세계의 보완대체의학 시장 규모, 점유율, 성장 분석 : 치료 유형별, 제품 유형별, 유통 채널별, 통증 관리별, 인구통계별, 지역별 - 산업 예측(2025-2032년)
Complementary and Alternative Medicine Market Size, Share, and Growth Analysis, By Therapy Type, By Product Type, By Distribution Channel, By Pain Management, By Demographics, By Region - Industry Forecast 2025-2032
상품코드:1647410
리서치사:SkyQuest
발행일:2025년 01월
페이지 정보:영문 263 Pages
라이선스 & 가격 (부가세 별도)
한글목차
보완대체의학 시장 규모는 2023년 1,523억 달러로 평가되었습니다. 2024년 1,897억 7,000만 달러에서 2032년 1조 1,024억 6,000만 달러에 이르고, 예측기간(2025-2032년) 동안 24.6%의 연평균 복합 성장률(CAGR)을 나타낼 전망입니다.
보완대체의학(CAM) 시장은 진화하는 규제 프레임워크와 국제, 국가 및 지역 간 강력한 연결을 촉진하는 정부의 적극적인 노력으로 인해 향후 몇 년동안 크게 성장할 것으로 예상됩니다. 정부의 지원 강화는 의료권 향상과 이해관계자의 참여를 강화하여 궁극적으로 서비스 제공업체와 환자 모두에게 이익을 가져다주는 것을 목표로 합니다. 의료관광의 활성화는 양질의 대체의료를 찾는 환자들을 끌어들일 수 있을 것으로 보입니다. 예를 들어, 인도에서는 요가, 아유르베다와 같은 분야의 교육, 제품 개발, 연구를 규제하고 감독하는 아유르베다부를 설립하여 이 분야의 확대와 표준화에 박차를 가하고 있습니다.
목차
서론
조사 목적
조사 범위
정의
조사 방법
정보 조달
2차 데이터와 1차 데이터 방법
시장 규모 예측
시장 전제조건과 제한
주요 요약
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
성장 촉진요인과 기회
성장 억제요인과 과제
Porter의 Five Forces 분석
주요 시장 인사이트
중요 성공 요인
경쟁 정도
주요 투자 기회
시장 생태계
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
규제 분석
보완대체의학 시장 규모 : 치료 유형별
시장 개요
전통적인 대체 의료/식물 요법
아유르베다
아피테라피
배치 플라워 테라피
자연 요법
기타
마인드 힐링
최면 요법
신경언어 프로그래밍
초월 명상
기타
바디 힐링
요가
지압
침
Chiropractic
안마 치료
필라테스
기공
기타
외부 에너지
자기 요법
Radionics
Reiki
Therapeutic Touch
Chakra Healing
감각 힐링
아로마 테라피
뮤직 테라피
초음파 천자
사운드 테라피
보완대체의학 시장 규모 : 제품 유형별
시장 개요
식이보충제
허브 보충제
비타민 및 미네랄
프로바이오틱스
동종의학 제품
아로마테라피 오일
기타
보완대체의학 시장 규모 : 유통 채널별
시장 개요
E-Commerce(온라인 소매)
직접 판매(실무자 또는 제조업체)
기타
보완대체의학 시장 규모 : 통증 관리별
시장 개요
정신건강 및 스트레스 관리
면역 시스템 지원
만성질환
기타
보완대체의학 시장 규모 : 인구통계별
시장 개요
성인
소아
보완대체의학 시장 규모
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
주요 5개사 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
시장 최근 동향
기업의 시장 점유율 분석(2024년)
주요 기업 개요
기업 개요
제품 포트폴리오 분석
부문별 점유율 분석
매출 전년대비 비교(2022-2024년)
주요 기업 개요
Nature's Bounty Co.(US)
iHerb, Inc.(US)
Swanson Health Products(US)
Gaia Herbs(US)
Herb Pharm(US)
Boiron(France)
Himalaya Wellness Company(India)
Dabur India Ltd.(India)
Patanjali Ayurved Ltd.(India)
Tsumura & Co.(Japan)
Schwabe Pharma GmbH & Co. KG(Germany)
Weleda(Switzerland)
Standard Process Inc.(US)
Metagenics, Inc.(US)
Pure Encapsulations, LLC(US)
Nordic Naturals(US)
NOW Foods(US)
Solgar(US)
Nutraceutical Corporation(US)
USANA Health Sciences, Inc.(US)
결론과 추천 사항
LSH
영문 목차
영문목차
Complementary and Alternative Medicine Market size was valued at USD 152.3 billion in 2023 and is poised to grow from USD 189.77 billion in 2024 to USD 1102.46 billion by 2032, growing at a CAGR of 24.6% during the forecast period (2025-2032).
The market for complementary and alternative medicine (CAM) is poised for significant growth in coming years, driven by evolving regulatory frameworks and proactive government initiatives that foster strong international, national, and local connections. Enhanced government support aims to improve health rights and strengthen stakeholder engagement, ultimately benefitting both service providers and patients. Investments in targeted spending, establishment of facilities, and development of best practice guidelines are set to advance the field, while the promotion of medical tourism will attract patients seeking high-quality alternative healthcare. In India, for example, the "Ministry of Ayush" has been established to regulate and oversee the education, product development, and research related to disciplines like yoga and Ayurveda, spurring the sector's expansion and standardization.
Top-down and bottom-up approaches were used to estimate and validate the size of the Complementary And Alternative Medicine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Complementary And Alternative Medicine Market Segments Analysis
Global Complementary and Alternative Medicine Market is segmented by Therapy Type, Product Type, Distribution Channel, Pain Management, Demographics and region. Based on Therapy Type, the market is segmented into Traditional Alternative Medicine/Botanicals, Mind Healing, Body Healing, External Energy and Sensory Healing. Based on Product Type, the market is segmented into Dietary Supplements, Herbal Supplements, Vitamins and Minerals, Probiotics, Homeopathic Products, Aromatherapy Oils and Others. Based on Distribution Channel, the market is segmented into E-commerce (Online Retail), Direct Sales (Practitioner or Manufacturer) and Others. Based on Pain Management, the market is segmented into Mental Health and Stress Management, Immune System Support, Chronic Diseases and Others. Based on Demographics, the market is segmented into Adults and Pediatrics. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Complementary And Alternative Medicine Market
The global complementary and alternative medicine market is experiencing significant growth due to the rising prevalence of chronic diseases such as cancer and cardiovascular conditions. As more individuals seek alternatives to conventional treatments, the demand for complementary and alternative therapies is surging. This shift is largely driven by the escalating costs associated with traditional medications, coupled with their potential side effects. As patients increasingly explore holistic and non-invasive treatment options, the popularity of complementary and alternative medicines continues to rise, shaping the market's expansion in response to the evolving healthcare landscape and patient preferences.
Restraints in the Complementary And Alternative Medicine Market
The growth of the complementary and alternative medicine market is likely to be constrained by several factors. High costs associated with these therapies can deter potential users, while a scarcity of trained practitioners and insufficient healthcare infrastructure in developing regions pose significant challenges. Moreover, during the forecast period from 2022 to 2029, the trend of patients opting for self-medication without professional consultation, coupled with a general lack of awareness regarding these alternatives, will further inhibit market expansion. These obstacles collectively threaten to limit the overall growth potential of the complementary and alternative medicine sector.
Market Trends of the Complementary And Alternative Medicine Market
The Complementary and Alternative Medicine (CAM) market is witnessing a notable trend towards innovative cancer treatment options, with oncological conditions being the predominant focus, accounting for a 30% increase in applications compared to other health issues. This rise is particularly evident in Europe and the United States, where extensive research and clinical trials are driving advancements. Increasing government funding and support for CAM approaches in oncology are anticipated to expedite market growth, reflecting a broader shift towards integrating holistic therapies into conventional healthcare frameworks. This convergence is likely to enhance patient outcomes and expand the acceptance of CAM therapies in mainstream medicine.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Analysis
Global Complementary and Alternative Medicine Market Size by Therapy Type & CAGR (2025-2032)
Market Overview
Traditional Alternative Medicine/Botanicals
Ayurveda
Apitherapy
Bach Flower Therapy
Naturopathic Medicine
Others
Mind Healing
Hypnotherapy
Neuro-linguistic Programming
Transcendental Meditation
Others
Body Healing
Yoga
Acupressure
Acupuncture
Chiropractic
Osteopathy
Pilates
Qigong
Others
External Energy
Magnetic Therapy
Radionics
Reiki
Therapeutic Touch
Chakra Healing
Sensory Healing
Aromatherapy
Music therapy
Sonopuncture
Sound Therapy
Global Complementary and Alternative Medicine Market Size by Product Type & CAGR (2025-2032)
Market Overview
Dietary Supplements
Herbal Supplements
Vitamins and Minerals
Probiotics
Homeopathic Products
Aromatherapy Oils
Others
Global Complementary and Alternative Medicine Market Size by Distribution Channel & CAGR (2025-2032)
Market Overview
E-commerce (Online Retail)
Direct Sales (Practitioner or Manufacturer)
Others
Global Complementary and Alternative Medicine Market Size by Pain Management & CAGR (2025-2032)
Market Overview
Mental Health and Stress Management
Immune System Support
Chronic Diseases
Others
Global Complementary and Alternative Medicine Market Size by Demographics & CAGR (2025-2032)
Market Overview
Adults
Pediatrics
Global Complementary and Alternative Medicine Market Size & CAGR (2025-2032)
North America (Therapy Type, Product Type, Distribution Channel, Pain Management, Demographics)
US
Canada
Europe (Therapy Type, Product Type, Distribution Channel, Pain Management, Demographics)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Therapy Type, Product Type, Distribution Channel, Pain Management, Demographics)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Therapy Type, Product Type, Distribution Channel, Pain Management, Demographics)
Brazil
Rest of Latin America
Middle East & Africa (Therapy Type, Product Type, Distribution Channel, Pain Management, Demographics)