미국의 보완대체의학 시장 : 시장 규모, 점유율, 동향 분석 - 개입별, 유통 수단별, 부문별 예측(2025-2030년)

U.S. Complementary And Alternative Medicine Market Size, Share & Trends Analysis Report By Intervention (Traditional Alternative Medicine/Botanicals, Mind Healing), Distribution Method, And Segment Forecasts, 2025 - 2030

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한글목차

미국의 보완대체의학 시장의 성장 및 동향 :

Grand View Research, Inc.의 최신 보고서에 따르면 미국의 보완대체의학 시장 규모는 2030년까지 1,242억 1,000만 달러에 이를 전망이며, 2025-2030년 CAGR 23.9%로 성장할 것으로 예측됩니다.

당뇨병, 심혈관 질환 및 암과 같은 만성 건강 상태의 유병률이 증가함에 따라 많은 개인들이 전통적인 의료를 넘어선 대체 치료 옵션을 찾도록 되어 있습니다. Diabetes Research Institute의 National Diabetes Statistics Report 2022에 따르면 미국에서는 당뇨병이 빠르게 증가하고 있고, 3억 7,000만 명 이상이 당뇨병 진단을 받았으며, 65세 이상의 2,600만 명 이상이 당뇨병 예비군으로 등록되어 있습니다. CAM은 전체적인 행복과 삶의 질 향상에 초점을 맞춘 다양한 요법과 치료를 제공하여 만성적인 건강 문제를 가진 사람들에게 어필하고 있습니다.

보완대체의학(CAM) 서비스의 보급과 제공에 인터넷이나 소셜 미디어의 이용이 증가하고 있는 것이, 시장을 강화하고 있습니다. 예를 들면, 힐링 컴퍼니사(Healing Company Ltd.)는, 원격 회의나 화상 통화를 통해서 에너지 힐링 기술 및 원격 힐링 요법을 제공하고 있습니다. 다양한 천연 보충제와 식물성 제품은 온라인에서 쉽게 구할 수 있기 때문에 시장에 대한 접근성이 넓어지고 있습니다. 가상현실과 홀로그래픽 기술은 치료법을 개선하고 보다 널리 이용할 수 있도록 하는데 있어 유망시되고 있습니다.

전자적 방법의 채용이 진행됨에 따라 다양한 대체 치료 및 보충제에 대한 접근이 확대되고 시장 성장이 촉진될 것으로 예측됩니다. 정부와 규제기관은 보완대체의학의 보급률을 높이는 것을 목표로, 이러한 기술을 주류 의료에 도입하는 것을 뒷받침하는 임상 근거의 수집에 노력하고 있습니다.

미국 보완대체의학 시장 보고서 및 하이라이트

• 개입별로는 자연스럽고 홀리스틱한 의료 접근에 대한 소비자의 관심의 높아짐에 의해 2024년의 매출 점유율의 약 34.4%를 전통적 대체 의료 및 식물약이 독점했습니다.
• 마음 치유 분야는 2025-2030년 가장 빠른 CAGR로 성장할 것으로 예측됩니다. 이 성장의 배경에는 일상 생활에 의한 불안과 우울증을 포함한 정신 질환 증가와 사회에서 정신 건강 문제의 수용 증가가 있습니다.
• 직접 판매 부문은 2024년에 가장 큰 수익 점유율을 차지했는데, 이는 큰 견인력을 가진 AI 마케팅 애플리케이션의 성장으로 인한 것입니다.
• 전자 판매 유통 채널은 2025-2030년 가장 빠른 CAGR을 경험할 것으로 예측됩니다.
• 2022년 10월, GI OnDemand는 Mindset Health 및 Trellus Health와 제휴했습니다. 이러한 제휴를 통해 ACG와 Gastro Girl, Inc.의 파트너십인 GI OnDemand는 미국을 포함한 전국의 GI OnDemand와 ACG의 모든 회원에게 이러한 리소스에 대한 액세스를 제공한다고 주장합니다.

목차

제1장 분석 방법 및 범위

제2장 주요 요약

제3장 미국의 보완대체의학 시장 : 변동 요인, 경향 및 범위

• 시장 연관 전망
  • 상위 시장 전망
  • 관련 및 부수 시장 전망
• 시장 역학
  • 시장 성장 촉진요인 분석
  • 시장 성장 억제요인 분석
• 미국의 보완대체의학 시장 : 분석 툴
  • 업계 분석 : Porter's Five Forces 분석
  • PESTEL 분석
  • 가격 분석

제4장 미국의 보완대체의학 시장 : 개입별 추정 및 동향 분석

• 미국의 보완대체의학 시장 : 개입별 주요 포인트
• 미국의 보완대체의학 시장 : 개입별 동향 및 점유율 분석(2023년, 2030년)
• 전통적인 대체의료 및 약초요법
  • 아유르베다
  • 아피테라피
  • 배치 플라워 테라피
  • 자연요법
  • 한방의학
  • 한국의 전통 의학
  • 일본의 전통 의학
  • 몽골의 전통 의학
  • 티베트 전통 의학
  • 조부 이론
• 마인드 힐링
  • 최면 요법
  • 신경 언어 프로그래밍
  • 초월 명상
  • 자기 암시
  • 자기 최면
  • 영적 마음 치료
• 바디힐링
  • 침술
  • 카이로프랙틱
  • 키네시올로지
  • 반사 요법
  • 요가
  • 지압
  • 물리치료
  • 오스테오파시
  • 골근학
  • 필라테스
  • 캡핑 요법
  • 자율훈련법
  • 기공
• 외부 에너지
  • 자기 요법
  • 라디오닉스
  • 세라퓨틱 터치
  • 레이키
  • 차크라 힐링
• 감각 치유
  • 아로마테라피
  • 사운드 테라피
  • 초음파 천자
  • 음악 요법

제5장 미국의 보완대체의학 시장 : 유통 수단별 추정 및 동향 분석

• 시장 점유율 : 유통 수단별(2023년, 2030년)
• 부문 대시보드
• 시장 전망 : 유통 수단별
• 시장 규모 예측 및 동향 분석(2018-2030년)
  • 직접 판매
  • 전자 판매
  • 원거리 통신

제6장 경쟁 구도

• 최근 동향 및 영향 분석 : 주요 시장 진출 기업별
• 기업 및 경쟁의 분류
• 벤더 상황
  • 주요 유통업체 및 채널 파트너 목록
  • 주요 고객
  • 주요 기업의 시장 점유율 분석(2023년)
  • Columbia Nutritional
  • Nordic Nutraceuticals
  • Ramamani Iyengar Memorial Yoga Institute
  • The Healing Company
  • SCHUMACHER YOGA
  • Pure Encapsulations, LLC
  • Herb Pharm
  • Mindset Health Pty Ltd
  • Nourish
  • American Apitherapy Society, Inc

제7장 결론 및 분석가의 관점

AJY

영문 목차

영문목차

U.S. Complementary And Alternative Medicine Market Growth & Trends:

The U.S. complementary and alternative medicine market size is anticipated to reach USD 124.21 billion by 2030, growing at a CAGR of 23.9% from 2025 to 2030, according to a new report by Grand View Research, Inc. The increasing prevalence of chronic health conditions such as diabetes, cardiovascular diseases, and cancer has led many individuals to seek alternative treatment options beyond conventional medicine. As per the Diabetes Research Institute's National Diabetes Statistics Report 2022, diabetes is increasing at a fast rate in the U.S. Over 370 million individuals in the U.S. were diagnosed with diabetes, and more than 26.0 million people aged 65 or more registered prediabetes. CAM offers a variety of therapies and treatments that focus on improving overall well-being and quality of life, which appeals to individuals dealing with chronic health issues.

The rising application of the internet and social media for promoting and providing complementary and alternative medicine (CAM) services has bolstered the market. For instance, the Healing Company Ltd. offers energy healing techniques and remote healing therapies through teleconferencing or video calls. Various natural supplements and botanical products are easily accessible online to expand their market reach. Virtual reality and holographic technologies have shown promise in improving treatment methods and making them more widely available.

The increasing adoption of electronic methods is expected to enhance market growth by expanding the accessibility of various alternative treatments and supplements. Governments and regulatory bodies are making efforts to gather clinical evidence to support the incorporation of these techniques into mainstream medicine, aiming to boost the penetration rate of complementary and alternative medicine.

U.S. Complementary And Alternative Medicine Market Report Highlights:

• Traditional alternative medicine/botanicals dominated the intervention segment with around 34.4% revenue share in 2024 owing to the increasing interest among consumers in natural and holistic approaches to healthcare.
• The mind healing segment is expected to grow at the fastest CAGR from 2025 to 2030. The growth is attributed to the growing mental illness including anxiety and depression among people due to daily life routines and the rising acceptance of mental health issues in society.
• The direct sales segment held the largest revenue share in 2024, attributed to the growing AI marketing applications with significant traction.
• The e-sales distribution channel is anticipated to experience the fastest CAGR from 2025 to 2030.
• In October 2022, GI OnDemand partnered with Mindset Health and Trellus Health. Through these collaborations, GI OnDemand, a partnership between ACG and Gastro Girl, Inc., claimed to provide access to these resources for all members of GI OnDemand and the ACG across the nation including the U.S.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Segment Definitions
  • 1.2.1. Intervention
  • 1.2.2. Distribution Method
  • 1.2.3. Regional scope
  • 1.2.4. Estimates and forecasts timeline
• 1.3. Research Methodology
• 1.4. Information Procurement
  • 1.4.1. Purchased database
  • 1.4.2. GVR's internal database
  • 1.4.3. Secondary sources
  • 1.4.4. Primary research
  • 1.4.5. Details of primary research
    • 1.4.5.1. Data for primary interviews in North America
    • 1.4.5.2. Data for primary interviews in Europe
    • 1.4.5.3. Data for primary interviews in Asia Pacific
    • 1.4.5.4. Data for primary interviews in Latin America
    • 1.4.5.5. Data for primary interviews in MEA
• 1.5. Information or Data Analysis
  • 1.5.1. Data analysis models
• 1.6. Market Formulation & Validation
• 1.7. Model Details
  • 1.7.1. Commodity flow analysis (Model 1)
  • 1.7.2. Approach 1: Commodity flow approach
  • 1.7.3. Volume price analysis (Model 2)
  • 1.7.4. Approach 2: Volume price analysis
• 1.8. List of Secondary Sources
• 1.9. List of Primary Sources
• 1.10. Objectives

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
  • 2.2.1. Intervention
  • 2.2.2. Distribution Method
  • 2.2.3. Regional outlook
• 2.3. Competitive Insights

Chapter 3. U.S. Complementary and Alternative Medicine Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent market outlook
  • 3.1.2. Related/ancillary market outlook
• 3.2. Market Dynamics
  • 3.2.1. Market driver analysis
    • 3.2.1.1. Increasingly awareness toward holistic wellness approaches
    • 3.2.1.2. Rising prevalence of chronic diseases
    • 3.2.1.3. Growing acceptance of complementary and alternative medicines therapies
    • 3.2.1.4. Technological advancements
  • 3.2.2. Market restraint analysis
    • 3.2.2.1. Complex regulatory framework
    • 3.2.2.2. Shortage of Certified Practitioners and Regulation
• 3.3. U.S. Complementary and Alternative Medicine Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Supplier power
    • 3.3.1.2. Buyer power
    • 3.3.1.3. Substitution threat
    • 3.3.1.4. Threat of new entrant
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Technological landscape
    • 3.3.2.3. Economic landscape
    • 3.3.2.4. Pricing Analysis
  • 3.3.3. Pricing Analysis

Chapter 4. U.S. Complementary and Alternative Medicine Market: Intervention Estimates & Trend Analysis

• 4.1. U.S. Complementary and Alternative Medicine Market, By Intervention: Key Takeaways
• 4.2. U.S. Complementary and Alternative Medicine Market: Intervention Movement & Market Share Analysis, 2023 & 2030
• 4.3. Traditional alternative medicine & botanicals
  • 4.3.1. U.S. Traditional alternative medicine & botanicals Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.3.2. Ayurveda
    • 4.3.2.1. Ayurveda Market Estimates and Forecasts, 2018 - 2030 USD Million)
  • 4.3.3. Apitherapy
    • 4.3.3.1. Apitherapy Market Estimates and Forecasts, 2018 - 2030 USD Million)
  • 4.3.4. Bach Flower Therapy
    • 4.3.4.1. Beach Flower Therapy Market Estimates and Forecasts, 2018 - 2030 USD Million)
  • 4.3.5. Naturopathic Medicine
    • 4.3.5.1. Naturopathic Medicine Market Estimates and Forecasts, 2018 - 2030 USD Million)
  • 4.3.6. Traditional Chinese Medicine
    • 4.3.6.1. Traditional Chinese Medicine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.3.7. Traditional Korean Medicine
    • 4.3.7.1. Traditional Korean Medicine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.3.8. Traditional Japanese Medicine
    • 4.3.8.1. Traditional Japanese Medicine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.3.9. Traditional Mongolian Medicine
    • 4.3.9.1. Traditional Mongolian Medicine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.3.10. Traditional Tibetan Medicine
    • 4.3.10.1. Traditional Tibetan Medicine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.3.11. Zang Fu Theory
    • 4.3.11.1. Zang Fu Theory Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Mind Healing
  • 4.4.1. U.S. Mind Healing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4.2. Hypnotherapy
    • 4.4.2.1. Hypnotherapy Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4.3. Neuro-linguistic programming
    • 4.4.3.1. U.S. Neuro-linguistic Programming Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4.4. Transcendental meditation
    • 4.4.4.1. U.S. Transcendental Meditation Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4.5. Autosuggestion
    • 4.4.5.1. U.S. Autosuggestion Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4.6. Self-hypnosis
    • 4.4.6.1. U.S. Self-Hypnosis Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4.7. Spiritual Mind Treatment
    • 4.4.7.1. U.S. Spiritual Mind Treatment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Body Healing
  • 4.5.1. U.S. Body Healing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5.2. Acupuncture
    • 4.5.2.1. U.S. Acupuncture Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5.3. Chiropractic
    • 4.5.3.1. U.S. Chiropractic Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5.4. Kinesiology
    • 4.5.4.1. U.S. Kinesiology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5.5. Reflexology
    • 4.5.5.1. U.S. Reflexology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5.6. Yoga
    • 4.5.6.1. U.S. Yoga Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5.7. Acupressure
    • 4.5.7.1. U.S. Acupressure Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5.8. Physiotherapy
    • 4.5.8.1. U.S. Physiotherapy Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5.9. Osteopathy
    • 4.5.9.1. U.S. Yoga Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5.10. Osteomyology
    • 4.5.10.1. U.S. Osteomyology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5.11. Pilates
    • 4.5.11.1. U.S. Pilates Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5.12. Cupping Therapy
    • 4.5.12.1. U.S. Cupping Therapy Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5.13. Autogenic Training
    • 4.5.13.1. U.S. Autogenic Training Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5.14. Qigong
    • 4.5.14.1. U.S. Qigong Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. External Energy
  • 4.6.1. U.S. External Energy Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.6.2. Magnetic therapy
    • 4.6.2.1. U.S. Magnetic Therapy Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.6.2.2. Bio-magnetic Therapy
      • 4.6.2.2.1. U.S. Bio-Magnetic Therapy Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.6.2.3. Magnetic Resonance Therapy
      • 4.6.2.3.1. U.S. Magnetic Resonance Therapy Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.6.3. Radionics
    • 4.6.3.1. U.S. Radionics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.6.4. Therapeutic Touch
    • 4.6.4.1. U.S. Therapeutic Touch Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.6.5. Reiki
    • 4.6.5.1. U.S. Reiki Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.6.6. Chakra healing
    • 4.6.6.1. U.S. Chakra Healing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.7. Sensory Healing
  • 4.7.1. Sensory Healing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.7.2. Aromatherapy
    • 4.7.2.1. U.S. Aromatherapy Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.7.3. Sound Therapy
    • 4.7.3.1. U.S. Sound Therapy Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.7.4. Sonopuncture
    • 4.7.4.1. U.S. Sonopuncture Therapy Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.7.5. Music therapy
    • 4.7.5.1. U.S. Sound Therapy Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. U.S. Complementary and Alternative Medicine Market: Distribution Method Estimates & Trend Analysis

• 5.1. Distribution Method Market Share, 2023 & 2030
• 5.2. Segment Dashboard
• 5.3. Distribution Method Market by Source Outlook
• 5.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
  • 5.4.1. Direct Sales
    • 5.4.1.1. U.S. Direct Sales Market estimates and forecasts 2018 to 2030 (USD Million)
  • 5.4.2. E-sales
    • 5.4.2.1. U.S. E-sales Market estimates and forecasts 2018 to 2030 (USD Million)
  • 5.4.3. Distance Correspondence
    • 5.4.3.1. U.S. Distance Correspondence Market estimates and forecasts 2018 to 2030 (USD Million)

Chapter 6. Competitive Landscape

• 6.1. Recent Developments & Impact Analysis, By Key Market Participants
• 6.2. Company/Competition Categorization
• 6.3. Vendor Landscape
  • 6.3.1. List of key distributors and channel partners
  • 6.3.2. Key customers
  • 6.3.3. Key company market share analysis, 2023
  • 6.3.4. Columbia Nutritional
    • 6.3.4.1. Company overview
    • 6.3.4.2. Financial performance
    • 6.3.4.3. Intervention benchmarking
    • 6.3.4.4. Strategic initiatives
  • 6.3.5. Nordic Nutraceuticals
    • 6.3.5.1. Company overview
    • 6.3.5.2. Financial performance
    • 6.3.5.3. Intervention benchmarking
    • 6.3.5.4. Strategic initiatives
  • 6.3.6. Ramamani Iyengar Memorial Yoga Institute
    • 6.3.6.1. Company overview
    • 6.3.6.2. Financial performance
    • 6.3.6.3. Intervention benchmarking
    • 6.3.6.4. Strategic initiatives
  • 6.3.7. The Healing Company
    • 6.3.7.1. Company overview
    • 6.3.7.2. Financial performance
    • 6.3.7.3. Intervention benchmarking
    • 6.3.7.4. Strategic initiatives
  • 6.3.8. SCHUMACHER YOGA
    • 6.3.8.1. Company overview
    • 6.3.8.2. Financial performance
    • 6.3.8.3. Intervention benchmarking
  • 6.3.9. Pure Encapsulations, LLC
    • 6.3.9.1. Company overview
    • 6.3.9.2. Financial performance
    • 6.3.9.3. Intervention benchmarking
    • 6.3.9.4. Strategic initiatives
  • 6.3.10. Herb Pharm
    • 6.3.10.1. Company overview
    • 6.3.10.2. Financial performance
    • 6.3.10.3. Intervention benchmarking
    • 6.3.10.4. Strategic initiatives
  • 6.3.11. Mindset Health Pty Ltd
    • 6.3.11.1. Company overview
    • 6.3.11.2. Financial performance
    • 6.3.11.3. Intervention benchmarking
    • 6.3.11.4. Strategic initiatives
  • 6.3.12. Nourish
    • 6.3.12.1. Company overview
    • 6.3.12.2. Financial performance
    • 6.3.12.3. Intervention benchmarking
    • 6.3.12.4. Strategic initiatives
  • 6.3.13. American Apitherapy Society, Inc
    • 6.3.13.1. Company overview
    • 6.3.13.2. Financial performance
    • 6.3.13.3. Intervention benchmarking
    • 6.3.13.4. Strategic initiatives

Chapter 7. Conclusion and Analyst Perspective

관련자료