세계의 남성용 건강 보조제 시장 : 산업 규모, 점유율, 동향, 기회, 예측, 유형별, 제제별, 유통 채널별, 지역별, 경쟁별(2020-2030년)
Men´s Health Supplements Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Formulation, By Distribution Channel, By Region & Competition, 2020-2030F
상품코드 : 1738282
리서치사 : TechSci Research
발행일 : 2025년 05월
페이지 정보 : 영문 182 Pages
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한글목차

세계의 남성용 건강 보조제 시장은 2024년에 635억 9,000만 달러로 평가되었고, 2030년까지의 CAGR은 8.36%로 예측되어 큰 성장을 보일 전망입니다.

전 세계적으로 건강에 대한 의식이 높아지면서 남성들이 자신의 건강을 위해 점점 더 많은 투자를 하고 있으며, 건강 보조제 산업에 상당한 모멘텀을 창출하고 있습니다. 이 분야는 생식 건강, 심혈관 기능, 근육 성장, 전립선 지원 등 남성의 고유한 건강 니즈를 해결하는 데 초점을 맞추고 있습니다. 책임 있는 영양 섭취를 위한 협의회에 따르면 예방적 건강 관리와 전반적인 웰빙에 대한 관심이 높아지면서 남성의 73%가 건강 보조제를 사용하고 42%는 특히 종합적인 건강 및 웰빙 솔루션을 찾는 등 보조제 소비가 증가하고 있습니다.

시장 개요
예측 기간 2026-2030년
시장 규모(2024년) 635억 9,000만 달러
시장 규모(2030년) 1,021억 3,000만 달러
CAGR(2025-2030년) 8.36%
급성장 부문 캡슐
최대 시장 아시아태평양

주요 시장 성장 촉진요인

건강 인식 증가

주요 시장 과제

규제 문제

주요 시장 동향

기술 발전

목차

제1장 제품 개요

제2장 조사 방법

제3장 주요 요약

제4장 고객의 목소리

제5장 세계의 남성용 건강 보조제 시장 전망

제6장 북미의 남성용 건강 보조제 시장 전망

제7장 유럽의 남성용 건강 보조제 시장 전망

제8장 아시아태평양의 남성용 건강 보조제 시장 전망

제9장 남미의 남성용 건강 보조제 시장 전망

제10장 중동 및 아프리카의 남성용 건강 보조제 시장 전망

제11장 시장 역학

제12장 시장 동향과 발전

제13장 세계의 남성용 건강 보조제 시장 : SWOT 분석

제14장 경쟁 구도

제15장 전략적 제안

제16장 기업 소개와 면책사항

HBR
영문 목차

영문목차

The Global Men's Health Supplements Market was valued at USD 63.59 billion in 2024 and is poised to grow significantly, projecting a CAGR of 8.36% through 2030. As health consciousness surges globally, men are increasingly investing in their wellness, creating substantial momentum within the health supplements industry. This sector focuses on addressing men's unique health needs such as reproductive health, cardiovascular function, muscle growth, and prostate support. The growing interest in preventative healthcare and overall well-being is driving supplement consumption, with 73% of men using health supplements and 42% specifically seeking all-around health and wellness solutions, according to the Council for Responsible Nutrition. Additionally, increased digital access to health information and product availability through online platforms is contributing to evolving consumer behaviors. Brands like Cymbiotika are capitalizing on this trend with international e-commerce expansions. With rising awareness and demand, the men's health supplements market continues to diversify, offering targeted solutions across life stages and health goals.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 63.59 Billion
Market Size 2030USD 102.13 Billion
CAGR 2025-20308.36%
Fastest Growing SegmentCapsules
Largest MarketAsia Pacific

Key Market Drivers

Rising Increasing Health Awareness

A growing emphasis on preventive health and personal well-being is driving men to proactively address their health needs through supplements. Traditionally less likely to seek routine healthcare, men are now embracing a holistic view of health encompassing nutrition, fitness, and disease prevention. Factors such as increased health education, social media influence, and public endorsements by athletes and celebrities have played significant roles in shaping this behavior shift. Easy access to online health content and growing visibility of natural supplement brands have further encouraged men to adopt self-care practices. This increasing health consciousness is driving the uptake of targeted supplements, including those for muscle development, sexual wellness, heart health, and immune support. In line with this trend, companies are expanding their global presence and product offerings, like Cymbiotika's launch in the UK market to meet demand for natural supplements. As men become more engaged in managing their health, the sector is expected to witness robust and sustained growth.

Key Market Challenges

Regulatory Challenges

Navigating the complex and variable regulatory frameworks governing dietary supplements is one of the primary hurdles for industry stakeholders. Regulations vary across regions, with differing standards for labeling, permissible ingredients, product claims, and marketing practices. These inconsistencies increase compliance burdens, especially for companies operating internationally. In many jurisdictions, regulatory updates are frequent and require constant monitoring to avoid non-compliance, product recalls, or legal penalties. The lack of global harmonization in supplement regulations also restricts market entry for new brands and discourages innovation due to uncertainty and high costs associated with approvals. Furthermore, stricter rules aimed at preventing misleading health claims and ensuring product safety create additional constraints, particularly for smaller players. In this regulatory climate, companies must invest heavily in legal counsel, quality assurance, and product testing to maintain credibility and consumer trust, all of which can impede market scalability and profitability.

Key Market Trends

Technological Advancements

The men's health supplements market is experiencing a significant transformation through technological innovation. Personalized nutrition is emerging as a key trend, fueled by advances in genetic testing and artificial intelligence that allow for customized supplement regimens based on individual health profiles. This personalization boosts product efficacy and consumer satisfaction. E-commerce and direct-to-consumer platforms are also reshaping the purchasing experience by making supplements more accessible, with AI-driven apps offering health tracking and supplement recommendations. Meanwhile, blockchain technology is enhancing supply chain transparency, allowing consumers to verify ingredient authenticity and product origin. Advanced R&D tools are enabling the discovery of new bioactive compounds and functional ingredients tailored to men's health, particularly in areas like energy, aging, and testosterone support. As technology continues to drive convenience, efficacy, and consumer confidence, it is expected to be a major catalyst for growth and differentiation in the global men's health supplements market.

Key Market Players

Report Scope:

In this report, the Global Men's Health Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men's Health Supplements Market, By Type:

Men's Health Supplements Market, By Formulation:

Men's Health Supplements Market, By Distribution Channel:

Men's Health Supplements Market, By Region:

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Men's Health Supplements Market.

Available Customizations:

Global Men's Health Supplements Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Table of Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customer

5. Global Men's Health Supplements Market Outlook

6. North America Men's Health Supplements Market Outlook

7. Europe Men's Health Supplements Market Outlook

8. Asia-Pacific Men's Health Supplements Market Outlook

9. South America Men's Health Supplements Market Outlook

10. Middle East and Africa Men's Health Supplements Market Outlook

11. Market Dynamics

12. Market Trends & Developments

13. Global Men's Health Supplements Market: SWOT Analysis

14. Competitive Landscape

15. Strategic Recommendations

16. About Us & Disclaimer

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