사진 인쇄 및 관련 상품 시장 보고서(2026년)
Photo Printing And Merchandise Global Market Report 2026
상품코드 : 1931507
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

사진 인쇄 및 관련 상품 시장 규모는 최근 현저한 성장을 이루고 있습니다. 2025년 228억 1,000만 달러에서 2026년에는 241억 4,000만 달러로, CAGR 5.8%로 확대가 전망됩니다. 지난 몇 년간의 성장 요인은 디지털 사진의 보급 확대, EC 인쇄 서비스의 성장, 개인화된 선물에 대한 수요 증가, 디지털 인쇄 장비의 보급 확대, 소셜 미디어를 통한 컨텐츠 공유 증가 등이 꼽히고 있습니다.

사진 인쇄 및 관련 상품 시장 규모는 향후 몇 년간 강력한 성장이 전망됩니다. 2030년에는 299억 4,000만 달러에 달하고, CAGR은 5.5%가 될 전망입니다. 예측 기간의 성장 요인으로는 클라우드 기반 인쇄 플랫폼에 대한 투자 증가, 맞춤형 판촉 상품에 대한 수요 확대, 모바일 우선 사진 서비스 확대, 지속가능한 인쇄 소재에 대한 관심 증가, AI 기반 이미지 보정 도구 채택 등을 꼽을 수 있습니다. 예측 기간의 주요 동향으로는 온라인 사진 커스터마이징 플랫폼의 보급 확대, 개인화 상품에 대한 수요 증가, 모바일 인쇄 애플리케이션 이용 확대, 주문형 인쇄 서비스 확대, 고품질 인쇄 마무리에 대한 관심 강화 등이 있습니다.

온라인 쇼핑 플랫폼의 보급 확대는 향후 사진 인화 및 상품 시장의 성장을 견인할 것으로 예상됩니다. 온라인 쇼핑 플랫폼은 소비자가 인터넷에서 상품과 서비스를 열람, 구매, 수령할 수 있는 디지털 마켓플레이스입니다. 이들 플랫폼은 높은 편의성과 접근성(쉬운 상품 비교, 다양한 상품구색, 택배 서비스)으로 인해 지속적으로 성장하고 있습니다. 소비자가 개인화된 제품을 만들고 구매할 수 있는 접근성 및 커스터마이징 옵션을 제공함으로써 사진 인화 및 상품화를 촉진하고 있습니다. 예를 들어, 미국 정부 기관인 상무부 인구조사국이 발표한 보고서에 따르면, 2024년 5월 기준 2023년 E-Commerce 매출은 약 1조 1,187억 달러에 달했습니다. 2024년 1분기 소매 매출 총액은 1조 8,200억 달러로 추정되며, E-Commerce 매출은 전년 동기 대비 8.5%(±1.1%) 증가한 반면, 소매 매출 총액은 2.8%(±0.5%) 증가한 것으로 나타났습니다. 따라서 온라인 쇼핑 플랫폼의 이용 확대가 사진 인화 및 상품 시장을 주도하고 있습니다.

시장의 주요 기업들은 경쟁 우위를 확보하기 위해 공간 컴퓨팅과 같은 기술 혁신에 집중하고 있습니다. 공간 컴퓨팅은 디지털 요소와 물리적 요소를 통합하여 몰입감 있고 인터랙티브한 사진 경험을 제공합니다. 이 기술을 통해 사용자는 3D 효과와 증강현실(AR) 기능을 갖춘 사진을 인쇄할 수 있어 사진 제품의 개인화 및 매력을 높일 수 있습니다. 예를 들어, 2024년 2월 프랑스에 본사를 둔 사진 관리 웹 앱 'Pictarine'은 미국 사진 서비스 제공업체 'Walgreens Photo'와 제휴하여 Apple Vision Pro 전용으로 설계된 혁신적인 앱 'Picta Studio'를 출시했습니다. 이 앱을 통해 사용자는 인터랙티브한 방식으로 사진 작품의 미리보기를 확인하고, 월그린 매장에서 당일 서비스 인쇄를 할 수 있습니다. 이를 통해 개인화 및 기술 통합의 추세에 발맞춰 전체 사진 인쇄 경험을 향상시키고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 공급망 분석

제4장 세계 시장 동향과 전략

제5장 최종 이용 산업 시장 분석

제6장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세의 영향, 관세 전쟁과 무역 보호주의가 공급망에 미치는 영향, 코로나가 시장에 미치는 영향을 포함한 거시경제 시나리오

제7장 세계의 전략 분석 프레임워크, 현재 시장 규모, 시장 비교 및 성장률 분석

제8장 시장에서 세계의 총 잠재 시장 규모(TAM)

제9장 시장 세분화

제10장 지역별, 국가별 분석

제11장 아시아태평양 시장

제12장 중국 시장

제13장 인도 시장

제14장 일본 시장

제15장 호주 시장

제16장 인도네시아 시장

제17장 한국 시장

제18장 대만 시장

제19장 동남아시아 시장

제20장 서유럽 시장

제21장 영국 시장

제22장 독일 시장

제23장 프랑스 시장

제24장 이탈리아 시장

제25장 스페인 시장

제26장 동유럽 시장

제27장 러시아 시장

제28장 북미 시장

제29장 미국 시장

제30장 캐나다 시장

제31장 남미 시장

제32장 브라질 시장

제33장 중동 시장

제34장 아프리카 시장

제35장 시장 규제 상황과 투자 환경

제36장 경쟁 구도와 기업 개요

제37장 기타 주요 기업과 혁신적 기업

제38장 세계의 시장 경쟁 벤치마킹과 대시보드

제39장 주요 인수합병

제40장 시장 잠재력이 높은 국가, 부문, 전략

제41장 부록

KSM
영문 목차

영문목차

Photo printing and merchandise is an industry that specializes in printing digital photos onto a variety of products. This sector merges traditional printing methods with digital technology to produce custom, high-quality photo items. It serves both individual consumers and businesses, providing numerous options for personal and promotional use.

The primary products in photo printing and merchandise include calendars, cards, mugs, photo books, photo gifts, prints, t-shirts, wall art, and more. Calendars are printed items that display dates and can feature personal photos or designs. These products are available through desktop and mobile modes, and they are distributed via instant kiosks, over-the-counter sales, retail stores, and online platforms.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are influencing the photo printing and merchandise market by increasing costs of imported printing machinery, inks, specialty papers, substrates, and finishing equipment. Print service providers in North America and Europe are most affected due to reliance on imported digital presses, while Asia-Pacific faces cost pressure on equipment exports. These tariffs are raising operational costs and slowing equipment upgrades. However, they are also supporting local equipment sourcing, regional supply partnerships, and innovation in cost-efficient printing technologies.

The photo printing and merchandise market research report is one of a series of new reports from The Business Research Company that provides photo printing and merchandise market statistics, including photo printing and merchandise industry global market size, regional shares, competitors with a photo printing and merchandise market share, detailed photo printing and merchandise market segments, market trends and opportunities, and any further data you may need to thrive in the photo printing and merchandise industry. This photo printing and merchandise market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The photo printing and merchandise market size has grown strongly in recent years. It will grow from $22.81 billion in 2025 to $24.14 billion in 2026 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to expansion of digital photography adoption, growth of e-commerce printing services, increasing demand for personalized gifts, wider availability of digital printing equipment, growth in social media content sharing.

The photo printing and merchandise market size is expected to see strong growth in the next few years. It will grow to $29.94 billion in 2030 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to increasing investments in cloud-based printing platforms, rising demand for customized promotional products, expansion of mobile-first photo services, growing focus on sustainable printing materials, adoption of AI-based image enhancement tools. Major trends in the forecast period include increasing adoption of online photo customization platforms, rising demand for personalized merchandise, growing use of mobile-based printing applications, expansion of on-demand printing services, enhanced focus on high-quality print finishes.

The increasing adoption of online shopping platforms is expected to drive the growth of the photo printing and merchandise market going forward. Online shopping platforms are digital marketplaces where consumers can browse, purchase, and receive products and services over the Internet. These platforms are growing due to the convenience and accessibility they offer, allowing easy product comparison, wide selection, and home delivery. They facilitate photo printing and merchandise by providing accessible and customizable options for consumers to create and purchase personalized products. For instance, in May 2024, according to a report published by the Census Bureau of the Department of Commerce, a US-based governmental organization, e-commerce sales reached approximately $1,118.7 billion in 2023. For the first quarter of 2024, total retail sales were estimated at $1,820.0 billion, with e-commerce sales seeing an 8.5% increase (+-1.1%) from the same quarter in 2023, while total retail sales grew by 2.8% (+-0.5%). Therefore, the increasing adoption of online shopping platforms is driving the photo printing and merchandise market.

Leading companies in the market are focusing on technological advancements such as spatial computing to gain a competitive edge. Spatial computing enables immersive and interactive photo experiences by integrating digital and physical elements. This technology allows users to print photos with 3D effects and augmented reality features, enhancing personalization and the appeal of photo products. For instance, in February 2024, Pictarine, a France-based photo management web app, partnered with Walgreens Photo, a US-based provider of photo services, to launch Picta Studio, an innovative app designed specifically for the Apple Vision Pro. This app enables users to preview their photo creations in an interactive manner and print them at Walgreens locations with same-day service, improving the overall photo printing experience while aligning with trends in personalization and technological integration.

In April 2023, Prodigi, a UK-based print-on-demand platform, acquired Peecho for an undisclosed amount. This acquisition enhances Prodigi's presence in the rapidly evolving print-on-demand market, expands its market reach, and reinforces its commitment to innovation and sustainability within the industry. Peecho is a Netherlands-based cloud printing solutions provider.

Major companies operating in the photo printing and merchandise market are Walgreens, Tesco plc, Cimpress plc, Shutterfly Inc., American Greetings Corporation, Eastman Kodak Company, Cewe Stiftung & Co KGaA, Card Factory plc, Printful Inc., FUJIFILM Corporation, Photobox Ltd, District Photo Inc., Zazzle Inc., Minted LLC, Miller's Professional Imaging, Mpix, Moo Print Ltd, Blurb Inc., Printique, Bay Photo Lab, Snapfish LLC

Europe was the largest region in the photo printing and merchandise market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the photo printing and merchandise market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the photo printing and merchandise market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The photo printing and merchandise market consists of revenues earned by entities by providing services such as photo printing, customization, and professional services. The market value includes the value of related goods sold by the service provider or included within the service offering. The photo printing and merchandise market also includes sales of photo printers, frames, and albums. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Photo Printing And Merchandise Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses photo printing and merchandise market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for photo printing and merchandise ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The photo printing and merchandise market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.

Table of Contents

1. Executive Summary

2. Photo Printing And Merchandise Market Characteristics

3. Photo Printing And Merchandise Market Supply Chain Analysis

4. Global Photo Printing And Merchandise Market Trends And Strategies

5. Photo Printing And Merchandise Market Analysis Of End Use Industries

6. Photo Printing And Merchandise Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Photo Printing And Merchandise Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

8. Global Photo Printing And Merchandise Total Addressable Market (TAM) Analysis for the Market

9. Photo Printing And Merchandise Market Segmentation

10. Photo Printing And Merchandise Market Regional And Country Analysis

11. Asia-Pacific Photo Printing And Merchandise Market

12. China Photo Printing And Merchandise Market

13. India Photo Printing And Merchandise Market

14. Japan Photo Printing And Merchandise Market

15. Australia Photo Printing And Merchandise Market

16. Indonesia Photo Printing And Merchandise Market

17. South Korea Photo Printing And Merchandise Market

18. Taiwan Photo Printing And Merchandise Market

19. South East Asia Photo Printing And Merchandise Market

20. Western Europe Photo Printing And Merchandise Market

21. UK Photo Printing And Merchandise Market

22. Germany Photo Printing And Merchandise Market

23. France Photo Printing And Merchandise Market

24. Italy Photo Printing And Merchandise Market

25. Spain Photo Printing And Merchandise Market

26. Eastern Europe Photo Printing And Merchandise Market

27. Russia Photo Printing And Merchandise Market

28. North America Photo Printing And Merchandise Market

29. USA Photo Printing And Merchandise Market

30. Canada Photo Printing And Merchandise Market

31. South America Photo Printing And Merchandise Market

32. Brazil Photo Printing And Merchandise Market

33. Middle East Photo Printing And Merchandise Market

34. Africa Photo Printing And Merchandise Market

35. Photo Printing And Merchandise Market Regulatory and Investment Landscape

36. Photo Printing And Merchandise Market Competitive Landscape And Company Profiles

37. Photo Printing And Merchandise Market Other Major And Innovative Companies

38. Global Photo Printing And Merchandise Market Competitive Benchmarking And Dashboard

39. Key Mergers And Acquisitions In The Photo Printing And Merchandise Market

40. Photo Printing And Merchandise Market High Potential Countries, Segments and Strategies

41. Appendix

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