세계의 퍼스널케어용 물티슈 시장 : 산업 규모, 점유율, 동향, 기회, 예측, 유형별, 판매 채널별, 지역별, 시장 경쟁별(2020-2030년)
Personal Care Wipes Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Sales Channel, By Region & Competition, 2020-2030F
상품코드:1738403
리서치사:TechSci Research
발행일:2025년 05월
페이지 정보:영문 181 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계의 퍼스널케어용 물티슈 시장 규모는 2024년에 131억 7,000만 달러로 평가되었고, 2030년에는 190억 2,000만 달러로 성장할 것으로 예측되며, 예측 기간 중의 CAGR은 6.37%를 나타낼 전망입니다.
이 시장의 성장은 위생, 편의성, 스킨케어, 특히 이동 중 사용에 대한 소비자 인식이 높아짐에 따라 주도되고 있습니다. 도시화와 급변하는 라이프스타일의 증가는 베이비 케어, 세안, 친밀한 위생과 같은 용도 전반에 걸쳐 수요를 촉진하고 있습니다. 환경을 생각하는 생활로의 변화는 생분해성 및 지속 가능한 물티슈 소재의 혁신을 촉진하고 있습니다. 동시에 남성, 노인 소비자, 스킨케어 애호가를 위한 프리미엄 및 기능성 제품으로 시장이 다각화되고 있습니다. 2024년 미국 전체 소매 판매의 22.7%를 온라인 판매가 차지할 정도로 소매 및 전자상거래의 강력한 확장은 접근성을 개선하고 전 세계적으로 시장 침투를 가속화하고 있습니다.
시장 개요
예측 기간
2026-2030년
시장 규모(2024년)
131억 7,000만 달러
시장 규모(2030년)
190억 2,000만 달러
CAGR(2025-2030년)
6.37%
급성장 부문
온라인
최대 시장
북미
시장 성장 촉진요인
개인 위생에 대한 인식 상승
주요 시장 과제
환경 문제 및 지속 가능성 문제
주요 시장 동향
특수 및 기능성 물티슈의 인기 상승
목차
제1장 서론
제2장 조사 방법
제3장 주요 요약
제4장 세계의 퍼스널케어용 물티슈 시장 전망
시장 규모와 예측
금액별
시장 점유율 및 예측
유형별(아기 물티슈, 얼굴 및 화장품 물티슈, 핸드 및 바디 물티슈, 기타)
판매 채널별(백화점, 슈퍼마켓 및 대형 슈퍼마켓, 약국, 온라인, 기타)
지역별
기업별(2024년)
시장 맵
제5장 북미의 퍼스널케어용 물티슈 시장 전망
시장 규모와 예측
금액별
시장 점유율 및 예측
유형별
판매 채널별
국가별
북미 : 국가별 분석
미국
캐나다
멕시코
제6장 유럽의 퍼스널케어용 물티슈 시장 전망
시장 규모와 예측
시장 점유율 및 예측
유럽 : 국가별 분석
프랑스
독일
스페인
이탈리아
영국
제7장 아시아태평양의 퍼스널케어용 물티슈 시장 전망
시장 규모와 예측
시장 점유율 및 예측
아시아태평양 : 국가별 분석
중국
일본
인도
한국
인도네시아
제8장 중동 및 아프리카의 퍼스널케어용 물티슈 시장 전망
시장 규모와 예측
시장 점유율 및 예측
중동 및 아프리카 : 국가별 분석
남아프리카
사우디아라비아
아랍에미리트(UAE)
튀르키예
제9장 남미의 퍼스널케어용 물티슈 시장 전망
시장 규모와 예측
시장 점유율 및 예측
남미 : 국가별 분석
브라질
아르헨티나
콜롬비아
제10장 시장 역학
성장 촉진요인
과제
제11장 시장 동향과 발전
합병과 인수
제품 출시
최근 동향
제12장 Porter's Five Forces 분석
업계 내 경쟁
신규 진입의 가능성
공급자의 힘
고객의 힘
대체품의 위협
제13장 경쟁 구도
기업 프로파일
The Procter & Gamble Company
Unilever PLC
Nice-Pak Products, Inc.
Godrej Consumer Products Limited
Henkel AG & Co. KGaA
Johnson & Johnson Services, Inc.
Kimberly-Clark Corporation
Unicharm Corporation
The Honest Company, Inc.
Himalaya Wellness Company
제14장 전략적 제안
제15장 기업 소개와 면책사항
HBR
영문 목차
영문목차
Global Personal Care Wipes Market was valued at USD 13.17 billion in 2024 and is projected to grow to USD 19.02 billion by 2030, with a CAGR of 6.37% during the forecast period. Growth in this market is driven by increased consumer awareness around hygiene, convenience, and skincare, especially for on-the-go usage. Rising urbanization and fast-paced lifestyles are fueling demand across applications such as baby care, facial cleansing, and intimate hygiene. A shift toward eco-conscious living is encouraging innovation in biodegradable and sustainable wipe materials. At the same time, the market is diversifying to include premium and functional products that cater to men, elderly consumers, and skincare enthusiasts. The robust expansion of retail and e-commerce, with online sales accounting for 22.7% of total U.S. retail sales in 2024, is improving accessibility and accelerating market penetration globally.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 13.17 Billion
Market Size 2030
USD 19.02 Billion
CAGR 2025-2030
6.37%
Fastest Growing Segment
Online
Largest Market
North America
Key Market Drivers
Rising Awareness of Personal Hygiene
The global personal care wipes market is significantly propelled by heightened awareness of personal hygiene. Public health campaigns and hygiene-focused initiatives have highlighted the importance of cleanliness, especially following the global COVID-19 pandemic. This has resulted in consumers integrating wipes into their daily routines for quick and effective cleansing. The surge in demand for antibacterial and disinfecting wipes during the pandemic has transitioned into a lasting consumer preference. Parents also favor baby wipes for their mild and hypoallergenic properties, enhancing usage in infant care. A 2024 study revealed that over 70% of respondents recognized the critical role of hygiene both at home and in public, demonstrating the lasting impact of pandemic-era health consciousness and reinforcing demand for hygiene-related products.
Key Market Challenges
Environmental Concerns and Sustainability Issues
The environmental impact of traditional personal care wipes remains a major challenge. Most wipes are produced from synthetic materials like polyester and polypropylene, which are non-biodegradable and contribute to environmental pollution. Improper disposal often leads to clogged sewer systems and broader ecological damage. As regulatory bodies enforce stricter rules on plastic waste, the industry faces mounting pressure to innovate sustainably. Although biodegradable alternatives are emerging, they typically incur higher production costs, limiting affordability in certain regions. Additionally, ambiguous labeling on wipes-such as "flushable" or "biodegradable"-adds to consumer confusion and poor disposal practices. Compliance with evolving environmental standards requires manufacturers to find cost-effective solutions that do not compromise performance or sustainability.
Key Market Trends
Rising Popularity of Specialized and Functional Wipes
There is growing consumer demand for wipes that offer specialized and multifunctional benefits beyond standard cleansing. Functional wipes infused with anti-aging agents, acne treatments, moisturizing compounds, pH-balanced formulas, and deodorizing effects are gaining popularity. Products such as micellar water makeup removers, exfoliating wipes with glycolic acid, and SPF-infused sun protection wipes are becoming common in skincare. Sensitive skin variants, as well as hypoallergenic and alcohol-free options, are also on the rise. Men's grooming is another growing niche, with new masculine-branded wipes entering the market. This trend reflects a broader shift toward personalization and convenience, driving innovation and expansion in the wipes category.
Key Market Players
The Procter & Gamble Company
Unilever PLC
Nice-Pak Products, Inc.
Godrej Consumer Products Limited
Henkel AG & Co. KGaA
Johnson & Johnson Services, Inc.
Kimberly-Clark Corporation
Unicharm Corporation
The Honest Company, Inc.
Himalaya Wellness Company
Report Scope:
In this report, the Global Personal Care Wipes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Personal Care Wipes Market, By Type:
Baby Wipes
Facial & Cosmetic Wipes
Hand & Body Wipes
Others
Personal Care Wipes Market, By Sales Channel:
Departmental Stores
Supermarket/Hypermarket
Pharmacy
Online
Others
Personal Care Wipes Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia-Pacific
China
Japan
India
South Korea
Indonesia
South America
Argentina
Colombia
Brazil
Middle East & Africa
South Africa
Saudi Arabia
UAE
Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Personal Care Wipes Market.
Available Customizations:
Global Personal Care Wipes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Global Personal Care Wipes Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.2. Market Share & Forecast
4.2.1. By Type (Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Others)
4.2.2. By Sales Channel (Departmental Stores, Supermarket/Hypermarket, Pharmacy, Online, Others)
4.2.3. By Region
4.2.4. By Company (2024)
4.3. Market Map
5. North America Personal Care Wipes Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type
5.2.2. By Sales Channel
5.2.3. By Country
5.3. North America: Country Analysis
5.3.1. United States Personal Care Wipes Market Outlook
5.3.1.1. Market Size & Forecast
5.3.1.1.1. By Value
5.3.1.2. Market Share & Forecast
5.3.1.2.1. By Type
5.3.1.2.2. By Sales Channel
5.3.2. Canada Personal Care Wipes Market Outlook
5.3.2.1. Market Size & Forecast
5.3.2.1.1. By Value
5.3.2.2. Market Share & Forecast
5.3.2.2.1. By Type
5.3.2.2.2. By Sales Channel
5.3.3. Mexico Personal Care Wipes Market Outlook
5.3.3.1. Market Size & Forecast
5.3.3.1.1. By Value
5.3.3.2. Market Share & Forecast
5.3.3.2.1. By Type
5.3.3.2.2. By Sales Channel
6. Europe Personal Care Wipes Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type
6.2.2. By Sales Channel
6.2.3. By Country
6.3. Europe: Country Analysis
6.3.1. France Personal Care Wipes Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Type
6.3.1.2.2. By Sales Channel
6.3.2. Germany Personal Care Wipes Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Type
6.3.2.2.2. By Sales Channel
6.3.3. Spain Personal Care Wipes Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Type
6.3.3.2.2. By Sales Channel
6.3.4. Italy Personal Care Wipes Market Outlook
6.3.4.1. Market Size & Forecast
6.3.4.1.1. By Value
6.3.4.2. Market Share & Forecast
6.3.4.2.1. By Type
6.3.4.2.2. By Sales Channel
6.3.5. United Kingdom Personal Care Wipes Market Outlook
6.3.5.1. Market Size & Forecast
6.3.5.1.1. By Value
6.3.5.2. Market Share & Forecast
6.3.5.2.1. By Type
6.3.5.2.2. By Sales Channel
7. Asia-Pacific Personal Care Wipes Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type
7.2.2. By Sales Channel
7.2.3. By Country
7.3. Asia-Pacific: Country Analysis
7.3.1. China Personal Care Wipes Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Type
7.3.1.2.2. By Sales Channel
7.3.2.Japan Personal Care Wipes Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Type
7.3.2.2.2. By Sales Channel
7.3.3. India Personal Care Wipes Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Type
7.3.3.2.2. By Sales Channel
7.3.4. South Korea Personal Care Wipes Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Type
7.3.4.2.2. By Sales Channel
7.3.5. Indonesia Personal Care Wipes Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Type
7.3.5.2.2. By Sales Channel
8. Middle East & Africa Personal Care Wipes Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type
8.2.2. By Sales Channel
8.2.3. By Country
8.3. MEA: Country Analysis
8.3.1. South Africa Personal Care Wipes Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Type
8.3.1.2.2. By Sales Channel
8.3.2. Saudi Arabia Personal Care Wipes Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Type
8.3.2.2.2. By Sales Channel
8.3.3. UAE Personal Care Wipes Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Type
8.3.3.2.2. By Sales Channel
8.3.4. Turkey Personal Care Wipes Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Type
8.3.4.2.2. By Sales Channel
9. South America Personal Care Wipes Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type
9.2.2. By Sales Channel
9.2.3. By Country
9.3. South America: Country Analysis
9.3.1. Brazil Personal Care Wipes Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Type
9.3.1.2.2. By Sales Channel
9.3.2. Argentina Personal Care Wipes Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Type
9.3.2.2.2. By Sales Channel
9.3.3. Colombia Personal Care Wipes Market Outlook