한글목차

세계의 대체 의료 시장은 2024년에는 1,622억 1,000만 달러에 달하며, 2030년에는 2,486억 달러에 달하며, CAGR 7.35%로 성장할 것으로 예측됩니다.

이 시장은 소비자들이 종합적이고 예방적인 건강관리 접근법에 점점 더 많은 관심을 기울이면서 강력한 성장을 목격하고 있습니다. 침술, 자연요법, 약초요법, 요가, 명상 등 보완대체의학(CAM)은 개인화되고 자연스러운 매력으로 인기를 끌고 있습니다. 만성질환과 생활습관병이 증가함에 따라 장기적인 건강 증진과 자기 관리를 지원하는 웰니스 중심의 대체의학을 찾는 움직임이 개인을 중심으로 확산되고 있으며, CAM에 대한 과학적 검증과 실무자들의 지지가 증가함에 따라 다양한 계층에서 폭넓게 받아들여지고 있습니다. 또한 통합의료 모델이 보편화되면서 병원에서는 CAM을 기존 치료와 병행하여 CAM을 도입하고 있습니다. 허브 보충제, 아로마테라피 제품, 아유르베다 및 중국 전통 의학 같은 전통 시스템에 대한 수요는 포장, 온라인 판매, 가상 안내 및 개인 맞춤형 치료 계획을 제공하는 모바일 웰니스 플랫폼의 혁신에 힘입어 성장하고 있습니다.

시장 성장 촉진요인

만성질환 및 스트레스 관련 건강 문제 증가

주요 시장 이슈

표준화된 규제와 품질관리의 부재

주요 시장 동향

CAM을 기존 의료 시스템에 통합하는 방법

목차

제1장 개요

제2장 조사 방법

제3장 개요

제4장 고객의 소리

제5장 세계의 대체 의료 시장 전망

• 시장 규모·예측
  • 금액별
• 시장 점유율·예측
  • 개입 방법별(전통적 대체 의료/식물 요법, 마인드 힐링, 보디 힐링, 외부 에너지, 아로마테라피)
  • 유통 방법별(직판, E-Commerce, 통신 판매)
  • 기업별(2024년)
  • 지역별
• 시장 맵

제6장 북미의 대체 의료 시장 전망

• 시장 규모·예측
• 시장 점유율·예측
• 북미 : 국가별 분석
  • 미국
  • 멕시코
  • 캐나다

제7장 유럽의 대체 의료 시장 전망

• 시장 규모·예측
• 시장 점유율·예측
• 유럽 : 국가별 분석
  • 프랑스
  • 독일
  • 영국
  • 이탈리아
  • 스페인

제8장 아시아태평양의 대체 의료 시장 전망

• 시장 규모·예측
• 시장 점유율·예측
• 아시아태평양 : 국가별 분석
  • 중국
  • 인도
  • 한국
  • 일본
  • 호주

제9장 남미의 대체 의료 시장 전망

• 시장 규모·예측
• 시장 점유율·예측
• 남미 : 국가별 분석
  • 브라질
  • 아르헨티나
  • 콜롬비아

제10장 중동 및 아프리카의 대체 의료 시장 전망

• 시장 규모·예측
• 시장 점유율·예측
• 중동 및 아프리카 : 국가별 분석
  • 남아프리카공화국
  • 사우디아라비아
  • 아랍에미리트

제11장 시장 역학

• 촉진요인
• 과제

제12장 시장 동향과 발전

• 합병과 인수
• 제품 출시
• 최근 동향

제13장 혼란 : 분쟁, 팬데믹, 무역장벽

제14장 Porter's Five Forces 분석

• 업계내 경쟁
• 신규 참여의 가능성
• 공급업체의 힘
• 고객의 힘
• 대체품의 위협

제15장 경쟁 구도

• Columbia Nutritional, LLC
• Nordic Nutraceuticals A/S
• Ramamani Iyengar Memorial Yoga Institute
• The Healing Company Ltd.
• John Schumacher Unity Woods Yoga Centre
• Sheng Chang Pharmaceutical Company
• Pure Encapsulations, LLC
• Herb Pharm, LLC
• AYUSH Ayurvedic Pte Ltd.
• Gaia Herbs, Inc.

제16장 전략적 제안

제17장 조사회사 소개·면책사항

영문목차

The Global Alternative Medicine Market was valued at USD 162.21 Billion in 2024 and is projected to reach USD 248.60 Billion by 2030, growing at a CAGR of 7.35%. This market is witnessing strong growth as consumers increasingly gravitate toward holistic and preventive healthcare approaches. Complementary and Alternative Medicine (CAM) therapies-such as acupuncture, naturopathy, herbal remedies, yoga, and meditation-are gaining traction due to their personalized, natural appeal. Rising cases of chronic and lifestyle-related diseases are prompting individuals to explore wellness-focused alternatives that support long-term health improvement and self-care. As scientific validation and practitioner endorsement of CAM therapies grow, broader acceptance is being observed across various demographics. Additionally, integrative healthcare models are becoming more common, with hospitals incorporating CAM alongside conventional treatments. Demand for herbal supplements, aromatherapy products, and traditional systems like Ayurveda and Traditional Chinese Medicine is growing, supported by innovations in packaging, online distribution, and mobile wellness platforms offering virtual guidance and personalized treatment plans.

Key Market Drivers

Increase in Chronic and Stress-Related Health Conditions

The growing incidence of chronic and stress-induced health issues is a major factor fueling the Global Alternative Medicine Market. Chronic illnesses-such as cardiovascular disease, diabetes, arthritis, and respiratory disorders-are on the rise globally, particularly in the U.S. where six in ten adults are affected by at least one chronic condition, and four in ten have multiple. These persistent health challenges often require continuous care, leading many to pursue alternative therapies that offer holistic management with fewer side effects.

Simultaneously, stress-related conditions are escalating due to modern lifestyle pressures. The American Psychological Association reported that 77% of Americans experience physical symptoms linked to stress, while 73% report psychological effects like anxiety or depression. As a result, there is growing interest in mind-body interventions such as guided meditation, herbal remedies, acupuncture, and mindfulness practices. These therapies provide non-pharmacological options that are both accessible and aligned with wellness goals, particularly among younger, health-conscious individuals seeking preventive and integrative solutions.

Key Market Challenges

Lack of Standardized Regulations and Quality Control

A major hurdle in the Global Alternative Medicine Market is the absence of uniform regulations and quality standards across international markets. Regulatory disparities create confusion among consumers, healthcare providers, and manufacturers, limiting confidence and adoption. Unlike pharmaceutical drugs, many CAM products-especially herbal and botanical supplements-are not subject to consistent safety, efficacy, or labeling requirements. This inconsistency complicates product approval and market entry, especially in regions with stringent health and safety laws. The lack of harmonized guidelines also restricts large-scale commercialization and global expansion, posing significant barriers to both innovation and consumer protection in the sector.

Key Market Trends

Integration of CAM into Conventional Healthcare Systems

The integration of Complementary and Alternative Medicine (CAM) into mainstream healthcare is a growing trend aimed at providing comprehensive, patient-centered care. In the U.S., the Department of Veterans Affairs has broadened its use of Complementary and Integrative Health (CIH) approaches to support mental health, pain relief, and wellness among veterans. This reflects a broader shift toward blending CAM with standard medical practices.

Policy and research efforts are also backing this trend. In 2023, the U.S. Department of Health and Human Services collaborated with federal agencies to roll out a national strategy addressing chronic diseases and food insecurity. The plan emphasizes "Food Is Medicine" concepts, aligning closely with CAM principles to enhance health outcomes. Such developments underscore growing institutional support for CAM as part of a holistic approach to healthcare.

Key Market Players

• Columbia Nutritional, LLC
• Nordic Nutraceuticals A/S
• Ramamani Iyengar Memorial Yoga Institute
• The Healing Company Ltd.
• John Schumacher Unity Woods Yoga Centre
• Sheng Chang Pharmaceutical Company
• Pure Encapsulations, LLC
• Herb Pharm, LLC
• AYUSH Ayurvedic Pte Ltd.
• Gaia Herbs, Inc.

Report Scope:

In this report, the Global Alternative Medicine Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Alternative Medicine Market, By Intervention:

• Traditional Alternative Medicine/Botanicals
• Mind Healing
• Body Healing
• External Energy
• Aromatherapy

Alternative Medicine Market, By Distribution Method:

• Direct Sales
• E-sales
• Distance Correspondence

Alternative Medicine Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Alternative Medicine Market.

Available Customizations:

Global Alternative Medicine Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Alternative Medicine Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Intervention (Traditional Alternative Medicine/Botanicals, Mind Healing, Body Healing, External Energy, Aromatherapy)
  • 5.2.2. By Distribution Method (Direct Sales, E-sales, Distance Correspondence)
  • 5.2.3. By Company (2024)
  • 5.2.4. By Region
• 5.3. Market Map

6. North America Alternative Medicine Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Intervention
  • 6.2.2. By Distribution Method
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Alternative Medicine Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Intervention
      • 6.3.1.2.2. By Distribution Method
  • 6.3.2. Mexico Alternative Medicine Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Intervention
      • 6.3.2.2.2. By Distribution Method
  • 6.3.3. Canada Alternative Medicine Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Intervention
      • 6.3.3.2.2. By Distribution Method

7. Europe Alternative Medicine Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Intervention
  • 7.2.2. By Distribution Method
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Alternative Medicine Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Intervention
      • 7.3.1.2.2. By Distribution Method
  • 7.3.2. Germany Alternative Medicine Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Intervention
      • 7.3.2.2.2. By Distribution Method
  • 7.3.3. United Kingdom Alternative Medicine Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Intervention
      • 7.3.3.2.2. By Distribution Method
  • 7.3.4. Italy Alternative Medicine Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Intervention
      • 7.3.4.2.2. By Distribution Method
  • 7.3.5. Spain Alternative Medicine Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Intervention
      • 7.3.5.2.2. By Distribution Method

8. Asia-Pacific Alternative Medicine Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Intervention
  • 8.2.2. By Distribution Method
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Alternative Medicine Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Intervention
      • 8.3.1.2.2. By Distribution Method
  • 8.3.2. India Alternative Medicine Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Intervention
      • 8.3.2.2.2. By Distribution Method
  • 8.3.3. South Korea Alternative Medicine Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Intervention
      • 8.3.3.2.2. By Distribution Method
  • 8.3.4. Japan Alternative Medicine Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Intervention
      • 8.3.4.2.2. By Distribution Method
  • 8.3.5. Australia Alternative Medicine Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Intervention
      • 8.3.5.2.2. By Distribution Method

9. South America Alternative Medicine Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Intervention
  • 9.2.2. By Distribution Method
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Alternative Medicine Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Intervention
      • 9.3.1.2.2. By Distribution Method
  • 9.3.2. Argentina Alternative Medicine Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Intervention
      • 9.3.2.2.2. By Distribution Method
  • 9.3.3. Colombia Alternative Medicine Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Intervention
      • 9.3.3.2.2. By Distribution Method

10. Middle East and Africa Alternative Medicine Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Intervention
  • 10.2.2. By Distribution Method
  • 10.2.3. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Alternative Medicine Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Intervention
      • 10.3.1.2.2. By Distribution Method
  • 10.3.2. Saudi Arabia Alternative Medicine Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Intervention
      • 10.3.2.2.2. By Distribution Method
  • 10.3.3. UAE Alternative Medicine Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Intervention
      • 10.3.3.2.2. By Distribution Method

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Columbia Nutritional, LLC
  • 15.1.1. Business Overview
  • 15.1.2. Company Snapshot
  • 15.1.3. Products & Services
  • 15.1.4. Financials (As Reported)
  • 15.1.5. Recent Developments
  • 15.1.6. Key Personnel Details
  • 15.1.7. SWOT Analysis
• 15.2. Nordic Nutraceuticals A/S
• 15.3. Ramamani Iyengar Memorial Yoga Institute
• 15.4. The Healing Company Ltd.
• 15.5. John Schumacher Unity Woods Yoga Centre
• 15.6. Sheng Chang Pharmaceutical Company
• 15.7. Pure Encapsulations, LLC
• 15.8. Herb Pharm, LLC
• 15.9. AYUSH Ayurvedic Pte Ltd.
• 15.10. Gaia Herbs, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer