디지털 미디어 및 엔터테인먼트 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 유형별(오디오, 비디오, 텍스트, 영상, 기타), 플랫폼별(스마트폰, TV, 컴퓨터 & 태블릿, 기타), 지역별, 경쟁별(2020-2030년)
Digital Media & Entertainment Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Audio, Video, Text, Images, Others), By Platform (Smartphone, Television, Computer & Tablets, Others), By Region & Competition, 2020-2030F
상품코드:1668222
리서치사:TechSci Research
발행일:2025년 02월
페이지 정보:영문 182 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
세계의 디지털 미디어 & 엔터테인먼트 시장 규모는 2024년에 184억 5,000만 달러에 달하며, 예측 기간 중 CAGR은 7.31%로 2030년에는 267억 8,000만 달러로 성장할 것으로 예측됩니다.
디지털 미디어 및 엔터테인먼트 시장은 인터넷 보급률 증가와 모바일 기기의 보급으로 인해 전 세계 소비자들이 디지털 컨텐츠에 쉽게 접근할 수 있게된 등 몇 가지 중요한 요인에 의해 주도되고 있습니다. Spotify와 같은 스트리밍 플랫폼은 이러한 변화를 이용하여 다양한 온디맨드 맞춤형 컨텐츠를 제공합니다. 인터넷 속도의 향상과 5G의 등장을 포함한 기술 발전은 디지털 미디어 경험의 질을 높이고, 고해상도 비디오 스트리밍과 AR 및 VR과 같은 몰입형 기술을 가능하게 하고 있습니다. 또한 개인화된 컨텐츠에 대한 수요가 증가함에 따라 보다 맞춤화된 추천과 타깃팅 광고에 대한 수요가 증가하고 있습니다. 이러한 요인들은 소비자 취향의 진화와 함께 디지털 미디어 및 엔터테인먼트 세계의 성장을 가속하고 있습니다.
시장 개요
예측 기간
2026-2030년
시장 규모 : 2024년
184억 5,000만 달러
시장 규모 : 2030년
267억 8,000만 달러
CAGR: 2025-2030년
7.31%
급성장 부문
오디오
최대 시장
북미
시장 성장 촉진요인
인터넷 보급률 상승
주요 시장이 해결해야 할 과제
데이터 프라이버시에 대한 우려
주요 시장 동향
스트리밍 서비스 확대
목차
제1장 서론
제2장 조사 방법
제3장 개요
제4장 고객의 소리
제5장 세계의 디지털 미디어 & 엔터테인먼트 시장 전망
시장 규모·예측
금액별
시장 점유율·예측
유형별(오디오, 비디오, 텍스트, 영상, 기타)
플랫폼별(스마트폰, TV, 컴퓨터·태블릿, 기타)
지역별
상위 5사, 기타(2024)
세계의 디지털 미디어 & 엔터테인먼트 시장 지도제작 & 기회 평가
유형별
플랫폼별
지역별
제6장 북미의 디지털 미디어 & 엔터테인먼트 시장 전망
시장 규모·예측
시장 점유율·예측
북미 : 국가별 분석
캐나다
멕시코
제7장 아시아태평양의 디지털 미디어 & 엔터테인먼트 시장 전망
시장 규모·예측
시장 점유율·예측
아시아태평양 : 국가별 분석
일본
인도
호주
한국
인도네시아
제8장 유럽의 디지털 미디어 & 엔터테인먼트 시장 전망
시장 규모·예측
시장 점유율·예측
유럽 : 국가별 분석
영국
이탈리아
독일
스페인
제9장 남미의 디지털 미디어 & 엔터테인먼트 시장 전망
시장 규모·예측
시장 점유율·예측
남미 : 국가별 분석
콜롬비아
브라질
제10장 중동 및 아프리카의 디지털 미디어 & 엔터테인먼트 시장 전망
시장 규모·예측
시장 점유율·예측
중동 및 아프리카 : 국가별 분석
사우디아라비아
아랍에미리트
터키
제11장 시장 역학
촉진요인
과제
제12장 COVID-19가 세계의 디지털 미디어 & 엔터테인먼트 시장에 미치는 영향
영향 평가 모델
영향을 받는 주요 부문
영향을 받는 주요 지역
영향을 받는 주요 국가
제13장 시장 동향과 발전
제14장 경쟁 구도
기업 개요
Comcast Corporation
Warner Digital Media Design LLC
The Walt Disney Company
Spotify AB
iHeartMedia, Inc
SiriusXM Media
Netflix Inc
Amazon.com, Inc.
Apple Inc
NBC Universal
제15장 전략적 제안·액션 플랜
주요 중점 분야
타깃 : 유형별
타깃 : 플랫폼별
제16장 조사회사 소개·면책사항
KSA
영문 목차
영문목차
Global Digital Media & Entertainment market was valued at USD 18.45 billion in 2024 and is expected to grow to USD 26.78 billion by 2030 with a CAGR of 7.31% during the forecast period. The Digital Media & Entertainment market is driven by several key factors such as increased internet penetration and the widespread use of mobile devices have made digital content more accessible to consumers worldwide. Streaming platforms like Netflix, Amazon Prime, and Spotify have capitalized on this shift, offering a wide range of on-demand, personalized content. Technological advancements, including improved internet speeds and the rise of 5G, have enhanced the quality of digital media experiences, enabling high-definition video streaming and immersive technologies like AR and VR. Also, the growing demand for personalized content has led to more tailored recommendations and targeted advertising. These factors, combined with evolving consumer preferences, are fueling the growth of digital media and entertainment globally.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 18.45 Billion
Market Size 2030
USD 26.78 Billion
CAGR 2025-2030
7.31%
Fastest Growing Segment
Audio
Largest Market
North America
Key Market Drivers
Rising Internet Penetration
Rising internet penetration is a key driver in the global Digital Media & Entertainment market. As a part of this, according to a recent study, as of 2024, the internet penetration rate in India increased to over 52%, up from approximately 14% in 2014.As more regions gain access to high-speed internet, digital content consumption has surged across the globe. This increased connectivity allows users to easily access a wide variety of media, including streaming video, music, gaming, and news, from virtually any device. Countries with expanding internet infrastructure, particularly in developing regions, are experiencing rapid growth in digital media adoption. Mobile internet usage is a significant contributor, with smartphones being the primary access point for many consumers. The rise of affordable data plans and improved internet speed, especially with the rollout of 5G networks, enhances the overall digital experience. With more people able to access high-quality content, streaming platforms like Netflix, Disney+, and Spotify have flourished, reaching millions of new subscribers in previously underserved regions. Also, internet penetration has led to the rise of user-generated content, such as YouTube videos and podcasts, which are widely accessible to anyone with an internet connection. As more people go online, both content producers and consumers continue to drive the expansion of digital media, enabling growth in e-commerce, digital advertising, and subscription-based services. This widespread internet access is crucial to the continued success of the global Digital Media & Entertainment market.
Key Market Challenges
Data Privacy Concern
Data privacy concerns present a significant challenge in the global Digital Media & Entertainment market as platforms increasingly collect and utilize user data for personalized content delivery and targeted advertising. With the rise of subscription-based models, streaming services, and social media platforms, large amounts of personal data are being gathered to enhance user experiences and optimize marketing strategies. However, this extensive data collection raises concerns about user privacy, data security, and the potential for misuse. Stringent data protection regulations like the General Data Protection Regulation (GDPR) in Europe have been put in place to safeguard consumer information, but the complexity of managing compliance across different regions remains a challenge for global companies. The risk of data breaches, unauthorized access, or misuse of sensitive information can damage a company's reputation and lead to significant financial penalties. Consumers are becoming increasingly aware of their digital footprint, leading to greater scrutiny of companies' data practices. This awareness, combined with the potential for regulatory fines and the risk of losing consumer trust, forces media and entertainment companies to prioritize secure data management and transparency in their operations. The challenge of balancing personalization with privacy concerns will continue to shape the strategies of digital media companies as they navigate the evolving landscape of data security.
Key Market Trends
Expansion of Streaming Services
The expansion of streaming services is one of the key trends driving growth in the global Digital Media & Entertainment market. As a part of this, according to a recent study, as of October 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of 22 percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of 21 percent. Streaming platforms, such as Netflix, Amazon Prime Video, Disney+, and Apple TV+, are seeing rapid global growth as consumer demand for on-demand content increases. These services have shifted the traditional media consumption model by offering viewers the ability to watch content whenever and wherever they choose, eliminating the constraints of scheduled programming. The expansion of these platforms is not limited to content availability; they are also investing heavily in producing original, exclusive content to attract and retain subscribers. This move toward original content creation has led to increased competition, with streaming services aiming to offer unique and high-quality shows and films that cannot be found elsewhere. Also, streaming services are increasingly expanding into international markets, tailoring content to regional preferences, and offering localized language options, which helps in capturing a broader audience. As broadband infrastructure continues to improve globally, the accessibility and quality of streaming services are enhanced, fuelling further adoption in emerging markets. The rise of mobile-first streaming, along with 5G technology, is also enabling consumers to enjoy high-quality streaming on smartphones and tablets. This global expansion of streaming services continues to transform the Digital Media & Entertainment industry, making on-demand content a central part of everyday life for consumers worldwide.
Key Market Players
Comcast Corporation
Warner Digital Media Design LLC
The Walt Disney Company
Spotify AB
iHeartMedia, Inc
SiriusXM Media
Netflix Inc
Amazon.com, Inc.
Apple Inc
NBC Universal
Report Scope:
In this report, the Global Digital Media & Entertainment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Digital Media & Entertainment Market, By Type:
Audio
Video
Text
Images
Others
Digital Media & Entertainment Market, By Platform:
Smartphone
Television
Computer & Tablets
Others
Digital Media & Entertainment Market, By Region:
North America
United States
Canada
Mexico
Asia-Pacific
China
Japan
India
Australia
South Korea
Indonesia
Europe
France
United Kingdom
Italy
Germany
Spain
South America
Argentina
Colombia
Brazil
Middle East & Africa
South Africa
Saudi Arabia
UAE
Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Digital Media & Entertainment Market.
Available Customizations:
Global Digital Media & Entertainment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customers
4.1. Brand Awareness
4.2. Factor Influencing Purchase Decision
5. Global Digital Media & Entertainment Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type Market Share Analysis (Audio, Video, Text, Images, Others)
