미용과 건강에 대한 총체적이고 자연적인 접근 방식에 대한 소비자의 선호도가 높아지고 있습니다. 영양과 외모의 연관성에 대한 인식이 높아지면서 피부, 모발, 손발톱을 내부에서 개선하는 보충제에 대한 관심이 높아지고 있습니다. 이러한 추세는 특히 밀레니얼 세대와 Z세대 소비자들에게서 두드러지며, 이들은 자기 관리를 중시하고 장기적인 효과가 있는 미용 제품을 찾는 경향이 강해 2024년에는 29억 1,000만 달러, 2032년에는 41억 7,000만 달러에 달합니다.
또한 소셜미디어와 유명인 추천의 영향으로 미용 보조제의 인기가 높아지면서 시장 수요가 증가하고 있습니다. 온라인과 오프라인 채널을 통해 이러한 제품을 쉽게 구할 수 있다는 점도 시장 성장을 가속하고 있으며, 2026-2032년 CAGR은 약 4.61%를 보일 것으로 예측됩니다.
미용 보충제 시장 정의 및 개요
미용 보조제는 필수 비타민, 미네랄 및 기타 유익한 화합물을 내부에서 공급하여 피부, 모발, 손톱 및 전반적인 아름다움의 건강과 외모를 개선하는 데 도움이 되는 영양 보충제입니다. 이러한 보충제는 피부 보습, 노화 방지, 모발 성장, 손톱 강도 등 다양한 미용 관련 문제를 치료하는 데 사용됩니다. 보통 캡슐, 정제, 분말, 젤리 등의 형태로 매일 헬스케어의 일환으로 섭취합니다. 미용 보조제의 미래는 밝다고 할 수 있습니다. 체내 뷰티 케어의 이점에 대한 소비자의 인식 증가, 성분 배합의 발전, 자연적이고 총체적인 뷰티 솔루션에 대한 선호도가 높아진 것이 그 배경입니다. 개인화된 영양 및 미용 동향이 전달 시스템의 혁신과 전반적인 건강 및 웰빙 프로그램에 미용 보조제를 통합하는 등 견인력을 얻으면서 시장은 더욱 확대될 것으로 예측됩니다.
미용에 대한 총체적이고 자연적인 접근 방식에 대한 소비자의 선호도가 높아지면서 미용 보조제 시장의 주요 촉진요인으로 작용하고 있습니다. 영양과 외모의 연관성에 대한 인식이 높아짐에 따라 내면의 아름다움을 촉진하는 보충제에 대한 관심이 높아지고 있습니다. 이러한 추세는 밀레니얼 세대, Z세대 등 건강에 대한 관심이 높고 즉각적인 효과보다 장기적인 효과를 선호하는 젊은 층에서 특히 두드러지게 나타나고 있습니다. 합성 첨가제가나 화학물질이 없는 클린 라벨 제품에 대한 수요도 시장을 주도하고 있으며, 소비자들은 자연적이고 지속가능한 뷰티 솔루션에 대한 욕구에 부합하는 보충제를 찾고 있습니다.
2024년 3월에 발표된 보고서에 따르면 천연 미용 제품에 대한 소비자의 관심이 높아짐에 따라 세계 미용 보조제 시장은 크게 성장할 것으로 예측됩니다. 주요 브랜드들은 콜라겐, 비오틴, 히알루론산 등 피부, 모발, 손톱에 좋은 것으로 알려진 천연 성분을 함유한 새로운 미용 보충제 라인을 출시하며 이러한 수요에 대응하고 있습니다.
각국 정부도 제품의 안전성과 효능을 보장하기 위한 규제를 시행하여 미용 보조제 시장의 성장에 기여하고 있으며, 2024년 4월 유럽연합(EU)은 미용 보조제 표시 및 마케팅에 대한 보다 엄격한 가이드라인을 발표하여 투명성과 소비자 보호를 강조했습니다. 이 움직임으로 인해 이러한 움직임은 제품에 대한 소비자의 신뢰를 높이고 시장 성장을 가속화할 것으로 예측됩니다.
2024년 5월, 미국 식품의약국(FDA)은 미용 보조제를 포함한 건강보조식품이 안전 기준을 충족하는지 여부에 대한 조사를 강화할 것이라고 발표했습니다. 이러한 규제 조치로 인해 미용 보조제에 대한 신뢰도가 높아져 더 많은 소비자에게 매력적으로 다가갈 수 있을 것으로 보입니다.
미용 보조제 시장은 성장을 저해할 수 있는 규제 문제에 직면하고 있습니다. 시장이 성장하고 이러한 제품에 대한 소비자 수요가 증가함에 따라 정부 및 규제기관은 제품의 안전성, 효능 및 진실성 있는 마케팅을 보장하기 위해 규제를 강화하고 있습니다. 이러한 규제는 종종 기업에게 주장을 지원하는 광범위한 과학적 증거를 제공하도록 요구하는데, 이는 비용이 많이 들고 시간이 많이 소요되는 절차가 될 수 있습니다. 이러한 모니터링 강화는 소비자 보호를 위해 필요하지만, 신제품 출시를 늦추거나 기업의 운영 비용을 증가시켜 시장 성장을 제한할 수 있습니다.
2024년 5월, 미국 식품의약국(FDA)은 미용 목적으로 판매되는 건강보조식품의 안전성과 투명성을 향상시키기 위한 새로운 가이드라인을 발표했습니다. 이 가이드라인은 제조업체가 성분의 출처와 제품 주장에 대한 과학적 근거에 대해 보다 구체적인 정보를 제공하도록 요구하고 있습니다.
마찬가지로 2024년 4월, 유럽연합(EU)은 오해의 소지가 있는 표시와 광고에 초점을 맞춘 보다 엄격한 규제를 시행했습니다. 이러한 규제 변화로 인해 각 기업은 제품 라인업과 마케팅 전략을 재검토해야 하며, 제품 출시가 지연되거나 시장에 출시되는 제품 유형이 감소할 수 있습니다.
A growing preference among consumers for holistic and natural approaches to beauty and wellness. As people become more aware of the link between nutrition and physical appearance, they are turning to supplements to improve their skin, hair, and nails from within. This trend is especially pronounced among millennials and Generation Z consumers, who value self-care and are more likely to seek out beauty products with long-term benefits is fueling USD 2.91 Billion in 2024 and reaching USD 4.17 Billion by 2032.
Furthermore, the influence of social media and celebrity endorsements has boosted the popularity of beauty supplements, driving up market demand. The increasing availability of these products through both online and offline channels adds to their accessibility, which fuels market growth is expected to grow at a CAGR of about 4.61% from 2026 to 2032.
Beauty Supplements Market: Definition/ Overview
Beauty supplements are nutraceutical products that help to improve the health and appearance of skin, hair, nails, and overall beauty by supplying essential vitamins, minerals, and other beneficial compounds from within. These supplements are used to treat a variety of beauty issues, including skin hydration, anti-aging, hair growth, and nail strength. They are usually taken in the form of capsules, tablets, powders, or gummies as part of a daily wellness regimen. The future of beauty supplements appears bright, thanks to rising consumer awareness of the benefits of internal beauty care, advances in ingredient formulation, and a growing preference for natural and holistic beauty solutions. The market is expected to expand further as personalized nutrition and beauty trends gain traction, with innovations in in delivery systems and the incorporation of beauty supplements into overall health and wellness programs.
The growing consumer preference for holistic and natural approaches to beauty is a major driver of the beauty supplements market. As more people become aware of the link between nutrition and appearance, they are turning to supplements that promote inner beauty. This trend is especially strong among younger demographics, such as millennials and Generation Z, who are more health-conscious and prefer long-term benefits to quick fixes. Demand for clean-label products free of synthetic additives and chemicals is also driving the market, as consumers seek out supplements that align with their desire for natural and sustainable beauty solutions.
In March 2024, According to a report published the global market for beauty supplements is expected to grow significantly, owing to increased consumer interest in natural beauty products. Major brands are responding to this demand by introducing new lines of beauty supplements containing natural ingredients like collagen, biotin, and hyaluronic acid, which are known for their skin, hair, and nail benefits.
Governments are also helping to grow the beauty supplement market by enforcing regulations that ensure product safety and efficacy. In April 2024, the European Union issued stricter guidelines for the labeling and marketing of beauty supplements, emphasizing transparency and consumer protection. This move is expected to increase consumer confidence in the products, accelerating market growth.
In May 2024, the United States Food and Drug Administration (FDA) announced increased scrutiny of dietary supplements, including beauty supplements, to ensure they meet safety standards. These regulatory actions are likely to increase the credibility of beauty supplements, making them more appealing to a wider range of consumers.
The beauty supplements market is increasingly facing regulatory challenges that may stymie its growth. As the market grows and consumer demand for these products rises, governments and regulatory bodies tighten their controls to ensure product safety, efficacy, and truthful marketing. These regulations frequently require companies to provide extensive scientific evidence to back up their claims, which can be an expensive and time-consuming procedure. This increased scrutiny, while necessary for consumer protection, can slow the introduction of new products and raise operational costs for businesses, potentially limiting market growth.
In May 2024, The United States Food and Drug Administration (FDA) issued new guidelines to improve the safety and transparency of dietary supplements, including those marketed for beauty. These guidelines require manufacturers to provide more specific information about ingredient sources and the scientific basis for their product claims.
Similarly, in April 2024, the European Union (EU) implemented stricter regulations with a focus on labeling and advertising to avoid misleading claims. These regulatory changes have prompted companies to re-evaluate their product lines and marketing strategies, which could potentially delay product launches and reduce the variety of products available in the market.
The growing popularity of collagen supplements is a major factor driving the beauty supplement market. Collagen, a protein found in the skin, hair, and nails, is becoming increasingly popular for its anti-aging properties, which include increased skin elasticity, reduced wrinkles, and improved overall skin health. This demand is especially strong among consumers who prefer natural and effective beauty products. As the market for beauty supplements grows, collagen's well-documented benefits have established it as a cornerstone product, propelling significant growth in the sector.
In June 2024, beauty brands expanded their collagen supplement lines, introducing new formulations that address specific beauty concerns like skin hydration and hair strength. These new product launches have received positive consumer feedback, further fueling market growth. Furthermore, the growing availability of plant-based collagen alternatives has increased the appeal of these supplements to a broader audience, including vegetarians and vegans, thereby expanding market reach.
The growing demand for collagen supplements has piqued the interest of regulatory authorities. In May 2024, the United States Food and Drug Administration (FDA) announced plans to increase oversight of dietary supplements, including collagen products, to ensure that safety and efficacy standards are met. This move is expected to boost consumer confidence in collagen supplements because stricter regulations will likely result in higher-quality products. Similarly, in April 2024, the European Union (EU) implemented new labeling requirements that require more information on collagen sources and the scientific evidence supporting product claims. These regulatory developments are likely to support the continued growth of the collagen supplement market, as consumers become more confident in the benefits and safety of the products they purchase.
Vitamin and mineral supplements are the second fastest growing segment. This growth is being driven by increased consumer awareness of the critical role that vitamins like biotin (Vitamin B7), Vitamin C, and minerals like zinc play in maintaining healthy skin, hair, and nails. As consumers seek holistic beauty solutions, the demand for these supplements grows, resulting in their rapid market expansion.
The increasing use of capsules and tablets is significantly driving the beauty supplement market. Capsules and tablets are preferred due to their convenience, precise dosage, and ease of integration into daily routines. They are particularly popular among consumers looking for simple, effective, and manageable beauty solutions. This segment's dominance is also due to manufacturers' ability to deliver a wide range of active ingredients in a single dose, such as essential vitamins, minerals, and antioxidants that promote skin health, hair growth, and overall wellness.
In June 2024, beauty supplement brands announced the expansion of their capsule and tablet lines, introducing novel formulations combining popular ingredients such as collagen, biotin, and hyaluronic acid. This trend is driven by consumer demand for products that provide targeted beauty benefits in a convenient package. For example, a major beauty brand recently introduced a new line of anti-aging tablets containing multiple synergistic ingredients, reflecting the industry's response to consumer demand for comprehensive and simple solutions.
The government and regulatory bodies also have an impact on the capsule and tablet market dynamics. The United States Food and Drug Administration (FDA) updated its dietary supplement guidelines, including capsules and tablets, in April 2024 to ensure higher standards for ingredient transparency and efficacy. These regulatory changes are intended to boost consumer confidence by requiring more stringent evidence of product claims and quality. Similarly, in May 2024, the European Union implemented new labeling requirements for supplement capsules and tablets, emphasizing greater transparency about ingredient sources and health benefits. These regulatory measures are expected to boost consumer trust and drive further growth in the capsules and tablets segment of the beauty supplements market, as consumers become more confident in the safety and effectiveness of the products they choose.
Powders are the second-fastest growing segment. Their growing popularity stems from consumer preferences for customizable and mixable beauty solutions. Powders are easy to mix into beverages or food, making them appealing to those looking to seamlessly incorporate beauty supplements into their daily diet. Recent innovations, such as flavored and functional powders enriched with collagen and superfoods, have accelerated their market penetration.
Country/Region-wise
The increasing consumer awareness in North America is a significant driver of the beauty supplements market. As consumers become more informed about the benefits of various beauty supplements, such as vitamins, minerals, and collagen, there is a growing demand for products that promote skin health, anti-aging, and overall wellness. This heightened awareness is fueled by widespread access to information through digital platforms, social media, and wellness influencers, leading consumers to seek out scientifically backed, high-quality beauty supplements that meet their specific needs.
In July 2024, beauty supplement companies in North America launched marketing campaigns to educate consumers about the benefits of their products. For example, a well-known brand launched a new line of supplements along with a comprehensive educational platform that explained the science behind their formulations. This decision reflects the industry's response to growing consumer interest in the ingredients and benefits of beauty supplements. Furthermore, the rise of health-focused blogs and social media influencers has increased consumer awareness, driving demand for products perceived to be effective and reliable.
Regulatory bodies in North America also play an important role in shaping market dynamics. In June 2024, The US Food and Drug Administration (FDA) issued updated guidelines with the goal of improving supplement labeling transparency and accuracy. These regulations require more detailed disclosures of ingredient sources and scientific evidence supporting health claims, which promotes consumer trust and ensures that products meet high safety and efficacy standards.
Similarly, in May 2024, Health Canada imposed stricter regulations on dietary supplements, including beauty products, to ensure compliance with quality and safety standards. These regulatory updates not only protect consumers, but also help to grow the beauty supplements market by making consumers more informed and confident.
The rising disposable income in the Asia-Pacific region is a key driver of the beauty supplements market. As economic growth continues in China, India, and Southeast Asian countries, consumers have more money to spend on high-quality beauty and wellness products. Increased disposable income allows consumers to invest in high-quality beauty supplements that promote skin health, anti-aging, and overall well-being. This trend is driving up demand for beauty supplements as people look to improve their appearance while also maintaining their health.
In July 2024, beauty supplement brands in Asia-Pacific reported significant sales growth, particularly in emerging markets with rising disposable income. Furthermore, the introduction of new beauty supplement formulations tailored to regional preferences, such as adaptogens and herbal ingredients, demonstrates the market's response to shifting consumer needs and purchasing power.
In April 2024, the Indian government announced tax breaks for companies investing in the health and wellness sector, promoting the expansion of beauty supplement businesses. These supportive economic measures are facilitating greater market expansion and accessibility for beauty supplements, which is consistent with the region's rising disposable incomes.
The competitive landscape of the beauty supplements market is characterized by a mix of established brands and emerging players, each vying for market share through innovation, product diversification, and strategic partnerships. Companies are increasingly focusing on developing targeted supplements that address specific beauty concerns, such as anti-aging, skin hydration, and hair growth, leveraging natural ingredients and scientific formulations. Additionally, the rise of e-commerce and direct-to-consumer (DTC) platforms has intensified competition, as brands seek to engage consumers through personalized marketing and digital strategies. Sustainability and clean-label trends are also shaping the market, with companies emphasizing transparency and ethical sourcing to differentiate themselves in a crowded marketplace.
Some of the prominent players operating in the beauty supplements market include:
Amway
Asahi Group Holdings, Ltd.
HUM Nutrition, Inc.
Pfizer Inc.
Meiji Holdings Co., Ltd.
The Boots Company
Murad
BeautyScoop
NeoCell
Corporation
Lifes2good
Barbara Sturm
Vitabiotics Ltd.
Reserveage Nutrition Llc.
Love Beauty and Planet
In August 2024, Nutrafol Introduced New Hair Growth Supplement: Nutrafol has introduced a new hair growth supplement specifically designed for women experiencing hair thinning due to hormonal changes. This product combines botanical ingredients with advanced nutrients to meet the specific needs of female consumers, reflecting a growing trend in personalized beauty supplements.
In July 2024, Olay, has introduced a new line of collagen supplements aimed at improving skin elasticity and reducing fine lines. This move reflects rising consumer interest in collagen-based beauty solutions and expands Olay's presence in the beauty supplement market.
In May 2024, the United States Food and Drug Administration (FDA) implemented new labeling requirements for dietary supplements, including beauty products. These regulations require clearer disclosures of ingredient sources and health claims, with the goal of increasing transparency and consumer trust in beauty supplements.
In April 2024, InnoNature introduced a new line of vegan beauty supplements made with plant-based ingredients. This launch addresses the growing demand for ethical and sustainable beauty solutions, while also expanding InnoNature's market presence in the European vegan segment.