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The Global Market for Stationary Thermal Printers: At the Intersection of Automation and Digital Transformation
»óǰÄÚµå : 1814239
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  • Toshiba TEC
  • TSC Printers
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Inside this Report

This research report analyzes the key strategic issues, trends, and market drivers for stationary thermal barcode printers. The report offers market analysis (historical, prior year, and forecast revenues and unit shipments), vendor considerations, and growth opportunities across the following dimensions: technology types, end-user industries, distribution channels, and geographies.

What Questions are Addressed?

Who Should Read this Report?

This annual research program has been carefully designed for senior decision-makers at barcode technology and solution provider companies, including those individuals with the following roles:

Organizations Listed in this Report:

  • AMT Datasouth
  • Avery Dennison
  • Bixolon
  • Brother Industries Ltd.
  • Cab Produkttechnik
  • Citizen Systems
  • GoDEX International
  • Honeywell AIDC
  • SATO Corporation
  • Shandong New Beiyang
  • Toshiba TEC
  • TSC Printers
  • Zebra Technologies

Executive Summary

The Americas experienced a modest increase in stationary printer shipments. Asia-Pacific posted declines, with revenues down from the prior year. Regional performance fell due to weakness in China and slower-than-expected traceability-related investments across other key markets like Japan and South Korea. Europe, the Middle East, and Africa (EMEA) experienced the strongest declines in 2024. Macroeconomic softness in key regional verticals including manufacturing and warehousing hindered EMEA performance for the year.

Cyclical softness in industrial sectors hindered the growth potential of the stationary printer market for the year. While the manufacturing sector led all verticals in stationary printer investments, a decline in sector sales weighed heavily on overall industry performance. A decline in the logistics industry and contraction within the government sector further exacerbated softer stationary printer performance. Conversely, retail shipment expanded by just over 11% while healthcare and commercial services performance remained positive, although not enough to outweigh declines in industrial sectors.

VDC expects ongoing volatility throughout 2025, with macroeconomic pressures continuing to cloud the enterprise investment outlook from quarter to quarter. Elevated tariff rates have led organizations to take a more cautious approach to stationary printer projects. Despite ongoing pressures, demand for these solutions remains robust, which is reflected in Q1 global performance. Industrial printer sales also increased, signaling a recovery in refresh activity. VDC's primary research conversations with leading channel participants suggests that the market the anticipated negative impact of tariffs was less severe than expected.

The competitive landscape is becoming increasingly fragmented with the rise of value-tier brands from Asia-Pacific, which are applying downward pricing pressure across regions. Chinese vendors such as HPRT, Xprinter, and Quiru are gaining momentum domestically and expanding their footprint in Eastern Europe and Latin America to capture market share.

Key Findings:

Table of Contents

What Questions are Addressed?

Who Should Read this Report?

Organizations Listed in this Report

Executive Summary

Global Market Overview

Regional Forecasts

Comparative Forecast by Vertical

Latest Technology Trends

Comparative Forecast by Distribution Landscape

Competitive Analysis

About the Authors

List of Exhibits

Market Analysis - Global

Market Analysis - Americas

Market Analysis - EMEA

Market Analysis - Asia-Pacific

Competitive Analysis - Global

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