세계의 애니메이션 시장 규모 : 오퍼링별, 제품 유형별, 최종사용자 산업별, 지역 범위별 및 예측
Global Animation Market Size By Offerings (Software, Services), By Product Type (2D Animation, 3D Animation), By End-User Industry (Direct, Education, Manufacturing), By Geographic Scope And Forecast
상품코드:1733624
리서치사:Verified Market Research
발행일:2025년 05월
페이지 정보:영문 202 Pages
라이선스 & 가격 (부가세 별도)
한글목차
애니메이션 시장 규모와 예측
애니메이션 시장 규모는 2024년에 4,080억 8,000만 달러로 평가되며, 2026-2032년에 CAGR 5.26%로 성장하며, 2032년에는 5,923억 5,000만 달러에 달할 것으로 예측됩니다.
애니메이션은 일련의 정지된 이미지 또는 프레임을 고속으로 표시하여 움직이는 듯한 착각을 불러일으키는 과정입니다. 이러한 비주얼은 고전적인 수작업 애니메이션, 2D 및 3D CGI, 스톱모션 등 다양한 접근 방식으로 만들어집니다. 애니메이션은 엔터테인먼트, 광고, 교육, 게임 등에서 폭넓게 활용되고 있습니다. 영화, TV 프로그램, 비디오 게임, 심지어 설명용 영상에 이르기까지 캐릭터와 이야기에 생명을 불어넣어 시각적 스토리텔링과 커뮤니케이션에 없어서는 안 될 툴이 되고 있습니다.
특히 인공지능(AI), 가상현실(VR), 증강현실(AR) 등의 기술 발전이 애니메이션 산업을 견인할 것으로 예측됩니다. 몰입형 경험에 대한 요구가 증가함에 따라 애니메이션은 게임, 교육, 헬스케어 등의 산업에서 인터랙티브 컨텐츠 개발에 중요한 역할을 할 것으로 보입니다.
스트리밍 플랫폼과 메타버스의 인기가 높아짐에 따라 애니메이션 소재에 새로운 기회가 열리고, 그 범위와 용도가 전 세계에서 확대될 것으로 예측됩니다. 실시간 렌더링과 AI 기반 기술의 통합이 진행됨에 따라 애니메이션 산업은 앞으로도 혁신과 성장을 지속할 것으로 보입니다.
세계 애니메이션 시장 역학
세계 애니메이션 시장을 형성하는 주요 시장 역학은 다음과 같습니다.
주요 시장 성장 촉진요인
스트리밍 컨텐츠 수요 증가: 스트리밍 컨텐츠 수요 증가: 스트리밍 플랫폼의 인기가 높아지면서 애니메이션 비즈니스가 크게 성장하고 있습니다. Nielsen의 State of Play 보고서에 따르면 미국 가정의 85%가 2022년 2월까지 최소 1개 이상의 동영상 스트리밍 서비스 계약을 체결할 것으로 예상되며, 이는 2021년 78%에서 증가한 수치입니다. 이러한 증가는 스트리밍 프로바이더들이 다양한 시청자에게 매력적이고 다양한 컨텐츠를 제공하기 위해 노력함에 따라 애니메이션 동영상에 대한 수요가 증가하고 있음을 반영합니다. 유아부터 성인까지 모든 연령대의 사람들에게 어필할 수 있는 애니메이션의 능력과 다국어로 제작할 수 있는 능력은 전 세계 스트리밍 플랫폼의 성장에 중요한 원동력이 되고 있습니다.
이러닝 산업의 확장: 이러닝 부문의 성장과 함께 애니메이션 동영상은 교육용으로 인기가 높아지고 있습니다. 세계경제포럼(World Economic Forum)에 따르면 2020년까지 전 세계 e-learning 비즈니스는 2,500억 달러 규모에 달할 것으로 예상되며, 매력적인 애니메이션 교육 제품에 대한 수요가 그 발전의 대부분을 주도하고 있습니다. 애니메이션은 복잡한 개념을 명확히 하고, 수업을 보다 참여적이고 시각적으로 매력적으로 만들어 학습 과정을 개선하고, 특히 젊은 시청자의 학습 동기를 강화합니다. 다양한 학습 스타일에 대응하고 쉽게 소비할 수 있는 방식으로 자료를 전달할 수 있다는 점이 e-learning 부문에 애니메이션을 도입하는 주요 요인으로 작용하고 있습니다.
애니메이션 영화의 인기 상승: Motion Picture Association(MPA)의 2022년 테마 보고서에 따르면 세계에서 가장 많은 매출을 올린 상위 20개 영화 중 5개가 애니메이션 영화였다고 합니다. 이러한 지속적인 매력은 독창적인 스토리텔링, 풍부한 색채, 보편적인 주제를 통해 모든 연령대의 관객을 끌어들이는 애니메이션의 능력에 기인합니다. 애니메이션 영화는 언어의 장벽을 넘어 전 세계에 널리 어필하는 경우가 많기 때문에 스튜디오는 전 세계 관객에게 다가갈 수 있습니다. 다양한 장르를 탐구하고 마법의 세계를 구축하는 애니메이션의 능력은 영화 산업에서 애니메이션의 인기 요인 중 하나입니다.
주요 과제
불법복제 및 저작권 침해: 애니메이션 컨텐츠의 무단 다운로드 및 스트리밍이 널리 보급되면서 크리에이터와 기업의 수입원에 심각한 영향을 미치고 있습니다. 저작권 침해는 매출을 감소시키고 새로운 프로젝트에 대한 투자를 방해하는 반복적인 문제입니다. 디지털 시대의 지적재산권 보호는 애니메이션 산업에서 여전히 중요한 문제입니다.
높은 제작비: 고품질 애니메이션 컨텐츠를 제작하기 위해서는 인력, 기술, 시간에 대한 막대한 투자가 필요합니다. 첨단 소프트웨어, 특수효과, 숙련된 애니메이터가 제작비를 높입니다. 스튜디오는 예산의 한계와 시각적으로 매력적인 프로그램에 대한 시청자의 기대 사이에서 타협점을 찾아야 하는 경우가 많습니다. 이러한 문제는 중소기업의 진입을 제한하고, 경제적 우려로 인해 창의성을 저해할 수 있습니다.
문화적 감수성과 현지화: 애니메이터는 다양한 문화적 관습과 감성을 가진 많은 세계 시장에 어필해야 하는 경우가 많습니다. 스토리의 내용과 매력을 유지하면서 컨텐츠를 현지화하는 것은 어려운 일입니다. 문화적 묘사를 잘못하면 반발을 불러일으키고, 주요 국가에서 영화나 시리즈의 성과가 저하되어 매출에 영향을 미칠 수 있습니다.
주요 동향
3D 애니메이션의 성장: 3D 애니메이션은 사실적인 비주얼과 영화, 게임, 광고 등 다양한 분야에 활용되면서 점점 더 인기를 얻고 있으며, 모션 캡처와 실시간 렌더링과 같은 기술의 발전으로 3D 애니메이션이 더욱 친숙해지고 있습니다. 더욱 친숙해지고 있습니다. 게임과 가상현실에서 몰입감 있는 연출이 가능하므로 스튜디오들은 3D 기술에 더 많은 예산을 투자하고 있습니다.
단편 애니메이션 컨텐츠의 성장: YouTube, TikTok, Instagram 등의 플랫폼이 인기를 끌면서 단편 애니메이션 소재의 인기가 높아지고 있습니다. 이러한 플랫폼은 한 입 크기의 재미있는 컨텐츠를 선호하므로 단편 애니메이션 제작을 장려하고 있습니다. 이러한 추세는 시청자 패턴의 변화, 특히 장편 TV보다 단편적이고 공유하기 쉬운 컨텐츠를 선호하는 젊은 층의 시청자 패턴의 변화에 힘입은 바 큽니다.
애니메이션에 AI 활용 증가: 인공지능은 얼굴 인식, 모션 캡처, 시나리오 작성 등의 프로세스를 자동화함으로써 애니메이션 산업에 혁명을 일으키고 있으며, AI 기반 기술은 제작 시간과 비용을 최소화하고 복잡한 애니메이션을 쉽게 제작할 수 있도록 돕고 있습니다. 이러한 추세의 배경에는 컨텐츠 개발을 보다 빠르게 진행하고자 하는 요구와 반복적인 작업을 자동화함으로써 애니메이터가 창의적인 요소에 집중할 수 있게 될 가능성이 있습니다.
목차
제1장 세계의 애니메이션 시장의 채택
시장 개요
조사 범위
전제조건
제2장 개요
제3장 VERIFIED MARKET RESEARCH의 조사 방법
데이터 마이닝
밸리데이션
1차 자료
데이터 소스 리스트
제4장 세계의 애니메이션 시장 전망
개요
시장 역학
촉진요인
억제요인
기회
Porter's Five Forces 모델
밸류체인 분석
제5장 세계의 애니메이션 시장 : 오퍼링별
개요
소프트웨어
서비스
제6장 세계의 애니메이션 시장 : 제품 유형별
개요
2D 애니메이션
3D 애니메이션
모션 그래픽스
스톱 모션
제7장 세계의 애니메이션 시장 : 최종사용자 산업별
다이렉트
교육
미디어와 엔터테인먼트
항공우주·방위
제조업
자동차
헬스케어
제8장 세계의 애니메이션 시장, 지역별
개요
북미
미국
캐나다
멕시코
유럽
독일
영국
프랑스
기타 유럽
아시아태평양
중국
일본
인도
기타 아시아태평양
기타
라틴아메리카
중동 및 아프리카
제9장 세계의 애니메이션 시장의 경쟁 구도
개요
각사의 시장 순위
주요 개발 전략
제10장 기업 개요
Adobe Systems Incorporated
Autodesk, Inc.
Corel
EIAS3D
MAXON Computer
Corel
EIAS3D
MAXON Computer
SideFX
Smith Micro
Newtec, Inc.
Overview
제11장 주요 개발
제품 출시/개발
합병과 인수
사업 확대
파트너십과 제휴
제12장 부록
관련 조사
KSA
영문 목차
영문목차
Animation Market Size And Forecast
Animation Market size was valued at USD 408.08 Billion in 2024 and is projected to reach USD 592.35 Billion by 2032, growing at a CAGR of 5.26% from 2026 to 2032.
Animation is the process of producing the illusion of motion through the fast showing of a series of static images or frames. These visuals can be created with a variety of approaches, including classic hand-drawn animation, 2D and 3D computer-generated imagery (CGI), and stop-motion. Animation is utilized extensively in entertainment, advertising, education, and gaming. It brings characters and tales to life in movies, TV shows, video games, and even explainer videos, making it an indispensable tool for visual storytelling and communication.
Technological improvements, notably in artificial intelligence (AI), virtual reality (VR), and augmented reality (AR), are predicted to boost the animation industry. As the need for immersive experiences develops, animation will play an important part in developing interactive content for industries such as gaming, education, and healthcare.
The growing popularity of streaming platforms and the metaverse will open up new opportunities for animated material, broadening its reach and applications globally. With the ongoing integration of real-time rendering and AI-powered technologies, the animation industry is poised for continued innovation and growth in the future years.
Global Animation Market Dynamics
The key market dynamics that are shaping the global animation market include:
Key Market Drivers:
Increasing Demand for Streaming Content: The increased popularity of streaming platforms has given a substantial boost to the animation business. According to Nielsen's State of Play report, 85% of US homes would have at least one video streaming subscription by February 2022, up from 78% in 2021. This increase reflects an increasing demand for animated video, as streaming providers strive to provide compelling and diverse content to a wide range of audiences. Animation's capacity to appeal to people of all ages, from children's programming to adult-themed shows, as well as its ability to be created in multiple languages, make it a crucial driver in the global growth of streaming platforms.
Expansion of the E-Learning Industry: As the e-learning sector has grown, animated video has become increasingly popular for educational purposes. According to the World Economic Forum, the worldwide e-learning business will be worth $250 billion by 2020, with demand for engaging, animated educational products driving much of that development. Animation improves the learning process by clarifying complicated concepts, making classes more participatory and visually appealing, and increasing retention, particularly among young audiences. Its capacity to accommodate different learning styles and convey material in an easily consumable way is a major factor driving its inclusion into the e-learning sector.
Rising Popularity of Animated Films: The increased popularity of animated films is evidenced by their great box office performance, with the Motion Picture Association's 2022 Theme Report revealing that five of the top twenty highest-grossing films globally were animated. This ongoing appeal stems from animation's capacity to engage viewers of all ages through inventive storytelling, colorful images, and universal themes. Animated films frequently transcend language borders and have widespread global appeal, allowing studios to reach a global audience. Animation's ability to explore numerous genres and build magical worlds contributes to its popularity in the film industry.
Key Challenges:
Piracy and Copyright Infringement: The broad availability of unauthorized downloading and streaming of animated content has a severe influence on revenue streams for creators and companies. Copyright piracy is a recurring problem that lowers profits and discourages investment in new projects. Protecting intellectual property in the digital age is still a significant concern for the animation industry.
High Production Costs: Producing high-quality animated content necessitates substantial investments in people, technology, and time. Advanced software, special effects, and expert animators raise production expenses. Studios are frequently under pressure to strike a compromise between budget limits and audience expectations for visually appealing programming. This challenge restricts the admission of smaller players and can inhibit creativity owing to financial concerns.
Cultural Sensitivity and Localization: Animators frequently have to appeal to numerous global markets. with varying cultural conventions and sensitivities. Localizing content while maintaining the story's substance and appeal is difficult. Mistakes in cultural portrayal can result in backlash, reducing a film's or series' performance in major countries, which affects income.
Key Trends:
Growth of 3D Animation: 3D animation is becoming increasingly popular due to its realistic visuals and a vast range of uses in film, gaming, and advertising. 3D animation is becoming more accessible thanks to technological advancements such as motion capture and real-time rendering. Its potential to produce immersive experiences in gaming and virtual reality is fueling its popularity, prompting studios to spend more on 3D technology.
Growth in Short-Form Animated Content: Short-form animated material is becoming increasingly popular as platforms such as YouTube, TikTok, and Instagram gain traction. These platforms prefer bite-sized, interesting content that can be consumed fast, which encourages the creation of animated shorts. This trend is being driven by shifting viewer patterns, particularly among younger viewers who prefer short, easily shareable content to long-form television.
Increased Use of AI in Animation: Artificial intelligence is revolutionizing the animation industry by automating processes like as facial recognition, motion capture, and scriptwriting. AI-powered technologies help to minimize production time and costs, making it easier to produce complicated animations. This trend is motivated by the desire for speedier content development and the potential to automate repetitive operations, allowing animators to concentrate on creative components.
Global Animation Market Regional Analysis
Here is a more detailed regional analysis of the global animation market:
North America:
North America continues to lead the worldwide animation market, owing to its historical knowledge, technological innovation, and high consumer demand. The existence of large animation studios remains an important aspect, as indicated by the Motion Picture Association's 2024 Theme Report, which stated that 8 of the top 20 highest-grossing films worldwide in 2022 were animated features, with many produced by North American studios.
This regional effect demonstrates the area's ability to continuously produce globally successful animated material, reinforcing its market leadership. The proliferation of streaming services has also raised demand for animated television, opening up new avenues for content creation and dissemination. According to the US Bureau of Labor Statistics, employment for multimedia artists and animators is expected to increase by 16% between 2022 and 2032, owing primarily to the growing usage of animation in video games, films, and television.
North America's animation industry supremacy is technological innovation. The enormous popularity of video games-65% of Americans, according to the Entertainment Software Association's 2024 Essential Facts report-has fueled investment in improved animation techniques, ensuring further growth in this field. The region's excellent educational infrastructure is also important, with over 17,000 degrees in animation and digital media given during the 2019-2020 school year, according to the National Center for Education Statistics. This pipeline of trained personnel, together with the sector's economic impact, such as the USD 28.8 Billion in services exported by the US media and entertainment business in 2021, strengthens North America's position as a global animation leader.
Asia Pacific:
The animation market in the Asia-Pacific region is expanding rapidly, with estimates predicting that this trend will continue in the future. This expansion is driven by a number of causes, including rising disposable incomes and an expanding middle class in nations such as China, India, and Southeast Asia. According to the Asian Development Bank, per capita income in emerging Asia has more than tripled, rising from $1,333 in 2002 to $5,792 in 2022, driving greater spending on entertainment, particularly animated content. The World Economic Forum predicts that by 2032, 66% of the global middle class will live in Asia, generating a big audience for animated films, series, and gaming.
Technological advances and government backing are also supporting the region's animation market. Investments in 3D animation, virtual reality (VR), and digital content development are boosting the animation market in China, South Korea, and Japan. Similarly, the South Korean Ministry of Culture, Sports, and Tourism has pledged USD 1.1 Billion to support digital content sectors, including animation, by 2025. With Asia's growing worldwide influence, the need for regional animation has expanded beyond local markets, as indicated by the Japanese anime industry's export sales, which will reach USD 10.5 Billion by 2021. Growing consumer demand, technical innovation, and government support are propelling the Asia Pacific animation market forward.
Global Animation Market: Segmentation Analysis
The Global Animation Market is Segmented on the basis of Offerings, Product Type, End-User Industry, And Geography.
Animation Market, By Offerings
Software
Services
Based on Offerings, the market is fragmented into Software and Services. The software category dominates due to the widespread usage of advanced tools for 3D modeling, motion graphics, and visual effects in industries such as entertainment and gaming. Animation software facilitates high-quality content production, making it essential for both studios and freelance creators. The services market is expanding at the highest rate, owing to increased demand for outsourcing animation services, particularly in places such as Asia Pacific, where cost-effective production and qualified staff are in high demand among global studios.
Animation Market, By Product Type
2D Animation
3D Animation
Motion graphics
Stop Motion
Based on Product Type, the market is segmented into 2D Animation, 3D Animation, Motion graphics, and Stop Motion. 3D animation is the dominant segment due to its widespread use in high-impact films, video games, and virtual reality experiences, which provide realistic and immersive images that increase customer engagement. Motion graphics is the fastest-growing area, driven by an increase in demand for dynamic visual material in digital advertising, social media, and online platforms, where engaging, animated graphics are essential for attracting viewer attention and improving brand communications.
Animation Market, By End-User Industry
Direct
Education
Media and Entertainment
Aerospace and Defense
Manufacturing
Automotive
Healthcare
Based on Industry, the market is segmented into Direct, Education, Media and Entertainment, Aerospace and Defense, Manufacturing, Automotive, and Healthcare. The media and entertainment sector is dominant, driven by the ongoing need for animated material in films, television shows, and streaming platforms, which continuously lead in audience and income. The education market is the fastest expanding, as educational institutions and e-learning platforms increasingly use animated material to improve engagement and learning, capitalizing on its capacity to clarify complex topics and keep students interested in digital classrooms.
Animation Market, By Geography
North America
Europe
Asia Pacific
Rest of the World
On the basis of Geography, the Global Animation Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America continues to dominate the animation market due to its historical importance, large studios, and well-developed infrastructure. Asia Pacific is enjoying the highest growth, thanks to rising disposable income, a growing middle class, and increased demand for entertainment material. China, Japan, and South Korea are generating high-quality animation, challenging North America's dominance.
Key Players
The "Global Animation Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Adobe Systems Incorporated, Autodesk, Inc., Corel, EIAS3D, MAXON Computer, SideFX, Smith Micro, and Newtec, Inc. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.
Animation Market Recent Developments
In November 2024, during an earnings call Kadokawa Corporation, famed for titles like Sword Art Online, outlined plans for a rapid four-year expansion of the anime business, according to Animation Business Journal.
In August 2024, Women in Animation (WIA) announced a series of events and workshops named "Animating Resilience: Surviving and Thriving in an Uncertain Industry" in response to the mounting problems in the animation and production sectors.
In July 2022, Cinesite announced that it would acquire a majority investment in Squeeze, an animation and motion capture studio situated in Quebec City and Montreal. This strategic move intends to improve Cinesite's worldwide animation content and services while also combining mocap and unreal capabilities to support video game and film productions.
TABLE OF CONTENTS
1 INTRODUCTION OF GLOBAL ANIMATION MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
