한글목차

세계의 포렌식 브랜드 보호 서비스 시장은 2024년 25억 달러에서 2030년까지 35억 5,000만 달러로, CAGR 6.03%로 성장할 것으로 예측됩니다.

포렌식 브랜드 보호 서비스는 모조품, 해적판, 지적재산권 침해에 대응하기 위해 고안된 전문적인 조사, 분석, 집행 활동을 포함하며, 이를 통해 브랜드의 평판과 수익을 보호합니다. 시장 성장을 이끄는 주요 요인으로는 전 세계 불법 상품의 확산, E-Commerce의 확산으로 복잡해지는 국제 공급망, 다양한 시장에서 제품 및 브랜드의 무결성을 보장하기 위한 기업의 노력 강화 등을 꼽을 수 있습니다.

주요 시장 촉진요인

세계 대체품의 위협과 지적재산권 침해의 증가는 포렌식 브랜드 보호 서비스의 성장을 촉진하는 주요 요인입니다. 위조품의 광범위한 유통은 브랜드 가치와 소비자 신뢰를 훼손할 뿐만 아니라 심각한 경제적, 안전상의 위험을 초래합니다.

주요 시장 과제

세계 규제 프레임워크의 단편화는 세계 포렌식 브랜드 보호 서비스 시장의 성장에 큰 장벽으로 작용하고 있습니다. 국가마다 다른 법률, 다양한 집행 메커니즘, 관할권마다 다른 법적 기준은 불법 상품에 대한 관할권을 초월한 일관된 집행 노력을 직접적으로 복잡하게 만들고 있습니다.

주요 시장 동향

예측형 AI를 활용한 브랜드 보호는 포렌식 전략의 중요한 전환점입니다. 인공지능과 머신러닝을 활용하여 방대한 데이터세트를 분석함으로써 위조 활동이 완전히 드러나기 전에 그 가능성을 예측합니다. 이러한 선제적 역량을 통해 브랜드는 새로운 위협을 식별하고, 불법 거래 패턴을 감지하고, 수동 프로세스보다 더 효율적으로 타겟팅된 조치를 취할 수 있습니다.

목차

제1장 개요

제2장 조사 방법

제3장 주요 요약

제4장 고객의 소리

제5장 세계의 포렌식 브랜드 보호 서비스 시장 전망

• 시장 규모 및 예측
  • 금액별
• 시장 점유율과 예측
  • 제공품별(보안 라벨, 보안 잉크, 홀로그램)
  • 용도별(에너지, 운송·물류, 보안, 제조, 의료, 기타)
  • 지역별
  • 기업별(2024)
• 시장 맵

제6장 북미의 포렌식 브랜드 보호 서비스 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 북미 : 국가별 분석
  • 미국
  • 캐나다
  • 멕시코

제7장 유럽의 포렌식 브랜드 보호 서비스 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 유럽 : 국가별 분석
  • 독일
  • 프랑스
  • 영국
  • 이탈리아
  • 스페인

제8장 아시아태평양의 포렌식 브랜드 보호 서비스 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 아시아태평양 : 국가별 분석
  • 중국
  • 인도
  • 일본
  • 한국
  • 호주

제9장 중동 및 아프리카의 포렌식 브랜드 보호 서비스 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 중동 및 아프리카 : 국가별 분석
  • 사우디아라비아
  • 아랍에미리트
  • 남아프리카공화국

제10장 남미의 포렌식 브랜드 보호 서비스 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 남미 : 국가별 분석
  • 브라질
  • 콜롬비아
  • 아르헨티나

제11장 시장 역학

• 성장 촉진요인
• 과제

제12장 시장 동향과 발전

• 인수합병
• 제품 출시
• 최근 동향

제13장 세계의 포렌식 브랜드 보호 서비스 시장 : SWOT 분석

제14장 Porter's Five Forces 분석

• 업계내 경쟁
• 신규 참여의 가능성
• 공급업체의 능력
• 고객의 능력
• 대체품의 위협

제15장 경쟁 구도

• Authentix, Inc
• Avery Dennison Corporation
• 3M Company
• Brady Worldwide Inc.
• De La Rue PLC
• Eastman Kodak Company
• WiseKey International Holding Ltd
• Infineon Technologies AG
• Applied DNA Sciences, Inc.
• AlpVision SA

제16장 전략적 제안

제17장 조사 회사 소개 및 면책사항

영문목차

The Global Forensic Brand Protection Services Market will grow from USD 2.50 Billion in 2024 to USD 3.55 Billion by 2030 at a 6.03% CAGR. Forensic brand protection services encompass specialized investigative, analytical, and enforcement activities designed to combat counterfeiting, piracy, and intellectual property infringement, thereby safeguarding a brand's reputation and revenue. Key market growth drivers include the increasing global proliferation of illicit goods, the expanding complexity of international supply chains exacerbated by e-commerce proliferation, and a heightened corporate focus on ensuring product and brand integrity across diverse markets.

Key Market Drivers

The increasing global counterfeiting threats and intellectual property crimes represent a primary impetus for the growth of forensic brand protection services. The widespread proliferation of fake goods not only erodes brand value and consumer trust but also poses significant economic and safety risks. These illicit activities are increasingly sophisticated, involving complex international networks that necessitate advanced investigative and analytical tools for detection and enforcement. For instance, according to the European Union Intellectual Property Office and the European Commission's Directorate-General for Taxation and Customs Union, in their "EU enforcement of intellectual property rights: results at the EU border and in the EU internal market 2024" report, in 2024, approximately 112 million fake items were detained in the European Union, with an estimated value exceeding EUR 3.8 billion.

Key Market Challenges

The fragmented nature of global regulatory frameworks presents a significant impediment to the growth of the Global Forensic Brand Protection Services Market. Diverse national laws, varied enforcement mechanisms, and differing legal standards across jurisdictions directly complicate consistent cross-jurisdictional enforcement efforts against illicit goods. This lack of harmonization requires service providers to adapt their strategies for each market, leading to increased operational complexity and higher costs for brand owners.

Key Market Trends

Predictive AI-Powered Brand Protection represents a crucial shift in forensic strategies, leveraging artificial intelligence and machine learning to analyze vast datasets and anticipate potential counterfeiting activities before they fully materialize. This proactive capability allows brands to identify emerging threats, detect patterns of illicit trade, and implement targeted interventions more efficiently than manual processes. For example, according to the World Intellectual Property Organization, in 2024, trademark owners from 133 countries filed 6,168 cases under the Uniform Domain Name Dispute Resolution Policy and national ccTLD variations, highlighting the persistent challenge of online brand infringement that AI-powered tools help to address.

Key Market Players

• Authentix, Inc
• Avery Dennison Corporation
• 3M Company
• Brady Worldwide Inc.
• De La Rue PLC
• Eastman Kodak Company
• WiseKey International Holding Ltd
• Infineon Technologies AG
• Applied DNA Sciences, Inc.
• AlpVision SA

Report Scope:

In this report, the Global Forensic Brand Protection Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Forensic Brand Protection Services Market, By Offering:

• Security Labels
• Security Inks
• Holograms

Forensic Brand Protection Services Market, By Application:

• Energy
• Transportation & Logistics
• Security
• Manufacturing
• Healthcare
• Others

Forensic Brand Protection Services Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Forensic Brand Protection Services Market.

Available Customizations:

Global Forensic Brand Protection Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Forensic Brand Protection Services Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Offering (Security Labels, Security Inks, Holograms)
  • 5.2.2. By Application (Energy, Transportation & Logistics, Security, Manufacturing, Healthcare, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Forensic Brand Protection Services Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Offering
  • 6.2.2. By Application
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Forensic Brand Protection Services Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Offering
      • 6.3.1.2.2. By Application
  • 6.3.2. Canada Forensic Brand Protection Services Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Offering
      • 6.3.2.2.2. By Application
  • 6.3.3. Mexico Forensic Brand Protection Services Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Offering
      • 6.3.3.2.2. By Application

7. Europe Forensic Brand Protection Services Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Offering
  • 7.2.2. By Application
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Forensic Brand Protection Services Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Offering
      • 7.3.1.2.2. By Application
  • 7.3.2. France Forensic Brand Protection Services Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Offering
      • 7.3.2.2.2. By Application
  • 7.3.3. United Kingdom Forensic Brand Protection Services Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Offering
      • 7.3.3.2.2. By Application
  • 7.3.4. Italy Forensic Brand Protection Services Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Offering
      • 7.3.4.2.2. By Application
  • 7.3.5. Spain Forensic Brand Protection Services Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Offering
      • 7.3.5.2.2. By Application

8. Asia Pacific Forensic Brand Protection Services Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Offering
  • 8.2.2. By Application
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Forensic Brand Protection Services Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Offering
      • 8.3.1.2.2. By Application
  • 8.3.2. India Forensic Brand Protection Services Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Offering
      • 8.3.2.2.2. By Application
  • 8.3.3. Japan Forensic Brand Protection Services Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Offering
      • 8.3.3.2.2. By Application
  • 8.3.4. South Korea Forensic Brand Protection Services Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Offering
      • 8.3.4.2.2. By Application
  • 8.3.5. Australia Forensic Brand Protection Services Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Offering
      • 8.3.5.2.2. By Application

9. Middle East & Africa Forensic Brand Protection Services Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Offering
  • 9.2.2. By Application
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Forensic Brand Protection Services Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Offering
      • 9.3.1.2.2. By Application
  • 9.3.2. UAE Forensic Brand Protection Services Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Offering
      • 9.3.2.2.2. By Application
  • 9.3.3. South Africa Forensic Brand Protection Services Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Offering
      • 9.3.3.2.2. By Application

10. South America Forensic Brand Protection Services Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Offering
  • 10.2.2. By Application
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Forensic Brand Protection Services Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Offering
      • 10.3.1.2.2. By Application
  • 10.3.2. Colombia Forensic Brand Protection Services Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Offering
      • 10.3.2.2.2. By Application
  • 10.3.3. Argentina Forensic Brand Protection Services Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Offering
      • 10.3.3.2.2. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Forensic Brand Protection Services Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Authentix, Inc
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Avery Dennison Corporation
• 15.3. 3M Company
• 15.4. Brady Worldwide Inc.
• 15.5. De La Rue PLC
• 15.6. Eastman Kodak Company
• 15.7. WiseKey International Holding Ltd
• 15.8. Infineon Technologies AG
• 15.9. Applied DNA Sciences, Inc.
• 15.10. AlpVision SA

16. Strategic Recommendations

17. About Us & Disclaimer