More than 42,000 Instruments at over 5,000 Facilities across a Dozen Modalities - 12 Month License with Quarterly Refresh.
The most comprehensive database of installed clinical diagnostic equipment in the ‘U.S. The Kalorama Information MasterFile’ contains detailed information on more than 5,300 hospitals and testing facilities and over 42,000 clinical diagnostic instruments across 12 modalities:
Blood Gas Analyzers
Chemistry
Coagulation
HbA1c
Hematology
Immunoassay
Integrated Chem/Immuno
Mass Spectrometry
Microbiology AST ID
Microbiology Blood Culture
Molecular Diagnostics
Next-Generation Sequencing
Urinalysis Analyzers (automated)
The Kalorama ‘Clinical Diagnostics MasterFile’ supports strategic planning, sales force optimization, and account-based marketing. It can be easily imported into your company's CRM for territory management and prospecting.
Key Benefits:
Supplements and verifies information collected by manufacturers' sales team
Provides opportunities to target labs and imaging departments with old or outdated equipment
Helps you locate where the competition is strong or vulnerable
Can be linked to sources of IDN data so that you can understand the resources of an entire IDN; critical to the current healthcare environment
Provides geographic information from ESRI data which can be used to target areas with the highest population, lab expenditures on instruments
Decision makers and planned purchases - list of people known to be involved in the decision making for the site
Replacement cycle targeting - Highlight and target accounts where equipment has aged beyond average life
Manufacturer preference targeting - Highlight and target accounts where manufacturer preference is changing (Win/Loss Updating)
Site Diversity: Sales teams have the ability to have a 360 degree view of the institution prior to walking through the door and understand the landscape versus competition
Table of Contents
Facility Information:
Kalorama Master ID
AHA (American Hospital Association) ID
Medicare Provider (CMS) ID
Facility Name
Facility Address
Facility Phone Number (General)
Last Interview Date
Key Demographics:
Population Served
Healthcare Spend (specific to Laboratory) ($)
Spend Index
Purchasing Intent
Installed Equipment:
Manufacturer
Model + Name / Number
Year Installed
Department Location
Contact Fields:
Name
Title
Institution ID (note that Client ID number can be added)