물리적 위치에 관계없이 팀 간의 원활한 커뮤니케이션과 협업을 가능하게 하는 클라우드 기반 서비스의 인기가 높아지고 원격 근무 솔루션에 대한 수요가 증가함에 따라 협업 소프트웨어 시장의 주요 동인으로 작용하고 있습니다. Verified Market Research의 애널리스트에 따르면, 협업 소프트웨어 시장은 2024년 약 84억 1,000만 달러에서 예측 기간 동안 201억 7,000만 달러에 도달할 것으로 예측됩니다.
효과적이고 안전한 데이터 공유 플랫폼에 대한 수요, BYOD(Bring-your-own-device) 정책의 수용, 팀이 생산적으로 협업하고 공유된 정보를 기반으로 방어 가능한 의사결정을 내릴 수 있는 실시간 협업 및 프로젝트 관리 솔루션에 대한 관심 증가는 협업 소프트웨어 시장의 성장을 가속할 것으로 예상되는 모든 요인입니다. 이로 인해 시장은 2026-2032년 12.75%의 연평균 복합 성장률(CAGR)을 보일 것으로 예측됩니다.
협업 소프트웨어 시장 정의/개요
그룹웨어라고도 불리는 협업 소프트웨어는 사용자가 물리적 위치에 관계없이 실시간으로 정보를 교환하고, 교류하며, 프로젝트에서 협력할 수 있도록 하는 용도의 일종입니다. 이 소프트웨어는 문서 공유, 작업 관리, 커뮤니케이션 등의 기능을 결합하여 협업 분위기를 조성하고 업무를 가속화합니다. 협업 소프트웨어는 프로젝트 관리, 원격 팀 조정, 컨텐츠 제작, 고객 관계 관리 등 다양한 용도로 사용되며, 팀은 작업과 워크플로우를 효율적으로 관리하고, 생산성을 높이고, 커뮤니케이션을 개선하고, 혁신을 촉진할 수 있습니다.
가트너의 조사에 따르면, 코로나19 사태 이후 비즈니스 리더의 82%가 적어도 일부 시간 동안은 원격 근무를 허용할 의향이 있다고 답했습니다. 미국 노동 통계국에 따르면 2022년에는 근로자의 37.2%가 재택근무로 업무의 일부 또는 전부를 완료할 것으로 예상되며, 이는 2019년의 22%에서 증가한 수치입니다. 이러한 원격 근무 및 하이브리드 근무로의 전환으로 인해 분산된 팀 간의 원활한 커뮤니케이션과 프로젝트 관리를 가능하게 하는 협업 기술에 대한 수요가 증가하고 있습니다.
IDC는 디지털 전환에 대한 세계 투자 규모가 2026년까지 3조 4,000억 달러에 달할 것이며, 2022년부터 2026년까지 연평균 16.3%의 성장률을 보일 것으로 예측했습니다. 연평균 성장률(CAGR)이 16.3%를 보일 것으로 예측했습니다. 이러한 광범위한 디지털화로 인해 기업 내 효율적인 협업과 정보 교환을 가능하게 하는 솔루션에 대한 수요가 증가하고 있으며, 이는 협업 소프트웨어 시장의 성장을 견인하고 있습니다.
또한, 기업들은 점점 더 생산성과 효율성을 우선시하고 있으며, 이는 협업 소프트웨어의 채택을 촉진하고 있습니다. 맥킨지 월드 인스티튜트(McKinsey World Institute)의 분석에 따르면, 협업 도구와 기술은 근로자의 생산성을 20-30% 향상시킬 수 있다고 예측했습니다. 또한 Deloitte의 조사에 따르면, 강력한 협업 문화를 가진 조직은 높은 성과를 달성할 가능성이 5.5배 더 높은 것으로 나타났습니다. 이러한 잠재적인 효율성 및 성과 향상으로 인해 기업들은 협업 소프트웨어에 대한 투자를 늘리고 있으며, 이는 협업 소프트웨어 시장의 성장을 견인하고 있습니다.
협업 소프트웨어의 사용자 경험(UX)과 인터페이스 디자인은 사용자 참여와 채택에 큰 영향을 미칩니다. 잘 디자인되지 않은 인터페이스, 혼잡한 레이아웃, 불분명한 탐색은 사용자가 프로그램을 사용하기 어렵고 탐색하기 어렵기 때문에 채택을 방해하고, 결과적으로 생산성과 협업을 저하시킵니다.
협업 소프트웨어 시장은 경쟁이 치열하고 수많은 제조업체들이 다양한 솔루션을 제공합니다. 선택의 폭이 넓고 시장이 포화상태에 이르러 사용자들이 특정 요구에 가장 적합한 소프트웨어를 선택하기가 어려워지고 있습니다. 그 결과, 사용자들은 우유부단해지고, 수용이 늦어지고, 시장 성장을 저해하는 요인으로 작용하고 있습니다.
또한, 코로나19 이후 업무 정상화, 소프트웨어 도입 및 인력 양성에 따른 비용 증가가 협업 소프트웨어 시장을 제한하고 있습니다. 높은 유지보수 비용과 프로그램을 효율적으로 운영하기 위한 교육받은 직원의 필요성은 커뮤니케이션 오류 및 작업 중단의 가능성을 높여 시장 성장을 저해하고 있습니다.
The growing popularity of cloud-based services that enable seamless communication and collaboration between teams regardless of physical location, together with the rising need for remote work solutions, are the primary drivers of the collaboration software market. According to the analyst from Verified Market Research, the collaboration software market is estimated to reach a valuation of USD 20.17 Billion over the forecast subjugating around USD 8.41 Billion valued in 2024.
The demand for effective and safe data-sharing platforms, the acceptance of bring-your-own-device (BYOD) policies, and the growing focus on real-time collaboration and project management solutions, which allow teams to collaborate productively and make defensible decisions based on shared information, are all factors that are expected to propel the growth of the collaboration software market. It enables the market to grow at a CAGR of 12.75% from 2026 to 2032.
Collaboration Software Market: Definition/ Overview
Collaboration software, also known as groupware, is a type of application that allows users to exchange information, interact, and collaborate on projects in real-time, regardless of physical location. The software accelerates operations by combining capabilities for document sharing, task management, and communication, enabling a collaborative work atmosphere. Collaboration software has a wide range of applications, including project management, remote team coordination, content creation, and customer relationship management, allowing teams to increase productivity, improve communication, and drive innovation while efficiently managing tasks and workflows.
The growing incidence of remote work is a significant driver of collaboration software adoption. According to a Gartner survey, 82% of business leaders want to allow workers to work remotely at least some of the time following the COVID-19 epidemic. According to the US Bureau of Labor Statistics, 37.2% of workers completed some or all of their jobs from home in 2022, an increase from 22% in 2019. This move to remote and hybrid work methods is increasing the demand for collaboration technologies that allow for smooth communication and project management among scattered teams.
The growing digital transformation in numerous areas is driving the adoption of collaboration software. IDC projects that global investment in digital transformation will reach USD 3.4 Trillion by 2026, with a cumulative annual growth rate (CAGR) of 16.3% between 2022 and 2026. This extensive digitalization is raising the demand for solutions that enable efficient collaboration and information exchange inside enterprises, hence driving the growth of the collaboration software market.
Furthermore, organizations are increasingly prioritizing productivity and efficiency, which is driving the adoption of collaboration software. A McKinsey Global Institute analysis predicts that collaboration tools and technologies could increase worker productivity by 20 to 30%. Also, a Deloitte study discovered that organizations with strong collaborative cultures are 5.5 times more likely to achieve high performance. These potential increases in efficiency and performance are encouraging firms to invest in collaboration software, hence boosting market growth.
The user experience (UX) and interface design of collaborative software have a significant impact on user engagement and adoption. Poorly designed interfaces, congested layouts, and unclear navigation all impede adoption since users find the program difficult to use and navigate, resulting in diminished productivity and collaboration.
The collaboration software market is very competitive, with numerous manufacturers offering a diverse set of solutions. The number of options and market saturation overwhelm users, making it difficult for them to select the best software for their specific needs. This resulted in indecision and delayed acceptance, hindering market growth.
Furthermore, the normalization of operations following the epidemic, as well as the higher costs associated with software implementation and personnel training, limit the collaborative software market. The high maintenance costs and the necessity for educated staff to efficiently operate the program raise the possibility of miscommunication and work damage, thus impeding market growth.
According to VMR analysis, the communication & conferencing tools segment is estimated to hold the largest market share during the forecast period. The rise in remote work arrangements has boosted the demand for communication and conferencing tools. Organizations want dependable platforms that enable flawless virtual meetings and real-time collaboration across geographically distributed teams, making these solutions critical for ensuring productivity and connectivity in a remote work environment.
Continuous advances in communication technologies, such as high-definition video conferencing, screen sharing, and integrated messaging tools, improve user experience and engagement. These advancements not only increase the quality of virtual interactions but also make it easier for teams to communicate efficiently, resulting in the widespread adoption of communication and conferencing tools across industries.
Furthermore, communication and conferencing tools are rapidly being integrated into other types of collaboration software, such as project management and document-sharing apps. This integration results in a unified platform that streamlines workflows, improves collaboration, and simplifies communication procedures, making these solutions essential for enterprises aiming to maximize their collaborative efforts.
The internal collaboration segment is estimated to dominate the collaboration software market during the forecast period. Organizations are increasingly focusing on internal cooperation to improve team efficiency and production. Collaboration software includes tools that improve communication, project management, and real-time document sharing, all of which are required for teams to work together effectively. This emphasis on optimizing internal procedures and minimizing operational silos has resulted in a strong demand for internal collaboration solutions.
The transition to remote and hybrid work styles has increased the demand for effective internal collaboration solutions. As teams become more globally scattered, organizations need technologies that enable seamless communication and collaboration among employees. Internal collaboration software allows teams to stay connected, share information, and collaborate on projects, making it an essential tool in today's workplace.
Furthermore, internal collaboration solutions interact smoothly with current corporate systems, such as project management and customer relationship management software. This integration enables enterprises to capitalize on their existing technology investments while improving collaborative capabilities. The ability to combine many technologies into a single platform promotes a more productive atmosphere, reinforcing the internal collaboration segment's market dominance.
According to VMR Analyst, North America is estimated to dominate the collaboration software market during the forecast period. North America, particularly the United States, has a high rate of technological adoption and a strong digital infrastructure, which fuels the collaboration software market. According to the United States Census Bureau, 91.9% of American households will own a computer or smartphone in 2021, with 85.2% owning a broadband internet connection. This ubiquitous access to technology lays a solid foundation for the use of collaborative tools. Also, the Information Technology and Innovation Foundation claims that the United States ranks third in the world in its digital economy and society index, indicating a high level of readiness for digital collaboration tools.
Furthermore, North America has a high concentration of knowledge-intensive businesses that rely significantly on collaborative tools. According to the Bureau of Labor Statistics, professional and business services employed 14.3% of the US workforce in 2020. These industries have been quick to adopt remote working strategies. According to an Owl Labs survey, 56% of US professionals were working remotely at least part of the time by 2021. This shift toward remote and hybrid work patterns is pushing up demand for sophisticated collaboration tools in the region.
The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is witnessing a rapid digital transition, which is accelerating the usage of collaborative software. According to the Asian Development Bank, Asia's digital economy is predicted to reach USD 1.16 Trillion by 2025, with a CAGR of 24.3% between 2020 and 2025. Also, internet access in the region is rapidly expanding. The International Telecommunication Union (ITU) forecasts that internet usage in Asia and the Pacific increased from 37.1% in 2015 to 54.9% in 2021. This digital growth creates an ideal environment for the adoption of collaboration software across a wide range of businesses.
Furthermore, the Asia Pacific region boasts a thriving startup ecosystem and a sizable SME sector, both of which are rapidly embracing collaborative tools. According to a KPMG and HSBC analysis, Asia Pacific has 6,472 IT firms valued at USD 1 Billion or more, with China and India leading the way. These companies, together with the region's SMEs, are driving demand for low-cost and efficient collaboration solutions. According to the Asia-Pacific Economic Cooperation (APEC), SMEs account for more than 97% of all firms in the APEC region, suggesting a massive market opportunity for collaboration software.
The collaboration software market is extremely competitive, with multiple manufacturers providing a wide range of solutions to meet the different demands of companies. The market is characterized by ongoing innovation, with competitors always improving their product offerings to stay ahead of the competition.
Some of the prominent players operating in the collaboration software market include:
Microsoft Corporation
Google LLC
Cisco Systems, Inc.
Zoom Video Communications, Inc.
Slack Technologies, Inc.
Citrix Systems, Inc.
IBM Corporation
Oracle Corporation
AT&T, Inc.
BOX, Inc.
TeamViewer GmbH
LogMeIn, Inc.
SMART Technologies, Inc.
In July 2023, Microsoft announced the release of Microsoft Viva, a new employee experience platform that connects with Microsoft 365 and Teams to deliver features for learning, well-being, knowledge sharing, and collaboration. This initiative attempts to boost employee engagement and productivity in the age of hybrid work.
In August 2023, Zoom Video Communications launched Zoom Notes, a collaborative workspace that can be used before, during, and after meetings. Zoom Notes, which is free of charge for all users, streamlines collaboration by allowing them to create and share information within Zoom Meetings, removing the need to switch between Zoom and external documents or tools during sessions.