[시장보고서]세계의 VaaS(Video as a Service) 시장 - 산업 규모, 점유율, 동향, 기회, 예측 : 용도별, 클라우드 배포 모드별, 업계별, 지역별, 경쟁별 예측(2020-2030년)

세계의 VaaS(Video as a Service) 시장 - 산업 규모, 점유율, 동향, 기회, 예측 : 용도별, 클라우드 배포 모드별, 업계별, 지역별, 경쟁별 예측(2020-2030년)

Video as a Service Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Application, By Cloud Deployment Mode, By Verticals, By Region, By Competition, 2020-2030F

상품코드 : 1743719

리서치사 : TechSci Research

발행일 : 2025년 06월

페이지 정보 : 영문 185 Pages

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한글목차

세계의 VaaS(Video as a Service) 시장 규모는 2024년에 95억 7,000만 달러로 평가되었고, 2030년에는 490억 9,000만 달러에 달하며, 예측 기간 동안 CAGR은 31.32%를 나타낼 것으로 전망됩니다.

VaaS(Video as a Service)는 클라우드 플랫폼을 통해 실시간 비디오 협업 및 회의를 가능하게 하며, 온프레미스 인프라를 필요로 하지 않습니다. 운용을 지원하고 운영 비용을 줄이고 유연성을 높일 수 있습니다. 향상된 퍼포먼스, 5G 배포, 스마트 디바이스의 보급은 이 수요를 더욱 가속화합니다. 자동화된 회의 인사이트를 포함한 AI를 활용한 기능은 사용자 경험을 지속적으로 향상시키고 있습니다.

시장 개요
예측 기간	2026-2030년
시장 규모(2024년)	95억 7,000만 달러
시장 규모(2030년)	490억 9,000만 달러
CAGR(2025-2030년)	31.32%
급성장 부문	BFSI
최대 시장	북미

시장 성장 촉진요인

원격 근무 및 하이브리드 작업 환경으로 이동

주요 시장 과제

데이터 프라이버시 우려와 규정 준수의 복잡성

네트워크 인프라의 한계와 성능 편차

주요 시장 동향

비디오 협업을 강화하는 인공지능 통합

시장 규모 및 예측
- 금액별
시장 점유율 및 예측
- 용도별(기업 커뮤니케이션, 교육 및 개발, 마케팅 및 고객 참여, 방송 배포, 컨텐츠 제작 및 관리, 기타)
- 클라우드 배포 모드별(퍼블릭 클라우드, 프라이빗 클라우드, 하이브리드 클라우드)
- 업종별(은행, 금융서비스 및 보험(BFSI), 헬스케어 및 생명과학, 소매 및 전자상거래, IT 및 통신, 교육, 정부 및 공공 부문, 미디어 및 엔터테인먼트 등)
- 지역별(북미, 유럽, 남미, 중동 및 아프리카, 아시아태평양)
기업별(2024년)
시장 맵

제6장 북미의 VaaS(Video as a Service) 시장 전망

시장 규모 및 예측
시장 점유율 및 예측
북미 : 국가별 분석
- 미국
- 캐나다
- 멕시코

제7장 유럽의 VaaS(Video as a Service) 시장 전망

시장 규모 및 예측
시장 점유율 및 예측
유럽 : 국가별 분석
- 독일
- 프랑스
- 영국
- 이탈리아
- 스페인

제8장 아시아태평양의 VaaS(Video as a Service) 시장 전망

시장 규모 및 예측
시장 점유율 및 예측
아시아태평양 : 국가별 분석
- 중국
- 인도
- 일본
- 한국
- 호주

제9장 중동 및 아프리카의 VaaS(Video as a Service) 시장 전망

시장 규모 및 예측
시장 점유율 및 예측
중동 및 아프리카 : 국가별 분석
- 사우디아라비아
- 아랍에미리트(UAE)
- 남아프리카

제10장 남미의 VaaS(Video as a Service) 시장 전망

시장 규모 및 예측
시장 점유율 및 예측
남미 : 국가별 분석
- 브라질
- 콜롬비아
- 아르헨티나

제11장 시장 역학

성장 촉진요인
과제

제12장 시장 동향과 발전

합병과 인수
제품 출시
최근 동향

제13장 기업 프로파일

Zoom Video Communications, Inc.
Cisco Systems, Inc.
Microsoft Corporation
RingCentral, Inc.
Adobe Inc.
Google LLC
8x8, Inc.
Whereby AS

제14장 전략적 제안

제15장 기업 소개와 면책사항

KTH

영문 목차

영문목차

The Global Video as a Service Market was valued at USD 9.57 billion in 2024 and is projected to reach USD 49.09 billion by 2030, expanding at a CAGR of 31.32% during the forecast period. Video as a Service (VaaS) enables real-time video collaboration and conferencing via cloud-based platforms, eliminating the need for on-premise infrastructure. This model supports seamless video communication across devices, reducing operational costs and enhancing flexibility. The market is driven by the rise of remote and hybrid work models, growth in online learning, telemedicine, and the need for virtual customer engagement. Increasing internet penetration, 5G deployment, and the widespread adoption of smart devices further accelerate this demand. Cloud-native platforms offer fast deployment, scalability, and integration with productivity tools, making them essential for modern enterprise operations. Features powered by AI-such as real-time transcription and automated meeting insights-continue to enhance the user experience. As organizations prioritize virtual continuity, VaaS is becoming a core element of digital transformation strategies.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 9.57 Billion
Market Size 2030	USD 49.09 Billion
CAGR 2025-2030	31.32%
Fastest Growing Segment	BFSI
Largest Market	North America

Key Market Drivers

Shift Toward Remote and Hybrid Work Environments

The transition to remote and hybrid work environments has significantly driven the adoption of Video as a Service platforms, positioning them as essential tools for communication and collaboration. Businesses are increasingly replacing traditional communication methods with scalable, cloud-based video solutions to enable virtual meetings, training, and operations across geographically dispersed teams. These platforms support cost-effective deployment, cross-device compatibility, and seamless integration with existing business tools. HR, sales, and executive functions now rely on VaaS for interviews, presentations, and investor communications, reducing travel and enhancing productivity. Furthermore, industries like healthcare, education, finance, and legal services are leveraging VaaS for remote consultations, virtual learning, and client onboarding. As hybrid work models gain permanence, reliance on secure and flexible video platforms continues to grow, reinforcing the market's expansion.

Key Market Challenges

Data Privacy Concerns and Regulatory Compliance Complexity

Data privacy and regulatory compliance pose major challenges for the VaaS market. These platforms handle sensitive audio-visual data across sectors like healthcare, finance, and government, making secure data transmission and storage critical. Violations can lead to reputational and financial damages. Navigating diverse regional regulations, such as GDPR and CCPA, complicates operations for global service providers. As cloud infrastructure spans across jurisdictions, ensuring compliance becomes increasingly complex, particularly with varying data residency and processing requirements. Providers must continuously adapt to regulatory updates while maintaining user trust through robust security features.

Network Infrastructure Limitations and Performance Variability

Inconsistent internet infrastructure globally limits the deployment of VaaS in certain regions. While developed countries have robust connectivity, many areas in developing markets face bandwidth constraints, latency, and frequent outages that degrade video quality. Even in well-connected environments, peak-time congestion and shared office networks can affect performance. This variability challenges service providers to maintain consistent user experiences across diverse geographies, impacting adoption in education, healthcare, and business continuity applications.

Key Market Trends

Integration of Artificial Intelligence to Enhance Video Collaboration

Artificial intelligence is increasingly integrated into VaaS platforms to improve functionality and user engagement. Features like automated transcription, facial recognition, and real-time language translation enhance accessibility and collaboration. AI-driven meeting summaries and sentiment analysis help streamline workflows and post-meeting follow-up. Technologies such as dynamic bandwidth optimization and noise suppression improve performance, especially in low-connectivity areas. As organizations seek smarter communication tools, AI integration becomes a competitive differentiator, supporting use cases in customer support, telehealth, legal services, and remote education.

Key Market Players

Zoom Video Communications, Inc.
Cisco Systems, Inc.
Microsoft Corporation
RingCentral, Inc.
Adobe Inc.
Google LLC
8x8, Inc.
Whereby AS

Report Scope:

In this report, the Global Video as a Service Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Video as a Service Market, By Application:

Corporate Communications
Training and Development
Marketing and Client Engagement
Broadcast Distribution
Content Creation and Management
Others

Video as a Service Market, By Cloud Deployment Mode:

Public Cloud
Private Cloud
Hybrid Cloud

Video as a Service Market, By Verticals:

BFSI
Healthcare and Life Sciences
Retail and E-commerce
IT and Telecom
Education
Government and Public Sector
Media and Entertainment
Others

Video as a Service Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
Asia Pacific
- China
- India
- Japan
- South Korea
- Australia
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
South America
- Brazil
- Colombia
- Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Video as a Service Market.

Available Customizations:

Global Video as a Service Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Service Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Video as a Service Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Application (Corporate Communications, Training and Development, Marketing and Client Engagement, Broadcast Distribution, Content Creation and Management, Others)
- 5.2.2. By Cloud Deployment Mode (Public Cloud, Private Cloud, Hybrid Cloud)
- 5.2.3. By Verticals (BFSI, Healthcare and Life Sciences, Retail and E-commerce, IT and Telecom, Education, Government and Public Sector, Media and Entertainment, Others)
- 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
5.3. By Company (2024)
5.4. Market Map

6. North America Video as a Service Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Application
- 6.2.2. By Cloud Deployment Mode
- 6.2.3. By Verticals
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Video as a Service Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Application
    - 6.3.1.2.2. By Cloud Deployment Mode
    - 6.3.1.2.3. By Verticals
- 6.3.2. Canada Video as a Service Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Application
    - 6.3.2.2.2. By Cloud Deployment Mode
    - 6.3.2.2.3. By Verticals
- 6.3.3. Mexico Video as a Service Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Application
    - 6.3.3.2.2. By Cloud Deployment Mode
    - 6.3.3.2.3. By Verticals

7. Europe Video as a Service Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Application
- 7.2.2. By Cloud Deployment Mode
- 7.2.3. By Verticals
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Video as a Service Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Application
    - 7.3.1.2.2. By Cloud Deployment Mode
    - 7.3.1.2.3. By Verticals
- 7.3.2. France Video as a Service Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Application
    - 7.3.2.2.2. By Cloud Deployment Mode
    - 7.3.2.2.3. By Verticals
- 7.3.3. United Kingdom Video as a Service Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Application
    - 7.3.3.2.2. By Cloud Deployment Mode
    - 7.3.3.2.3. By Verticals
- 7.3.4. Italy Video as a Service Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Application
    - 7.3.4.2.2. By Cloud Deployment Mode
    - 7.3.4.2.3. By Verticals
- 7.3.5. Spain Video as a Service Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Application
    - 7.3.5.2.2. By Cloud Deployment Mode
    - 7.3.5.2.3. By Verticals

8. Asia Pacific Video as a Service Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Application
- 8.2.2. By Cloud Deployment Mode
- 8.2.3. By Verticals
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Video as a Service Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Application
    - 8.3.1.2.2. By Cloud Deployment Mode
    - 8.3.1.2.3. By Verticals
- 8.3.2. India Video as a Service Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Application
    - 8.3.2.2.2. By Cloud Deployment Mode
    - 8.3.2.2.3. By Verticals
- 8.3.3. Japan Video as a Service Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Application
    - 8.3.3.2.2. By Cloud Deployment Mode
    - 8.3.3.2.3. By Verticals
- 8.3.4. South Korea Video as a Service Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Application
    - 8.3.4.2.2. By Cloud Deployment Mode
    - 8.3.4.2.3. By Verticals
- 8.3.5. Australia Video as a Service Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Application
    - 8.3.5.2.2. By Cloud Deployment Mode
    - 8.3.5.2.3. By Verticals

9. Middle East & Africa Video as a Service Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Application
- 9.2.2. By Cloud Deployment Mode
- 9.2.3. By Verticals
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Video as a Service Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Application
    - 9.3.1.2.2. By Cloud Deployment Mode
    - 9.3.1.2.3. By Verticals
- 9.3.2. UAE Video as a Service Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Application
    - 9.3.2.2.2. By Cloud Deployment Mode
    - 9.3.2.2.3. By Verticals
- 9.3.3. South Africa Video as a Service Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Application
    - 9.3.3.2.2. By Cloud Deployment Mode
    - 9.3.3.2.3. By Verticals

10. South America Video as a Service Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Application
- 10.2.2. By Cloud Deployment Mode
- 10.2.3. By Verticals
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Video as a Service Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Application
    - 10.3.1.2.2. By Cloud Deployment Mode
    - 10.3.1.2.3. By Verticals
- 10.3.2. Colombia Video as a Service Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Application
    - 10.3.2.2.2. By Cloud Deployment Mode
    - 10.3.2.2.3. By Verticals
- 10.3.3. Argentina Video as a Service Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Application
    - 10.3.3.2.2. By Cloud Deployment Mode
    - 10.3.3.2.3. By Verticals

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends and Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Company Profiles

13.1. Zoom Video Communications, Inc.
- 13.1.1. Business Overview
- 13.1.2. Key Revenue and Financials
- 13.1.3. Recent Developments
- 13.1.4. Key Personnel
- 13.1.5. Key Product/Services Offered
13.2. Cisco Systems, Inc.
13.3. Microsoft Corporation
13.4. RingCentral, Inc.
13.5. Adobe Inc.
13.6. Google LLC
13.7. 8x8, Inc.
13.8. Whereby AS