소프트 터치 폴리우레탄 코팅 시장 : 세계 산업 규모, 점유율, 동향, 기회 및 예측 - 제품 유형별, 기재 유형별, 최종 용도별, 지역별 세분화 및 경쟁 구도(2020-2030년)
Soft-Touch Polyurethane Coatings Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Base Type, By End Use, By Region and Competition, 2020-2030F
상품코드:1879245
리서치사:TechSci Research
발행일:2025년 11월
페이지 정보:영문 185 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계의 소프트 터치 폴리우레탄 코팅 시장은 2024년에 77억 9,000만 달러로 평가되었고, 2030년까지 연평균 복합 성장률(CAGR) 9.14%로 성장하여 131억 6,000만 달러에 이를 것으로 예측됩니다.
소프트 터치 폴리우레탄 코팅은 폴리우레탄 분산액으로 제조된 첨단 표면 처리 기술로, 다양한 기판에 바람직한 촉감, 강화된 내스크래치성, 매력적인 무광택 마감을 부여하는 것을 목표로 합니다. 시장 성장은 주로 고급스러운 감각적 경험과 뛰어난 내구성을 제공하는 제품에 대한 산업 수요 증가에 의해 주도되고 있으며, 특히 자동차 내장재, 가전제품, 고급 포장 분야에서 두드러지게 나타나고 있습니다. 이러한 코팅은 경제적으로 실현 가능한 소재라도 세련된 외관과 질감을 부여하여 제조업체가 제품을 차별화할 수 있도록 합니다.
시장 개요
예측 기간
2026-2030년
시장 규모 : 2024년
77억 9,000만 달러
시장 규모 : 2030년
131억 6,000만 달러
CAGR : 2025-2030년
9.14%
성장 속도가 가장 빠른 부문
가구 및 목재
최대 시장
아시아태평양
주요 시장 성장 촉진요인
주요 시장 과제
주요 시장 동향
목차
제1장 개요
제2장 조사 방법
제3장 주요 요약
제4장 고객의 소리
제5장 세계의 소프트 터치 폴리우레탄 코팅 시장 전망
시장 규모와 예측
금액별
시장 점유율과 예측
제품 유형별(2 K, UV)
기재 유형별(수성, 용제계)
용도별(가구 및 목재, 전기 및 전자기기, 운송 및 자동차, 기타)
지역별
기업별(2024년)
시장 맵
제6장 북미의 소프트 터치 폴리우레탄 코팅 시장 전망
시장 규모와 예측
시장 점유율과 예측
북미 : 국가별 분석
미국
캐나다
멕시코
제7장 유럽의 소프트 터치 폴리우레탄 코팅 시장 전망
시장 규모와 예측
시장 점유율과 예측
유럽 : 국가별 분석
독일
프랑스
영국
이탈리아
스페인
제8장 아시아태평양의 소프트 터치 폴리우레탄 코팅 시장 전망
시장 규모와 예측
시장 점유율과 예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
제9장 중동 및 아프리카의 소프트 터치 폴리우레탄 코팅 시장 전망
시장 규모와 예측
시장 점유율과 예측
중동 및 아프리카 : 국가별 분석
사우디아라비아
아랍에미리트(UAE)
남아프리카공화국
제10장 남미의 소프트 터치 폴리우레탄 코팅 시장 전망
시장 규모와 예측
시장 점유율과 예측
남미 : 국가별 분석
브라질
콜롬비아
아르헨티나
제11장 시장 역학
성장 촉진요인
과제
제12장 시장 동향과 발전
인수합병(M&A)
제품 출시
최근 동향
제13장 세계의 소프트 터치 폴리우레탄 코팅 시장 : SWOT 분석
제14장 Porter의 Five Forces 분석
업계내 경쟁
신규 참여 가능성
공급업체의 힘
고객의 힘
대체품의 위협
제15장 경쟁 구도
The Sherwin-Williams Company
Akzo Nobel NV
PPG Industries UK Ltd
Axalta Coating Systems LLC
Rust-Oleum Inc.
Aexcel Corporation
Jotun A/S
제16장 전략적 제안
제17장 회사 소개 및 면책조항
LSH
영문 목차
영문목차
The Global Soft-Touch Polyurethane Coatings Market, valued at USD 7.79 Billion in 2024, is projected to experience a CAGR of 9.14% to reach USD 13.16 Billion by 2030. Soft-touch polyurethane coatings are advanced surface treatments formulated from polyurethane dispersions, designed to impart a desirable tactile feel, enhanced scratch resistance, and an appealing matte finish to various substrates. The market's growth is primarily driven by the escalating industrial demand for products offering a premium sensory experience and superior durability, particularly evident in the automotive interiors, consumer electronics, and luxury packaging sectors. These coatings enable manufacturers to differentiate products by providing a sophisticated look and feel, even on economically viable materials.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 7.79 Billion
Market Size 2030
USD 13.16 Billion
CAGR 2025-2030
9.14%
Fastest Growing Segment
Furniture & Wood
Largest Market
Asia Pacific
Key Market Drivers
The increasing demand for premium aesthetic and tactile finishes significantly propels the global soft-touch polyurethane coatings market. Consumers increasingly seek products that provide a superior sensory experience and a perceived higher quality through their tactile properties, motivating manufacturers across various sectors to adopt these specialized coatings. Such finishes enhance product appeal by delivering a luxurious feel and improved grip, differentiating items in competitive markets. For instance, according to Industry Today, in September 2025, Covestro reported a 14% year-on-year increase in its Bayhydur line across South Korea and China, reflecting a clear preference for ergonomic, tactile finishes in consumer electronics. This broad market impetus is a key contributor to the overall market expansion.
Key Market Challenges
The market for soft-touch polyurethane coatings confronts a significant challenge stemming from the volatility of raw material prices. Key chemical components, including polyols and isocyanates, are derived from petrochemical feedstocks. This reliance renders their supply and pricing susceptible to fluctuations in the global crude oil and energy markets, directly resulting in unpredictable production costs for coating manufacturers. Such instability in input costs directly hampers the growth of the Global Soft-Touch Polyurethane Coatings Market by compressing profit margins for producers and hindering competitive pricing strategies.
Key Market Trends
The increasing adoption of sustainable and eco-friendly formulations represents a significant trend in the Global Soft-Touch Polyurethane Coatings Market, driven by evolving environmental regulations and consumer demand for responsible products. This shift emphasizes reducing the environmental footprint of coatings through bio-based raw materials, lower volatile organic compound content, and improved production processes. The World Coatings Council's Sustainability Report highlights the global industry's ongoing efforts to advance sustainable technologies, underscoring this commitment. Companies are actively developing solutions; according to BASF Coatings, in May 2025, their portfolio of over 250 biomass-balanced products facilitated the reduction of approximately 8 million kilograms of CO2 emissions in 2024, demonstrating tangible progress in eco-friendly offerings.
Key Market Players
The Sherwin-Williams Company
Akzo Nobel NV
PPG Industries UK Ltd
Axalta Coating Systems LLC
Rust-Oleum Inc.
Aexcel Corporation
Jotun A/S
Report Scope:
In this report, the Global Soft-Touch Polyurethane Coatings Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Soft-Touch Polyurethane Coatings Market, By Product Type:
2K
UV
Soft-Touch Polyurethane Coatings Market, By Base Type:
Water-based
Solvent-based
Soft-Touch Polyurethane Coatings Market, By End Use:
Furniture & Wood
Electrical & Electronics
Transport & Automotive
Others
Soft-Touch Polyurethane Coatings Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Soft-Touch Polyurethane Coatings Market.
Available Customizations:
Global Soft-Touch Polyurethane Coatings Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Soft-Touch Polyurethane Coatings Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (2K, UV)
5.2.2. By Base Type (Water-based, Solvent-based)
5.2.3. By End Use (Furniture & Wood, Electrical & Electronics, Transport & Automotive, Others)
5.2.4. By Region
5.2.5. By Company (2024)
5.3. Market Map
6. North America Soft-Touch Polyurethane Coatings Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.2. By Base Type
6.2.3. By End Use
6.2.4. By Country
6.3. North America: Country Analysis
6.3.1. United States Soft-Touch Polyurethane Coatings Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Product Type
6.3.1.2.2. By Base Type
6.3.1.2.3. By End Use
6.3.2. Canada Soft-Touch Polyurethane Coatings Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Product Type
6.3.2.2.2. By Base Type
6.3.2.2.3. By End Use
6.3.3. Mexico Soft-Touch Polyurethane Coatings Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Product Type
6.3.3.2.2. By Base Type
6.3.3.2.3. By End Use
7. Europe Soft-Touch Polyurethane Coatings Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Base Type
7.2.3. By End Use
7.2.4. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Soft-Touch Polyurethane Coatings Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Product Type
7.3.1.2.2. By Base Type
7.3.1.2.3. By End Use
7.3.2. France Soft-Touch Polyurethane Coatings Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Product Type
7.3.2.2.2. By Base Type
7.3.2.2.3. By End Use
7.3.3. United Kingdom Soft-Touch Polyurethane Coatings Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Product Type
7.3.3.2.2. By Base Type
7.3.3.2.3. By End Use
7.3.4. Italy Soft-Touch Polyurethane Coatings Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Product Type
7.3.4.2.2. By Base Type
7.3.4.2.3. By End Use
7.3.5. Spain Soft-Touch Polyurethane Coatings Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Product Type
7.3.5.2.2. By Base Type
7.3.5.2.3. By End Use
8. Asia Pacific Soft-Touch Polyurethane Coatings Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Base Type
8.2.3. By End Use
8.2.4. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Soft-Touch Polyurethane Coatings Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Product Type
8.3.1.2.2. By Base Type
8.3.1.2.3. By End Use
8.3.2. India Soft-Touch Polyurethane Coatings Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Product Type
8.3.2.2.2. By Base Type
8.3.2.2.3. By End Use
8.3.3. Japan Soft-Touch Polyurethane Coatings Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Product Type
8.3.3.2.2. By Base Type
8.3.3.2.3. By End Use
8.3.4. South Korea Soft-Touch Polyurethane Coatings Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Product Type
8.3.4.2.2. By Base Type
8.3.4.2.3. By End Use
8.3.5. Australia Soft-Touch Polyurethane Coatings Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Product Type
8.3.5.2.2. By Base Type
8.3.5.2.3. By End Use
9. Middle East & Africa Soft-Touch Polyurethane Coatings Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Base Type
9.2.3. By End Use
9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Soft-Touch Polyurethane Coatings Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Product Type
9.3.1.2.2. By Base Type
9.3.1.2.3. By End Use
9.3.2. UAE Soft-Touch Polyurethane Coatings Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Product Type
9.3.2.2.2. By Base Type
9.3.2.2.3. By End Use
9.3.3. South Africa Soft-Touch Polyurethane Coatings Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Product Type
9.3.3.2.2. By Base Type
9.3.3.2.3. By End Use
10. South America Soft-Touch Polyurethane Coatings Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type
10.2.2. By Base Type
10.2.3. By End Use
10.2.4. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Soft-Touch Polyurethane Coatings Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Product Type
10.3.1.2.2. By Base Type
10.3.1.2.3. By End Use
10.3.2. Colombia Soft-Touch Polyurethane Coatings Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Product Type
10.3.2.2.2. By Base Type
10.3.2.2.3. By End Use
10.3.3. Argentina Soft-Touch Polyurethane Coatings Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Product Type
10.3.3.2.2. By Base Type
10.3.3.2.3. By End Use
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Global Soft-Touch Polyurethane Coatings Market: SWOT Analysis
