세계의 전력 소매 시장 : 산업 규모, 점유율, 동향, 기회, 예측, 부문별, 시장 구조별, 고객 유형별, 서비스 유형별, 지불 방법별, 지역별, 경쟁별(2020-2030년)
Electricity Retailing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Market Structure, By Customer Type, By Service Type, By Payment Option, By Region, By Competition, 2020-2030F
세계의 전력 소매 시장 규모는 2024년에 18억 9,000만 달러로 평가되었고, 2030년에는 23억 6,000만 달러로 성장할 것으로 예측되며, CAGR은 3.64%를 나타낼 전망입니다.
전력 소매는 주거용, 상업용, 산업용 최종 사용자에게 직접 전기를 판매하는 사업을 말합니다. 소매업체는 도매 시장이나 양자 간 계약을 통해 전기를 구매하고 지역 프레임워크에 따라 규제 또는 규제 완화 시스템에 따라 전기를 배분합니다. 이 시장에는 청구, 수요 예측, 에너지 컨설팅, 스마트 미터링, 친환경 에너지 솔루션과 같은 서비스도 포함됩니다. 북미, 유럽, 아시아태평양 등의 지역에서 시장이 자유화됨에 따라 전력 공급업체 간의 경쟁이 심화되어 소비자는 가격, 서비스 품질, 지속 가능성을 기준으로 공급업체를 선택할 수 있게 되었습니다. 시장의 진화는 재생 에너지원의 통합으로 더욱 구체화되고 있으며, 소매업체들은 소비자 선호도 및 규제 지속 가능성 목표에 맞춰 태양열, 풍력 및 기타 청정 에너지를 점점 더 많이 채택하고 있습니다.
| 시장 개요 |
| 예측 기간 |
2026-2030년 |
| 시장 규모(2024년) |
18억 9,000만 달러 |
| 시장 규모(2030년) |
23억 6,000만 달러 |
| CAGR(2025-2030년) |
3.64% |
| 급성장 부문 |
유틸리티 기업 |
| 최대 시장 |
북미 |
시장 성장 촉진요인
시장의 자유화 및 규제 개혁
주요 시장 과제
규제의 복잡성 및 정책 불확실성
주요 시장 동향
재생 에너지 옵션에 대한 소비자 수요 증가
목차
제1장 개요
제2장 조사 방법
제3장 주요 요약
제4장 고객의 목소리
제5장 세계의 전력 소매 시장 전망
- 시장 규모와 예측
- 시장 점유율 및 예측
- 시장 구조별(리셀러, 유틸리티 기업, 전력 소매 공급업체)
- 고객 유형별(주거용, 상업용, 산업용, 정부)
- 서비스 유형별(고정 요금제, 변동 요금제, 시간대별 요금제, 친환경 에너지 플랜)
- 지불 방법(선불, 후불, 월별 청구, 격월 청구)
- 지역별
- 기업별(2024년)
- 시장 맵
제6장 북미의 전력 소매 시장 전망
- 시장 규모와 예측
- 시장 점유율 및 예측
- 북미 : 국가별 분석
제7장 유럽의 전력 소매 시장 전망
- 시장 규모와 예측
- 시장 점유율 및 예측
- 유럽 : 국가별 분석
제8장 아시아태평양의 전력 소매 시장 전망
- 시장 규모와 예측
- 시장 점유율 및 예측
- 아시아태평양 : 국가별 분석
제9장 남미의 전력 소매 시장 전망
- 시장 규모와 예측
- 시장 점유율 및 예측
- 남미 : 국가별 분석
제10장 중동 및 아프리카의 전력 소매 시장 전망
- 시장 규모와 예측
- 시장 점유율 및 예측
- 중동 및 아프리카 : 국가별 분석
- 남아프리카
- 사우디아라비아
- 아랍에미리트(UAE)
- 쿠웨이트
- 튀르키예
제11장 시장 역학
제12장 시장 동향 및 발전
제13장 기업 프로파일
- China Huadian Corporation LTD.
- The EDF Group
- Duke Energy Corporation
- NextEra Energy Resources, LLC.
- ENGIE Group
- AGL Energy Limited
- RWE Generation UK Plc
- NPower, Inc.
제14장 전략적 제안
제15장 기업 소개와 면책사항
HBR
The Global Electricity Retailing Market was valued at USD 1.89 billion in 2024 and is projected to grow to USD 2.36 billion by 2030, reflecting a CAGR of 3.64%. Electricity retailing refers to the business of selling electricity directly to residential, commercial, and industrial end-users. Retailers purchase electricity through wholesale markets or bilateral contracts and distribute it under either regulated or deregulated systems, depending on regional frameworks. This market also includes services such as billing, demand forecasting, energy consulting, smart metering, and green energy solutions. As markets in regions such as North America, Europe, and Asia-Pacific undergo liberalization, competition among electricity providers intensifies, enabling consumers to select providers based on price, service quality, and sustainability. The market's evolution is further shaped by the integration of renewable energy sources, with retailers increasingly adopting solar, wind, and other clean energies to align with consumer preferences and regulatory sustainability goals.
| Market Overview |
|---|
| Forecast Period | 2026-2030 |
| Market Size 2024 | USD 1.89 Billion |
| Market Size 2030 | USD 2.36 Billion |
| CAGR 2025-2030 | 3.64% |
| Fastest Growing Segment | Utility Company |
| Largest Market | North America |
Key Market Drivers
Market Liberalization and Regulatory Reforms
The growth of the electricity retailing market is primarily driven by the liberalization of electricity sectors and the establishment of supportive regulatory reforms. Governments are unbundling traditional utility structures to foster competition, enhance efficiency, and expand consumer choice. Countries across Europe, North America, and Asia-Pacific are permitting multiple retailers to operate, which allows for more competitive pricing and tailored service offerings. Regulatory authorities are implementing transparent tariffs, standard guidelines, and real-time settlement protocols to ensure a fair marketplace, promoting investor confidence and business innovation. This shift empowers retailers to explore dynamic pricing models, demand-side strategies, and advanced analytics. Additionally, reforms emphasizing sustainability and consumer rights motivate electricity retailers to adopt greener solutions and enhance customer engagement. These efforts not only diversify energy products and services but also support sustained growth and economic gains, such as increases in GDP and productivity linked to liberalized energy markets.
Key Market Challenges
Regulatory Complexity and Policy Uncertainty
Navigating the intricate and ever-evolving regulatory frameworks presents a major hurdle for electricity retailers. Regional differences in policies, tariffs, environmental directives, and deregulation efforts introduce operational uncertainty. Sudden shifts in renewable energy subsidies, carbon pricing, or caps on retail rates can disrupt profitability and hinder long-term planning. Moreover, discrepancies across jurisdictions within a single country often lead to increased compliance requirements and administrative burdens. The ongoing energy transition to low-carbon systems adds layers of complexity, with new mandates for clean energy, modernized grids, and enhanced consumer protections. Delays in regulatory approvals for new pricing models or market structures can also limit the adoption of innovative services. These challenges hinder investment decisions, particularly for smaller retailers lacking the resources to manage such complexities, thereby impacting overall market efficiency and competition.
Key Market Trends
Rising Consumer Demand for Renewable Energy Options
Consumers are increasingly prioritizing sustainable energy sources, driving electricity retailers to expand their renewable energy offerings. Growing environmental awareness, supportive policies, and corporate sustainability goals have led to a surge in demand for green energy plans. In response, electricity providers are integrating wind, solar, and hydro power into their portfolios, often backed by renewable energy certificates (RECs) to validate their green credentials. Government initiatives promoting carbon neutrality and clean energy adoption further incentivize this shift. Retailers are differentiating themselves through tiered and customized renewable options, especially in deregulated markets. Additionally, the growth of distributed energy resources, such as rooftop solar and community-based energy projects, allows consumers to become energy producers, fostering greater engagement and contributing to the rise of the "prosumer" model.
Key Market Players
- China Huadian Corporation LTD.
- The EDF Group
- Duke Energy Corporation
- NextEra Energy Resources, LLC.
- ENGIE Group
- AGL Energy Limited
- RWE Generation UK Plc
- NPower, Inc.
Report Scope:
In this report, the Global Electricity Retailing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Electricity Retailing Market, By Market Structure:
- Reseller
- Utility Company
- Retail Electric Provider
Electricity Retailing Market, By Customer Type:
- Residential
- Commercial
- Industrial
- Government
Electricity Retailing Market, By Service Type:
- Fixed Rate Plan
- Variable Rate Plan
- Time-Of-Use Plan
- Green Energy Plan
Electricity Retailing Market, By Payment Option:
- Prepaid
- Postpaid
- Monthly Billing
- Bi-Monthly Billing
Electricity Retailing Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
- Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
- South America
- Brazil
- Argentina
- Colombia
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Kuwait
- Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Electricity Retailing Market.
Available Customizations:
Global Electricity Retailing Market report with the given Market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional Market players (up to five).
Table of Contents
1. Product Overview
- 1.1. Market Definition
- 1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.3. Key Market Segmentations
2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Formulation of the Scope
- 2.4. Assumptions and Limitations
- 2.5. Sources of Research
- 2.5.1. Secondary Research
- 2.5.2. Primary Research
- 2.6. Approach for the Market Study
- 2.6.1. The Bottom-Up Approach
- 2.6.2. The Top-Down Approach
- 2.7. Methodology Followed for Calculation of Market Size & Market Shares
- 2.8. Forecasting Methodology
- 2.8.1. Data Triangulation & Validation
3. Executive Summary
- 3.1. Overview of the Market
- 3.2. Overview of Key Market Segmentations
- 3.3. Overview of Key Market Players
- 3.4. Overview of Key Regions/Countries
- 3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
5. Global Electricity Retailing Market Outlook
- 5.1. Market Size & Forecast
- 5.2. Market Share & Forecast
- 5.2.1. By Market Structure (Reseller, Utility Company, Retail Electric Provider)
- 5.2.2. By Customer Type (Residential, Commercial, Industrial, Government)
- 5.2.3. By Service Type (Fixed Rate Plan, Variable Rate Plan, Time-Of-Use Plan, Green Energy Plan)
- 5.2.4. By Payment Option (Prepaid, Postpaid, Monthly Billing, Bi-Monthly Billing))
- 5.2.5. By Region
- 5.3. By Company (2024)
- 5.4. Market Map
6. North America Electricity Retailing Market Outlook
- 6.1. Market Size & Forecast
- 6.2. Market Share & Forecast
- 6.2.1. By Market Structure
- 6.2.2. By Customer Type
- 6.2.3. By Service Type
- 6.2.4. By Payment Option
- 6.2.5. By Country
- 6.3. North America: Country Analysis
- 6.3.1. United States Electricity Retailing Market Outlook
- 6.3.1.1. Market Size & Forecast
- 6.3.1.2. Market Share & Forecast
- 6.3.1.2.1. By Market Structure
- 6.3.1.2.2. By Customer Type
- 6.3.1.2.3. By Service Type
- 6.3.1.2.4. By Payment Option
- 6.3.2. Canada Electricity Retailing Market Outlook
- 6.3.2.1. Market Size & Forecast
- 6.3.2.2. Market Share & Forecast
- 6.3.2.2.1. By Market Structure
- 6.3.2.2.2. By Customer Type
- 6.3.2.2.3. By Service Type
- 6.3.2.2.4. By Payment Option
- 6.3.3. Mexico Electricity Retailing Market Outlook
- 6.3.3.1. Market Size & Forecast
- 6.3.3.2. Market Share & Forecast
- 6.3.3.2.1. By Market Structure
- 6.3.3.2.2. By Customer Type
- 6.3.3.2.3. By Service Type
- 6.3.3.2.4. By Payment Option
7. Europe Electricity Retailing Market Outlook
- 7.1. Market Size & Forecast
- 7.2. Market Share & Forecast
- 7.2.1. By Market Structure
- 7.2.2. By Customer Type
- 7.2.3. By Service Type
- 7.2.4. By Payment Option
- 7.2.5. By Country
- 7.3. Europe: Country Analysis
- 7.3.1. Germany Electricity Retailing Market Outlook
- 7.3.1.1. Market Size & Forecast
- 7.3.1.2. Market Share & Forecast
- 7.3.1.2.1. By Market Structure
- 7.3.1.2.2. By Customer Type
- 7.3.1.2.3. By Service Type
- 7.3.1.2.4. By Payment Option
- 7.3.2. United Kingdom Electricity Retailing Market Outlook
- 7.3.2.1. Market Size & Forecast
- 7.3.2.2. Market Share & Forecast
- 7.3.2.2.1. By Market Structure
- 7.3.2.2.2. By Customer Type
- 7.3.2.2.3. By Service Type
- 7.3.2.2.4. By Payment Option
- 7.3.3. Italy Electricity Retailing Market Outlook
- 7.3.3.1. Market Size & Forecast
- 7.3.3.2. Market Share & Forecast
- 7.3.3.2.1. By Market Structure
- 7.3.3.2.2. By Customer Type
- 7.3.3.2.3. By Service Type
- 7.3.3.2.4. By Payment Option
- 7.3.4. France Electricity Retailing Market Outlook
- 7.3.4.1. Market Size & Forecast
- 7.3.4.2. Market Share & Forecast
- 7.3.4.2.1. By Market Structure
- 7.3.4.2.2. By Customer Type
- 7.3.4.2.3. By Service Type
- 7.3.4.2.4. By Payment Option
- 7.3.5. Spain Electricity Retailing Market Outlook
- 7.3.5.1. Market Size & Forecast
- 7.3.5.2. Market Share & Forecast
- 7.3.5.2.1. By Market Structure
- 7.3.5.2.2. By Customer Type
- 7.3.5.2.3. By Service Type
- 7.3.5.2.4. By Payment Option
8. Asia-Pacific Electricity Retailing Market Outlook
- 8.1. Market Size & Forecast
- 8.2. Market Share & Forecast
- 8.2.1. By Market Structure
- 8.2.2. By Customer Type
- 8.2.3. By Service Type
- 8.2.4. By Payment Option
- 8.2.5. By Country
- 8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Electricity Retailing Market Outlook
- 8.3.1.1. Market Size & Forecast
- 8.3.1.2. Market Share & Forecast
- 8.3.1.2.1. By Market Structure
- 8.3.1.2.2. By Customer Type
- 8.3.1.2.3. By Service Type
- 8.3.1.2.4. By Payment Option
- 8.3.2. India Electricity Retailing Market Outlook
- 8.3.2.1. Market Size & Forecast
- 8.3.2.2. Market Share & Forecast
- 8.3.2.2.1. By Market Structure
- 8.3.2.2.2. By Customer Type
- 8.3.2.2.3. By Service Type
- 8.3.2.2.4. By Payment Option
- 8.3.3. Japan Electricity Retailing Market Outlook
- 8.3.3.1. Market Size & Forecast
- 8.3.3.2. Market Share & Forecast
- 8.3.3.2.1. By Market Structure
- 8.3.3.2.2. By Customer Type
- 8.3.3.2.3. By Service Type
- 8.3.3.2.4. By Payment Option
- 8.3.4. South Korea Electricity Retailing Market Outlook
- 8.3.4.1. Market Size & Forecast
- 8.3.4.2. Market Share & Forecast
- 8.3.4.2.1. By Market Structure
- 8.3.4.2.2. By Customer Type
- 8.3.4.2.3. By Service Type
- 8.3.4.2.4. By Payment Option
- 8.3.5. Australia Electricity Retailing Market Outlook
- 8.3.5.1. Market Size & Forecast
- 8.3.5.2. Market Share & Forecast
- 8.3.5.2.1. By Market Structure
- 8.3.5.2.2. By Customer Type
- 8.3.5.2.3. By Service Type
- 8.3.5.2.4. By Payment Option
9. South America Electricity Retailing Market Outlook
- 9.1. Market Size & Forecast
- 9.2. Market Share & Forecast
- 9.2.1. By Market Structure
- 9.2.2. By Customer Type
- 9.2.3. By Service Type
- 9.2.4. By Payment Option
- 9.2.5. By Country
- 9.3. South America: Country Analysis
- 9.3.1. Brazil Electricity Retailing Market Outlook
- 9.3.1.1. Market Size & Forecast
- 9.3.1.2. Market Share & Forecast
- 9.3.1.2.1. By Market Structure
- 9.3.1.2.2. By Customer Type
- 9.3.1.2.3. By Service Type
- 9.3.1.2.4. By Payment Option
- 9.3.2. Argentina Electricity Retailing Market Outlook
- 9.3.2.1. Market Size & Forecast
- 9.3.2.2. Market Share & Forecast
- 9.3.2.2.1. By Market Structure
- 9.3.2.2.2. By Customer Type
- 9.3.2.2.3. By Service Type
- 9.3.2.2.4. By Payment Option
- 9.3.3. Colombia Electricity Retailing Market Outlook
- 9.3.3.1. Market Size & Forecast
- 9.3.3.2. Market Share & Forecast
- 9.3.3.2.1. By Market Structure
- 9.3.3.2.2. By Customer Type
- 9.3.3.2.3. By Service Type
- 9.3.3.2.4. By Payment Option
10. Middle East and Africa Electricity Retailing Market Outlook
- 10.1. Market Size & Forecast
- 10.2. Market Share & Forecast
- 10.2.1. By Market Structure
- 10.2.2. By Customer Type
- 10.2.3. By Service Type
- 10.2.4. By Payment Option
- 10.2.5. By Country
- 10.3. Middle East and Africa: Country Analysis
- 10.3.1. South Africa Electricity Retailing Market Outlook
- 10.3.1.1. Market Size & Forecast
- 10.3.1.2. Market Share & Forecast
- 10.3.1.2.1. By Market Structure
- 10.3.1.2.2. By Customer Type
- 10.3.1.2.3. By Service Type
- 10.3.1.2.4. By Payment Option
- 10.3.2. Saudi Arabia Electricity Retailing Market Outlook
- 10.3.2.1. Market Size & Forecast
- 10.3.2.2. Market Share & Forecast
- 10.3.2.2.1. By Market Structure
- 10.3.2.2.2. By Customer Type
- 10.3.2.2.3. By Service Type
- 10.3.2.2.4. By Payment Option
- 10.3.3. UAE Electricity Retailing Market Outlook
- 10.3.3.1. Market Size & Forecast
- 10.3.3.2. Market Share & Forecast
- 10.3.3.2.1. By Market Structure
- 10.3.3.2.2. By Customer Type
- 10.3.3.2.3. By Service Type
- 10.3.3.2.4. By Payment Option
- 10.3.4. Kuwait Electricity Retailing Market Outlook
- 10.3.4.1. Market Size & Forecast
- 10.3.4.2. Market Share & Forecast
- 10.3.4.2.1. By Market Structure
- 10.3.4.2.2. By Customer Type
- 10.3.4.2.3. By Service Type
- 10.3.4.2.4. By Payment Option
- 10.3.5. Turkey Electricity Retailing Market Outlook
- 10.3.5.1. Market Size & Forecast
- 10.3.5.2. Market Share & Forecast
- 10.3.5.2.1. By Market Structure
- 10.3.5.2.2. By Customer Type
- 10.3.5.2.3. By Service Type
- 10.3.5.2.4. By Payment Option
11. Market Dynamics
- 11.1. Drivers
- 11.2. Challenges
12. Market Trends & Developments
- 12.1. Merger & Acquisition (If Any)
- 12.2. Product Launches (If Any)
- 12.3. Recent Developments
13. Company Profiles
- 13.1. China Huadian Corporation LTD.
- 13.1.1. Business Overview
- 13.1.2. Key Revenue and Financials
- 13.1.3. Recent Developments
- 13.1.4. Key Personnel/Key Contact Person
- 13.1.5. Key Product/Services Offered
- 13.2. The EDF Group
- 13.3. Duke Energy Corporation
- 13.4. NextEra Energy Resources, LLC.
- 13.5. ENGIE Group
- 13.6. AGL Energy Limited
- 13.7. RWE Generation UK Plc
- 13.8. NPower, Inc.
14. Strategic Recommendations
15. About Us & Disclaimer
