세계의 사진 인쇄 및 상품 시장 규모는 2024년 224억 달러에 달했습니다. 향후 IMARC Group은 2033년까지 시장이 341억 달러에 이르며 2025년부터 2033년까지 4.8%의 성장률(CAGR)을 나타낼 것으로 예측했습니다. 세계 인터넷 설비를 쉽게 이용할 수 있게 되었기 때문에 개인들 사이에서 스마트폰 이용이 증가하고 있는 것, 선물 목적으로 개인화된 사진 인쇄 수요가 높아지고 있는 것, 기술의 진보가 시장을 추진하고 있는 주요 요인의 일부입니다.
사진 인쇄 및 상품은 사진이 인쇄된 선물이나 장식품입니다. 카드, 달력, 열쇠 고리, 찻잔, 쿠션, 시계, 티셔츠, 캔버스 등이 있습니다. 오래 지속되고 선명한 마무리를 제공하는 승화 기술을 이용하여 다양한 소재에 인쇄할 수 있습니다. 개인적인 사용, 장식, 선물 목적으로 디지털 이미지를 물리적 객체에 저장하고 표시할 수 있습니다. 포토인쇄는 기업이 프로모션 목적으로 널리 이용하기 때문에 세계적으로 수요가 높아지고 있습니다.
현재 상처에 강하고 내구성있는 사진 인쇄 제품에 대한 수요가 증가함에 따라 시장 성장이 뒷받침되고 있습니다. 또, 기업용 선물의 인기가 높아지고 있기 때문에 사진 인쇄 및 상품에 대한 수요가 높아지고 있어 시장 전망은 밝습니다. 이외에도 세계 온라인 및 오프라인 유통 채널을 통해 사진 인쇄 및 상품을 광범위하게 이용할 수 있다는 점이 시장 성장을 뒷받침하고 있습니다. 또한 주택 장식 목적으로 사진 인쇄의 사용이 증가하고 있으며 업계 투자자에게 유리한 성장 기회를 제공합니다. 이 외에도 전 세계에서 사진 인쇄 서비스의 수가 증가하고 있기 때문에 시장 성장이 강화되고 있습니다. 또한, 개인의 시간을 절약하는 즉각적인 인쇄 기술에 대한 수요 증가가 시장 성장에 기여하고 있습니다.
스마트폰 보급이 시장 성장 촉진
사용자에게 편의성과 신속한 서비스를 제공하는 스마트폰의 도입이 증가하고 있습니다. 또한 소셜 미디어의 영향력이 증가함에 따라 사용자는 고해상도 및 최신 사진을 선호합니다. 이외에도 스마트폰은 경제적인 인터넷 장비와 함께 다양한 유통 채널을 통해 널리 이용 가능합니다. 또한 광대역 인프라와 인터넷 속도 향상이 시장 성장을 가속하고 있습니다. 게다가 세계 개인들 사이에서 소셜 네트워킹의 인기가 높아지고 있기 때문에 스마트폰의 보급이 진행되고 있어 시장 전망은 양호합니다.
개인화된 사진 인쇄에 대한 수요 증가는 시장에 긍정적인 영향을 미칩니다.
기존의 심플한 인쇄에 비해 선물용으로 개인화된 사진 인쇄를 선호하는 소비자가 늘고 있습니다. 개인화된 사진 인쇄 인사말 카드는 독특하기 때문에 선물하는 사람이 증가하고 있습니다. 이에 따라 젊은층은 친구, 가족, 동료에게 특별하고 창조적인 제품을 제공하는 경향이 강해지고 있습니다. 이 외에도 비용 효율적이고 내구성이 뛰어나 편리한 명함 사진 인쇄 책과 캘린더 수요가 증가하고 있습니다. 또한 개인 사진 인쇄를 케이크에 사용하는 경우가 늘어나고 있으며 시장 성장을 강화하고 있습니다.
기술 진보가 시장 성장을 자극
렌티큘러 인쇄 등 인쇄 기술의 다양한 기술 진보가 사진 인쇄 및 상품 시장의 성장을 뒷받침하고 있습니다. 또한, 렌티큘러 인쇄는 고화질 인쇄가 가능하며, 상품에 깊이를 느끼게 하는 입체(3D) 인쇄의 작성에 널리 활용되고 있습니다. 광고를 위한 고급 인쇄 기술은 고객에게 더 나은 시각적 호소를 제공합니다. 또, 선명도가 높은 사진 인쇄나, 다용도로 내구성이 있는 상품도 선호되고 있습니다. 또한 다양한 기업들이 렌티큘러 인쇄를 채택하여 브랜드 인지도를 높이고 비즈니스 수익을 올리고 있습니다. 게다가 상점주는 실제 매장에서 소비자의 왕래를 늘리기 위해 3D 디스플레이를 사용합니다.
The global photo printing and merchandise market size reached USD 22.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 34.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.8% during 2025-2033. The growing utilization of smartphones among individuals on account of the easy availability of internet facilities worldwide, rising demand for personalized photo prints for gifting purposes, and technological advancements are some of the major factors propelling the market.
Photo printing and merchandise are gifting and decoration products on which photographs are printed. They comprise cards, calendars, keychains, mugs, cushions, clocks, t-shirts, and canvases. They rely on dye sublimation techniques that assist in providing long-lasting and vibrant results and can be printed on a wide variety of materials. They allow individuals to preserve and display digital images on a physical object for personal use, decoration, and gifting purposes. As they are widely utilized by organizations for promotion purposes, the demand for photo printing and merchandise is increasing across the globe.
At present, rising demand for scratch-resistant and durable photo printing products are bolstering the growth of the market. In addition, the growing demand for photo printing and merchandise due to the increasing popularity of corporate giftings is offering a positive market outlook. Apart from this, the wide availability of photo printing and merchandise through online and offline distribution channels across the globe is propelling the growth of the market. Moreover, the increasing utilization of photo printing for decorative purposes in houses is offering lucrative growth opportunities to industry investors. Besides this, the rising number of photo printing services around the world is strengthening the growth of the market. Furthermore, the rising demand for immediate printing technologies that save time for individuals is contributing to the growth of the market.
Rising utilization of smartphones is propelling the market growth
There is a rise in the adoption of smartphones as they offer convenience and quick services to users. Users are also preferring enhanced resolution images and modern photography due to the rising influence of social media. Apart from this, smartphones are widely available through various distribution channels, along with economical internet facilities. Moreover, increasing improvements in broadband infrastructure and internet speed are impelling the growth of the market. Furthermore, the growing adoption of smartphones on account of the increasing popularity of social networking among individuals around the world is offering a favorable market outlook.
Growing demand for personalized photo prints is positively influencing the market
There is an increase in the consumer preferences for personalized photo prints for gifting purposes as compared to conventional and simple prints. People are gifting personalized photo printed greeting cards, as they are unique. In line with this, the young population is more inclined toward gifting exclusive and creative products to their friends, family members, and colleagues. Apart from this, there is a rise in the demand for personalized photo printed books and calendars that are cost-effective, durable, and useful. Furthermore, the increasing employment of personalized photo prints of individuals on cakes is strengthening the growth of the market.
Technological advancements is stimulating market growth
Various technological advancements in printing technology, such as lenticular printing, are bolstering the growth of the photo printing and merchandise market. In addition, lenticular printing provides high-definition prints and is widely utilized for creating three-dimensional (3D) prints with an illusion of depth on the merchandise. The advanced printing technology for advertising purposes provides better visual appeal to customers. They also prefer high clarity photo printing and merchandise products that are versatile and durable. Furthermore, various companies are adopting lenticular printing to increase their brand awareness and generate more revenues in a business. Moreover, shopkeepers are using 3D displays to increase consumer traffic in the physical stores.
Prints
Wall Arts
Cards
Photo Gifts
Photo Books
Calendars
Others
Prints dominate the photo printing and merchandise market
Furthermore, the increasing adoption of photo printing on wall arts to enhance the aesthetic of the house is supporting the growth of the market. In line with this, the growing demand for religious and nature related photo printing in residential areas is contributing to the growth of the market.
The growing adoption of photo printing for birthday cards is strengthening the growth of the market. Apart from this, the increasing utilization of photo printing on wedding and invitation cards to give a royal look is impelling the growth of the market.
Digital Printing
Film Printing
Digital printing holds the biggest market share
Film printing is the traditional method of printing images in which different inks can be used for printing. Besides this, the rising demand for film printing, as it produces clean images, is contributing to the growth of the market.
Desktop
Mobile
Desktop accounts for the majority of the market share
The rising utilization of mobiles for photo printing and merchandise, as they are versatile, flexible, and portable as compared to desktops, is contributing to the growth of the market. Apart from this, the increasing number of mobile phone users around the world is strengthening the growth of the market. In addition, the rising utilization of mobiles, as they have high resolution cameras that assist in improving picture quality, is supporting the growth of the market.
Instant Kiosk
Online Stores
Retail Stores
Others
Online stores represent the largest market share
The wide availability of photo printing and merchandise through retail stores across the globe is propelling the growth of the market. In addition, the growing preference for retail stores, as they have easy accessibility to photo printing and merchandise and avoid shipping costs, is positively influencing the market.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest photo printing and merchandise market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
North America held the biggest market share due to the quick and early acceptance of photo printing among individuals. In addition, the presence of various photo printing companies in the region is supporting the growth of the market. Besides this, the rising emergence of advanced printing devices is strengthening the growth of the market.
Asia Pacific is estimated to expand further in this domain due to the thriving e-commerce sector. In line with this, the increasing development of new features and capabilities in digital cameras is contributing to the growth of the market. Apart from this, rising improvements in wireless connectivity networks is propelling the growth of the market in the region.
Key players in the industry are rapidly advancing their digital printing technologies to provide reliable, cost-effective, and easy to use solutions. In addition, various companies are engaging in partnerships to expand their product portfolios, generate more revenues, create brand awareness, and provide premium photographic services to customers across the globe. In line with this, there is an increase in the demand for professional photography advice and individualized framing services. Apart from this, several players are introducing online photo printing services that allow customers to print digital photos and order personalized photo books and stationery products. Furthermore, the rising mergers and acquisitions (M&A) among companies to increase product segments, such as metal prints and albums, is impelling the market growth.
American Greetings Corporation
Bay Photo Inc. (Circle Graphics Inc.)
Card Factory
Cimpress NV
Digitalab Ltd.
Eastman Kodak Company
Hallmark Cards Inc.
Hewlett Packard Enterprise Development LP
Shutterfly Inc.
Walgreens Co. (Walgreens Boots Alliance Inc.)