세계의 디지털 헬스 코칭 시장 보고서(2025년)
Digital Health Coaching Global Market Report 2025
상품코드 : 1750967
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

디지털 헬스 코칭 시장 규모는 향후 수년간 급성장이 예상될 예정입니다. 예측기간의 성장은 원격 환자 모니터링 도입 증가, 정신 건강 지원 수요 증가, 디지털 건강 신흥 기업 투자 증가, 가치 기반 건강 관리에 대한 관심 증가, 건강 관리 지출 증가로 인한 것으로 예측됩니다. 예측 기간의 주요 동향에는 AI 주도의 코칭 알고리즘의 발전, 개인화된 건강 통찰을 위한 데이터 분석의 강화, 웨어러블과 코칭 플랫폼의 통합 개선, 사용자 참여를 위한 게이미피케이션의 혁신 등 코칭 서비스를 강화하기 위한 고급 원격 의료 등이 있습니다.

건강과 복지에 대한 소비자의 의식 증가는 디지털 헬스 코칭 시장 성장을 가속시킬 것으로 예측됩니다. 필드에서 소비자의 의식이 높아지고 있습니다. 디지털 헬스 코칭은 한 사람 한 사람에 맞는 가이드, 실시간의 피드백, 교육 자원을 제공하는 것으로, 정보에 근거한 라이프 스타일의 선택과 건강한 습관을 가능하게 해, 개인의 건강을 서포트합니다. 예를 들어, 미국에 본사를 둔 정보 서비스 회사인 Experian Information Solutions, Inc.의 2025년 2월 보고서에 따르면, 크리스마스 기간에는 11%, 1월에는 4%의 헬스장 멤버십 지출이 급증하여 2025년 피트니스에 대한 조기 투자를 반영하고 있습니다. 개인에서는 피트니스에 대한 지출이 7% 증가하여 건강과 행복에 대한 관심이 강조되었습니다.

디지털 헬스 코칭 시장의 신흥국 개척 기업은 웰니스의 성과를 높이고 환자의 라이프 스타일 변화를 지원하고 보다 효율적이고 이용하기 쉬운 만성 질환 관리를 촉진하기 위해 개인화된 디지털 헬스 플랫폼 등의 혁신적인 솔루션의 개발에 주력하고 있습니다. 맞춤형 디지털 건강 플랫폼은 개인의 특정 건강 요구, 선호 및 목표를 기반으로 맞춤형 건강 권장 사항, 모니터링 및 지원을 제공하는 기술 기반 솔루션입니다. 예를 들어, 2025년 2월, 미국에 본사를 둔 헬스케어 회사인 Owens and Minor는 웰닥 앱으로 구동되는 개인 맞춤형 디지털 건강 프로그램인 ByramConnect를 도입했습니다. 첨단 인공지능을 활용한 이 프로그램은 6가지 건강 차원에 걸쳐 데이터를 분석하여 실용적인 인사이트와 보고서를 제공합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Digital health coaching refers to the use of digital technologies to offer personalized guidance and support for managing health and achieving wellness goals. It combines the expertise of health coaches with digital tools such as wearable devices, mobile apps, and telehealth platforms to help individuals manage their health effectively.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The main types of digital health coaching include holistic health coaching, wellness health coaching, and primal or paleo health coaching. Holistic health coaching takes a personalized approach to wellness, focusing on helping individuals achieve balance and well-being by addressing the mind, body, and spirit as interconnected aspects of health. This type of coaching covers various service areas such as nutrition and diet coaching, fitness and exercise coaching, women's health coaching, chronic condition coaching, mental well-being coaching, and more. Services are offered across different durations, including 1 month or less, 1-3 months, 3-6 months, and more than 6 months. Payment models for these services include monthly subscriptions, annual subscriptions, per session charges, freemium models with paid upgrades, and other variations.

The digital health coaching market research report is one of a series of new reports from The Business Research Company that provides digital health coaching market statistics, including digital health coaching industry global market size, regional shares, competitors with a digital health coaching market share, detailed digital health coaching market segments, market trends and opportunities, and any further data you may need to thrive in the digital health coaching industry. This digital health coaching market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital health coaching market size has grown rapidly in recent years. It will grow from$11.52 billion in 2024 to $13.30 billion in 2025 at a compound annual growth rate (CAGR) of 15.5%. The growth during the historic period can be attributed to the increasing adoption of wearable devices, a rise in the prevalence of chronic diseases, the growing digitalization of healthcare, rising demand for personalized wellness solutions, and an increasing focus on preventive healthcare.

The digital health coaching market size is expected to see rapid growth in the next few years. It will grow to$23.51 billion in 2029 at a compound annual growth rate (CAGR) of 15.3%. The growth during the forecast period can be attributed to an increase in remote patient monitoring adoption, rising demand for mental health support, growing investments in digital health startups, an increasing focus on value-based healthcare, and rising healthcare expenditure. Key trends in the forecast period include advancements in AI-driven coaching algorithms, enhanced data analytics for personalized health insights, improved integration of wearables with coaching platforms, innovations in gamification for user engagement, and the development of advanced telehealth solutions to enhance coaching services.

The growing awareness among consumers about health and well-being is expected to accelerate the growth of the digital health coaching market. Health and well-being encompass a state of complete physical, mental, and social wellness, not merely the absence of illness. As lifestyle-related diseases become more prevalent, more people are focusing on adopting healthier habits and preventive care, which is increasing consumer awareness in these areas. Digital health coaching supports individuals' health by offering personalized guidance, real-time feedback, and educational resources that enable informed lifestyle choices and healthier habits. For example, according to a February 2025 report from Experian Information Solutions, Inc., a U.S.-based information services company, gym membership spending surged by 11% during Christmas and 4% in January, reflecting an early commitment to fitness in 2025. Additionally, individuals aged 35-44 saw a 7% increase in fitness spending, emphasizing their focus on health and well-being. Thus, the rising consumer awareness around health and well-being is propelling the growth of the digital health coaching market.

Leading players in the digital health coaching market are concentrating on developing innovative solutions, such as personalized digital health platforms, to enhance wellness outcomes, assist patients with lifestyle changes, and facilitate more efficient and accessible chronic disease management. Personalized digital health platforms are technology-based solutions that provide tailored health recommendations, monitoring, and support based on an individual's specific health needs, preferences, and goals. For instance, in February 2025, Owens and Minor, a U.S.-based healthcare company, introduced ByramConnect, a personalized digital health program powered by the Welldoc App. This program aims to optimize outcomes for individuals with type 1 or type 2 diabetes and related chronic conditions such as hypertension, weight management, and cardiovascular risk. Leveraging advanced artificial intelligence, the program analyzes data across six health dimensions to provide actionable insights and reports, which patients can share with their healthcare providers. It also integrates data from health devices such as glucose monitors, fitness trackers, and blood pressure monitors to give a comprehensive view of a patient's condition.

In April 2023, Conifer Health Solutions, a U.S.-based healthcare services company, teamed up with Welldoc to introduce Conifer Connect, a personalized digital health app. This partnership is aimed at improving patient engagement and health outcomes by delivering personalized insights and supporting real-time health monitoring through an AI-driven platform. The app allows continuous communication with care teams and empowers patients to manage their health data, fostering a more collaborative and proactive approach to healthcare. Welldoc, a U.S.-based digital health company, specializes in AI-powered digital health coaching services.

Major players in the digital health coaching market are Cigna Corporation, Kaiser Permanente, Teladoc Health Inc., Hinge Health Inc., Noom Inc., OmniLife Health Inc., Castlight Health Inc., BetterUp Inc., Spring Health Inc., Omada Health Inc., Welltok Inc., Virta Health Corp., Limeade Inc., Healthify Inc., Lark Health Inc., Aaptiv Inc., SilverCloud Health Inc., MyStrength Inc., Fitbit Health Solutions (a division of Google LLC), and Happify Health Inc.

North America was the largest region in the digital health coaching market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in digital health coaching report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the digital health coaching market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital health coaching market includes revenues earned by entities by providing services such as chronic disease management, smoking cessation programs, nutritional advice, sleep optimization, and personalized health plans. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Digital Health Coaching Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital health coaching market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for digital health coaching ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The digital health coaching market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Digital Health Coaching Market Characteristics

3. Digital Health Coaching Market Trends And Strategies

4. Digital Health Coaching Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Digital Health Coaching Growth Analysis And Strategic Analysis Framework

6. Digital Health Coaching Market Segmentation

7. Digital Health Coaching Market Regional And Country Analysis

8. Asia-Pacific Digital Health Coaching Market

9. China Digital Health Coaching Market

10. India Digital Health Coaching Market

11. Japan Digital Health Coaching Market

12. Australia Digital Health Coaching Market

13. Indonesia Digital Health Coaching Market

14. South Korea Digital Health Coaching Market

15. Western Europe Digital Health Coaching Market

16. UK Digital Health Coaching Market

17. Germany Digital Health Coaching Market

18. France Digital Health Coaching Market

19. Italy Digital Health Coaching Market

20. Spain Digital Health Coaching Market

21. Eastern Europe Digital Health Coaching Market

22. Russia Digital Health Coaching Market

23. North America Digital Health Coaching Market

24. USA Digital Health Coaching Market

25. Canada Digital Health Coaching Market

26. South America Digital Health Coaching Market

27. Brazil Digital Health Coaching Market

28. Middle East Digital Health Coaching Market

29. Africa Digital Health Coaching Market

30. Digital Health Coaching Market Competitive Landscape And Company Profiles

31. Digital Health Coaching Market Other Major And Innovative Companies

32. Global Digital Health Coaching Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Digital Health Coaching Market

34. Recent Developments In The Digital Health Coaching Market

35. Digital Health Coaching Market High Potential Countries, Segments and Strategies

36. Appendix

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