직원 할인 제도 시장 보고서(2026년)
Employee Discount Scheme Global Market Report 2026
상품코드 : 1960569
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

최근 몇년간 직원 할인 제도 시장 규모가 급속도로 확대되고 있습니다. 2025년 48억 1,000만 달러에서 2026년 53억 2,000만 달러로 증가하고, CAGR 10.6%로 성장할 전망입니다. 지난 수년간의 성장에는 기업의 복리후생 프로그램 확대, 직원 유지 전략에 대한 관심 증가, 조직화된 인력 고용 증가, 온라인 복리후생 관리 플랫폼 도입, 숙련된 인재 확보 경쟁 심화 등이 주요 요인으로 작용한 것으로 보입니다.

직원 할인 제도 시장 규모는 향후 몇 년 동안 빠르게 성장할 것으로 예측됩니다. 2030년 79억 3,000만 달러에 도달하고, CAGR은 10.5%로 예상됩니다. 예측 기간의 성장 요인으로는 AI를 활용한 복리후생 개인화 서비스 이용 확대, 유연하고 맞춤형 제도에 대한 수요 증가, 업계 간 할인 제휴 확대, 급여 및 인사 시스템과의 통합 발전, 직원 복리후생 지원 강화 등을 꼽을 수 있습니다. 예측 기간의 주요 동향으로는 디지털 직원 할인 플랫폼 도입 확대, 개인화 할인 분석의 통합 발전, 모바일 기반 복리후생 접근성 확대, 외부 사업자와의 제휴 증가, 직원 참여 도구에 대한 집중도 강화 등을 꼽을 수 있습니다.

원격 근무 및 하이브리드 근무 환경의 확산은 향후 몇 년 동안 직원 할인 제도 시장의 성장을 뒷받침할 것으로 예측됩니다. 원격근무 및 하이브리드 근무 환경은 재택근무 또는 재택근무와 사무실 근무를 병행하는 유연한 근무형태를 말합니다. 이러한 근무형태의 성장은 실시간 협업, 신뢰할 수 있는 화상회의, 어디서나 안전한 클라우드 기반 업무 시스템 액세스를 가능하게 하는 디지털 통신 기술의 발전으로 인해 크게 촉진되고 있습니다. 직원 할인 제도는 물리적 출근 여부와 상관없이 쉽게 접근할 수 있는 혜택과 복리후생을 통해 직원들의 참여와 만족도를 높여 원격근무와 하이브리드 근무를 지원합니다. 예를 들어, 영국 통계청(ONS)의 2023년 2월 보고서에 따르면, 2022년 9월부터 2023년 1월까지 지난 7일간 근무한 성인 취업자 중 16%는 재택근무를, 28%는 원격근무와 출퇴근을 병행하는 형태를 선택했다고 응답했습니다. 한 것으로 나타났습니다. 이에 따라 원격근무 및 하이브리드 근무 환경의 확산으로 직원 할인제도 시장의 성장에 기여하고 있습니다.

기술 혁신으로 B2B 직원 혜택 분야는 계속 진화하고 있습니다. 기업들은 직원 개개인의 취향에 맞는 복리후생을 제공하고, 사용자 경험을 개선하며, 할인 프로그램 참여율을 높이기 위해 개인화된 디지털 플랫폼 도입에 박차를 가하고 있습니다. 2024년 10월, HBX 그룹은 자사 E-Commerce 플랫폼을 통해 직원 복리후생 제도를 출시하여 실시간 오퍼 업데이트, 개인화된 추천 기능, 인사 시스템과의 연동, 모바일 친화적인 인터페이스, 고용주가 직원 참여도를 추적하고 전략을 최적화할 수 있는 분석 도구 등을 통해 여행 분야의 한정된 할인을 제공합니다. 전략을 최적화하기 위한 분석 도구 등을 갖추고 있으며, 여행 분야의 한정된 할인 혜택을 제공합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 공급망 분석

제4장 세계 시장 동향과 전략

제5장 최종 이용 산업 시장 분석

제6장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세의 영향, 관세 전쟁과 무역 보호주의의 공급망에 대한 영향, 코로나 팬데믹이 시장에 미치는 영향을 포함한 거시경제 시나리오

제7장 세계 전략 분석 프레임워크, 현재 시장 규모, 시장 비교 및 성장률 분석

제8장 TAM(Total Addressable Market) 규모

제9장 시장 세분화

제10장 지역별/국가별 분석

제11장 아시아태평양 시장

제12장 중국 시장

제13장 인도 시장

제14장 일본 시장

제15장 호주 시장

제16장 인도네시아 시장

제17장 한국 시장

제18장 대만 시장

제19장 동남아시아 시장

제20장 서유럽 시장

제21장 영국 시장

제22장 독일 시장

제23장 프랑스 시장

제24장 이탈리아 시장

제25장 스페인 시장

제26장 동유럽 시장

제27장 러시아 시장

제28장 북미 시장

제29장 미국 시장

제30장 캐나다 시장

제31장 남미 시장

제32장 브라질 시장

제33장 중동 시장

제34장 아프리카 시장

제35장 시장 규제 상황과 투자환경

제36장 경쟁 구도와 기업 개요

제37장 기타 주요 기업 및 혁신 기업

제38장 세계 시장 경쟁 벤치마킹과 대시보드

제39장 주요 인수합병(M&A)

제40장 시장 잠재력이 높은 국가, 부문, 전략

제41장 부록

LSH
영문 목차

영문목차

An employee discount scheme is a program that provides employees with reduced prices on products or services offered by their employer or partner businesses. It acts as a workplace benefit aimed at enhancing job satisfaction and employee retention. Discounts may apply to the company's own offerings or to external brands through corporate agreements.

The main types of employee discount schemes include product discounts, service discounts, membership discounts, and others. Product discounts offer employees special price reductions on physical goods such as electronics, clothing, or groceries through partnerships between employers and retailers. These schemes are offered based on employment type, including full-time, part-time, interns or co-op students, and contractual or temporary staff. They are provided by both small and medium-sized enterprises (SMEs) and large enterprises. The schemes are delivered through online and offline channels and are used across industries including retail and e-commerce, healthcare, financial services, education, IT, and telecommunications.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are indirectly impacting the employee discount scheme market by increasing costs of goods and services offered under discount programs, particularly electronics, travel, apparel, and consumer products sourced internationally. Retail and e-commerce partners in North America and Europe are most affected due to higher import duties, which reduce discount margins and perceived value. These pressures can limit scheme attractiveness in cost-sensitive sectors. However, tariffs are also encouraging partnerships with local vendors, promotion of domestic brands, and diversification of service-based discount offerings that are less tariff-sensitive.

The employee discount scheme market research report is one of a series of new reports from The Business Research Company that provides employee discount scheme market statistics, including employee discount scheme industry global market size, regional shares, competitors with a employee discount scheme market share, detailed employee discount scheme market segments, market trends and opportunities, and any further data you may need to thrive in the employee discount scheme industry. This employee discount scheme market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The employee discount scheme market size has grown rapidly in recent years. It will grow from $4.81 billion in 2025 to $5.32 billion in 2026 at a compound annual growth rate (CAGR) of 10.6%. The growth in the historic period can be attributed to expansion of corporate employee benefit programs, increasing focus on employee retention strategies, growth in organized workforce employment, adoption of online benefit management platforms, rising competition for skilled talent.

The employee discount scheme market size is expected to see rapid growth in the next few years. It will grow to $7.93 billion in 2030 at a compound annual growth rate (CAGR) of 10.5%. The growth in the forecast period can be attributed to increasing use of ai-driven benefit personalization, rising demand for flexible and customizable schemes, expansion of cross-industry discount partnerships, growing integration with payroll and HR systems, increasing emphasis on employee well-being benefits. Major trends in the forecast period include increasing adoption of digital employee discount platforms, growing integration of personalized discount analytics, expansion of mobile-based benefit access, rising partnerships with external merchants, enhanced focus on employee engagement tools.

The increasing prevalence of remote and hybrid work environments is expected to support the expansion of the employee discount scheme market in the coming years. Remote and hybrid work environments involve flexible working arrangements that enable employees to work from home or divide their time between home and office locations. The growth of these work models is largely driven by advancements in digital communication technologies, which facilitate real-time collaboration, reliable video conferencing, and secure cloud-based access to work systems from any location. Employee discount schemes support remote and hybrid work by boosting employee engagement and satisfaction through easily accessible perks and benefits, irrespective of physical workplace presence. For example, in February 2023, according to the Office for National Statistics, a UK-based government department, between September 2022 and January 2023, 16% of working adults who had worked in the previous seven days reported working entirely from home, while 28% indicated a combination of remote work and commuting to a workplace. Consequently, the growing adoption of remote and hybrid work environments is contributing to the growth of the employee discount scheme market.

Technological innovation is enhancing the B2B employee perks landscape. Companies are increasingly adopting personalized digital platforms that tailor benefits to individual employee preferences, improve user experience, and boost participation in discount programs. In October 2024, HBX Group launched an employee benefits scheme through its e-commerce platform, offering exclusive travel discounts with features such as real-time offer updates, personalized recommendations, HR system integration, mobile-friendly interfaces, and analytics tools for employers to track engagement and optimize strategies.

In September 2024, Pluxee S.A.S. acquired Cobee S.L. to strengthen its digital benefits offerings, enhance technology integration, and expand in European and Latin American markets. This acquisition allows Pluxee to provide a more flexible, comprehensive, and tech-driven employee discount solution tailored to evolving workforce needs across Spain, Portugal, and Mexico.

Major companies operating in the employee discount scheme market are Sodexo S.A., Edenred S.E., Avantus Federal LLC, Reward Gateway (UK) LTD, ClassPass Inc., Perkbox LTD, Urban Sports Club GmbH, Darwin Technologies Limited, Xexec Limited, Fringe Benefits Group LLC, PerkSpot LLC, Next Jump Inc., BenefitHub Inc., Wellnet Healthcare Group LLC, Swile SAS, Highstreetvouchers.com Limited, Vouchercloud LTD, Beneplace LLC, Access Perks LLC, Thanks Ben Ltd.

North America was the largest region in the employee discounts scheme market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the employee discount scheme market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the employee discount scheme market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The employee discount scheme market includes revenues earned by entities for services such as negotiating and managing discount partnerships with brands, providing digital platforms or mobile apps for accessing offers, customizing employee benefits portals, implementing and maintaining discount programs. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Employee Discount Scheme Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses employee discount scheme market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for employee discount scheme ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The employee discount scheme market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.

Table of Contents

1. Executive Summary

2. Employee Discount Scheme Market Characteristics

3. Employee Discount Scheme Market Supply Chain Analysis

4. Global Employee Discount Scheme Market Trends And Strategies

5. Employee Discount Scheme Market Analysis Of End Use Industries

6. Employee Discount Scheme Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Employee Discount Scheme Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

8. Global Employee Discount Scheme Total Addressable Market (TAM) Analysis for the Market

9. Employee Discount Scheme Market Segmentation

10. Employee Discount Scheme Market Regional And Country Analysis

11. Asia-Pacific Employee Discount Scheme Market

12. China Employee Discount Scheme Market

13. India Employee Discount Scheme Market

14. Japan Employee Discount Scheme Market

15. Australia Employee Discount Scheme Market

16. Indonesia Employee Discount Scheme Market

17. South Korea Employee Discount Scheme Market

18. Taiwan Employee Discount Scheme Market

19. South East Asia Employee Discount Scheme Market

20. Western Europe Employee Discount Scheme Market

21. UK Employee Discount Scheme Market

22. Germany Employee Discount Scheme Market

23. France Employee Discount Scheme Market

24. Italy Employee Discount Scheme Market

25. Spain Employee Discount Scheme Market

26. Eastern Europe Employee Discount Scheme Market

27. Russia Employee Discount Scheme Market

28. North America Employee Discount Scheme Market

29. USA Employee Discount Scheme Market

30. Canada Employee Discount Scheme Market

31. South America Employee Discount Scheme Market

32. Brazil Employee Discount Scheme Market

33. Middle East Employee Discount Scheme Market

34. Africa Employee Discount Scheme Market

35. Employee Discount Scheme Market Regulatory and Investment Landscape

36. Employee Discount Scheme Market Competitive Landscape And Company Profiles

37. Employee Discount Scheme Market Other Major And Innovative Companies

38. Global Employee Discount Scheme Market Competitive Benchmarking And Dashboard

39. Key Mergers And Acquisitions In The Employee Discount Scheme Market

40. Employee Discount Scheme Market High Potential Countries, Segments and Strategies

41. Appendix

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