of Online Resources

5. Social Media Usage

6. Thought Leaders or Influencers

7. Science-related Websites

8. Online Events

9. Scientific News Outlets or Blogs

10. Search Engine Usage

11. Methodology

12. About us

13. Appendix

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