한글목차

세계 디지털 헬스 코칭 시장은 2024년 45억 8,000만 달러로 평가되었고, 예측 기간 동안 CAGR 5.30%로 성장하여 2030년에는 61억 7,000만 달러에 달할 것으로 예상됩니다.

이러한 성장의 배경에는 개인 맞춤형 헬스케어에 대한 수요 증가, 디지털 기술의 급속한 발전, 예방의료에 대한 관심 증가 등이 있습니다.

디지털 헬스 코칭은 기술을 활용하여 맞춤형 지원과 가이드를 제공하고, 개인이 보다 적극적으로 자신의 건강과 웰빙을 관리할 수 있도록 돕습니다. 모바일 건강 용도, 웨어러블 기기, 인공지능의 혁신에 힘입어 시장은 빠르게 진화하고 있습니다. 이러한 발전은 사용자들이 보다 효율적이고 편리하게 건강 상태를 모니터링, 관리, 개선할 수 있도록 돕습니다.

이 시장의 주요 촉진요인은 예방적 건강관리로의 세계 전환입니다. 의료비 상승과 인구 고령화로 인해 만성질환 관리, 전반적인 건강 증진, 질병에 걸리기 전 예방에 대한 중요성이 커지고 있습니다. 디지털 건강 코칭 플랫폼은 개인 맞춤형 개입을 통해 건강한 생활습관 채택, 당뇨병, 고혈압과 같은 만성질환 관리, 영양, 피트니스, 정신 건강 증진에 도움을 줄 수 있습니다. 이러한 변화는 환자가 자신의 건강 관리에 더 적극적으로 참여하게 되는 광범위한 추세와 일치합니다.

주요 시장 성장 촉진요인

디지털 헬스케어 생태계 확장

주요 시장 이슈

제한된 소비자 인식과 교육

주요 시장 동향

웨어러블과 건강 모니터링 기기 통합

목차

제1장 개요

제2장 조사 방법

제3장 주요 요약

제4장 COVID-19가 세계의 디지털 헬스 코칭 시장에 미치는 영향

제5장 세계의 디지털 헬스 코칭 시장 전망

• 시장 규모와 예측
  • 금액별
• 시장 점유율과 예측
  • 서비스별(영양 및 다이어트 코칭, 피트니스 및 운동 코칭, 여성 건강 코칭, 만성질환 코칭, 멘탈 웰빙 코칭, 기타)
  • 지불 모델별(월액 구독, 연간 구독, 세션 단위, 기타)
  • 지역별
  • 기업별(2024년)
• 시장 맵

제6장 북미의 디지털 헬스 코칭 시장 전망

• 시장 규모와 예측
• 시장 점유율과 예측
• 북미 : 국가별 분석
  • 미국
  • 멕시코
  • 캐나다

제7장 유럽의 디지털 헬스 코칭 시장 전망

• 시장 규모와 예측
• 시장 점유율과 예측
• 유럽 : 국가별 분석
  • 프랑스
  • 독일
  • 영국
  • 이탈리아
  • 스페인

제8장 아시아태평양의 디지털 헬스 코칭 시장 전망

• 시장 규모와 예측
• 시장 점유율과 예측
• 아시아태평양 : 국가별 분석
  • 중국
  • 인도
  • 한국
  • 일본
  • 호주

제9장 남미의 디지털 헬스 코칭 시장 전망

• 시장 규모와 예측
• 시장 점유율과 예측
• 남미 : 국가별 분석
  • 브라질
  • 아르헨티나
  • 콜롬비아

제10장 중동 및 아프리카의 디지털 헬스 코칭 시장 전망

• 시장 규모와 예측
• 시장 점유율과 예측
• 중동 및 아프리카 : 국가별 분석
  • 남아프리카공화국
  • 사우디아라비아
  • 아랍에미리트(UAE)

제11장 시장 역학

• 성장 촉진요인
• 과제

제12장 시장 동향과 발전

• 인수합병(M&A)
• 제품 출시
• 최근 동향

제13장 세계의 디지털 헬스 코칭 시장 : SWOT 분석

제14장 Porter의 Five Forces 분석

• 업계내 경쟁
• 신규 참여 가능성
• 공급업체의 힘
• 고객의 힘
• 대체품의 위협

제15장 경쟁 구도

• Atlantis Health Group
• Naluri Therapeutics Pte. Ltd.
• Noom, Inc.
• Lark Technologies, Inc.
• Omada Health Inc.
• Advanced Wellness Systems, LLC
• Choose Health Services LLC
• Avidon Health LLC
• Quartet Health, Inc.
• Lyra Health, Inc.

제16장 전략적 제안

제17장 리서치사에 대해 & 면책사항

영문목차

Global Digital health coaching market was valued at USD 4.58 billion in 2024 and is projected to reach USD 6.17 billion by 2030, expanding at a compound annual growth rate (CAGR) of 5.30% over the forecast period. This growth is fueled by increasing demand for personalized healthcare, rapid advancements in digital technologies, and a heightened focus on preventive care.

Digital health coaching utilizes technology to deliver customized support and guidance, helping individuals manage their health and wellness more proactively. The market is evolving rapidly, underpinned by innovations in mobile health applications, wearable devices, and artificial intelligence. These advancements empower users to monitor, manage, and improve their health outcomes with greater efficiency and convenience.

A key driver of this market is the global shift toward preventive healthcare. As healthcare costs escalate and populations continue to age, there is a growing emphasis on managing chronic diseases, enhancing general well-being, and preventing illness before it occurs. Digital health coaching platforms offer tailored interventions, guiding individuals in adopting healthier lifestyles, managing chronic conditions such as diabetes or hypertension, and improving nutrition, fitness, and mental well-being. This transformation aligns with the broader trend of patients becoming more engaged and proactive in their personal healthcare management.

Key Market Drivers

Expansion of Digital Healthcare Ecosystem

The widespread integration of digital technologies is reshaping traditional healthcare delivery, with digital health coaching emerging as a core component of this transformation. By 2024, more than 1.3 billion people worldwide had adopted digital health tools-including fitness trackers, smartwatches, virtual consultations, and other online health services.

The adoption of telehealth and other digital care modalities accelerated sharply during the COVID-19 pandemic, as healthcare systems sought alternatives to in-person visits. Wearables such as smartwatches have maintained strong consumer demand and continue to demonstrate sustained growth. In 2024, the global digital health market reached a valuation of approximately USD 172 billion, with strong prospects for continued expansion.

The ubiquity of smartphones, tablets, and wearable technologies has facilitated the seamless incorporation of digital coaching into daily routines. These tools enable real-time health tracking, immediate feedback, and continuous interaction between coaches and clients, significantly enhancing user engagement and outcomes.

Key Market Challenges

Limited Consumer Awareness and Education

A significant barrier to market growth lies in the limited awareness and understanding among consumers regarding digital health coaching. Despite the growing availability of digital health services, many individuals remain unaware of the potential benefits and applications of digital coaching platforms.

As a relatively new concept, digital health coaching is not yet widely recognized as a valuable complement or alternative to traditional healthcare services. Many individuals continue to rely primarily on face-to-face consultations with healthcare professionals, often overlooking the convenience, flexibility, and ongoing support that digital health coaching can provide.

Without adequate education and promotion, consumers may struggle to appreciate the relevance of these solutions-particularly in managing chronic conditions, supporting mental health, or engaging in preventive care. This knowledge gap restricts the market's ability to reach its full potential.

Key Market Trends

Integration of Wearables and Health Monitoring Devices

The integration of wearable technology into digital health coaching platforms represents a major trend shaping the market. From 2014 to 2020, global shipments of wearable activity trackers increased by approximately 1444%. In 2020 alone, consumer spending on these devices reached an estimated USD 2.8 billion.

This surge has been accompanied by growing academic and clinical interest in the role of wearables in promoting physical activity and tracking key health indicators. Devices such as smartwatches and fitness bands continuously collect data on heart rate, activity levels, and sleep quality-providing a holistic picture of an individual's health.

When combined with digital health coaching platforms, these insights allow for highly personalized coaching experiences. For instance, WHOOP's wearable technology monitors metrics such as sleep patterns and heart rate variability to deliver individualized recovery scores and exertion targets. Such tailored feedback enhances user engagement and improves health outcomes by aligning interventions with each individual's specific physiological data and health goals.

Key Market Players

• Atlantis Health Group
• Naluri Therapeutics Pte. Ltd.
• Noom, Inc.
• Lark Technologies, Inc.
• Omada Health Inc.
• Advanced Wellness Systems, LLC
• Choose Health Services LLC
• Avidon Health LLC
• Quartet Health, Inc.
• Lyra Health, Inc.

Report Scope

In this report, the Global Digital Health Coaching Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Digital Health Coaching Market, By Service:

• Nutrition and Diet Coaching
• Fitness and Exercise Coaching
• Women's Health Coaching
• Chronic Condition Coaching
• Mental Wellbeing Coaching
• Others

Digital Health Coaching Market, By Payment Model:

• Monthly Subscription
• Annual Subscription
• Per Session
• Others

Digital Health Coaching Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Digital Health Coaching Market.

Available Customizations:

Global Digital Health Coaching Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Impact of COVID-19 on Global Digital Health Coaching Market

5. Global Digital Health Coaching Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Service (Nutrition and Diet Coaching, Fitness and Exercise Coaching, Women's Health Coaching, Chronic Condition Coaching, Mental Wellbeing Coaching, Others)
  • 5.2.2. By Payment Model (Monthly Subscription, Annual Subscription, Per Session, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Digital Health Coaching Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Service
  • 6.2.2. By Payment Model
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Digital Health Coaching Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Service
      • 6.3.1.2.2. By Payment Model
  • 6.3.2. Mexico Digital Health Coaching Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Service
      • 6.3.2.2.2. By Payment Model
  • 6.3.3. Canada Digital Health Coaching Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Service
      • 6.3.3.2.2. By Payment Model

7. Europe Digital Health Coaching Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Service
  • 7.2.2. By Payment Model
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Digital Health Coaching Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Service
      • 7.3.1.2.2. By Payment Model
  • 7.3.2. Germany Digital Health Coaching Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Service
      • 7.3.2.2.2. By Payment Model
  • 7.3.3. United Kingdom Digital Health Coaching Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Service
      • 7.3.3.2.2. By Payment Model
  • 7.3.4. Italy Digital Health Coaching Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Service
      • 7.3.4.2.2. By Payment Model
  • 7.3.5. Spain Digital Health Coaching Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Service
      • 7.3.5.2.2. By Payment Model

8. Asia Pacific Digital Health Coaching Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Service
  • 8.2.2. By Payment Model
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Digital Health Coaching Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Service
      • 8.3.1.2.2. By Payment Model
  • 8.3.2. India Digital Health Coaching Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Service
      • 8.3.2.2.2. By Payment Model
  • 8.3.3. South Korea Digital Health Coaching Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Service
      • 8.3.3.2.2. By Payment Model
  • 8.3.4. Japan Digital Health Coaching Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Service
      • 8.3.4.2.2. By Payment Model
  • 8.3.5. Australia Digital Health Coaching Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Service
      • 8.3.5.2.2. By Payment Model

9. South America Digital Health Coaching Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Service
  • 9.2.2. By Payment Model
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Digital Health Coaching Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Service
      • 9.3.1.2.2. By Payment Model
  • 9.3.2. Argentina Digital Health Coaching Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Service
      • 9.3.2.2.2. By Payment Model
  • 9.3.3. Colombia Digital Health Coaching Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Service
      • 9.3.3.2.2. By Payment Model

10. Middle East and Africa Digital Health Coaching Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Service
  • 10.2.2. By Payment Model
  • 10.2.3. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Digital Health Coaching Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Service
      • 10.3.1.2.2. By Payment Model
  • 10.3.2. Saudi Arabia Digital Health Coaching Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Service
      • 10.3.2.2.2. By Payment Model
  • 10.3.3. UAE Digital Health Coaching Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Service
      • 10.3.3.2.2. By Payment Model

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Digital Health Coaching Market: SWOT Analysis

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Atlantis Health Group
  • 15.1.1. Business Overview
  • 15.1.2. Company Snapshot
  • 15.1.3. Products & Services
  • 15.1.4. Financials (As Reported)
  • 15.1.5. Recent Developments
  • 15.1.6. Key Personnel Details
  • 15.1.7. SWOT Analysis
• 15.2. Naluri Therapeutics Pte. Ltd.
• 15.3. Noom, Inc.
• 15.4. Lark Technologies, Inc.
• 15.5. Omada Health Inc.
• 15.6. Advanced Wellness Systems, LLC
• 15.7. Choose Health Services LLC
• 15.8. Avidon Health LLC
• 15.9. Quartet Health, Inc.
• 15.10. Lyra Health, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer