차량용 인포테인먼트 시장 보고서(2026년)
In-Vehicle Infotainment Global Market Report 2026
상품코드 : 1923307
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

최근 차량용 인포테인먼트 시장 규모가 빠르게 확대되고 있습니다. 2025년 259억 9,000만 달러에서 2026년 287억 6,000만 달러로 CAGR 10.7%로 성장할 것으로 예상됩니다. 지난 수년간의 성장 요인으로는 자동차의 디지털화 진전, 스마트폰의 차량 내 연결성 확대, 승용차 판매량 증가, 내비게이션 및 엔터테인먼트 시스템에 대한 수요 증가, 터치스크린 및 오디오 기술의 조기 발전 등을 꼽을 수 있습니다.

차량용 인포테인먼트 시장 규모는 향후 몇 년 동안 빠르게 성장할 것으로 예상됩니다. 2030년에는 428억 8,000만 달러에 달할 것으로 예상되며, CAGR은 10.5%에 달할 것으로 전망됩니다. 예측 기간의 성장 요인으로는 첨단 센서 기반 인포테인먼트 통합의 발전, 커넥티드카 서비스 보급 확대, AI 기반 인포테인먼트 기능 개발 증가, 무선 업데이트(OTA)에 대한 관심 증가, 프리미엄 차량 내 경험에 대한 수요 확대 등을 꼽을 수 있습니다. 예측 기간의 주요 동향으로는 AI 기반 개인화된 차량용 인포테인먼트 기능의 활용 확대, 자율주행 모빌리티를 위한 인포테인먼트 통합의 확산, 실시간 데이터 서비스를 갖춘 커넥티드카 생태계의 성장, 사이버 보안 대책 및 클라우드 대응, 몰입형 AR/AR 기반 차량 내 경험에 대한 수요 증가, 인포테인먼트 플랫폼의 진화 등을 꼽았습니다. 인포테인먼트 플랫폼의 진화, 몰입형 AR/VR 기반 차내 경험에 대한 수요 증가 등을 꼽을 수 있습니다.

고급차 판매 증가는 차량용 인포테인먼트 시장의 성장을 견인할 것으로 예상됩니다. 프리미엄 자동차 제조업체가 생산하는 고급 자동차는 고성능 기능, 고급스러운 인테리어, 그리고 더 저렴한 가격대의 모델에서는 일반적으로 사용할 수 없는 첨단 안전 및 기술 옵션을 갖추고 있습니다. 이들 차량에는 차량의 안전과 보안을 강화하는 최첨단 인포테인먼트 시스템이 탑재되어 있습니다. 따라서 고급차 판매 증가는 시장 성장에 기여할 것입니다. 예를 들어, 2024년 1월 독일 자동차 제조업체인 BMW 그룹은 2023년 4분기 판매량이 전년 동기 대비 10.3% 증가한 71만 8,778대를 기록했다고 발표했습니다. 이처럼 고급차 판매 증가가 차량용 인포테인먼트 시장을 견인하고 있는 것입니다.

차량용 인포테인먼트(IVI) 시장의 주요 업체들은 고성능의 원활한 커넥티드카 경험을 제공하기 위해 첨단 차량용 시스템온칩(SoC) 프로세서 개발에 주력하고 있습니다. 차량용 SoC는 CPU, GPU, AI 가속기, 커넥티비티 모듈 등 여러 컴퓨팅 기능을 하나의 칩에 통합하여 기존 아키텍처에 비해 빠른 처리 속도, 낮은 전력 소모, 뛰어난 멀티미디어 성능을 구현합니다. 예를 들어, 2023년 6월 한국의 반도체 및 전자기기 제조업체인 삼성전자는 IVI 시스템용으로 설계된 차세대 자동차용 SoC '엑시노스 오토 V920'을 발표했습니다. Exynos Auto V920은 멀티 코어 CPU와 GPU를 탑재하고, 고급 AI 기능을 지원하며, 그래픽 렌더링을 강화하고, 커넥티드카 플랫폼, 인포테인먼트 애플리케이션, 디지털 콕핏과의 통합을 가능하게 합니다. 컴팩트한 아키텍처로 시스템 설계를 간소화하고 높은 신뢰성과 에너지 효율을 제공하므로 몰입감 있는 사용자 경험과 강력한 컴퓨팅 성능을 필요로 하는 최신 IVI 시스템에 적합합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 공급망 분석

제4장 세계의 시장 동향과 전략

제5장 최종 이용 산업 시장 분석

제6장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세의 영향, 관세 전쟁과 무역 보호주의가 공급망에 미치는 영향, 코로나가 시장에 미치는 영향을 포함한 거시경제 시나리오

제7장 세계의 전략 분석 프레임워크, 현재 시장 규모, 시장 비교 및 성장률 분석

제8장 시장에서 세계의 총 잠재 시장 규모(TAM)

제9장 시장 세분화

제10장 지역별·국가별 분석

제11장 아시아태평양 시장

제12장 중국 시장

제13장 인도 시장

제14장 일본 시장

제15장 호주 시장

제16장 인도네시아 시장

제17장 한국 시장

제18장 대만 시장

제19장 동남아시아 시장

제20장 서유럽 시장

제21장 영국 시장

제22장 독일 시장

제23장 프랑스 시장

제24장 이탈리아 시장

제25장 스페인 시장

제26장 동유럽 시장

제27장 러시아 시장

제28장 북미 시장

제29장 미국 시장

제30장 캐나다 시장

제31장 남미 시장

제32장 브라질 시장

제33장 중동 시장

제34장 아프리카 시장

제35장 시장 규제 상황과 투자 환경

제36장 경쟁 구도와 기업 개요

제37장 기타 주요 기업과 혁신적 기업

제38장 세계의 시장 경쟁 벤치마킹과 대시보드

제39장 주요 인수합병

제40장 시장 잠재력이 높은 국가, 부문, 전략

제41장 부록

KSM
영문 목차

영문목차

In-vehicle infotainment refers to an electronic system that integrates entertainment and information delivery for drivers and passengers, often including support software applications.

The main components of in-vehicle infotainment systems are software, hardware, and services. Software, in this context, refers to a computer operating system that facilitates the control of data flow between application programs. These systems are employed to offer a range of services, including entertainment, navigation, communication, vehicle diagnostics, and others, catering to both passenger cars and commercial vehicles. These components may be integrated as original equipment manufacturer (OEM) fittings or added through aftermarket installations.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are impacting the in-vehicle infotainment market by increasing costs for semiconductors, display panels, connectivity modules, and audio components essential for infotainment assemblies. These tariffs particularly affect regions such as Asia Pacific, North America, and Europe, where automotive production relies on globally sourced electronic parts. Segments including hardware components like displays, processors, and connectivity units face significant cost pressures, while software and cloud based service providers experience delays in deployment cycles. However, tariffs also encourage localized electronics manufacturing, supply chain diversification, and development of cost optimized infotainment modules.

The in-vehicle infotainment market research report is one of a series of new reports from The Business Research Company that provides in-vehicle infotainment market statistics, including in-vehicle infotainment industry global market size, regional shares, competitors with an in-vehicle infotainment market share, detailed in-vehicle infotainment market segments, market trends and opportunities, and any further data you may need to thrive in the in-vehicle infotainment industry. This in-vehicle infotainment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The in-vehicle infotainment market size has grown rapidly in recent years. It will grow from $25.99 billion in 2025 to $28.76 billion in 2026 at a compound annual growth rate (CAGR) of 10.7%. The growth in the historic period can be attributed to increase in automotive digitalization, rise in adoption of smartphones for in car connectivity, growth in passenger car sales, increase in demand for navigation and entertainment systems, early advancements in touchscreen and audio technologies.

The in-vehicle infotainment market size is expected to see rapid growth in the next few years. It will grow to $42.88 billion in 2030 at a compound annual growth rate (CAGR) of 10.5%. The growth in the forecast period can be attributed to rising integration of advanced sensor based infotainment, growing adoption of connected car services, increasing development of AI powered infotainment features, rising focus on over the air updates, growing demand for premium in cabin experience. Major trends in the forecast period include increasing use of AI driven personalized in-vehicle infotainment features, rising adoption of autonomous mobility enhancing infotainment integration, growth in connected vehicle ecosystems with real time data services, advancement in cybersecure and cloud enabled infotainment platforms, rising demand for immersive ar vr based in-cabin experiences.

The rising sales of high-end luxury cars are expected to drive growth in the in-vehicle infotainment market. Luxury cars, produced by premium automakers, feature high-performance capabilities, lavish interiors, and advanced safety and technology options that are often unavailable in more affordable models. These vehicles are equipped with cutting-edge infotainment systems that enhance vehicle safety and security. Consequently, an increase in luxury car sales will contribute to market growth. For instance, in January 2024, the BMW Group, a Germany-based manufacturer, reported a 10.3% increase in sales for the fourth quarter of 2023 compared to the previous year, reaching 718,778 units. Thus, the growth in high-end luxury car sales is propelling the in-vehicle infotainment market.

Leading companies in the in-vehicle infotainment (IVI) market are focusing on developing advanced automotive-grade system-on-chip (SoC) processors to provide high-performance, seamless, and connected in-car experiences. Automotive SoCs integrate multiple computing functions-including CPU, GPU, AI accelerators, and connectivity modules-into a single chip, enabling faster processing, lower power consumption, and superior multimedia performance compared to traditional architectures. For example, in June 2023, Samsung Electronics, a South Korea-based semiconductor and electronics company, launched the Exynos Auto V920, a next-generation automotive SoC designed for IVI systems. The Exynos Auto V920 features a multi-core CPU and GPU, supports advanced AI functionalities, enhances graphics rendering, and enables integration with connected car platforms, infotainment applications, and digital cockpits. Its compact architecture simplifies system design while offering high reliability and energy efficiency, making it ideal for modern IVI systems that require immersive user experiences and robust computational performance.

In September 2025, Qualcomm Technologies, Inc., a U.S.-based provider of hardware and software solutions for IVI systems, partnered with HARMAN International to advance generative AI for enhanced in-cabin intelligence and personalization. Through this collaboration, Qualcomm and HARMAN aim to accelerate intelligent, connected IVI and cockpit solutions by combining Qualcomm's Snapdragon automotive compute platforms with HARMAN's market-ready automotive product portfolio. HARMAN International, based in the U.S., provides automotive systems, connected car technologies, audio and visual solutions, and services for OEMs and consumers.

Major companies operating in the in-vehicle infotainment market are Panasonic Corporation, Alpine Electronics Inc., Pioneer Corporation, Harman International Industries Inc., Bose Corporation, Sony Corporation, Clarion Co. Ltd., Continental AG, Visteon Corporation, Denso Corporation, Garmin Ltd., TomTom International BV, Robert Bosch GmbH, Mitsubishi Electric Corporation, Fujitsu Ten Ltd., Magneti Marelli S.p.A., Kenwood Corporation, Delphi Automotive PLC, Valeo SA, HyundAI Mobis Co., Ltd., JVC Kenwood Corporation, Aptiv PLC, NXP Semiconductors NV, NVIDIA Corporation, Texas Instruments Incorporated, Apple Inc., Google LLC, Amazon.com, Inc., LG Electronics Inc., Qualcomm Technologies, Inc.

North America was the largest region in the in-vehicle infotainment market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the in-vehicle infotainment market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the in-vehicle infotainment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The in-vehicle infotainment market consists of revenues earned by entities by provide audio, video and information services in automobiles. The market value includes the value of related goods sold by the service provider or included within the service offering. The in-vehicle infotainment market also includes sales of radio, multimedia, navigation and connectivity devices which used in providing In-vehicle infotainment services. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

In-Vehicle Infotainment Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses in-vehicle infotainment market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for in-vehicle infotainment ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The in-vehicle infotainment market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.

Table of Contents

1. Executive Summary

2. In-Vehicle Infotainment Market Characteristics

3. In-Vehicle Infotainment Market Supply Chain Analysis

4. Global In-Vehicle Infotainment Market Trends And Strategies

5. In-Vehicle Infotainment Market Analysis Of End Use Industries

6. In-Vehicle Infotainment Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global In-Vehicle Infotainment Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

8. Global In-Vehicle Infotainment Total Addressable Market (TAM) Analysis for the Market

9. In-Vehicle Infotainment Market Segmentation

10. In-Vehicle Infotainment Market Regional And Country Analysis

11. Asia-Pacific In-Vehicle Infotainment Market

12. China In-Vehicle Infotainment Market

13. India In-Vehicle Infotainment Market

14. Japan In-Vehicle Infotainment Market

15. Australia In-Vehicle Infotainment Market

16. Indonesia In-Vehicle Infotainment Market

17. South Korea In-Vehicle Infotainment Market

18. Taiwan In-Vehicle Infotainment Market

19. South East Asia In-Vehicle Infotainment Market

20. Western Europe In-Vehicle Infotainment Market

21. UK In-Vehicle Infotainment Market

22. Germany In-Vehicle Infotainment Market

23. France In-Vehicle Infotainment Market

24. Italy In-Vehicle Infotainment Market

25. Spain In-Vehicle Infotainment Market

26. Eastern Europe In-Vehicle Infotainment Market

27. Russia In-Vehicle Infotainment Market

28. North America In-Vehicle Infotainment Market

29. USA In-Vehicle Infotainment Market

30. Canada In-Vehicle Infotainment Market

31. South America In-Vehicle Infotainment Market

32. Brazil In-Vehicle Infotainment Market

33. Middle East In-Vehicle Infotainment Market

34. Africa In-Vehicle Infotainment Market

35. In-Vehicle Infotainment Market Regulatory and Investment Landscape

36. In-Vehicle Infotainment Market Competitive Landscape And Company Profiles

37. In-Vehicle Infotainment Market Other Major And Innovative Companies

38. Global In-Vehicle Infotainment Market Competitive Benchmarking And Dashboard

39. Key Mergers And Acquisitions In The In-Vehicle Infotainment Market

40. In-Vehicle Infotainment Market High Potential Countries, Segments and Strategies

41. Appendix

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