고객 여정 분석 시장 예측 : 산업 규모, 점유율, 동향, 기회, 구성요소별, 용도별, 터치포인트별, 업계별, 지역별, 경쟁 구도(2021-2031년)
Customer Journey Analytics Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Component, By Application, By Touchpoint, By Industry Vertical, By Region & Competition, 2021-2031F
상품코드:1901588
리서치사:TechSci Research
발행일:2026년 01월
페이지 정보:영문 185 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계 고객 여정 분석 시장은 2025년 129억 6,000만 달러, 2031년까지 383억 3,000만 달러에 달하고, CAGR은 19.81%를 나타낼 것으로 예측됩니다.
고객 여정 분석은 조직이 여러 채널에 걸친 고객 상호작용을 추적, 통합, 분석하고 전체 사용자 라이프사이클을 시각화할 수 있게 해주는 기술적 틀입니다. 이 솔루션을 통해 기업은 소비자 행동에 대한 자세한 통찰력을 얻고 터치 포인트를 최적화하고 실시간으로 개인화된 참여 전략을 제공할 수 있습니다.
시장 개요
예측 기간
2027-2031년
시장 규모 : 2025년
129억 6,000만 달러
시장 규모 : 2031년
383억 3,000만 달러
CAGR : 2026-2031년
19.81%
가장 빠르게 성장하는 부문
솔루션
가장 큰 시장
북미
주요 시장 성장 촉진요인
고급 AI와 머신러닝의 통합은 예측 분석과 대규모 자동화된 상호작용을 가능하게 함으로써 시장을 재구성하고 있습니다. 기업들은 점점 더 많은 기술을 도입하고 있으며, 엄청난 데이터세트 분석, 소비자 요구 예측, 수동 개입 없이 고객 경험 최적화를 추진하고 있습니다.
주요 시장 과제
세계 고객 여정 분석 시장의 성장을 저해하는 주요 과제는 데이터 통합과 거버넌스의 지속적인 복잡성이며, 이는 통합 고객 뷰를 구축할 수 있는 능력을 근본적으로 손상시키는 것입니다. 조직이 CRM에서 다양한 마케팅 플랫폼에 이르는 단편화된 레거시 시스템의 정보를 통합하려고 할 때 기술적 비호환성에 자주 직면하여 경직적인 데이터 사일로가 발생합니다.
주요 시장 동향
셀프서비스형 및 로우코드 분석 플랫폼의 대두로 데이터 액세스가 민주화되어 비기술 부문도 중앙 집권적인 IT 부문에 의존하지 않고 실용적인 지견을 도출할 수 있게 되었습니다. 디지털 비즈니스 속도가 가속화되면서 제품 개발 팀과 마케팅 팀은 기존의 정적 보고를 피하고 신속한 가설 검증 및 반복 분석을 지원하는 민첩하고 사용자 친화적인 도구를 선호하는 경향이 있습니다.
목차
제1장 개요
제2장 조사 방법
제3장 주요 요약
제4장 고객의 목소리
제5장 세계의 고객 여정 분석 시장 전망
시장 규모 및 예측
금액별
시장 점유율 및 예측
구성요소별(솔루션, 서비스)
용도별(고객 세분화 및 타겟팅, 고객 행동 분석, 고객 이탈 분석, 브랜드 관리, 캠페인 관리, 제품 관리, 기타)
터치 포인트별(웹, 소셜 미디어, 모바일, 메일, 지점/점포, 콜 센터, 기타)
업계별(은행, 금융 및 보험, IT 및 통신, 리테일 및 E커머스, 의료, 미디어 및 엔터테인먼트, 여행 및 호스피탈리티, 기타), 지역별 기업별(2025년)
지역별
기업별(2025)
시장 맵
제6장 북미의 고객 여정 분석 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
북미 : 국가별 분석
미국
캐나다
멕시코
제7장 유럽의 고객 여정 분석 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
유럽 : 국가별 분석
독일
프랑스
영국
이탈리아
스페인
제8장 아시아태평양의 고객 여정 분석 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
제9장 중동 및 아프리카의 고객 여정 분석 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
중동 및 아프리카 : 국가별 분석
사우디아라비아
아랍에미리트(UAE)
남아프리카
제10장 남미의 고객 여정 분석 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
남미 : 국가별 분석
브라질
콜롬비아
아르헨티나
제11장 시장 역학
성장 촉진요인
과제
제12장 시장 동향과 발전
합병 및 인수
제품 출시
최근 동향
제13장 세계 고객 여정 분석 시장 : SWOT 분석
제14장 Porter's Five Forces 분석
업계 내 경쟁
신규 진입 가능성
공급자의 힘
고객의 힘
대체품의 위협
제15장 경쟁 구도
JourneyMetrics Solutions Pvt. Ltd.
Pathway Analytics Inc.
CX Navigator Technologies Ltd.
InsightTrail Analytics Pvt. Ltd.
CustomerPulse Solutions Ltd.
JourneyIQ Analytics Pvt. Ltd.
CXVision Technologies Inc.
PathInsights Solutions Ltd.
JourneySense Analytics Pvt. Ltd.
CustomerMap Technologies Ltd.
제16장 전략적 제안
제17장 기업 소개와 면책사항
SHW
영문 목차
영문목차
The Global Customer Journey Analytics Market will grow from USD 12.96 Billion in 2025 to USD 38.33 Billion by 2031 at a 19.81% CAGR. Customer Journey Analytics is a technological framework that enables organizations to track, stitch, and analyze customer interactions across multiple channels to visualize the entire user lifecycle. This solution allows businesses to derive granular insights into consumer behavior, optimize touchpoints, and deliver personalized engagement strategies in real time.
Market Overview
Forecast Period
2027-2031
Market Size 2025
USD 12.96 Billion
Market Size 2031
USD 38.33 Billion
CAGR 2026-2031
19.81%
Fastest Growing Segment
Solutions
Largest Market
North America
Key Market Drivers
The integration of advanced AI and Machine Learning is reshaping the market by enabling predictive insights and automated interactions at scale. Businesses are increasingly deploying these technologies to analyze vast datasets, anticipate consumer needs, and streamline journey orchestration without manual intervention. This technological shift allows organizations to move beyond static reporting toward dynamic, intent-driven engagement models that significantly reduce friction.
Key Market Challenges
The primary challenge hampering the growth of the Global Customer Journey Analytics Market is the persistent complexity of data integration and governance, which fundamentally undermines the ability to create a unified customer view. As organizations attempt to consolidate information from fragmented legacy systems-ranging from CRMs to diverse marketing platforms-they frequently encounter technical incompatibilities that result in rigid data silos. These isolated pockets of information prevent analytics solutions from accurately stitching together user interactions across channels, rendering the visualization of the entire user lifecycle incomplete or inaccurate. Without a cohesive dataset, businesses cannot derive the granular, real-time insights necessary for proactive experience management, thereby reducing the practical utility and return on investment of these analytics frameworks.
Key Market Trends
The Rise of Self-Service and Low-Code Analytics Platforms is democratizing data access, allowing non-technical teams to derive actionable intelligence without relying on centralized IT departments. As the speed of digital business accelerates, product and marketing teams are bypassing traditional, static reporting in favor of agile, user-friendly tools that support rapid hypothesis testing and iterative analysis. This shift is fundamentally changing the market landscape, as organizations prioritize solutions that empower frontline employees to independently visualize performance metrics and optimize user flows.
Key Market Players
JourneyMetrics Solutions Pvt. Ltd.
Pathway Analytics Inc.
CX Navigator Technologies Ltd.
InsightTrail Analytics Pvt. Ltd.
CustomerPulse Solutions Ltd.
JourneyIQ Analytics Pvt. Ltd.
CXVision Technologies Inc.
PathInsights Solutions Ltd.
JourneySense Analytics Pvt. Ltd.
CustomerMap Technologies Ltd.
Report Scope:
In this report, the Global Customer Journey Analytics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Customer Journey Analytics Market, By Component:
Solutions
Services
Customer Journey Analytics Market, By Application:
Customer Segmentation and Targeting
Customer Behavioral Analysis
Customer Churn Analysis
Brand Management
Campaign Management
Product Management
Others
Customer Journey Analytics Market, By Touchpoint:
Web
Social Media
Mobile
Email
Branch/Store
Call Center
Others
Customer Journey Analytics Market, By Industry Vertical:
(BFSI, IT & Telecommunications, Retail & E-Commerce, Healthcare, Media & Entertainment, Travel & Hospitality, and Others)
Region
Customer Journey Analytics Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Customer Journey Analytics Market.
Available Customizations:
Global Customer Journey Analytics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Customer Journey Analytics Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Component (Solutions, Services)
5.2.2. By Application (Customer Segmentation and Targeting, Customer Behavioral Analysis, Customer Churn Analysis, Brand Management, Campaign Management, Product Management, Others)
5.2.3. By Touchpoint (Web, Social Media, Mobile, Email, Branch/Store, Call Center, Others)
5.2.4. By Industry Vertical ((BFSI, IT & Telecommunications, Retail & E-Commerce, Healthcare, Media & Entertainment, Travel & Hospitality, and Others), Region)
5.2.5. By Region
5.2.6. By Company (2025)
5.3. Market Map
6. North America Customer Journey Analytics Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Component
6.2.2. By Application
6.2.3. By Touchpoint
6.2.4. By Industry Vertical
6.2.5. By Country
6.3. North America: Country Analysis
6.3.1. United States Customer Journey Analytics Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Component
6.3.1.2.2. By Application
6.3.1.2.3. By Touchpoint
6.3.1.2.4. By Industry Vertical
6.3.2. Canada Customer Journey Analytics Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Component
6.3.2.2.2. By Application
6.3.2.2.3. By Touchpoint
6.3.2.2.4. By Industry Vertical
6.3.3. Mexico Customer Journey Analytics Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Component
6.3.3.2.2. By Application
6.3.3.2.3. By Touchpoint
6.3.3.2.4. By Industry Vertical
7. Europe Customer Journey Analytics Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Component
7.2.2. By Application
7.2.3. By Touchpoint
7.2.4. By Industry Vertical
7.2.5. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Customer Journey Analytics Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Component
7.3.1.2.2. By Application
7.3.1.2.3. By Touchpoint
7.3.1.2.4. By Industry Vertical
7.3.2. France Customer Journey Analytics Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Component
7.3.2.2.2. By Application
7.3.2.2.3. By Touchpoint
7.3.2.2.4. By Industry Vertical
7.3.3. United Kingdom Customer Journey Analytics Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Component
7.3.3.2.2. By Application
7.3.3.2.3. By Touchpoint
7.3.3.2.4. By Industry Vertical
7.3.4. Italy Customer Journey Analytics Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Component
7.3.4.2.2. By Application
7.3.4.2.3. By Touchpoint
7.3.4.2.4. By Industry Vertical
7.3.5. Spain Customer Journey Analytics Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Component
7.3.5.2.2. By Application
7.3.5.2.3. By Touchpoint
7.3.5.2.4. By Industry Vertical
8. Asia Pacific Customer Journey Analytics Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Component
8.2.2. By Application
8.2.3. By Touchpoint
8.2.4. By Industry Vertical
8.2.5. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Customer Journey Analytics Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Component
8.3.1.2.2. By Application
8.3.1.2.3. By Touchpoint
8.3.1.2.4. By Industry Vertical
8.3.2. India Customer Journey Analytics Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Component
8.3.2.2.2. By Application
8.3.2.2.3. By Touchpoint
8.3.2.2.4. By Industry Vertical
8.3.3. Japan Customer Journey Analytics Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Component
8.3.3.2.2. By Application
8.3.3.2.3. By Touchpoint
8.3.3.2.4. By Industry Vertical
8.3.4. South Korea Customer Journey Analytics Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Component
8.3.4.2.2. By Application
8.3.4.2.3. By Touchpoint
8.3.4.2.4. By Industry Vertical
8.3.5. Australia Customer Journey Analytics Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Component
8.3.5.2.2. By Application
8.3.5.2.3. By Touchpoint
8.3.5.2.4. By Industry Vertical
9. Middle East & Africa Customer Journey Analytics Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Component
9.2.2. By Application
9.2.3. By Touchpoint
9.2.4. By Industry Vertical
9.2.5. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Customer Journey Analytics Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Component
9.3.1.2.2. By Application
9.3.1.2.3. By Touchpoint
9.3.1.2.4. By Industry Vertical
9.3.2. UAE Customer Journey Analytics Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Component
9.3.2.2.2. By Application
9.3.2.2.3. By Touchpoint
9.3.2.2.4. By Industry Vertical
9.3.3. South Africa Customer Journey Analytics Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Component
9.3.3.2.2. By Application
9.3.3.2.3. By Touchpoint
9.3.3.2.4. By Industry Vertical
10. South America Customer Journey Analytics Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Component
10.2.2. By Application
10.2.3. By Touchpoint
10.2.4. By Industry Vertical
10.2.5. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Customer Journey Analytics Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Component
10.3.1.2.2. By Application
10.3.1.2.3. By Touchpoint
10.3.1.2.4. By Industry Vertical
10.3.2. Colombia Customer Journey Analytics Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Component
10.3.2.2.2. By Application
10.3.2.2.3. By Touchpoint
10.3.2.2.4. By Industry Vertical
10.3.3. Argentina Customer Journey Analytics Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Component
10.3.3.2.2. By Application
10.3.3.2.3. By Touchpoint
10.3.3.2.4. By Industry Vertical
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Global Customer Journey Analytics Market: SWOT Analysis
