소프트 터치 폴리우레탄 코팅 시장 보고서(2026년)
Soft Touch Polyurethane Coatings Global Market Report 2026
상품코드 : 1927240
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

소프트 터치 폴리우레탄 코팅 시장 규모는 최근 현저한 성장을 이루고 있습니다. 2025년 114억 3,000만 달러에서 2026년에는 124억 달러에 이르고, CAGR 8.5%로 성장할 전망입니다. 지난 몇 년간의 성장은 자동차 인테리어 커스터마이징 확대, 가구 제조 확대, 고급 소비재 마감재에 대한 수요 증가, 폴리우레탄 분산 기술의 가용성, 인테리어 리노베이션 활동 증가에 기인하는 것으로 보입니다.

소프트 터치 폴리우레탄 코팅 시장 규모는 향후 몇 년간 강력한 성장이 전망됩니다. 2030년에는 167억 8,000만 달러에 이르고, CAGR은 7.9%를 나타낼 전망입니다. 예측 기간 동안 성장 요인으로는 지속 가능한 도료 배합의 채택 확대, 전기자동차 내장재 수요 증가, 고급 가구 생산 확대, 전자제품 인클로저 사용 증가, 첨단 도료 기술에 대한 투자 확대 등을 꼽을 수 있습니다. 예측 기간의 주요 동향으로는 고급 인테리어 도료의 채택 증가, 스크래치 방지 소프트 터치 표면에 대한 수요 증가, 자동차 인테리어 용도에서의 사용 확대, 수성 폴리우레탄 시스템의 확대, 자외선 및 내열성에 대한 집중 강화 등이 있습니다.

자동차 산업의 확대는 소프트 터치 폴리우레탄 코팅 시장의 성장을 견인할 것으로 예측됩니다. 급속한 도시화와 세계 자동차 제조업체의 신흥 시장 진출이 산업 성장을 가속하는 주요 요인입니다. 정부의 강력한 지원으로 이 분야는 제조업의 틀 안에서 독자적인 발전을 이루었습니다. 이러한 자동차 산업의 성장은 소프트 터치 폴리우레탄 코팅 시장이 고객 경험을 향상시킬 수 있는 첨단 제품을 생산할 수 있는 원동력이 되고 있습니다. 예를 들어, 프랑스에 본부를 둔 국제자동차공업협회(OICA)는 2023년 세계 자동차 생산량이 2022년 8,501만 6,728대에서 증가하여 9,354만 6,599대에 달할 것으로 보고하고 있습니다. 따라서 자동차 부문의 성장이 소프트 터치 폴리우레탄 코팅 시장을 주도하고 있습니다.

소프트 터치 폴리우레탄 코팅 시장의 주요 기업들은 경쟁력 강화를 위해 혁신적인 페인트 보호 필름(PPF) 솔루션 개발에 주력하고 있습니다. PPF는 차량 외장면에 시공되는 열가소성 우레탄 필름으로 돌가루, 벌레 사체, 도로 파편, 새똥 등의 오염물질로부터 보호하는 층으로 작용합니다. 이 전략은 자동차 표면을 종합적으로 보호하는 것을 목표로 합니다. 2023년 5월, 독일을 대표하는 화학 기업 코베스트로 AG는 완벽한 보호 개념을 강조한 '데스모판 UP TPU 시리즈'를 발표했습니다. 이 고성능 열가소성 폴리우레탄(TPU) 시리즈는 도장 보호 필름(PPF)을 위해 특별히 설계되었습니다. Desmopan UP TPU 시리즈는 자동차 표면 코팅에 내구성, 적응성, 미관을 제공하도록 설계되었습니다. 데스모판 UP의 주요 특징으로는 높은 자외선 내구성, 가수분해 및 화학약품에 대한 내성, 우수한 광학 투명성을 들 수 있습니다. 이러한 특성으로 인해 장기적인 성능 유지, 내후성, 내충격성, 자동차 표면의 효과적인 보호를 보장합니다. 또한, 데스모팬 UP의 다재다능함으로 복잡한 디자인이나 다양한 차량 표면 형상에도 쉽게 적응할 수 있으며, 도장 보호를 위한 종합적인 솔루션을 제공합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 공급망 분석

제4장 세계 시장 동향과 전략

제5장 최종 이용 산업 시장 분석

제6장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세의 영향, 관세 전쟁과 무역 보호주의의 공급망에 대한 영향, 코로나 팬데믹이 시장에 미치는 영향을 포함한 거시경제 시나리오

제7장 세계 전략 분석 프레임워크, 현재 시장 규모, 시장 비교 및 성장률 분석

제8장 세계 전체 시장(TAM) 규모

제9장 시장 세분화

제10장 지역별/국가별 분석

제11장 아시아태평양 시장

제12장 중국 시장

제13장 인도 시장

제14장 일본 시장

제15장 호주 시장

제16장 인도네시아 시장

제17장 한국 시장

제18장 대만 시장

제19장 동남아시아 시장

제20장 서유럽 시장

제21장 영국 시장

제22장 독일 시장

제23장 프랑스 시장

제24장 이탈리아 시장

제25장 스페인 시장

제26장 동유럽 시장

제27장 러시아 시장

제28장 북미 시장

제29장 미국 시장

제30장 캐나다 시장

제31장 남미 시장

제32장 브라질 시장

제33장 중동 시장

제34장 아프리카 시장

제35장 시장 규제 상황과 투자환경

제36장 경쟁 구도와 기업 개요

제37장 기타 주요 기업 및 혁신 기업

제38장 세계 시장 경쟁 벤치마킹과 대시보드

제39장 주요 인수합병(M&A)

제40장 시장 잠재력이 높은 국가, 부문, 전략

제41장 부록

LSH
영문 목차

영문목차

Soft-Touch Polyurethane Coatings are innovative coatings crafted from polyurethane dispersion, available in solvent-based and water-based formulations. These coatings provide a velvety texture to surfaces while offering exceptional scratch, heat, and chemical resistance. Widely used across automotive, interior wood, aircraft interiors, and other applications, they elevate objects by delivering a premium feel and added protection against UV damage and scratches.

These coatings primarily come in two base types such as water-based and solvent-based. Water-based variants utilize water as their primary solvent, showcasing an eco-friendly approach. The Soft-Touch Polyurethane Coatings are available in 2K and UV versions, suitable for diverse applications including automotive, aerospace, electronics, furniture, packaging, and more.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are influencing the soft touch polyurethane coatings market by increasing costs of imported resins, additives, curing agents, and coating formulation chemicals. Automotive and furniture manufacturers in Europe and North America are most affected due to reliance on imported specialty raw materials, while Asia-Pacific faces cost pressures in export-oriented coatings production. These tariffs are increasing coating system prices and impacting margins. However, they are also encouraging local resin production, development of water-based alternatives, and regional formulation capabilities.

The soft touch polyurethane coatings market research report is one of a series of new reports from The Business Research Company that provides soft touch polyurethane coatings market statistics, including soft touch polyurethane coatings industry global market size, regional shares, competitors with a soft touch polyurethane coatings market share, detailed soft touch polyurethane coatings market segments, market trends and opportunities, and any further data you may need to thrive in the soft touch polyurethane coatings industry. This soft touch polyurethane coatings market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The soft touch polyurethane coatings market size has grown strongly in recent years. It will grow from $11.43 billion in 2025 to $12.4 billion in 2026 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to growth of automotive interior customization, expansion of furniture manufacturing, increasing demand for premium consumer goods finishes, availability of polyurethane dispersion technologies, rising interior renovation activities.

The soft touch polyurethane coatings market size is expected to see strong growth in the next few years. It will grow to $16.78 billion in 2030 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to growing adoption of sustainable coating formulations, rising demand from electric vehicle interiors, expansion of high-end furniture production, increasing use in electronic device casings, growing investments in advanced coating technologies. Major trends in the forecast period include increasing adoption of premium interior coatings, rising demand for scratch-resistant soft-touch surfaces, growing use in automotive interior applications, expansion of water-based polyurethane systems, enhanced focus on uv and heat resistance.

The expansion of the automotive industry is expected to drive the growth of the soft-touch polyurethane coatings market. Rapid urbanization and global automakers' expansion into emerging markets are key factors fueling industry growth. Strong government support has further enabled the sector to develop uniquely within the manufacturing landscape. This growth in the automotive industry encourages the soft-touch polyurethane coatings market to create advanced products that enhance customer experience. For example, in 2023, the Organisation Internationale des Constructeurs d'Automobiles (OICA), a France-based international association of automobile manufacturers, reported that global vehicle production reached 93,546,599 units, up from 85,016,728 units in 2022. Therefore, growth in the automotive sector is driving the soft-touch polyurethane coatings market.

Major companies in the soft-touch polyurethane coatings market are focusing on the development of innovative paint protection film solutions to enhance their competitiveness. Paint Protection Film (PPF) is a thermoplastic urethane film applied to a vehicle's exterior surfaces, serving as a protective layer against various elements such as stone chips, bug splatter, road debris, and contaminants like bird droppings. This strategy aims to offer comprehensive protection for automotive surfaces. In May 2023, Covestro AG, a prominent Germany-based chemicals company, introduced the Desmopan UP TPU series, emphasizing the concept of complete protection. This high-performance Thermoplastic Polyurethane (TPU) series is specifically engineered for paint protection films (PPF). The Desmopan UP TPU series is designed to provide durability, adaptability, and aesthetics for automotive surface coatings. Notable features of Desmopan UP include high UV durability, resistance to hydrolysis and chemicals, and high optical clarity. The TPU's properties contribute to long-lasting performance, weather resistance, and impact resistance, ensuring effective protection for automotive surfaces. Furthermore, Desmopan UP's versatility allows it to adapt to complex designs and surfaces of different vehicles with ease, providing a comprehensive solution for paint protection.

In February 2024, BASF, a Germany-based chemicals company, entered into a collaboration with INEOS Automotive. This partnership aims to develop sustainable refinishing solutions and advanced digital color matching technologies, further enhancing their collaboration to foster innovation within the automotive industry. INEOS Automotive is a UK-based company operating in the automotive sector.

Major companies operating in the soft touch polyurethane coatings market are PPG Industries Inc., Akzo Nobel N.V., BASF SE, Covestro AG, Axalta Coating Systems, The Sherwin-Williams Company, Kansai Paint Co., Ltd., Nippon Paint Holdings Co., Ltd., Jotun Group, Hempel A/S, Berger Paints India Limited, RPM International Inc., Allnex Group, Beckers Group, Asian Paints Limited, Masco Corporation, ICA Group, Teknos Group, Mankiewicz Gebr. & Co. (GmbH & Co. KG), Sika AG

Asia-Pacific was the largest region in the soft-touch polyurethane coatings market in 2025. The regions covered in the soft touch polyurethane coatings market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the soft touch polyurethane coatings market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The soft-touch polyurethane coatings market consists of sales of soft-touch polyurethane coatings that provide excellent scratch and stain resistance. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Soft Touch Polyurethane Coatings Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses soft touch polyurethane coatings market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for soft touch polyurethane coatings ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The soft touch polyurethane coatings market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.

Table of Contents

1. Executive Summary

2. Soft Touch Polyurethane Coatings Market Characteristics

3. Soft Touch Polyurethane Coatings Market Supply Chain Analysis

4. Global Soft Touch Polyurethane Coatings Market Trends And Strategies

5. Soft Touch Polyurethane Coatings Market Analysis Of End Use Industries

6. Soft Touch Polyurethane Coatings Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Soft Touch Polyurethane Coatings Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

8. Global Soft Touch Polyurethane Coatings Total Addressable Market (TAM) Analysis for the Market

9. Soft Touch Polyurethane Coatings Market Segmentation

10. Soft Touch Polyurethane Coatings Market Regional And Country Analysis

11. Asia-Pacific Soft Touch Polyurethane Coatings Market

12. China Soft Touch Polyurethane Coatings Market

13. India Soft Touch Polyurethane Coatings Market

14. Japan Soft Touch Polyurethane Coatings Market

15. Australia Soft Touch Polyurethane Coatings Market

16. Indonesia Soft Touch Polyurethane Coatings Market

17. South Korea Soft Touch Polyurethane Coatings Market

18. Taiwan Soft Touch Polyurethane Coatings Market

19. South East Asia Soft Touch Polyurethane Coatings Market

20. Western Europe Soft Touch Polyurethane Coatings Market

21. UK Soft Touch Polyurethane Coatings Market

22. Germany Soft Touch Polyurethane Coatings Market

23. France Soft Touch Polyurethane Coatings Market

24. Italy Soft Touch Polyurethane Coatings Market

25. Spain Soft Touch Polyurethane Coatings Market

26. Eastern Europe Soft Touch Polyurethane Coatings Market

27. Russia Soft Touch Polyurethane Coatings Market

28. North America Soft Touch Polyurethane Coatings Market

29. USA Soft Touch Polyurethane Coatings Market

30. Canada Soft Touch Polyurethane Coatings Market

31. South America Soft Touch Polyurethane Coatings Market

32. Brazil Soft Touch Polyurethane Coatings Market

33. Middle East Soft Touch Polyurethane Coatings Market

34. Africa Soft Touch Polyurethane Coatings Market

35. Soft Touch Polyurethane Coatings Market Regulatory and Investment Landscape

36. Soft Touch Polyurethane Coatings Market Competitive Landscape And Company Profiles

37. Soft Touch Polyurethane Coatings Market Other Major And Innovative Companies

38. Global Soft Touch Polyurethane Coatings Market Competitive Benchmarking And Dashboard

39. Key Mergers And Acquisitions In The Soft Touch Polyurethane Coatings Market

40. Soft Touch Polyurethane Coatings Market High Potential Countries, Segments and Strategies

41. Appendix

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