모바일 TV 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 컨텐츠 유형별, 용도별, 서비스 유형별, 지역별, 경쟁별(2020-2030년)
Mobile TV Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Content Type, By Application, By Service Type By Region & Competition, 2020-2030F
상품코드:1668340
리서치사:TechSci Research
발행일:2025년 02월
페이지 정보:영문 182 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
세계의 모바일 TV 시장 규모는 2024년 143억 6,000만 달러, 예측 기간 중 8.26%의 연평균 복합 성장률(CAGR)로 2030년에는 230억 3,000만 달러에 달할 것으로 예상됩니다.
세계 모바일 TV 시장은 광범위한 통신 및 엔터테인먼트 산업에서 역동적이고 빠르게 발전하고 있는 분야입니다. 이 시장 특징은 TV 컨텐츠를 모바일 기기로 전송하여 소비자들이 이동 중에도 좋아하는 프로그램, 영화, 라이브 방송에 접속할 수 있도록 하는 것. 4G 및 5G와 같은 고속 모바일 네트워크의 보급은 원활한 스트리밍과 보다 즐거운 시청 경험을 용이하게 하여 이 시장의 성장에 큰 기여를 하고 있습니다. 시장 성장에 크게 기여하고 있습니다. 스마트폰 및 태블릿의 보급은 모바일 TV 서비스에 대한 수요를 가속화하여 사람들이 미디어를 소비하는 방식을 변화시켰습니다. 컨텐츠 프로바이더, 통신사, 기술 제조업체들은 이러한 추세에 대응하기 위해 혁신적인 솔루션 개발 및 파트너십 구축에 적극적으로 나서고 있습니다. 모바일 TV는 언제 어디서나 컨텐츠를 시청할 수 있는 유연성을 제공함으로써 이동이 잦은 오늘날의 소비자들이 선호하고 있습니다.
시장 개요
예측 기간
2026-2030년
시장 규모 : 2024년
143억 6,000만 달러
시장 규모 : 2030년
230억 3,000만 달러
CAGR: 2025-2030년
8.26%
급성장 부문
라이브 스트리밍
최대 시장
북미
스마트폰의 가격 하락과 기능 향상으로 더 많은 사람들이 모바일 엔터테인먼트를 즐길 수 있게 되었으며, 4G 및 5G 기술을 포함한 모바일 네트워크 시스템의 발전은 더 빠르고 안정적인 인터넷 연결을 제공하고, 고품질 비디오 스트리밍을 쉽게 할 수 있게 되었습니다. 가능하게 하고 있습니다. 세계 모바일 공급업체 협회(GSA)의 2023년 11월 5G 시장 현황에 따르면 173개국 578개 사업자가 5G 기술에 투자하고 있으며, 114개국 300개 사업자가 이미 3GPP를 준수하는 5G 서비스를 제공합니다. 또한 2,148개의 5G 단말기가 출시되어 있으며, 그 중 1,756개는 구매가 가능하며, 이는 전년 대비 크게 증가한 수치라고 밝혔습니다. 강력한 디바이스와 강력한 인터넷 연결에 쉽게 접근할 수 있게 됨에 따라 사용자는 어디에서나 미디어를 시청할 수 있게 되었고, 모바일 TV 서비스에 대한 수요가 증가하고 있습니다. 언제 어디서나 엔터테인먼트에 접속할 수 있는 능력은 오늘날 소비자들의 빠르게 변화하는 라이프스타일에 부합하며, 모바일 TV는 매우 매력적인 선택이 되고 있습니다.
시장 성장 촉진요인
고속 모바일 네트워크(4G 및 5G)의 확산
주요 시장이 해결해야 할 과제
네트워크 혼잡 및 대역폭 제한
주요 시장 동향
모바일 비디오 스트리밍 플랫폼의 부상
목차
제1장 서론
제2장 조사 방법
제3장 개요
제4장 고객의 소리
제5장 세계의 모바일 TV 시장 전망
시장 규모·예측
금액별
시장 점유율·예측
컨텐츠 유형별(주문형 비디오, 라이브 스트리밍, 온라인 비디오)
용도별(상용, 개인)
서비스 유형별(무료 방송 서비스, 유료 방송 서비스)
지역별
상위 5사, 기타(2024)
세계의 모바일 TV 시장 지도제작 & 기회 평가
컨텐츠 유형별
용도별
서비스 유형별
지역별
제6장 북미의 모바일 TV 시장 전망
시장 규모·예측
시장 점유율·예측
제7장 유럽의 모바일 TV 시장 전망
시장 규모·예측
시장 점유율·예측
제8장 아시아태평양의 모바일 TV 시장 전망
시장 규모·예측
시장 점유율·예측
제9장 중동 및 아프리카의 모바일 TV 시장 전망
시장 규모·예측
시장 점유율·예측
제10장 남미의 모바일 TV 시장 전망
시장 규모·예측
시장 점유율·예측
제11장 시장 역학
촉진요인
과제
제12장 COVID-19가 세계의 모바일 TV 시장에 미치는 영향
영향 평가 모델
영향을 받는 주요 부문
영향을 받는 주요 지역
영향을 받는 주요 국가
제13장 시장 동향과 발전
제14장 경쟁 구도
기업 개요
Asianet Satellite Communications Ltd.
AT&T Inc.
Bell Canada(BCE Inc.)
Bharti Airtel Limited
Charter Communications Inc.
Comcast Corporation
Consolidated Communications Holdings, Inc.
Cox Communications Inc.
MobiTV Inc.
SPB TV AG
제15장 전략적 제안·액션 플랜
주요 중점 분야
컨텐츠 유형별로 타깃
용도별 타깃
제16장 조사회사 소개·면책사항
KSA
영문 목차
영문목차
The Global Mobile TV Market was valued at USD 14.36 Billion in 2024 and is expected to reach USD 23.03 Billion by 2030 with a CAGR of 8.26% during the forecast period. The Global Mobile TV Market is a dynamic and rapidly evolving sector within the broader telecommunications and entertainment industry. This market is characterized by the delivery of television content to mobile devices, enabling consumers to access their favourite shows, movies, and live broadcasts on the go. The proliferation of high-speed mobile networks, such as 4G and 5G, has significantly contributed to the growth of this market, facilitating seamless streaming and a more enjoyable viewing experience. The increasing popularity of smartphones and tablets has fuelled the demand for mobile TV services, transforming the way people consume media. Content providers, telecommunications companies, and technology manufacturers are actively engaged in developing innovative solutions and partnerships to capitalize on this trend. Mobile TV offers users the flexibility to watch content anytime, anywhere, making it a preferred choice for today's on-the-move consumers.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 14.36 Billion
Market Size 2030
USD 23.03 Billion
CAGR 2025-2030
8.26%
Fastest Growing Segment
Live Streaming
Largest Market
North America
With the growing affordability and enhanced features of smartphones, more people can now enjoy mobile entertainment. The advancement of mobile network systems, including the rollout of 4G and 5G technologies, provides faster and more reliable internet connections, facilitating high-quality video streaming. According to the 5G-Market Snapshot from November 2023 by the Global Mobile Suppliers Association (GSA), 578 operators across 173 countries have invested in 5G technology, with 300 operators in 114 countries already offering 3GPP-compliant 5G services. GSA also noted that 2,148 5G devices are available, with 1,756 of them up for purchase, marking a significant increase from the previous year. With easy access to powerful devices and robust internet connections, users can now watch media wherever they are, fueling the demand for mobile TV services. The ability to access entertainment at any time and from anywhere aligns with the fast-paced lifestyles of today's consumers, making mobile TV a highly appealing choice.
Key Market Drivers
Proliferation of High-Speed Mobile Networks (4G and 5G)
One of the primary drivers fuelling the growth of the Global Mobile TV Market is the widespread deployment and adoption of high-speed mobile networks, particularly 4G and 5G technologies. These networks provide the necessary bandwidth and low latency required for seamless streaming of high-quality video content to mobile devices. The transition from 3G to 4G, and now the ongoing rollout of 5G networks, has significantly enhanced the mobile TV viewing experience. With faster data transfer rates and improved network reliability, users can enjoy high-definition (HD) and even ultra-high-definition (UHD) content without buffering issues. This has led to an increase in the number of consumers opting for mobile TV services, as they can now watch their favourite shows, movies, and live events on the go, without compromising on quality. The trend of more affordable and generous data plans is enhancing the accessibility of mobile TV services, enabling a wider audience to enjoy seamless streaming experiences. The affordability of mobile data contributes to creating a more inclusive digital ecosystem, supporting market growth. In July 2024, Vodafone Idea (Vi) launched 'Vi One,' a comprehensive package offering fiber internet, prepaid mobile services, and OTT subscriptions such as Disney+ Hotstar and ZEE5, all in one bundled plan.
Key Market Challenges
Network Congestion and Bandwidth Limitations
Despite the advancements in mobile network technologies, network congestion and bandwidth limitations remain a critical challenge for the Mobile TV Market. As the demand for high-quality video content on mobile devices continues to rise, networks may experience congestion during peak usage hours or in densely populated areas. This congestion can result in buffering, reduced video quality, and an overall degraded user experience. The advent of 5G technology has the potential to address some of these challenges by providing increased bandwidth and lower latency. However, the global rollout of 5G is still in progress, and the infrastructure needs substantial investments and time for widespread deployment. Until 5G networks become more prevalent, Mobile TV service providers must contend with the limitations of existing 4G and 3G networks, finding ways to optimize content delivery and mitigate the impact of network congestion on user satisfaction.
Key Market Trends
Rise of Mobile Video Streaming Platforms
A notable trend in the Global Mobile TV Market is the rise of mobile video streaming platforms. With the increasing availability of high-speed mobile networks, coupled with the widespread adoption of smartphones and tablets, consumers are turning to on-the-go video streaming services for their entertainment needs. Streaming platforms such as Netflix, Hulu, Disney+, and others have gained significant traction, offering a vast library of on-demand content accessible through mobile applications. This trend is reshaping traditional television consumption patterns, as users prefer the flexibility of watching content at their convenience on mobile devices. The success of these platforms is driving competition and compelling traditional broadcasters and content creators to launch their streaming services or partner with existing ones. As mobile video streaming becomes a dominant force in content consumption, the Global Mobile TV Market is witnessing a shift toward personalized, on-demand viewing experiences.
Key Market Players
Asianet Satellite Communications Ltd.
AT&T Inc.
Bell Canada (BCE Inc.)
Bharti Airtel Limited
Charter Communications Inc.
Comcast Corporation
Consolidated Communications Holdings, Inc.
Cox Communications Inc.
MobiTV Inc.
SPB TV AG
Report Scope:
In this report, the Global Mobile TV Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Mobile TV Market, By Content Type:
Video-On-Demand
Live Streaming
Online Video
Mobile TV Market, By Application:
Commercial
Personal
Mobile TV Market, By Service Type :
Free-To-Air Services
Pay TV Services
Mobile TV Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia-Pacific
China
India
Japan
Australia
South Korea
Indonesia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Turkey
South America
Argentina
Colombia
Brazil
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Mobile TV Market.
Available Customizations:
Global Mobile TV Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer
4.1. Factors Affecting Purchase Decision
4.2. Brand Awareness
5. Global Mobile TV Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Content Type Market Share Analysis (Video-On-Demand, Live Streaming, Online Video)
5.2.2. By Application Market Share Analysis (Commercial, Personal)
5.2.3. By Service Type Market Share Analysis (Free-To-Air Services, Pay TV Services)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North America Market Share Analysis
5.2.4.2. Europe Market Share Analysis
5.2.4.3. Asia-Pacific Market Share Analysis
5.2.4.4. Middle East & Africa Market Share Analysis
5.2.4.5. South America Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. Global Mobile TV Market Mapping & Opportunity Assessment
5.3.1. By Content Type Market Mapping & Opportunity Assessment
5.3.2. By Application Market Mapping & Opportunity Assessment
5.3.3. By Service Type Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. North America Mobile TV Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Content Type Market Share Analysis
6.2.2. By Application Market Share Analysis
6.2.3. By Service Type Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. United States Mobile TV Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Content Type Market Share Analysis
6.2.4.1.2.2. By Application Market Share Analysis
6.2.4.1.2.3. By Service Type Market Share Analysis
6.2.4.2. Canada Mobile TV Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Content Type Market Share Analysis
6.2.4.2.2.2. By Application Market Share Analysis
6.2.4.2.2.3. By Service Type Market Share Analysis
6.2.4.3. Mexico Mobile TV Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Content Type Market Share Analysis
6.2.4.3.2.2. By Application Market Share Analysis
6.2.4.3.2.3. By Service Type Market Share Analysis
7. Europe Mobile TV Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Content Type Market Share Analysis
7.2.2. By Application Market Share Analysis
7.2.3. By Service Type Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. France Mobile TV Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Content Type Market Share Analysis
7.2.4.1.2.2. By Application Market Share Analysis
7.2.4.1.2.3. By Service Type Market Share Analysis
7.2.4.2. United Kingdom Mobile TV Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Content Type Market Share Analysis
7.2.4.2.2.2. By Application Market Share Analysis
7.2.4.2.2.3. By Service Type Market Share Analysis
7.2.4.3. Italy Mobile TV Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Content Type Market Share Analysis
7.2.4.3.2.2. By Application Market Share Analysis
7.2.4.3.2.3. By Service Type Market Share Analysis
7.2.4.4. Germany Mobile TV Market Outlook
7.2.4.4.1. Market Size & Forecast
7.2.4.4.1.1. By Value
7.2.4.4.2. Market Share & Forecast
7.2.4.4.2.1. By Content Type Market Share Analysis
7.2.4.4.2.2. By Application Market Share Analysis
7.2.4.4.2.3. By Service Type Market Share Analysis
7.2.4.5. Spain Mobile TV Market Outlook
7.2.4.5.1. Market Size & Forecast
7.2.4.5.1.1. By Value
7.2.4.5.2. Market Share & Forecast
7.2.4.5.2.1. By Content Type Market Share Analysis
7.2.4.5.2.2. By Application Market Share Analysis
7.2.4.5.2.3. By Service Type Market Share Analysis
8. Asia-Pacific Mobile TV Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Content Type Market Share Analysis
8.2.2. By Application Market Share Analysis
8.2.3. By Service Type Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. China Mobile TV Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Content Type Market Share Analysis
8.2.4.1.2.2. By Application Market Share Analysis
8.2.4.1.2.3. By Service Type Market Share Analysis
8.2.4.2. India Mobile TV Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Content Type Market Share Analysis
8.2.4.2.2.2. By Application Market Share Analysis
8.2.4.2.2.3. By Service Type Market Share Analysis
8.2.4.3. Japan Mobile TV Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Content Type Market Share Analysis
8.2.4.3.2.2. By Application Market Share Analysis
8.2.4.3.2.3. By Service Type Market Share Analysis
8.2.4.4. Australia Mobile TV Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Content Type Market Share Analysis
8.2.4.4.2.2. By Application Market Share Analysis
8.2.4.4.2.3. By Service Type Market Share Analysis
8.2.4.5. South Korea Mobile TV Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Content Type Market Share Analysis
8.2.4.5.2.2. By Application Market Share Analysis
8.2.4.5.2.3. By Service Type Market Share Analysis
8.2.4.6. Indonesia Mobile TV Market Outlook
8.2.4.6.1. Market Size & Forecast
8.2.4.6.1.1. By Value
8.2.4.6.2. Market Share & Forecast
8.2.4.6.2.1. By Content Type Market Share Analysis
8.2.4.6.2.2. By Application Market Share Analysis
8.2.4.6.2.3. By Service Type Market Share Analysis
9. Middle East & Africa Mobile TV Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Content Type Market Share Analysis
9.2.2. By Application Market Share Analysis
9.2.3. By Service Type Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. South Africa Mobile TV Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Content Type Market Share Analysis
9.2.4.1.2.2. By Application Market Share Analysis
9.2.4.1.2.3. By Service Type Market Share Analysis
9.2.4.2. Saudi Arabia Mobile TV Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Content Type Market Share Analysis
9.2.4.2.2.2. By Application Market Share Analysis
9.2.4.2.2.3. By Service Type Market Share Analysis
9.2.4.3. UAE Mobile TV Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Content Type Market Share Analysis
9.2.4.3.2.2. By Application Market Share Analysis
9.2.4.3.2.3. By Service Type Market Share Analysis
9.2.4.4. Turkey Mobile TV Market Outlook
9.2.4.4.1. Market Size & Forecast
9.2.4.4.1.1. By Value
9.2.4.4.2. Market Share & Forecast
9.2.4.4.2.1. By Content Type Market Share Analysis
9.2.4.4.2.2. By Application Market Share Analysis
9.2.4.4.2.3. By Service Type Market Share Analysis
10. South America Mobile TV Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Content Type Market Share Analysis
10.2.2. By Application Market Share Analysis
10.2.3. By Service Type Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. Argentina Mobile TV Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Content Type Market Share Analysis
10.2.4.1.2.2. By Application Market Share Analysis
10.2.4.1.2.3. By Service Type Market Share Analysis
10.2.4.2. Colombia Mobile TV Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Content Type Market Share Analysis
10.2.4.2.2.2. By Application Market Share Analysis
10.2.4.2.2.3. By Service Type Market Share Analysis
10.2.4.3. Brazil Mobile TV Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Content Type Market Share Analysis
10.2.4.3.2.2. By Application Market Share Analysis
10.2.4.3.2.3. By Service Type Market Share Analysis