활성 및 지능형 포장 시장 규모는 2024년에 198억 4,000만 달러로 평가되며, 2031년에는 334억 1,000만 달러에 달할 것으로 예측되며, 2024-2031년의 CAGR은 6.73%로 성장합니다. 활성 및 지능형 포장(AIP)은 내용물 및 주변 환경과 상호 작용하여 유통기한을 연장하고 신선도를 확인하며 안전성과 편의성을 향상시키는 포장 솔루션을 말합니다. 이러한 패키지는 수분 관리, 산소 제거, 센서 등의 기술을 사용하여 제품의 품질을 적극적으로 유지하며, AIP는 식품 및 음료 산업, 제약, 물류 등 다양한 분야에 적용되어 공급망을 따라 상품이 양호한 상태를 유지하도록 보장합니다.
활성 및 지능형 포장 시장을 형성하는 주요 시장 역학
주요 시장 성장 촉진요인 :
식품 안전에 대한 관심 증가와 음식물 쓰레기 감소:
식품 안전에 대한 관심 증가 및 식품 폐기물 감소: 식품 안전에 대한 소비자의 인식이 높아지고 식품 폐기물을 줄이고자 하는 욕구가 능동적이고 지능적인 포장 옵션에 대한 수요를 촉진하고 있습니다. 유엔식량농업기구(FAO)에 따르면 전 세계에서 매년 약 13억 톤의 식품이 폐기되고 있으며, 이는 소비를 위해 생산된 전체 식품의 약 1/3을 차지한다고 Journal of Food Science and Technology에 게재된 2018년 연구에 따르면 밝혔다, 활성포장은 신선식품의 유통기한을 최대 40%까지 연장할 수 있으며, 그 결과 음식물 쓰레기를 크게 줄일 수 있습니다. 이러한 폐기물 감소 가능성은 식품 산업에서 활성포장 기술의 보급을 촉진하고 있습니다.
의약품의 안전성 및 추적성에 대한 수요 증가:
의약품의 안전성 향상, 정품 확인, 공급망 추적성에 대한 제약업계의 요구는 지능형 포장의 사용을 증가시키고 있습니다. 세계보건기구(WHO)는 매년 730억 유로 상당의 위조 의약품이 거래되고 있는 것으로 추정하고 있으며, 위조 방지 대책의 필요성을 강조하고 있습니다. 이러한 확대는 의약품 포장에 추적 기술 및 스마트 라벨링의 사용 증가에 기인하는 바가 큽니다.
E-Commerce의 확대와 공급망 가시성 제고의 필요성:
E-Commerce의 확대는 E-Commerce 전염병에 의해 더욱 가속화되어 실시간 추적 및 상태 모니터링을 제공하는 지능형 포장 시스템에 대한 수요를 증가시키고 있습니다. 미국 상무부에 따르면 2020년 E-Commerce 매출은 전체 소매 매출의 14.0%를 차지하며 2019년 11.0%에서 증가했습니다. 스미더스 필라(Smithers Pira)는 2021-2026년까지 스마트 포장 시장이 연평균 29%씩 성장하여 2026년에는 78억 달러에 달할 것으로 예측했습니다. 이는 공급망 가시성 향상, 운송 중 파손 감소, 실시간 패키지 추적 및 상태 모니터링과 같은 서비스를 통한 고객 경험 향상에 대한 수요에 기인합니다.
주요 과제
비용:
활성 및 지능형 포장 기술은 일반적으로 기존 포장 옵션보다 시작 비용이 더 많이 듭니다. 센서, 스마트 라벨 및 기타 활성 컴포넌트를 통합하면 제조 비용이 증가하므로 특히 중소기업의 경우 채택 장벽이 될 수 있습니다.
호환성 및 표준:
여러 활성 및 지능형 포장 기술에 걸쳐 호환성과 표준을 유지하는 것은 어려운 일입니다. 서로 다른 기술, 통신 프로토콜 및 데이터 형식은 반드시 호환되지 않아 전체 공급망 통합 및 데이터 교환을 복잡하게 만듭니다.
주요 동향 :
지속가능성:
지속가능성은 고객의 요구와 환경에 대한 관심에 힘입어 포장 솔루션에서 점점 더 중요해지고 있습니다. 폐기물을 줄이고, 환경 영향을 줄이며, 자원 활용을 개선하기 위해 능동적이고 지능적인 포장 솔루션이 개발되고 있습니다.
스마트센서 통합:
온도, 습도, 신선도, 제품 무결성을 실시간으로 모니터링하기 위해 포장 솔루션에 스마트 센서를 사용하는 사례가 늘고 있습니다. 이러한 센서는 공급망 전반에 걸쳐 중요한 데이터를 수집하여 의사결정, 품질관리 및 추적성을 향상시킬 수 있습니다.
블록체인 기술:
블록체인 기술블록체인 기술은 공급망의 투명성과 안전성을 향상시키기 위해 연구되고 있습니다. 블록체인을 통해 활성 및 지능형 포장은 제품 이력, 인증 및 규정 준수에 대한 불변의 기록을 제공하여 생산에서 소비까지 제품의 무결성과 안전성을 보호할 수 있습니다.
개인화된 인터랙티브 포장 :
액티브 지능형 포장은 소비자에게 보다 맞춤화된 인터랙티브한 경험을 제공하기 위해 진화하고 있습니다. 여기에는 증강현실 라벨, NFC(근거리 무선통신) 태그, QR코드 등의 요소가 포함되며, 이를 통해 고객은 제품 정보, 프로모션, 인터랙티브 컨텐츠에 접근할 수 있으며, 참여도와 브랜드 충성도를 높일 수 있습니다.
샘플 다운로드
Active & Intelligent Packaging Market size was valued at USD 19.84 Billion in 2024 and is projected to reach USD 33.41 Billion by 2031 , growing at a CAGR of 6.73% from 2024 to 2031. Active Intelligent Packaging (AIP) refers to packaging solutions that interact with their contents and surroundings to increase shelf life, check freshness, and improve safety and convenience. These packages use technologies including moisture management, oxygen scavenging, and sensors to actively maintain product quality. AIP has a wide range of applications in the food and beverage industry, medicines, and logistics, guaranteeing that items remain in good condition along the supply chain.
The key market dynamics that are shaping the active & intelligent packaging market include:
Key Market Drivers:
Growing Concern for Food Safety and Reduction of Food Waste:
The growing consumer awareness of food safety and the desire to reduce food waste is driving demand for active and intelligent packaging options. According to the Food and Agriculture Organization (FAO) of the United Nations, around 1.3 billion tons of food are wasted worldwide each year, accounting for roughly one-third of all food produced for consumption. According to a 2018 study published in the Journal of Food Science and Technology, active packaging can increase the shelf life of perishable goods by up to 40%, resulting in significant food waste reduction. This potential for waste reduction is driving the widespread use of active packaging technology in the food industry.
Rising Demand for Pharmaceutical Safety and Traceability:
The pharmaceutical industry's requirement for improved medicine safety, authenticity verification, and supply chain traceability is driving increasing the use of intelligent packaging. The World Health Organization (WHO) estimates that counterfeit pharmaceuticals worth €73 billion are trafficked each year, highlighting the need for anti-counterfeiting measures. This expansion is largely due to the increased use of track-and-trace technologies and smart labeling in pharmaceutical packaging.
Expansion of E-commerce and Need for Enhanced Supply Chain Visibility:
The growing growth of e-commerce, exacerbated by the COVID-19 epidemic, is boosting demand for intelligent packaging systems that offer real-time tracking and condition monitoring. According to the US Department of Commerce, e-commerce sales made up 14.0% of total retail sales in 2020, up from 11.0% in 2019. Smithers Pira estimates that the market for smart packaging in e-commerce will increase at a 29% annual pace between 2021 and 2026, reaching USD 7.8 Billion by 2026. This rise is driven by the desire for improved supply chain visibility, less transit damage, and improved customer experience via services such as real-time package tracking and condition monitoring.
Key Challenges:
Cost:
Active intelligent packaging technologies generally have greater startup costs than traditional packaging options. Integrating sensors, smart labels, and other active components raises production costs, which is a barrier to adoption, particularly among small and medium-sized firms.
Compatibility and Standards:
Maintaining compatibility and standards across several active intelligent packaging technologies are difficult. Different technologies, communication protocols, and data formats are not always compatible, complicating integration and data exchange across the supply chain.
Key Trends:
Sustainability:
Sustainability is becoming increasingly important in packaging solutions, driven by customer demand and environmental concerns. Active intelligent packaging solutions are being developed to reduce waste, lowering environmental impact, and improve resource usage.
Integration of Smart Sensors:
Smart sensors are increasingly being used in packaging solutions to monitor temperature, humidity, freshness, and product integrity in real time. These sensors collect essential data across the supply chain, allowing for enhanced decision-making, quality control, and traceability.
Blockchain Technology:
Blockchain technology is being researched to improve supply chain transparency and security. Using blockchain, active intelligent packaging may provide immutable records of product history, authentication, and compliance, safeguarding the integrity and safety of goods from manufacture to consumption.
Personalized and Interactive Packaging:
Active intelligent packaging is evolving to provide consumers with more tailored and interactive experiences. This includes elements like augmented reality labels, NFC (Near Field Communication) tags, and QR codes that allow customers to access product information, promotions, and interactive content, hence increasing engagement and brand loyalty.
Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.
Global Active & Intelligent Packaging Market: Regional Analysis
Here is a more detailed regional analysis of the active & intelligent packaging market:
North America:
North America is estimated to dominate the market during the forecast period. North America, particularly the United States, has rigorous food safety rules and a high level of consumer awareness, which encourages the use of active and intelligent packaging. According to the United States Food and Drug Administration (FDA), roughly 48 million cases of foodborne disease occur in the United States each year, resulting in an estimated economic cost of USD 15.6 Billion. The FDA Food Safety Modernization Act (FSMA) promotes prevention-based controls across the food system, which has resulted in the growing use of intelligent packaging technologies.
Furthermore, North America has a sizable pharmaceutical business that is increasingly using intelligent packaging for drug safety and anti-counterfeiting purposes. According to the Pharmaceutical Research and Manufacturers of America (PhRMA), the US biopharmaceutical industry invested an estimated USD 91 Billion in research and development in 2020. According to the World Health Organization, up to 10% of medical items in low- and middle-income countries are substandard or fabricated, highlighting the need for anti-counterfeiting measures.
Asia Pacific:
The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is rapidly urbanizing and developing a middle class, which is driving up demand for packaged goods and beverages with longer shelf lives and higher quality. According to the United Nations, Asia's urban population is expected to increase from 2.3 billion in 2020 to 3.5 billion in 2050. According to the World Bank, Asia Pacific's middle class has increased from 1.5 billion in 2010 to 2 billion in 2020 and is anticipated to reach 3.5 billion by 2030. This demographic shift is increasing the demand for active and intelligent packaging solutions.
Furthermore, the increasing rise of e-commerce in the Asia Pacific is driving demand for intelligent packaging solutions that can protect product integrity and provide real-time tracking. According to eMarketer, Asia Pacific e-commerce sales reached USD 2.9 Trillion in 2021, accounting for 61.4% of the global total. China alone is predicted to create USD 3.3 Trillion in e-commerce revenue by 2025. This tremendous rise is fueling the introduction of smart packaging.
The Global Active & Intelligent Packaging Market is segmented on the basis of Product, Application, and Geography.
Based on Product, the Active & Intelligent Packaging Market is segmented into Paper, Plastic, and Metal. The plastic segment dominates due to its adaptability, durability, and widespread application in the development of packaging solutions that combine smart technologies like sensors and moisture management. Paper is the fastest-growing market, driven by rising consumer and business demand for sustainable and environmentally friendly packaging options.
Based on Application, the Active & Intelligent Packaging Market is segmented into Food & Beverages, Pharmaceuticals, and Others. The food and beverage market is dominant, driven by strong demand for longer shelf life, freshness monitoring, and improved perishable product safety. The pharmaceuticals segment is the fastest expanding, driven by the increased demand for secure, tamper-evident, and temperature-sensitive packaging solutions to safeguard the integrity and efficacy of medicinal items.
Based on Geography, the Active & Intelligent Packaging Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. The North American region currently dominates the worldwide Active & Intelligent Packaging Market, owing to increased technological adoption, high demand from the food and beverage and pharmaceutical industries, and major expenditures in smart packaging solutions. The Asia Pacific area is the fastest-growing segment, driven by increased industrialization, expanding consumer awareness of food safety, and rapid economic expansion, all of which increase demand for novel packaging technologies.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis.