스마트폰 및 기타 휴대용 기기의 보급으로 인해 청취 경험을 향상시키는 DAB 라디오와 같은 고품질 오디오 솔루션에 대한 수요가 증가함에 따라 시장 확대에 기여하고 있습니다. 많은 국가의 정부가 디지털 라디오로의 전환을 적극적으로 지원하고 인센티브를 제공하며 DAB 도입에 도움이 되는 환경을 조성하고 있으며, 2024년 평가액은 1억 3,021만 달러를 넘어 2032년에는 약 3억 9,694만 달러에 달할 것으로 예상됩니다.
이 외에도 아티스트 정보, 곡명, 앨범 커버와 같은 추가 기능의 통합과 청취 경험 향상, 가치 있는 추가 정보 제공이 이 틈새 시장의 발전 요인으로 작용하여 2026-2032년 연평균 14.95%의 성장률을 기록할 것으로 예상됩니다.
DAB 라디오 세계 시장 정의/개요
DAB(Digital Audio Broadcasting)는 지상파 라디오 주파수로 고품질의 음성방송을 제공하는 디지털 라디오 표준입니다. 기존 FM 라디오나 AM 라디오와 달리 DAB는 우수한 음질, 다양한 방송국, 아티스트명, 곡명, 앨범 자켓 등의 정보를 수신하는 기능을 담고 있습니다.
DAB 라디오는 자동차 엔터테인먼트, 홈 오디오, 휴대용 오디오 등 다양한 용도로 활용되고 있으며, 음질 향상, 방송국 선택권 확대, 아티스트 정보, 앨범 재킷 등의 추가 기능을 통해 뛰어난 청취 경험을 제공합니다. 고품질 디지털 라디오 경험을 원하는 개인에게 인기 있는 선택이 되고 있습니다.
DAB 표준을 채택하는 국가가 늘어남에 따라 DAB 라디오 방송국 유형이 증가하여 청취자에게 더 많은 선택과 다양성을 제공하게 될 것입니다. 또한, DAB+와 하이브리드 DAB/FM 라디오의 개발 등 기술의 발전으로 DAB 라디오의 기능과 접근성은 더욱 향상될 것으로 예상됩니다.
DAB+를 통해 방송국은 FM보다 적은 대역폭으로 여러 채널을 전송할 수 있습니다. 이러한 효율성으로 인해 운영 비용이 절감되기 때문에 더 많은 라디오 방송국이 디지털 포맷으로 전환하고 있습니다. 또한, 타겟팅된 지역 방송을 제공할 수 있기 때문에 광고주와 방송사 모두에게 부가가치를 창출할 수 있습니다.
DAB+ 라디오 시스템이 온디맨드 스트리밍, 개인화된 방송국 선택 등 보다 인터랙티브한 기능을 도입함에 따라 소비자들의 관심이 높아지고 있습니다. 이러한 기능들은 컨텐츠를 보다 자유롭게 제어하고 보다 매력적인 사용자 경험을 원하는 현대 청취자들의 취향에 부합합니다.
아날로그 방송에서 디지털 방송으로 전환하려는 정부의 노력도 DAB 라디오 시장을 자극하고 있습니다. 예를 들어, 스위스 연방정부는 FM 송신기 스위치 끄기를 의무화하여 스위스의 모든 라디오 방송국에 영향을 미치고 있습니다. 이러한 움직임은 DAB+와 같은 신뢰성과 효율성을 향상시키는 디지털 플랫폼을 촉진하는 광범위한 전략의 일환입니다. 이러한 규제 조치는 방송사와 청취자 모두에게 디지털 라디오 기술 도입을 촉진하고 있습니다.
DAB 라디오의 괄목할만한 성장에도 불구하고, DAB 라디오의 커버리지는 특정 지역, 특히 지방에서는 여전히 제한적일 수 있습니다. 청취자가 다양한 DAB 라디오 방송국을 이용할 수 없기 때문에 보급에 걸림돌이 될 수 있습니다. 또한, DAB 라디오의 수신 품질은 지형 및 간섭과 같은 요인에 따라 달라질 수 있으며, 이는 DAB 라디오의 매력을 더욱 제한할 수 있습니다.
스포티파이(Spotify)와 애플 뮤직(Apple Music)과 같은 스트리밍 서비스의 등장으로 청취자의 시간과 관심을 둘러싼 경쟁이 치열해지고 있습니다. 이러한 서비스들은 방대한 음악 라이브러리, 개인화된 플레이리스트, 오프라인 청취와 같은 편리한 기능을 제공하지만, DAB 라디오는 독점 컨텐츠, 더 나은 음질, 커뮤니티 기반 기능 등 독자적인 기능을 제공함으로써 차별화를 꾀해야 청취자를 끌어들이고 유지할 수 있습니다. 차별화해야 합니다.
DAB 라디오 수신기 구입에 드는 초기 비용과 설정의 복잡성은 일부 소비자에게는 도입 장벽이 될 수 있습니다. 최근 들어 DAB 라디오가 저렴해지고 있는 기존 FM 라디오에 비해 여전히 비싸다고 느낄 수 있습니다. 또한, 일부 소비자들은 DAB 라디오 수신기 설치 및 설정이 어렵다고 느낄 수 있습니다. 이는 특히 노년층이나 기술에 익숙하지 않은 소비자들 사이에서 보급을 저해할 수 있습니다.
The increasing popularity of smartphones and other portable devices has created a demand for high-quality audio solutions, such as DAB radios, to enhance the listening experience, is one of the reasons for the market's expansion. Governments in many countries are actively supporting the transition to digital radio, providing incentives and fostering a conducive environment for DAB adoption, surpassing USD 130.21 Million valued in 2024 to reach a valuation of around USD 396.94 Million by 2032.
In addition to this, the incorporation of additional features such as artist information, song titles, and album covers coupled with the enhancement of the listening experience and providing valuable supplementary information is responsible for the market development, thus enabling the niche market grow at a CAGR of 14.95% from 2026 to 2032.
Global DAB Radio Market: Definition/ Overview
DAB, or Digital Audio Broadcasting, is a digital radio standard that delivers high-quality audio broadcasts over terrestrial radio frequencies. Unlike traditional FM and AM radio, DAB offers superior sound quality, a wider range of stations, and the ability to receive information such as artist names, song titles, and album covers.
DAB radio has a wide range of applications, including in-car entertainment, home audio, and portable audio. DAB radios offer a superior listening experience with improved sound quality, a wider selection of stations, and additional features such as artist information and album cover. They are a popular choice for individuals seeking a high-quality digital radio experience.
As more countries adopt DAB standards, the availability of DAB radio stations will increase, providing listeners with even more choice and variety. Additionally, advancements in technology, such as the development of DAB+ and hybrid DAB/FM radios, will further enhance the capabilities and accessibility of DAB radio.
DAB+ enables broadcasters to transmit multiple channels using less bandwidth than FM. This efficiency reduces operational costs, which is encouraging more radio stations to switch to digital formats. Additionally, the ability to offer targeted, regional broadcasting adds value to both advertisers and broadcasters.
As DAB+ radio systems incorporate more interactive features like on-demand streaming and personalized station choices, consumers are showing increased interest. These capabilities align with modern listener preferences for greater control over content and more engaging user experiences.
Government initiatives aimed at transitioning from analog to digital broadcasting are also stimulating the DAB radio market. For instance, the Swiss Confederation has mandated the switch-off of FM transmitters, affecting all Swiss radio stations. This move is part of a broader strategy to promote digital platforms like DAB+, which offer improved reliability and efficiency. Such regulatory measures are encouraging both broadcasters and listeners to embrace digital radio technologies.
Despite significant growth, DAB radio coverage may still be limited in certain regions, particularly rural areas. This can hinder adoption as listeners may not have access to a wide range of DAB radio stations. Additionally, the quality of DAB radio reception can vary depending on factors such as terrain and interference, which may further limit its appeal.
The rise of streaming services like Spotify and Apple Music has increased competition for listeners' time and attention. These services offer a vast library of music, personalized playlists, and convenient features like offline listening. DAB radio needs to differentiate itself by offering unique features, such as exclusive content, better sound quality, or community-based features, to attract and retain listeners.
The initial cost of purchasing DAB radio receivers, as well as the complexity of setting them up, can be barriers to adoption for some consumers. While DAB radios have become more affordable in recent years, they may still be more expensive than traditional FM radios. Additionally, some consumers may find it challenging to install and configure DAB radio receivers, particularly if they are not technically inclined. This can discourage adoption, especially among older or less tech-savvy consumers.
The portable radio segment dominated the global DAB radio market, capturing the largest revenue share in recent years, driven by the increasing demand for portable audio devices and the convenience of listening to digital radio on the go. Portable DAB radios offer listeners the flexibility to enjoy their favorite stations and programs wherever they go, making them a popular choice for commuters, travelers, and outdoor enthusiasts.
The development of smaller, more portable DAB radio receivers has made them more accessible to consumers. Many portable DAB radios are now integrated with smartphones or other devices, allowing for seamless listening and control. As the production costs of DAB radios have decreased, they have become more affordable for a wider range of consumers.
The navigation segment has emerged as the dominant segment within the DAB radio market, driven by the increasing demand for integrated navigation systems in vehicles. DAB radio technology offers accurate and reliable location-based information, making it an ideal choice for navigation systems. By combining DAB radio with navigation capabilities, manufacturers can provide drivers with a comprehensive and informative listening experience.
DAB radio is often integrated with car infotainment systems, providing drivers with a seamless and convenient way to access navigation, entertainment, and communication features. DAB radio can provide real-time traffic updates and alerts, helping drivers to avoid congestion and optimize their travel time. DAB radio-based navigation systems can improve road safety by providing accurate and up-to-date information on road conditions and potential hazards.
Gain Access into Global DAB Radio Market Report Methodology
The Europe region has maintained its position as the largest revenue contributor to the global DAB radio market. Many European countries were among the first to adopt DAB technology, providing an early mover advantage. Governments in Europe have actively supported the transition to digital radio, providing incentives and funding for infrastructure development.
Europe has a well-established and competitive radio broadcasting industry, with a wide range of DAB radio stations offering diverse content. European consumers have demonstrated a high level of awareness and acceptance of DAB radio technology, leading to increased adoption rates. The integration of DAB radio into car audio systems has been a significant driver of growth in the European market, as it provides a convenient and high-quality listening experience for drivers.
The North America region is poised for substantial growth during the forecast period. This is primarily attributed to the early adoption of DAB technology in the United States and Canada, coupled with the strong presence of established radio broadcasters and a mature consumer electronics market. The region has witnessed a significant increase in the sales and usage of DAB radio receivers, driven by factors such as improved sound quality, wider channel selection, and the integration of DAB technology into car audio systems.
Governments in the United States and Canada have provided incentives and support for the transition to digital radio, which has helped to drive the adoption of DAB technology. Efforts to educate consumers about the benefits of DAB radio have helped to increase awareness and adoption in the region. These factors, combined with the early adoption of DAB technology and the strong presence of established radio broadcasters, have solidified North America's position as a leading market for DAB radio.
The global DAB radio market is a dynamic and competitive landscape, with a mix of established players and emerging challengers vying for market share. These players are actively working to strengthen their presence by implementing strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are dedicated to continuously improving their product line to meet the needs of a wide range of customers in different regions.
Some of the key players operating in the global DAB radio market include:
Sangean
PANDA
ANJAN
Muzen Audio
Sony
Panasonic
GOLDYIP
Tecsun
PHILIPS
Degen
In August 2024, Roberts introduced a trio of new Rambler DAB radios, blending retro design with modern features. The Rambler Uno, the most affordable of the new models, serves as a replacement for the Rambler Mini. It supports DAB, DAB+, and FM radio and includes an alarm function, catering to consumers seeking both aesthetic appeal and functionality in their audio devices.
In August 2024, WorldDAB participated in the International Broadcasting Convention (IBC2024), emphasizing the future of broadcast radio with DAB+. The organization highlighted advancements in metadata utilization and the expansion of small-scale DAB+ services, which enhance user experience and support local radio offerings. These initiatives aim to energize the radio industry and ensure its relevance in the digital age.