온라인 커뮤니티 관리 소프트웨어 시장의 견조한 성장을 견인하는 것은 커뮤니티 구축 및 상호 작용을 촉진하는 고객 참여 도구에 대한 요구가 증가하고 있기 때문입니다. 기업들은 사용자 참여를 높이고 브랜드 충성도를 높이기 위해 온라인 커뮤니티를 육성하는 전략적 가치를 인식하고 있으며, Verified Market Research의 애널리스트에 따르면, 온라인 커뮤니티 관리 소프트웨어 시장은 2024년 약 67억 달러에서 2032년에는 197억 9,000만 달러에 달할 것으로 예측됩니다.
디지털화가 진행됨에 따라 기업들은 기술을 활용하여 커뮤니티 경험을 개선하고 고객 유지율을 높일 수 있는 창의적인 방법을 모색하고 있습니다. 그 결과, 온라인 커뮤니티 관리 소프트웨어 시장은 호황을 누리고 있습니다. 이에 따라 시장은 2026-2032년 연평균 14.5%의 성장률을 보일 것으로 예측됩니다.
온라인 커뮤니티 관리 소프트웨어 시장 정의/개요
온라인 커뮤니티 관리 소프트웨어(OCMS)는 포럼, 사용자 그룹, 교육 리소스 등의 기능을 사용하여 온라인 커뮤니티를 생성, 관리, 참여할 수 있는 용도입니다. 협업, 지식 공유 및 지원을 위한 플랫폼 등이 있습니다. 조직은 이 소프트웨어를 사용하여 브랜드 충성도를 높이고, 소비자 피드백을 수집하고, 사용자 참여를 높이고, 궁극적으로 역동적이고 상호 작용하는 커뮤니티를 육성하여 전반적인 고객 경험을 향상시킴으로써 매출과 혁신을 촉진합니다. 혁신을 촉진합니다.
기업들은 고객과의 소통을 통해 충성도를 높이고 브랜드 옹호도를 높이기 위해 고객과 소통하는 것의 가치를 점점 더 많이 인식하고 있습니다. 온라인 커뮤니티 관리 소프트웨어를 통해 기업은 고객 피드백, 지원 및 토론을 위한 대화형 플랫폼을 개발하여 고객 참여와 고객 경험을 향상시킬 수 있습니다. 고객 중심주의가 강조되면서 의미 있는 교류와 관계 형성을 가능하게 하는 강력한 커뮤니티 관리 솔루션에 대한 수요가 증가하고 있습니다.
원격 근무와 디지털 협업의 확산으로 직원, 고객, 파트너가 연결하고 정보를 교환할 수 있는 온라인 커뮤니티에 대한 수요가 증가하고 있습니다. 커뮤니티 관리 소프트웨어는 가상 커뮤니티를 생성하고 관리하는 데 필요한 도구를 제공하여 협업, 지식 교환, 네트워킹을 촉진합니다. 이러한 추세는 기술, 교육, 의료 등 다양한 산업에서 이러한 소프트웨어가 수용되고 있습니다.
또한, 기업들은 온라인 커뮤니티 관리 소프트웨어를 사용하여 사용자의 활동, 선호도, 분위기에 대한 유용한 정보를 수집하고 있습니다. 이러한 통찰력은 보다 타겟팅된 마케팅, 제품 개발 및 고객 서비스 전략을 가능하게 합니다. 기업이 집중적인 데이터 기반 이니셔티브를 통해 사용자 경험을 개선하고 성장을 가속하기 위해 커뮤니티의 상호작용을 모니터링하고 실행 가능한 데이터를 추출하는 능력은 점점 더 중요해지고 있습니다.
온라인 커뮤니티 관리 소프트웨어를 현재 시스템에 통합하는 것은 기업에게 상당한 장애물이 될 수 있습니다. 많은 기업들이 오래된 시스템이나 여러 가지 다른 플랫폼을 사용하고 있기 때문에 새로운 소프트웨어 솔루션과의 호환성을 확인하기가 어렵습니다. 이러한 복잡성은 설치에 소요되는 시간과 비용을 증가시키고, 잠재적 사용자가 이러한 기술을 사용하는 것을 주저하게 만듭니다. 결과적으로 기업은 더 나은 커뮤니티 참여와 관리의 이점을 놓치게 됩니다.
또한, 온라인 커뮤니티 관리 소프트웨어의 도입 비용은 특히 스타트업과 중소기업(SME)의 경우 큰 장애물이 되고 있습니다. 높은 초기 투자 비용과 지속적인 구독 비용은 많은 기업들이 이러한 솔루션을 도입하는 데 걸림돌이 되고 있습니다. 잠재 고객이 해당 프로그램이 예산이나 예상 투자 수익률에 비해 너무 비싸다고 판단하면, 덜 종합적이거나 무료인 프로그램을 선택해 전체 시장의 성장 잠재력을 제한할 수 있습니다.
The growing need for customer engagement tools that promote community building and interaction is fueling the robust growth of the online community management software market. Businesses are realizing the strategic value of fostering online communities to improve user engagement and foster brand loyalty. According to the analyst from Verified Market Research, the online community management software market is estimated to reach a valuation of USD 19.79 Billion by 2032 over the forecast subjugating around USD 6.7 Billion in 2024.
In an increasingly digital world, businesses are looking for creative ways to leverage technology to improve community experiences and increase customer retention. This has resulted in a booming online community management software market. It enables the market to grow at a CAGR of 14.5% from 2026 to 2032.
Online Community Management Software Market: Definition/Overview
Online Community Management Software (OCMS) is an application that allows you to create, administer, and participate in online communities using features like forums, user groups, and instructional resources. Its key applications include improved customer interaction, user collaboration, and a platform for knowledge sharing and assistance. Organizations use this software to increase brand loyalty, collect consumer feedback, and boost user engagement, eventually driving sales and innovation by fostering dynamic, interactive communities that improve the overall customer experience.
Businesses are increasingly recognizing the value of communicating with customers to establish loyalty and foster brand advocacy. Online community management software enables businesses to develop interactive platforms for customer feedback, assistance, and discussions, which improves engagement and customer experience. The increased emphasis on customer-centric tactics is generating demand for powerful community management solutions that enable meaningful interactions and relationship-building.
The proliferation of remote work and digital collaboration has increased the demand for online communities where employees, customers, and partners may connect and exchange information. Community management software provides the tools needed to create and administer virtual communities, promoting collaboration, knowledge exchange, and networking. This tendency has resulted in the growing acceptance of such software across a variety of industries, including technology, education, and healthcare.
Furthermore, businesses are using online community management software to gather useful information about user activity, preferences, and mood. These insights enable more targeted marketing, product development, and customer service strategies. The capacity to monitor community interactions and extract actionable data is becoming increasingly important as firms seek to improve user experiences and drive growth through focused and data-driven initiatives.
Integrating online community management software with current systems presents considerable hurdles for organizations. Many firms use old systems or multiple dissimilar platforms, making it challenging to verify compatibility with new software solutions. This complexity causes greater installation time and expenses, deterring potential users from using these technologies. As a result, companies miss out on the advantages of better community participation and management.
Furthermore, the expense of installing online community management software is a significant obstacle, particularly for startups and small to medium-sized businesses (SMEs). High initial investment expenses, as well as continuing subscription fees, hinder many businesses from implementing such solutions. If potential clients believe that the program is overly expensive in comparison to their budget or projected return on investment, they choose less comprehensive or free alternatives, limiting the market's overall growth potential.
According to VMR analyst, the cloud-based segment is estimated to dominate within the online community management software market during the forecast period. Cloud-based community management software is easier to install and operate than on-premises solutions since it eliminates the need for complicated infrastructure configuration and maintenance. This makes it more accessible to firms, particularly small and medium-sized enterprises (SMEs) that have limited IT resources.
Cloud-based solutions can have lower upfront costs and more flexible subscription structures, making them more affordable for organizations. Organizations can grow their usage based on their needs without investing in expensive hardware or software licenses, which is especially useful for SMEs with limited budgets.
Furthermore, users of cloud-based community management software always have access to the newest features and security updates because the provider updates the software automatically. Also, cloud solutions provide scalability, allowing enterprises to readily manage rising user populations and greater demand without requiring manual updates.
The large enterprise segment is estimated to hold the largest share of the online community management software market during the forecast period. Large enterprises have more financial resources, so they can invest in comprehensive and feature-rich community management software. This financial capability allows them to develop advanced solutions that improve user engagement, expedite community interactions, and deliver powerful analytics, thereby maximizing the benefits of community management activities.
Large enterprises handle vast user bases and various community needs, necessitating scalable systems that can respond to rising demand. Online community management software developed for large organizations is flexible enough to accommodate growing user numbers and complicated interactions, guaranteeing that these businesses can efficiently manage their communities without compromising performance.
Furthermore, large enterprises recognize the strategic value of fostering great customer relationships through community engagement. They can use online community management software to build specialized venues for consumer engagement, feedback, and assistance, resulting in increased customer loyalty and satisfaction. This emphasis on increasing brand engagement fuels the desire for sophisticated community management systems customized to the demands of large enterprises.
North America is estimated to dominate the online community management software market during the forecast period. North American businesses are at the forefront of digital transformation, emphasizing customer involvement, community building, and online presence. This focus increases the demand for online community management software, which helps to develop vibrant digital communities. The region's superior IT infrastructure and readiness to invest in cutting-edge technology help to drive widespread adoption of such software, reinforcing its market position.
Many of the top software and technology companies in North America create and market community management solutions. The large presence of these companies encourages innovation, competition, and ongoing improvement of software skills. Their influence, combined with a well-established technology ecosystem, propels expansion in the online community management software market, ensuring a continual supply of cutting-edge products and services.
Furthermore, businesses across North America are increasingly emphasizing improved customer experience and engagement as part of their competitive strategy. Online community management software enables meaningful customer interactions, feedback collection, and assistance, all of which are essential for customer retention and brand loyalty. This emphasis on customer-centric methods promotes the adoption of community management solutions, bolstering North America's market leadership.
The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is rapidly digitalizing, with increased internet and smartphone adoption in nations such as India, China, and Southeast Asia. This digital growth is encouraging businesses to use online community management software to interact with the rising online audience. The increasing digital landscape provides an opportunity for businesses to establish strong online communities, hence driving regional market growth.
Businesses in Asia Pacific are increasingly focusing on customer engagement, retention, and experience to differentiate themselves in competitive marketplaces. Online community management software allows businesses to build active consumer groups, collect feedback, and provide support. As more businesses focus on customer-centric initiatives, the demand for complete community management solutions increases, resulting in significant market growth in the region.
Furthermore, the proliferation of small and medium-sized organizations (SMEs) and startups in Asia Pacific is fueling the expansion of the online community management software market. These firms use community platforms to engage customers, build brand loyalty, and deliver seamless customer service. With rising competition and demand for scalable solutions, cost-effective community management software is gaining traction, propelling the market forward.
The online community management software market is highly competitive, with several established competitors contending for market share. Vendors in this market provide a diverse range of solutions geared to the demands of organizations of all kinds, from small and medium enterprises to major multinationals.
Some of the prominent players operating in the online community management software market include:
Higher Logic
Vanilla Forums
Sprinklr
Khoros
Discourse
Wild Apricot
CMNTY Platform
Ning
Brilliant Directories
inSided
In July 2023, Khoros, a pioneer in customer engagement software, introduced its next-generation Khoros Communities solution, with the potential to change the industry. Innovative technology will make it easier for businesses to establish brand-owned spaces where customers can interact, self-serve, collaborate, and exchange knowledge about products, services, and experiences.