한글목차

세계의 퍼스널케어용 물티슈 시장 규모는 2024년에 131억 7,000만 달러로 평가되었고, 2030년에는 190억 2,000만 달러로 성장할 것으로 예측되며, 예측 기간 중의 CAGR은 6.37%를 나타낼 전망입니다.

이 시장의 성장은 위생, 편의성, 스킨케어, 특히 이동 중 사용에 대한 소비자 인식이 높아짐에 따라 주도되고 있습니다. 도시화와 급변하는 라이프스타일의 증가는 베이비 케어, 세안, 친밀한 위생과 같은 용도 전반에 걸쳐 수요를 촉진하고 있습니다. 환경을 생각하는 생활로의 변화는 생분해성 및 지속 가능한 물티슈 소재의 혁신을 촉진하고 있습니다. 동시에 남성, 노인 소비자, 스킨케어 애호가를 위한 프리미엄 및 기능성 제품으로 시장이 다각화되고 있습니다. 2024년 미국 전체 소매 판매의 22.7%를 온라인 판매가 차지할 정도로 소매 및 전자상거래의 강력한 확장은 접근성을 개선하고 전 세계적으로 시장 침투를 가속화하고 있습니다.

시장 성장 촉진요인

개인 위생에 대한 인식 상승

주요 시장 과제

환경 문제 및 지속 가능성 문제

주요 시장 동향

특수 및 기능성 물티슈의 인기 상승

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 세계의 퍼스널케어용 물티슈 시장 전망

• 시장 규모와 예측
  • 금액별
• 시장 점유율 및 예측
  • 유형별(아기 물티슈, 얼굴 및 화장품 물티슈, 핸드 및 바디 물티슈, 기타)
  • 판매 채널별(백화점, 슈퍼마켓 및 대형 슈퍼마켓, 약국, 온라인, 기타)
  • 지역별
  • 기업별(2024년)
• 시장 맵

제5장 북미의 퍼스널케어용 물티슈 시장 전망

• 시장 규모와 예측
  • 금액별
• 시장 점유율 및 예측
  • 유형별
  • 판매 채널별
  • 국가별
• 북미 : 국가별 분석
  • 미국
  • 캐나다
  • 멕시코

제6장 유럽의 퍼스널케어용 물티슈 시장 전망

• 시장 규모와 예측
• 시장 점유율 및 예측
• 유럽 : 국가별 분석
  • 프랑스
  • 독일
  • 스페인
  • 이탈리아
  • 영국

제7장 아시아태평양의 퍼스널케어용 물티슈 시장 전망

• 시장 규모와 예측
• 시장 점유율 및 예측
• 아시아태평양 : 국가별 분석
  • 중국
  • 일본
  • 인도
  • 한국
  • 인도네시아

제8장 중동 및 아프리카의 퍼스널케어용 물티슈 시장 전망

• 시장 규모와 예측
• 시장 점유율 및 예측
• 중동 및 아프리카 : 국가별 분석
  • 남아프리카
  • 사우디아라비아
  • 아랍에미리트(UAE)
  • 튀르키예

제9장 남미의 퍼스널케어용 물티슈 시장 전망

• 시장 규모와 예측
• 시장 점유율 및 예측
• 남미 : 국가별 분석
  • 브라질
  • 아르헨티나
  • 콜롬비아

제10장 시장 역학

• 성장 촉진요인
• 과제

제11장 시장 동향과 발전

• 합병과 인수
• 제품 출시
• 최근 동향

제12장 Porter's Five Forces 분석

• 업계 내 경쟁
• 신규 진입의 가능성
• 공급자의 힘
• 고객의 힘
• 대체품의 위협

제13장 경쟁 구도

• 기업 프로파일
  • The Procter & Gamble Company
  • Unilever PLC
  • Nice-Pak Products, Inc.
  • Godrej Consumer Products Limited
  • Henkel AG & Co. KGaA
  • Johnson & Johnson Services, Inc.
  • Kimberly-Clark Corporation
  • Unicharm Corporation
  • The Honest Company, Inc.
  • Himalaya Wellness Company

제14장 전략적 제안

제15장 기업 소개와 면책사항

영문목차

Global Personal Care Wipes Market was valued at USD 13.17 billion in 2024 and is projected to grow to USD 19.02 billion by 2030, with a CAGR of 6.37% during the forecast period. Growth in this market is driven by increased consumer awareness around hygiene, convenience, and skincare, especially for on-the-go usage. Rising urbanization and fast-paced lifestyles are fueling demand across applications such as baby care, facial cleansing, and intimate hygiene. A shift toward eco-conscious living is encouraging innovation in biodegradable and sustainable wipe materials. At the same time, the market is diversifying to include premium and functional products that cater to men, elderly consumers, and skincare enthusiasts. The robust expansion of retail and e-commerce, with online sales accounting for 22.7% of total U.S. retail sales in 2024, is improving accessibility and accelerating market penetration globally.

Key Market Drivers

Rising Awareness of Personal Hygiene

The global personal care wipes market is significantly propelled by heightened awareness of personal hygiene. Public health campaigns and hygiene-focused initiatives have highlighted the importance of cleanliness, especially following the global COVID-19 pandemic. This has resulted in consumers integrating wipes into their daily routines for quick and effective cleansing. The surge in demand for antibacterial and disinfecting wipes during the pandemic has transitioned into a lasting consumer preference. Parents also favor baby wipes for their mild and hypoallergenic properties, enhancing usage in infant care. A 2024 study revealed that over 70% of respondents recognized the critical role of hygiene both at home and in public, demonstrating the lasting impact of pandemic-era health consciousness and reinforcing demand for hygiene-related products.

Key Market Challenges

Environmental Concerns and Sustainability Issues

The environmental impact of traditional personal care wipes remains a major challenge. Most wipes are produced from synthetic materials like polyester and polypropylene, which are non-biodegradable and contribute to environmental pollution. Improper disposal often leads to clogged sewer systems and broader ecological damage. As regulatory bodies enforce stricter rules on plastic waste, the industry faces mounting pressure to innovate sustainably. Although biodegradable alternatives are emerging, they typically incur higher production costs, limiting affordability in certain regions. Additionally, ambiguous labeling on wipes-such as "flushable" or "biodegradable"-adds to consumer confusion and poor disposal practices. Compliance with evolving environmental standards requires manufacturers to find cost-effective solutions that do not compromise performance or sustainability.

Key Market Trends

Rising Popularity of Specialized and Functional Wipes

There is growing consumer demand for wipes that offer specialized and multifunctional benefits beyond standard cleansing. Functional wipes infused with anti-aging agents, acne treatments, moisturizing compounds, pH-balanced formulas, and deodorizing effects are gaining popularity. Products such as micellar water makeup removers, exfoliating wipes with glycolic acid, and SPF-infused sun protection wipes are becoming common in skincare. Sensitive skin variants, as well as hypoallergenic and alcohol-free options, are also on the rise. Men's grooming is another growing niche, with new masculine-branded wipes entering the market. This trend reflects a broader shift toward personalization and convenience, driving innovation and expansion in the wipes category.

Key Market Players

• The Procter & Gamble Company
• Unilever PLC
• Nice-Pak Products, Inc.
• Godrej Consumer Products Limited
• Henkel AG & Co. KGaA
• Johnson & Johnson Services, Inc.
• Kimberly-Clark Corporation
• Unicharm Corporation
• The Honest Company, Inc.
• Himalaya Wellness Company

Report Scope:

In this report, the Global Personal Care Wipes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Personal Care Wipes Market, By Type:

• Baby Wipes
• Facial & Cosmetic Wipes
• Hand & Body Wipes
• Others

Personal Care Wipes Market, By Sales Channel:

• Departmental Stores
• Supermarket/Hypermarket
• Pharmacy
• Online
• Others

Personal Care Wipes Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Personal Care Wipes Market.

Available Customizations:

Global Personal Care Wipes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Personal Care Wipes Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Type (Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Others)
  • 4.2.2. By Sales Channel (Departmental Stores, Supermarket/Hypermarket, Pharmacy, Online, Others)
  • 4.2.3. By Region
  • 4.2.4. By Company (2024)
• 4.3. Market Map

5. North America Personal Care Wipes Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type
  • 5.2.2. By Sales Channel
  • 5.2.3. By Country
• 5.3. North America: Country Analysis
  • 5.3.1. United States Personal Care Wipes Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Type
      • 5.3.1.2.2. By Sales Channel
  • 5.3.2. Canada Personal Care Wipes Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Type
      • 5.3.2.2.2. By Sales Channel
  • 5.3.3. Mexico Personal Care Wipes Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Type
      • 5.3.3.2.2. By Sales Channel

6. Europe Personal Care Wipes Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Sales Channel
  • 6.2.3. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France Personal Care Wipes Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Sales Channel
  • 6.3.2. Germany Personal Care Wipes Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Sales Channel
  • 6.3.3. Spain Personal Care Wipes Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Sales Channel
  • 6.3.4. Italy Personal Care Wipes Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Type
      • 6.3.4.2.2. By Sales Channel
  • 6.3.5. United Kingdom Personal Care Wipes Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Type
      • 6.3.5.2.2. By Sales Channel

7. Asia-Pacific Personal Care Wipes Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Sales Channel
  • 7.2.3. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1. China Personal Care Wipes Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Sales Channel
  • 7.3.2.Japan Personal Care Wipes Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Sales Channel
  • 7.3.3. India Personal Care Wipes Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Sales Channel
  • 7.3.4. South Korea Personal Care Wipes Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Sales Channel
  • 7.3.5. Indonesia Personal Care Wipes Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Sales Channel

8. Middle East & Africa Personal Care Wipes Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Sales Channel
  • 8.2.3. By Country
• 8.3. MEA: Country Analysis
  • 8.3.1. South Africa Personal Care Wipes Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Sales Channel
  • 8.3.2. Saudi Arabia Personal Care Wipes Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Sales Channel
  • 8.3.3. UAE Personal Care Wipes Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Sales Channel
  • 8.3.4. Turkey Personal Care Wipes Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Sales Channel

9. South America Personal Care Wipes Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Sales Channel
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Personal Care Wipes Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Sales Channel
  • 9.3.2. Argentina Personal Care Wipes Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Sales Channel
  • 9.3.3. Colombia Personal Care Wipes Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Sales Channel

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

• 11.1. Merger & Acquisition (If Any)
• 11.2. Product Launches (If Any)
• 11.3. Recent Developments

12. Porters Five Forces Analysis

• 12.1. Competition in the Industry
• 12.2. Potential of New Entrants
• 12.3. Power of Suppliers
• 12.4. Power of Customers
• 12.5. Threat of Substitute Products

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. The Procter & Gamble Company
    • 13.1.1.1. Business Overview
    • 13.1.1.2. Company Snapshot
    • 13.1.1.3. Products & Services
    • 13.1.1.4. Financials (As Per Availability)
    • 13.1.1.5. Key Market Focus & Geographical Presence
    • 13.1.1.6. Recent Developments
    • 13.1.1.7. Key Management Personnel
  • 13.1.2. Unilever PLC
  • 13.1.3. Nice-Pak Products, Inc.
  • 13.1.4. Godrej Consumer Products Limited
  • 13.1.5. Henkel AG & Co. KGaA
  • 13.1.6. Johnson & Johnson Services, Inc.
  • 13.1.7. Kimberly-Clark Corporation
  • 13.1.8. Unicharm Corporation
  • 13.1.9. The Honest Company, Inc.
  • 13.1.10. Himalaya Wellness Company

14. Strategic Recommendations

15. About Us & Disclaimer