세계의 남성용 건강 보조제 시장 : 산업 규모, 점유율, 동향, 기회, 예측, 유형별, 제제별, 유통 채널별, 지역별, 경쟁별(2020-2030년)
Men´s Health Supplements Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Formulation, By Distribution Channel, By Region & Competition, 2020-2030F
세계의 남성용 건강 보조제 시장은 2024년에 635억 9,000만 달러로 평가되었고, 2030년까지의 CAGR은 8.36%로 예측되어 큰 성장을 보일 전망입니다.
전 세계적으로 건강에 대한 의식이 높아지면서 남성들이 자신의 건강을 위해 점점 더 많은 투자를 하고 있으며, 건강 보조제 산업에 상당한 모멘텀을 창출하고 있습니다. 이 분야는 생식 건강, 심혈관 기능, 근육 성장, 전립선 지원 등 남성의 고유한 건강 니즈를 해결하는 데 초점을 맞추고 있습니다. 책임 있는 영양 섭취를 위한 협의회에 따르면 예방적 건강 관리와 전반적인 웰빙에 대한 관심이 높아지면서 남성의 73%가 건강 보조제를 사용하고 42%는 특히 종합적인 건강 및 웰빙 솔루션을 찾는 등 보조제 소비가 증가하고 있습니다.
| 시장 개요 |
| 예측 기간 |
2026-2030년 |
| 시장 규모(2024년) |
635억 9,000만 달러 |
| 시장 규모(2030년) |
1,021억 3,000만 달러 |
| CAGR(2025-2030년) |
8.36% |
| 급성장 부문 |
캡슐 |
| 최대 시장 |
아시아태평양 |
주요 시장 성장 촉진요인
건강 인식 증가
주요 시장 과제
규제 문제
주요 시장 동향
기술 발전
목차
제1장 제품 개요
제2장 조사 방법
제3장 주요 요약
제4장 고객의 목소리
제5장 세계의 남성용 건강 보조제 시장 전망
- 시장 규모와 예측
- 시장 점유율 및 예측
- 유형별(스포츠 보조제, 생식 건강 보조제, 뼈 및 관절 건강 보조제, 심혈관 건강 보조제, 프로바이오틱 보조제, 노화 방지 보조제, 모발 성장 보조제, 체중 관리 보조제, 면역 건강 보조제 등)
- 제제별(정제, 캡슐, 액상, 분말, 구미, 기타)
- 유통 채널별(온라인, 오프라인)
- 지역별
- 기업별(2024년)
- 시장 맵
제6장 북미의 남성용 건강 보조제 시장 전망
- 시장 규모와 예측
- 시장 점유율 및 예측
- 북미 : 국가별 분석
제7장 유럽의 남성용 건강 보조제 시장 전망
- 시장 규모와 예측
- 시장 점유율 및 예측
- 유럽 : 국가별 분석
제8장 아시아태평양의 남성용 건강 보조제 시장 전망
- 시장 규모와 예측
- 시장 점유율 및 예측
- 아시아태평양 : 국가별 분석
제9장 남미의 남성용 건강 보조제 시장 전망
- 시장 규모와 예측
- 시장 점유율 및 예측
- 남미 : 국가별 분석
제10장 중동 및 아프리카의 남성용 건강 보조제 시장 전망
- 시장 규모와 예측
- 시장 점유율 및 예측
- 중동 및 아프리카 : 국가별 분석
- 남아프리카
- 사우디아라비아
- 아랍에미리트(UAE)
제11장 시장 역학
제12장 시장 동향과 발전
제13장 세계의 남성용 건강 보조제 시장 : SWOT 분석
제14장 경쟁 구도
- Nature's Laboratory Ltd
- Nordic Naturals
- NOW Foods
- Irwin Naturals inc.
- Guardian Healthcare Services Pvt. Ltd
- The Vitamin Shopee
- Amway Corporation
- Life Extension
- New Chapter, Inc.
- Metagenics LLC
제15장 전략적 제안
제16장 기업 소개와 면책사항
HBR
The Global Men's Health Supplements Market was valued at USD 63.59 billion in 2024 and is poised to grow significantly, projecting a CAGR of 8.36% through 2030. As health consciousness surges globally, men are increasingly investing in their wellness, creating substantial momentum within the health supplements industry. This sector focuses on addressing men's unique health needs such as reproductive health, cardiovascular function, muscle growth, and prostate support. The growing interest in preventative healthcare and overall well-being is driving supplement consumption, with 73% of men using health supplements and 42% specifically seeking all-around health and wellness solutions, according to the Council for Responsible Nutrition. Additionally, increased digital access to health information and product availability through online platforms is contributing to evolving consumer behaviors. Brands like Cymbiotika are capitalizing on this trend with international e-commerce expansions. With rising awareness and demand, the men's health supplements market continues to diversify, offering targeted solutions across life stages and health goals.
| Market Overview |
|---|
| Forecast Period | 2026-2030 |
| Market Size 2024 | USD 63.59 Billion |
| Market Size 2030 | USD 102.13 Billion |
| CAGR 2025-2030 | 8.36% |
| Fastest Growing Segment | Capsules |
| Largest Market | Asia Pacific |
Key Market Drivers
Rising Increasing Health Awareness
A growing emphasis on preventive health and personal well-being is driving men to proactively address their health needs through supplements. Traditionally less likely to seek routine healthcare, men are now embracing a holistic view of health encompassing nutrition, fitness, and disease prevention. Factors such as increased health education, social media influence, and public endorsements by athletes and celebrities have played significant roles in shaping this behavior shift. Easy access to online health content and growing visibility of natural supplement brands have further encouraged men to adopt self-care practices. This increasing health consciousness is driving the uptake of targeted supplements, including those for muscle development, sexual wellness, heart health, and immune support. In line with this trend, companies are expanding their global presence and product offerings, like Cymbiotika's launch in the UK market to meet demand for natural supplements. As men become more engaged in managing their health, the sector is expected to witness robust and sustained growth.
Key Market Challenges
Regulatory Challenges
Navigating the complex and variable regulatory frameworks governing dietary supplements is one of the primary hurdles for industry stakeholders. Regulations vary across regions, with differing standards for labeling, permissible ingredients, product claims, and marketing practices. These inconsistencies increase compliance burdens, especially for companies operating internationally. In many jurisdictions, regulatory updates are frequent and require constant monitoring to avoid non-compliance, product recalls, or legal penalties. The lack of global harmonization in supplement regulations also restricts market entry for new brands and discourages innovation due to uncertainty and high costs associated with approvals. Furthermore, stricter rules aimed at preventing misleading health claims and ensuring product safety create additional constraints, particularly for smaller players. In this regulatory climate, companies must invest heavily in legal counsel, quality assurance, and product testing to maintain credibility and consumer trust, all of which can impede market scalability and profitability.
Key Market Trends
Technological Advancements
The men's health supplements market is experiencing a significant transformation through technological innovation. Personalized nutrition is emerging as a key trend, fueled by advances in genetic testing and artificial intelligence that allow for customized supplement regimens based on individual health profiles. This personalization boosts product efficacy and consumer satisfaction. E-commerce and direct-to-consumer platforms are also reshaping the purchasing experience by making supplements more accessible, with AI-driven apps offering health tracking and supplement recommendations. Meanwhile, blockchain technology is enhancing supply chain transparency, allowing consumers to verify ingredient authenticity and product origin. Advanced R&D tools are enabling the discovery of new bioactive compounds and functional ingredients tailored to men's health, particularly in areas like energy, aging, and testosterone support. As technology continues to drive convenience, efficacy, and consumer confidence, it is expected to be a major catalyst for growth and differentiation in the global men's health supplements market.
Key Market Players
- Nature's Laboratory Ltd
- Nordic Naturals
- NOW Foods
- Irwin Naturals Inc.
- Guardian Healthcare Services Pvt. Ltd
- The Vitamin Shopee
- Amway Corporation
- Life Extension
- New Chapter, Inc.
- Metagenics LLC
Report Scope:
In this report, the Global Men's Health Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Men's Health Supplements Market, By Type:
- Sports Supplements
- Reproductive Health Supplements
- Bone & Joint Health Supplements
- Cardiovascular Health Supplements
- Probiotic Supplements
- Anti-Aging Supplements
- Hair Growth Supplements
- Weight Management Supplements
- Immune Health Supplements
- Others
Men's Health Supplements Market, By Formulation:
- Tablets
- Capsules
- Liquids
- Powders
- Gummies
- Others
Men's Health Supplements Market, By Distribution Channel:
Men's Health Supplements Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
- Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
- South America
- Brazil
- Argentina
- Colombia
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Men's Health Supplements Market.
Available Customizations:
Global Men's Health Supplements Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
- 1.1. Market Definition
- 1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations
2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
3. Executive Summary
4. Voice of Customer
5. Global Men's Health Supplements Market Outlook
- 5.1. Market Size & Forecast
- 5.2. Market Share & Forecast
- 5.2.1. By Type (Sports Supplements, Reproductive Health Supplements, Bone & Joint Health Supplements, Cardiovascular Health Supplements, Probiotic Supplements, Anti-Aging Supplements, Hair Growth Supplements, Weight Management Supplements, Immune Health Supplements, Others)
- 5.2.2. By Formulation (Tablets, Capsules, Liquids, Powders, Gummies, Others)
- 5.2.3. By Distribution Channel (Online, Offline)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
- 5.3. Market Map
6. North America Men's Health Supplements Market Outlook
- 6.1. Market Size & Forecast
- 6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By Formulation
- 6.2.3. By Distribution Channel
- 6.2.4. By Country
- 6.3. North America: Country Analysis
- 6.3.1. United States Men's Health Supplements Market Outlook
- 6.3.1.1. Market Size & Forecast
- 6.3.1.2. Market Share & Forecast
- 6.3.1.2.1. By Type
- 6.3.1.2.2. By Formulation
- 6.3.1.2.3. By Distribution Channel
- 6.3.2. Canada Men's Health Supplements Market Outlook
- 6.3.2.1. Market Size & Forecast
- 6.3.2.2. Market Share & Forecast
- 6.3.2.2.1. By Type
- 6.3.2.2.2. By Formulation
- 6.3.2.2.3. By Distribution Channel
- 6.3.3. Mexico Men's Health Supplements Market Outlook
- 6.3.3.1. Market Size & Forecast
- 6.3.3.2. Market Share & Forecast
- 6.3.3.2.1. By Type
- 6.3.3.2.2. By Formulation
- 6.3.3.2.3. By Distribution Channel
7. Europe Men's Health Supplements Market Outlook
- 7.1. Market Size & Forecast
- 7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Formulation
- 7.2.3. By Distribution Channel
- 7.2.4. By Country
- 7.3. Europe: Country Analysis
- 7.3.1. Germany Men's Health Supplements Market Outlook
- 7.3.1.1. Market Size & Forecast
- 7.3.1.2. Market Share & Forecast
- 7.3.1.2.1. By Type
- 7.3.1.2.2. By Formulation
- 7.3.1.2.3. By Distribution Channel
- 7.3.2. United Kingdom Men's Health Supplements Market Outlook
- 7.3.2.1. Market Size & Forecast
- 7.3.2.2. Market Share & Forecast
- 7.3.2.2.1. By Type
- 7.3.2.2.2. By Formulation
- 7.3.2.2.3. By Distribution Channel
- 7.3.3. Italy Men's Health Supplements Market Outlook
- 7.3.3.1. Market Size & Forecast
- 7.3.3.2. Market Share & Forecasty
- 7.3.3.2.1. By Type
- 7.3.3.2.2. By Formulation
- 7.3.3.2.3. By Distribution Channel
- 7.3.4. France Men's Health Supplements Market Outlook
- 7.3.4.1. Market Size & Forecast
- 7.3.4.2. Market Share & Forecast
- 7.3.4.2.1. By Type
- 7.3.4.2.2. By Formulation
- 7.3.4.2.3. By Distribution Channel
- 7.3.5. Spain Men's Health Supplements Market Outlook
- 7.3.5.1. Market Size & Forecast
- 7.3.5.2. Market Share & Forecast
- 7.3.5.2.1. By Type
- 7.3.5.2.2. By Formulation
- 7.3.5.2.3. By Distribution Channel
8. Asia-Pacific Men's Health Supplements Market Outlook
- 8.1. Market Size & Forecast
- 8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Formulation
- 8.2.3. By Distribution Channel
- 8.2.4. By Country
- 8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Men's Health Supplements Market Outlook
- 8.3.1.1. Market Size & Forecast
- 8.3.1.2. Market Share & Forecast
- 8.3.1.2.1. By Type
- 8.3.1.2.2. By Formulation
- 8.3.1.2.3. By Distribution Channel
- 8.3.2. India Men's Health Supplements Market Outlook
- 8.3.2.1. Market Size & Forecast
- 8.3.2.2. Market Share & Forecast
- 8.3.2.2.1. By Type
- 8.3.2.2.2. By Formulation
- 8.3.2.2.3. By Distribution Channel
- 8.3.3. Japan Men's Health Supplements Market Outlook
- 8.3.3.1. Market Size & Forecast
- 8.3.3.2. Market Share & Forecast
- 8.3.3.2.1. By Type
- 8.3.3.2.2. By Formulation
- 8.3.3.2.3. By Distribution Channel
- 8.3.4. South Korea Men's Health Supplements Market Outlook
- 8.3.4.1. Market Size & Forecast
- 8.3.4.2. Market Share & Forecast
- 8.3.4.2.1. By Type
- 8.3.4.2.2. By Formulation
- 8.3.4.2.3. By Distribution Channel
- 8.3.5. Australia Men's Health Supplements Market Outlook
- 8.3.5.1. Market Size & Forecast
- 8.3.5.2. Market Share & Forecast
- 8.3.5.2.1. By Type
- 8.3.5.2.2. By Formulation
- 8.3.5.2.3. By Distribution Channel
9. South America Men's Health Supplements Market Outlook
- 9.1. Market Size & Forecast
- 9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Formulation
- 9.2.3. By Distribution Channel
- 9.2.4. By Country
- 9.3. South America: Country Analysis
- 9.3.1. Brazil Men's Health Supplements Market Outlook
- 9.3.1.1. Market Size & Forecast
- 9.3.1.2. Market Share & Forecast
- 9.3.1.2.1. By Type
- 9.3.1.2.2. By Formulation
- 9.3.1.2.3. By Distribution Channel
- 9.3.2. Argentina Men's Health Supplements Market Outlook
- 9.3.2.1. Market Size & Forecast
- 9.3.2.2. Market Share & Forecast
- 9.3.2.2.1. By Type
- 9.3.2.2.2. By Formulation
- 9.3.2.2.3. By Distribution Channel
- 9.3.3. Colombia Men's Health Supplements Market Outlook
- 9.3.3.1. Market Size & Forecast
- 9.3.3.2. Market Share & Forecast
- 9.3.3.2.1. By Type
- 9.3.3.2.2. By Formulation
- 9.3.3.2.3. By Distribution Channel
10. Middle East and Africa Men's Health Supplements Market Outlook
- 10.1. Market Size & Forecast
- 10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Formulation
- 10.2.3. By Distribution Channel
- 10.2.4. By Country
- 10.3. MEA: Country Analysis
- 10.3.1. South Africa Men's Health Supplements Market Outlook
- 10.3.1.1. Market Size & Forecast
- 10.3.1.2. Market Share & Forecast
- 10.3.1.2.1. By Type
- 10.3.1.2.2. By Formulation
- 10.3.1.2.3. By Distribution Channel
- 10.3.2. Saudi Arabia Men's Health Supplements Market Outlook
- 10.3.2.1. Market Size & Forecast
- 10.3.2.2. Market Share & Forecast
- 10.3.2.2.1. By Type
- 10.3.2.2.2. By Formulation
- 10.3.2.2.3. By Distribution Channel
- 10.3.3. UAE Men's Health Supplements Market Outlook
- 10.3.3.1. Market Size & Forecast
- 10.3.3.2. Market Share & Forecast
- 10.3.3.2.1. By Type
- 10.3.3.2.2. By Formulation
- 10.3.3.2.3. By Distribution Channel
11. Market Dynamics
- 11.1. Drivers
- 11.2. Challenges
12. Market Trends & Developments
- 12.1. Merger & Acquisition
- 12.2. Product Development
- 12.3. Recent Developments
13. Global Men's Health Supplements Market: SWOT Analysis
14. Competitive Landscape
- 14.1. Nature's Laboratory Ltd
- 14.1.1. Business Overview
- 14.1.2. Age Group Offerings
- 14.1.3. Recent Developments
- 14.1.4. Key Personnel
- 14.1.5. SWOT Analysis
- 14.2. Nordic Naturals
- 14.3. NOW Foods
- 14.4. Irwin Naturals inc.
- 14.5. Guardian Healthcare Services Pvt. Ltd
- 14.6. The Vitamin Shopee
- 14.7. Amway Corporation
- 14.8. Life Extension
- 14.9. New Chapter, Inc.
- 14.10. Metagenics LLC
15. Strategic Recommendations
16. About Us & Disclaimer
