뷰티 서플리먼트 세계 시장 규모는 2023년에 43억 달러로 평가되었고, 2024년 47억 1,000만 달러에서 2032년에는 98억 1,000만 달러에 이르고, 예측 기간(2025-2032년) CAGR은 9.6%를 보일 전망입니다.
세계 뷰티 서플리먼트 시장은 스킨케어, 헤어케어, 안티에이징 제품에 대한 소비자의 관심이 높아지면서 높은 성장세를 보이고 있습니다. 뷰티 인플루언서의 영향력 증가와 개인화된 웰니스 트렌드는 이 분야에 대한 투자를 더욱 촉진하고 있습니다. 주요 촉진요인으로는 영양 보충제 및 청정 제품 처방의 혁신과 함께 콜라겐 기반 및 허브 처방에 대한 수요가 급증한 것을 들 수 있습니다. 업계는 성분의 투명성을 향해 진화하고 있으며, 소비자들은 과학적으로 검증된 식물 유래의 지속 가능한 선택을 선호하고 있습니다. 또한, 프로바이오틱스, 비타민, 해양추출물, 식물성 어댑트젠을 혼합한 '뷰티 프롬 위드인' 제품이 인기를 끌고 있습니다. 이러한 상황은 홀리스틱 뷰티 솔루션으로의 큰 변화를 반영하고 있습니다.
Global Beauty Supplement Market size was valued at USD 4.3 billion in 2023 and is poised to grow from USD 4.71 billion in 2024 to USD 9.81 billion by 2032, growing at a CAGR of 9.6% during the forecast period (2025-2032).
The global beauty supplement market is experiencing heightened growth driven by an increasing consumer focus on skincare, haircare, and anti-aging products. The rising influence of beauty influencers and personalized wellness trends is further spurring investments in this sector. Key drivers include a surge in demand for collagen-based and herbal formulations, alongside innovations in nutraceuticals and clean product formulations. The industry is evolving towards ingredient transparency, with consumers favoring plant-based, sustainable options that are scientifically validated. Additionally, beauty-from-within products, featuring blends of probiotics, vitamins, marine extracts, and botanical adaptogens, are gaining traction, as more consumers adopt these supplements for enduring aesthetic improvements and to promote healthy skin, hair, and nails. This landscape reflects a significant shift towards holistic beauty solutions.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beauty Supplement market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Beauty Supplement Market Segments Analysis
Global Beauty Supplement Market is segmented by Product type, Form, Target audience, Distribution channel and region. Based on Product type, the market is segmented into Vitamins, Minerals, Collagen, Amino Acids and Herbal Supplements. Based on Form, the market is segmented into Tablets, Capsules, Powders, Liquids and Gummies. Based on Target audience, the market is segmented into Women, Men, Teenagers and Seniors. Based on Distribution channel, the market is segmented into Online Retail, Hypermarkets, Health Stores and Pharmacies. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Beauty Supplement Market
The Global Beauty Supplement market is significantly influenced by the evolving consumer attitudes and preferences towards proactive skincare solutions. Individuals are increasingly moving away from relying solely on topical treatments to enhance their skin's appearance and are now seeking ingestible products designed to nurture the health of skin, hair, and nails from within. Popular beauty supplements include collagen, biotin, various vitamins, and antioxidants that support anti-aging, hydration, and skin brightening. The endorsement of daily supplementation by influencers and dermatologists further emphasizes the importance of beauty supplements as integral to a holistic lifestyle, thereby elevating their relevance in the quest for long-term wellness.
Restraints in the Global Beauty Supplement Market
A significant challenge facing the global beauty supplement market is the absence of unified regulations across different regions. Various markets, notably in Europe and Asia, impose stricter and differing standards regarding labeling, ingredient specifications, and health claims compared to the food supplement categorization by the U.S. Food and Drug Administration (FDA). This lack of regulatory consistency complicates the processes for global brands, particularly when launching new products or expanding into diverse markets. Additionally, the inconsistency can lead to consumer confusion and skepticism regarding the efficacy and safety of beauty supplements, ultimately hindering market growth and brand trust.
Market Trends of the Global Beauty Supplement Market
The Global Beauty Supplement market is witnessing a significant shift towards vegan and plant-based products, driven by a growing consumer preference for ethical, sustainable, and cruelty-free options. This trend highlights an increasing awareness of dietary choices that align with personal values, leading to a surge in demand for herbal formulations rooted in traditional practices, such as Ayurvedic and traditional Chinese medicine, featuring popular ingredients like tulsi, goji berries, and licorice. Additionally, the rise of innovative, non-animal collagen substitutes caters to the expanding vegan demographic, signaling a transformative shift in product offerings that embrace a more holistic and environmentally conscious approach to beauty care.