세계의 실내 위치 정보 시장 규모 : 컴포넌트별, 기술별, 용도별, 최종사용자 산업별, 지역 범위별 및 예측
Global Indoor Location Market Size By Component, By Technology, By Application, By End-User Industry, By Geographic Scope And Forecast
상품코드:1733228
리서치사:Verified Market Research
발행일:2025년 04월
페이지 정보:영문 202 Pages
라이선스 & 가격 (부가세 별도)
한글목차
실내 위치 정보 시장 규모 및 전망
실내 위치 정보 시장 규모는 2024년에 136억 3,000만 달러로 평가되었고, 2026-2032년 연평균 22.86% 성장하여 2032년에는 614억 7,000만 달러에 달할 것으로 예측됩니다.
실내 위치 정보란 건물, 쇼핑몰, 공항 등 벽이나 천장의 신호 간섭으로 인해 일반적인 GPS가 효과를 발휘하지 못하는 실내에서 사람이나 사물의 위치를 정확하게 파악하기 위해 사용되는 기술 및 시스템을 말합니다. 실내 위치 정보시스템(IPS)은 Wi-Fi, 블루투스, 초광대역무선(UWB), RFID 등 다양한 기술을 사용하여 실시간 위치 정보를 기재하고 있습니다.
실내 위치 정보 기술은 직원 안전 추적, 창고 자산 관리, 대형 시설의 내비게이션 보조, 환자 안전 모니터링 등 다양한 용도로 활용되고 있습니다. 이러한 시스템은 복잡한 실내에서 자산과 작업자의 움직임에 대한 실시간 데이터를 제공함으로써 업무 효율성, 안전 프로토콜, 의사결정을 개선하고 있습니다.
세계 실내 위치 정보 시장 역학
실내 위치 정보 시장을 형성하는 주요 시장 역학은 다음과 같습니다.
주요 시장 성장 촉진요인
스마트폰과 모바일 기기의 보급 확대: 스마트폰과 모바일 기기 증가는 실내 위치 정보 시장의 중요한 촉진요인입니다. 퓨 리서치 센터에 따르면, 2021년에는 미국인의 85%가 스마트폰을 소유할 것으로 예상되며, 이는 2011년의 35%에서 증가한 수치입니다. 대부분의 스마트폰에는 필요한 센서와 기술이 탑재되어 있기 때문에 이러한 광범위한 수용성이 실내 위치 정보 서비스 및 앱의 기반이 되고 있습니다.
IoT 및 커넥티드 디바이스의 확대: 사물인터넷(IoT) 디바이스와 스마트 기술의 발전은 실내 위치 정보 시장의 성장을 가속하고 있으며, IoT Analytics에 따르면 2025년까지 전 세계적으로 연결된 IoT 디바이스는 270억 개에 달할 것으로 예측됩니다. 이러한 연결성 증가는 소매, 헬스케어, 스마트 빌딩 등 다양한 산업에서 실내 위치 추적 및 서비스 전망을 확대할 것입니다.
소매 업계의 고객 경험 향상에 대한 수요 증가: 소매 업계는 고객 맞춤형 서비스와 타겟 마케팅을 통해 고객 경험을 개선하는 데 중점을 두고 있으며, 이를 위해 실내 위치 기반 기술을 활용하고 있습니다. 소매업체의 77%는 고객 경험을 개선하는 것이 비즈니스 운영에 필수적이라고 답했습니다. 실내 위치 기반 솔루션을 통해 소매업체는 타겟팅된 오퍼를 제공하고, 매장 레이아웃을 최적화하며, 전반적인 고객 참여를 높일 수 있습니다.
주요 과제
데이터 프라이버시 및 보안에 대한 우려: 데이터 프라이버시 및 보안에 대한 우려는 실내 위치 정보 시장에 큰 도전이 되고 있습니다. 실내 위치 정보 기기가 민감한 위치 정보를 수집함에 따라 소비자들은 자신의 데이터가 어떻게 처리되고 사용되는지에 대해 점점 더 우려하고 있으며, GDPR(EU 개인정보보호규정) 및 CCPA와 같은 규제 프레임워크는 엄격한 데이터 처리 규칙을 규정하고 있어 기업 입장에서는 비용이 많이 들고, 탐색하기가 어렵습니다. 비용이 많이 들며, 탐색하기가 더 어려워지고 있습니다. 이러한 문제들은 잠재적인 위반과 법적 처벌을 우려하여 기업들이 실내 위치 정보 시스템을 사용하는 것을 꺼리게 합니다.
인프라 비호환성 및 상호운용성 문제: 인프라 비호환성 및 상호운용성 문제도 실내 위치 정보 시장에 도전이 되고 있습니다. 서로 다른 기술이나 시스템이 제대로 상호 작용하지 못하면 기존 인프라 내부에서 통합 시도가 복잡해집니다. 이러한 세분화는 기업이 각 상황에 맞는 특수한 솔루션에 투자해야 하기 때문에 비용 증가와 도입 지연으로 이어집니다. 정의된 규범의 부재는 문제를 더욱 악화시켜 기업이 실내 위치 정보에 대한 일관된 접근 방식을 취하는 것을 어렵게 만듭니다.
주요 동향
BLE 기술 채택 확대: BLE 비콘은 저렴한 비용과 정확한 실내 위치 정보를 제공하는 높은 효율성으로 인해 많은 기업들이 선호하는 선택이 되고 있습니다. 이 기술은 실시간 추적 및 위치 서비스를 제공하여 소매업의 소비자 경험 및 물류의 자산 관리를 개선하고 있으며, BLE 기술의 발전과 함께 다양한 용도에의 통합은 시장 규모를 크게 확대할 것으로 예측됩니다.
IoT와 클라우드 컴퓨팅의 통합: 클라우드 컴퓨팅 및 IoT와 실내 위치 정보 시스템과의 융합도 중요한 발전입니다. 이러한 융합은 헬스케어 및 소매업을 포함한 산업 전반에 걸쳐 보다 진보된 데이터 분석과 업무 효율화를 가능하게 합니다. 기업들은 IoT 디바이스를 통해 자원 배분 최적화, 환자 모니터링 개선, 재고 관리 간소화를 실현할 수 있습니다. 또한, 클라우드 기반 솔루션에 대한 의존도가 높아짐에 따라 실내 위치 정보 시스템의 확장성과 유지보수성이 향상되어 모든 규모의 기업이 쉽게 사용할 수 있습니다.
실내 위치 서비스에서 생성형 AI: 실내 위치 서비스에서 생성형 AI의 도입은 기업이 실내 환경을 관리하고 활용하는 방식을 바꾸고 있으며, AI 알고리즘을 사용하는 조직은 매핑과 내비게이션의 정확도를 높여 고객 서비스 및 업무 효율성을 향상시킬 수 있습니다. 향상됩니다. 생성형 AI는 또한 기업이 사용자의 행동 패턴을 분석하여 공간 사용과 전반적인 효율성을 극대화하는 데이터 기반 의사결정을 내릴 수 있도록 돕습니다.
목차
제1장 세계의 실내 위치 정보 시장 서론
시장 개요
조사 범위
전제조건
제2장 주요 요약
제3장 VERIFIED MARKET RESEARCH의 조사 방법
데이터 마이닝
밸리데이션
1차 자료
데이터 소스 리스트
제4장 세계의 실내 위치 정보 시장 전망
개요
시장 역학
성장 촉진요인
성장 억제요인
기회
Porter's Five Forces 모델
밸류체인 분석
제5장 세계의 실내 위치 정보 시장 : 컴포넌트별
개요
하드웨어
소프트웨어
솔루션
제6장 세계의 실내 위치 정보 시장 : 기술별
개요
BLE
UWB
Wi-Fi
RFID
제7장 세계의 실내 위치 정보 시장 : 용도별
개요
긴급 대응 관리
판매 및 마케팅 최적화
원격 모니터링
예지보전
공급망 관리
제8장 세계의 실내 위치 정보 시장 : 최종사용자 산업별
개요
소매
헬스케어
제조업
여행 및 호스피탈리티
미디어 및 엔터테인먼트
운송 및 물류
기타
제9장 재고 관리 8 세계 실내 위치 정보 시장 : 지역별
개요
북미
미국
캐나다
멕시코
유럽
독일
영국
프랑스
기타 유럽
아시아태평양
중국
일본
인도
기타 아시아태평양
기타
라틴아메리카
중동 및 아프리카
제10장 세계의 실내 위치 정보 시장 경쟁 구도
개요
기업의 시장 순위
주요 개발 전략
제11장 기업 개요
Apple Inc.
Broadcom
Cisco Systems
Ericsson
GeoMoby
Google LLC
Micello
Microsoft Corporation
Qualcomm
Senion AB
제11장 부록
관련 조사
LSH
영문 목차
영문목차
Indoor Location Market Size And Forecast
Indoor Location Market size was valued at USD 13.63 Billion in 2024 and is projected to reach USD 61.47 Billion by 2032, growing at a CAGR of 22.86% from 2026 to 2032.
Indoor location refers to the technology and systems used to precisely locate persons and objects within indoor locations such as buildings, shopping malls, and airports, where typical GPS is rendered ineffective owing to signal interference from walls and ceilings. Indoor positioning systems (IPS) use various technologies, including Wi-Fi, Bluetooth, Ultra-wideband (UWB), and RFID, to give real-time location information.
Indoor location technology has many applications, including staff safety tracking, asset management in warehouses, navigation aid in huge facilities, and patient safety monitoring. These systems increase operational efficiency, safety protocols, and decision-making by providing real-time data on asset and worker movement inside complicated interior settings.
Global Indoor Location Market Dynamics
The key market dynamics that are shaping the indoor location market include:
Key Market Drivers
Growing Adoption of Smartphones and Mobile Devices: The increasing number of smartphones and mobile devices is a significant driver of the indoor location market. According to the Pew Research Center, 85% of Americans own smartphones by 2021, up from 35% in 2011. This widespread acceptance lays the groundwork for indoor location-based services and apps, as most smartphones are outfitted with the requisite sensors and technologies.
Expansion of IoT and Connected Devices: The development of Internet of Things (IoT) devices and smart technologies is driving growth in the indoor location market. According to IoT Analytics, the world's linked IoT devices will reach 27 billion by 2025. This increased connectivity expands prospects for indoor location tracking and services in a variety of industries, including retail, healthcare, and smart buildings.
Rising Demand for Enhanced Customer Experiences in Retail: The retail industry's emphasis on improving customer experiences through tailored services and targeted marketing is driving the use of indoor location technology. According to a Zebra Technologies survey, 77% of retailers believe that improving shopper experiences is vital to their operations. Indoor location solutions allow retailers to provide targeted offers, optimize store layouts, and increase overall customer engagement.
Key Challenges:
Data Privacy and Security Concerns: Concerns about data privacy and security are a big challenge for the indoor location market. As indoor positioning devices acquire sensitive location data, consumers become increasingly concerned about how their data is handled and used. Regulatory frameworks such as GDPR and CCPA establish tight data handling rules, making it costly and hard for enterprises to navigate. These issues discourage firms from using indoor location systems, fearing potential breaches and legal consequences.
Infrastructure Incompatibility and Interoperability Issues: Infrastructure incompatibility and interoperability difficulties also provide challenges for the indoor location market. Different technologies and systems fail to interact properly, which complicates integration attempts inside existing infrastructure. This fragmentation results in higher costs and implementation delays since organizations must invest in specialized solutions adapted to their specific circumstances. The lack of defined norms exacerbates the problem, making it difficult for businesses to take a consistent approach to indoor positioning.
Key Trends:
Increased Adoption of BLE Technology: BLE beacons are becoming the favored choice for many enterprises due to their low cost and high efficiency in providing accurate indoor positioning. This technology offers real-time tracking and location-based services, which improves consumer experiences in retail settings and asset management in logistics. As BLE technology advances, its integration into a variety of applications is projected to drive significant market expansion.
Integration with IoT and Cloud Computing: The combination of cloud computing and IoT with indoor location systems is another significant development. This convergence enables more advanced data analytics and operational efficiencies across industries, including healthcare and retail. Businesses can use IoT devices to optimize resource allocation, improve patient monitoring, and streamline inventory management. The increasing reliance on cloud-based solutions also allows for better scalability and maintenance of indoor positioning systems, making them more accessible to enterprises of all sizes.
Generative AI in Indoor Location Services: The introduction of generative AI in indoor location services is changing the way businesses manage and interact with their indoor environments. Organizations that use AI algorithms can increase mapping and navigation accuracy, resulting in better customer service and operational effectiveness. Generative AI also helps organizations analyze user activity patterns, allowing them to make data-driven decisions that maximize space use and overall efficiency.
Global Indoor Location Market Regional Analysis
Here is a more detailed regional analysis of the indoor location market:
North America:
According to Verified Market Research, North America is estimated to dominate in indoor location market over the forecast period. North America has one of the world's highest smartphone penetration rates, offering a solid platform for indoor location solutions. According to the GSMA Mobile Economy North America 2022 research, smartphone usage in North America reached 85% in 2021 and is expected to climb to 91% in 2025. This high penetration rate, along with modern 5G infrastructure, enables widespread application of indoor location services across a variety of industries.
Furthermore, the thriving e-commerce sector in North America is increasing demand for indoor location solutions that can improve in-store experiences and connect online and offline purchases. According to the US Census Bureau, e-commerce sales in the United States reached USD 870.8 Billion in 2021, up 14.2% from 2020. This rise is causing merchants to embrace indoor positioning systems for features such as in-store navigation and targeted promotions, resulting in market expansion.
Asia Pacific:
The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is rapidly urbanizing, increasing the demand for smart city solutions that often combine indoor location technologies. According to the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), Asia Pacific's urban population is projected to increase from 2.3 billion in 2019 to 3.5 billion by 2050. This urbanization trend encourages governments to invest in smart city projects. For example, India's Smart Cities Mission intends to build 100 smart cities, many of which would use indoor positioning systems to improve urban administration and services.
Furthermore, the Asia Pacific region is experiencing tremendous expansion in e-commerce and retail, which is encouraging the use of indoor location technologies to improve customer experiences and operational efficiency. According to eMarketer, Asia Pacific's e-commerce sales reached USD 2.99 Trillion in 2021, accounting for 61.4% of the worldwide total. This expansion is driving shops to implement technology such as indoor navigation and location-based marketing. JD.com, China's largest retailer, has installed indoor positioning systems in over 1,000 locations to improve customer experiences and optimize operations.
Global Indoor Location Market: Segmentation Analysis
The Indoor Location Market is segmented based on Component, Technology, Application, End-User Industry, and Geography.
Indoor Location Market, By Component
Hardware
Software
Solutions
Based on Component, the market is segmented into Hardware, Software, and Solutions. The hardware segment is estimated to dominate the indoor location market due to the critical role that hardware components such as beacons, sensors, and other devices play in providing accurate indoor positioning. As organizations increasingly use these systems for applications such as asset tracking and navigation, the demand for reliable hardware solutions grows. Furthermore, developments in technologies like as Bluetooth Low Energy (BLE) improve the effectiveness of these hardware components, cementing their key market position.
Indoor Location Market, By Technology
BLE
UWB
Wi-Fi
RFID
Based on Technology, the market is segmented into BLE, UWB, Wi-Fi, and RFID. The RFID (Radio Frequency Identification) segment is estimated to dominate the indoor location market due to the growing demand for real-time asset tracking and monitoring across a wide range of industries, including healthcare, logistics, and retail. RFID technology provides cost-effective solutions for efficient asset management and inventory control, making it a popular choice among businesses looking for dependable tracking systems. Its widespread acceptance and proven efficacy in supply chain management strengthen its market leadership.
Indoor Location Market, By Application
Emergency Response Management
Sales and Marketing Optimization
Remote Monitoring
Predictive Asset Maintenance
Supply Chain Management
Inventory Management
Based on Application, the market is divided into Emergency Response Management, Sales & Marketing Optimization, Remote Monitoring, Predictive Asset Maintenance, Supply Chain Management, and Inventory Management. The emergency response management segment is estimated to dominate the market over the forecast period. This dominance is mostly driven by the growing demand for improved safety and security measures in public places like shopping malls, airports, and hospitals. As enterprises prioritize rapid response capabilities during emergencies, there is an increasing demand for precise indoor positioning systems that enable efficient navigation and asset tracking. This trend is further bolstered by government investments in public safety technologies.
Indoor Location Market, By End-User Industry
Retail
Healthcare
Manufacturing
Travel and Hospitality
Media and Entertainment
Transportation and Logistics
Others
Based on the End-User Industry, the indoor location market is divided into Retail, Healthcare, Manufacturing, Travel & Hospitality, Media & Entertainment, Transportation & Logistics, and Others. The retail segment is estimated to dominate the market over the forecast period driven by rising demand for improved consumer experiences and operational efficiencies. Retailers use indoor location systems to enhance store layouts, improve product navigation, and send targeted marketing messages based on customer location. This trend is especially apparent in North America, where the use of location-based technologies has grown essential to competitive advantage in a rapidly changing retail landscape.
Indoor Location Market, By Geography
North America
Europe
Asia Pacific
Rest of the world
Based on Geography, the Indoor Location Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America is estimated to dominate the market during the forecast period owing to the widespread adoption of indoor positioning and navigation solutions in industries such as retail, logistics, and public spaces. The region's advanced technological infrastructure and high smartphone usage make integration of these technologies easier, resulting in better user experiences and operational efficiencies.
Key Players
The "Indoor Location Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Acuity Brands, AiRISTA, Apple, Azitek, CenTrak, Cisco, Esri, Google, HERE, HID Global, HPE, Infsoft, InnerSpace, Inpixon, Mapxus, and Microsoft.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.
Indoor Location Market Recent Developments
In March 2023, Inpixon announced a collaboration agreement with Schauenburg Systems, an original equipment manufacturer of mine safety systems and equipment, to sell Inpixon's real-time location technologies to mining companies in South Africa. Under the agreement, the parties will aim to achieve sales of hundreds of thousands of nanoLOC chips and other core technologies of Inpixon that provide real-time tracking, collision avoidance, and proximity applications for the mining industry.
In December 2022, Oriient Indoor Location Services announced its Available on Google Cloud Marketplace; through this offering, customers with an existing Google Cloud Marketplace commitment benefit from seamless procurement and consolidated billing through a single channel. This availability will help retailers improve the in-store shopping experience with more digital touch points and customer journey analytics to improve operations and the bottom line.
TABLE OF CONTENTS
1 INTRODUCTION OF GLOBAL INDOOR LOCATION MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources
4 GLOBAL INDOOR LOCATION MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 GLOBAL INDOOR LOCATION MARKET, BY COMPONENT
5.1 Overview
5.2 Hardware
5.3 Software
5.4 Solutions
6 GLOBAL INDOOR LOCATION MARKET, BY TECHNOLOGY
6.1 Overview
6.2 BLE
6.3 UWB
6.4 Wi-Fi
6.5 RFID
7 GLOBAL INDOOR LOCATION MARKET, BY APPLICATION
7.1 Overview
7.2 Emergency Response Management
7.3 Sales and Marketing Optimization
7.4 Remote Monitoring
7.5 Predictive Asset Maintenance
7.5 Supply Chain Management
8 GLOBAL INDOOR LOCATION MARKET, BY END-USER INDUSTRY
8.1 Overview
8.2 Retail
8.3 Healthcare
8.4 Manufacturing
8.5 Travel and Hospitality
8.6 Media and Entertainment
8.7 Transportation and Logistics
8.8 Others
9 Inventory Management8 GLOBAL INDOOR LOCATION MARKET, BY GEOGRAPHY
9.1 Overview
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 U.K.
9.3.3 France
9.3.4 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.2 Japan
9.4.3 India
9.4.4 Rest of Asia Pacific
9.5 Rest of the World
9.5.1 Latin America
9.5.2 Middle East & Africa
10 GLOBAL INDOOR LOCATION MARKET COMPETITIVE LANDSCAPE
