아유르베다 목 관리 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측, 제품별, 유통 채널별, 지역별, 경쟁별(2020-2030년)
Ayurvedic Throat Care Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Distribution Channel, By Region and Competition, 2020-2030F
상품코드:1807327
리서치사:TechSci Research
발행일:2025년 08월
페이지 정보:영문 185 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
아유르베다 목 관리 세계 시장은 2024년에 4억 2,048만 달러로 평가되었고, 2030년에는 CAGR 4.33%로 5억 3,607만 달러에 이를 것으로 예측됩니다.
이러한 변화는 주로 합성 의약품과 관련된 잠재적 부작용에 대한 인식이 높아지고 전통 의학 시스템, 특히 아유르베다에 대한 선호도가 높아짐에 따른 것입니다. 그 결과, 허브 시럽, 가글, 가글액, 차 등 아유르베다의 목 케어 제품들은 안전성, 효과, 장기적인 효능을 인정받으며 인기를 끌고 있습니다.
시장 개요
예측 기간
2026-2030년
시장 규모 : 2024년
4억 2,048만 달러
시장 규모 : 2030년
5억 3,607만 달러
CAGR : 2025-2030년
4.33%
급성장 부문
시럽
최대 시장
북미
이러한 시장 확대에 박차를 가하고 있는 주요 요인 중 하나는 전 세계적으로 건강에 대한 관심이 높아지고 있다는 점입니다. 오늘날의 소비자들은 더 많은 정보를 얻고, 몸에 좋고 유해한 화학물질이 없는 대안을 찾게 되었습니다. 유망한 성장 전망에도 불구하고, 시장은 국가별로 통일된 규제 기준과 제품 표준화가 없는 등의 문제에 직면해 있으며, 이는 소비자의 신뢰에 영향을 미쳐 대규모 보급에 걸림돌이 되고 있습니다.
Global Ayurvedic Throat Care Market was valued at USD 420.48 Million in 2024 and is expected to reach USD 536.07 Million by 2030 with a CAGR of 4.33%. The shift is primarily driven by a growing awareness of the potential side effects linked to synthetic medications and an expanding preference for traditional medicine systems, particularly Ayurveda. As a result, Ayurvedic throat care products, including herbal syrups, lozenges, gargles, and teas, are gaining traction due to their perceived safety, efficacy, and long-term benefits.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 420.48 Million
Market Size 2030
USD 536.07 Million
CAGR 2025-2030
4.33%
Fastest Growing Segment
Syrups
Largest Market
North America
One of the key factors fueling this market expansion is the rising global health consciousness. Consumers today are more informed and selective, seeking alternatives that are gentle on the body and free from harmful chemicals. Despite the promising growth outlook, the market faces challenges such as the lack of uniform regulatory standards and product standardization across different countries, which can affect consumer confidence and hinder large-scale adoption.
Key Market Drivers
Growth in Healthcare Industry
The global healthcare industry has witnessed significant expansion in recent years, fueled by increasing health awareness, rising healthcare expenditure, and a growing emphasis on preventive and holistic wellness. The global healthcare industry generates annual sales exceeding USD 4 trillion. The most significant and lucrative segments are pharmaceuticals and biotechnology, with revenues approaching USD 850 billion, followed by medical technology and diagnostics, which surpass USD 400 billion. This surge has directly contributed to the growth of the Ayurvedic throat care market, as consumers and healthcare providers alike seek natural and sustainable alternatives to conventional treatments.
As chronic respiratory conditions, seasonal allergies, and throat infections continue to rise globally, there is an increasing demand for safe, non-invasive, and side-effect-free remedies. Strep throat, a bacterial infection, accounts for approximately 25% of cases in children and 10% in adults. Less common causes include other bacteria such as gonococcus, fungal infections, irritants like smoke, allergies, and gastroesophageal reflux disease. Ayurveda, with its centuries-old tradition of using herbal formulations for throat care, is gaining traction as a credible and effective solution. Products such as Ayurvedic cough syrups, lozenges, gargles, and herbal teas are experiencing heightened demand, especially in emerging economies where traditional medicine is deeply rooted.
Key Market Challenges
Quality Control and Standardization
Quality control and standardization present significant challenges in the Global Ayurvedic Throat Care Market, impacting both consumer confidence and market growth. Unlike conventional pharmaceuticals, Ayurvedic products are derived from natural herbs and botanical extracts, which can vary in potency and composition depending on factors such as cultivation practices, geographic origin, and harvesting methods. This inherent variability makes it difficult to ensure consistent product quality across different batches and brands.
Furthermore, the absence of universally accepted regulatory frameworks and standardized testing protocols for Ayurvedic products exacerbates the problem. Regulatory requirements for herbal medicines differ widely across countries, leading to inconsistencies in product approval processes and quality benchmarks. This lack of harmonization creates barriers for manufacturers seeking to expand into international markets and complicates efforts to assure consumers of product safety and efficacy.
Key Market Trends
Rising Demand for Natural Remedies
One of the most prominent trends driving the global Ayurvedic throat care market is the rising consumer preference for natural and herbal remedies. Approximately 70% of the global population in developing countries relies on herbal medicinal products as their primary source of healthcare. Over the past decade, there has been significant growth in the demand for herbal therapies, driven by their accessibility through traditional healers and widespread commercial availability in many countries, including Malaysia. Increasing awareness about the potential side effects of synthetic pharmaceuticals, coupled with a growing inclination towards holistic health, has significantly boosted demand for Ayurvedic products.
Consumers today are more informed and cautious about the ingredients in their healthcare products. This has led to a marked shift toward treatments that harness the power of natural herbs and plant-based formulations, which are perceived as safer, gentler, and more sustainable. Ayurvedic throat care products, such as herbal syrups, lozenges, and throat sprays, align perfectly with this consumer mindset, offering effective relief with minimal adverse effects.
Key Market Players
Zandu Care
Himalaya Wellness
Charak Pharma
Baidyanath Group
Asvins Lifecare
Multani Kuka
Maharishi Ayurveda
Hamdard
Kottakkal Arya Vaidya Sala
Honeywise
Report Scope
In this report, the Global Ayurvedic Throat Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Ayurvedic Throat Care Market, By Product:
Syrups
Lozenges
Tablets/Capsules
Oils & Nasya Drops
Teas/Kadha
Sprays
Balms & Rubs
Ayurvedic Throat Care Market, By Distribution Channel:
Pharmacies
Supermarkets
Online
Others
Ayurvedic Throat Care Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Ayurvedic Throat Care Market.
Available Customizations:
Global Ayurvedic Throat Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, and Trends
4. Impact of COVID-19 on Global Ayurvedic Throat Care Market
